World-class beauty products to create waves in the region
Purnima Lamba,Binay Shetty, Rajneesh Varma and Dr. Krishnan Unni at the Lakme Absolute launch Press Conference in Dubai
Dubai: Lakmé, India’s most-iconic beauty brand, has been launched in Dubai at a gala ceremony on Thursday night.
This premium beauty brand that offers color cosmetics and skincare products is available in Dubai starting November 14, at prominent beauty spaces like Lulu, Carrefour and Beauty Bay. It will available at more than 100 more outlets in the next couple of days.
It is the first foray into the international markets for the Lakme products and the company officials says the response has been highly encouraging, prompting them to look at other high potential markets in the Middle East region.
The brand will be retailing its premium product ranges including Lakmé Absolute and Lakmé 9to5.
The gala launch was organised by NMC Group, one of the UAE’s leading diversified business group, which is the marketing and distributing the Lakme products in the region.
The launch ceremony, held at Armani Hotel Dubai, was attended by Ms. Purnima Lamba, Head Innovation, Lakme, Hindustan Lever, Mr. Binay Shetty, Chief Operations Officer, NMC Healthcare, Mr. Rajneesh Varma, Head Unilever International India, and Dr. Krishnan Unni, Executive Vice President, NMC Trading.
A fashion show with models displaying various Lakme beauty products was the highlight of the show which was attended by leading beauty care trade stakeholders.
With a strong legacy of more than half a century, the brand has been launching cutting edge products in the Indian market. It has constantly evolved its products and offerings to meet the need of the contemporary woman.
Beyond launching products, the brand has always been at the forefront for defining seasonal beauty trend statements that are have been fashionably showcased at one of India’s biggest fashion events Lakmé Fashion Week that takes place bi-annually in Mumbai, India.
Purnima Lamba, Head of Innovation, Lakmé, stated: “At Lakmé, we believe that our colours and concepts have been part of the Indian woman’s life for generations and have influenced the way beauty has evolved. Continuing to deliver our world-class offering, it gives us immense pride to enter a dynamic market like Dubai. We are look forward to bringing our break-through products and meet the needs of the contemporary woman in Dubai”.
The Lakmé Absolute range by Lakmé is a professional finish make-up range backed by back stage expertise and is represented by India finest actress Kareena Kapoor.
Some of the star products from this range include:
Absolute Mattreal Skin Natural Mousse: Enhanced with a mousse to powder formula, the product hides pores, fine lines and uneven skin tone while you enjoy skin that looks natural and breathes easy. This weightless mousse comes with SPF 8 and seamlessly disappears into your skin, leaving it peachy soft.
Absolute White Intense Skin Cover: Prolong that natural finish and enjoy full coverage all day long. This advanced water-resistant, oil-free, formulation delivers maximum coverage. Enriched with Vitamin B3 to keep skin soft and supple. The skin cover comes with SPF 16.
Absolute White Intense Two-Way compact: Get full coverage and a flawless finish with this dual long-wear compact with a soft focus effect. Its comes with hyaluronic acid that deeply hydrates your skin restoring its natural youth and glow, and Vitamin B3 that makes you look visibly fairer. Can be used dry as a compact and wet as a foundation
Absolute Flutter Secrets Dramatic Eyes Mascara: Beautiful long lashes are no longer an illusion. Multiply your lash volume with his revolutionary Curl Memory formula. The more you use it, the more curls and volume you get. Ophthalmological tested
Absolute Kohl Ultimate: Indulge in the luxury of deep black with this 3-1 smooth water-proof kohl stick. In just one stroke it pampers your eyes with moisture as well as rich color for upto 8 hours. Enriched with moisturizing agents for added comfort. The product has also been a three times winner for the Vogue Beauty Awards
Absolute Matte Lipsticks: Discover the finish of matte with unbelievable comfort. This rich color matte stick is enriched with Vitamin E and wheat germ oil to keep lips silky soft and smooth. It leaves your lips hydrated while giving them a matte finish
The brand also recently launched the high-performance make-up range for everyday styling – Lakmé 9to5. This range is a sure-shot way to make you stand out at the workplace.
The range includes products for daily wear with subtle shades that require no touch-ups through the day, providing an impeccably styled look and allowing a hassle-free transition from the desk to the office party. The star products from the range include:
Lakmé 9to5 Lip Color: The high performance color-fix formula and longwear Polymer promises a soft and smooth texture with a matte finish. The Vitamin E contents of this product condition the lips and the wheat germ oil helps in keeping them softened for hours.
Lakmé 9to5 Nails Colors: This new range of nail colors by Lakmé comes with a color-fix formula that is ‘chip-resistant’ and survives the busiest of work days. It contains sealing shine for long-lasting wear and a perfect glide brush for smooth, hassle-free strokes.
Lakmé Eyeconic: Lakmé Eyeconic consists of a kajal and mascara. The Eyeconic Kajal by Lakmé is literally iconic as all you need is one sweep of kajal and it lasts for 10 hours.
You can ccomplete your look with Eyeconic Curling Mascara that gives an intense black finish and comes equipped with a curling brush that helps give curves to your lashes.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world-class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with leading cosmetic house, Milan- based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For more information visit: www.Lakméindia.com
Beauty Care Market in India/ UAE/Middle East:
According to market research reports by Luncintel, the global beauty care industry will hit $265 billion by 2017. Improvement in global recession, better GDP, rising consumer incomes are attributed to resurgence in beauty care product industry in the coming years. Skincare, hair care and multi feature products were shown as absolute winners as far as the consumer demands were concerned.
Research figures from Euromonitor International indicate that the UAE market for skin care products is expected to be worth a whopping AED540.3 million by 2015. Facial care products are the fastest growing categories in skin care segment in the region. Facial care products are estimated to reach an estimated AED315 million by 2015. Saudi Arabia, UAE and Iran are the largest and most robust markets in terms of size and volume in the Middle East.
In the Middle East beauty care industry, culture and tradition play a significant role in the consumer’s preferred brand of beauty care. In the Middle East, skin & hair care products, skin foundations, enhanced eye makeup products like kohl, eye shadow and mascara and bright lip sticks show higher consumer demand in comparison to the others.
Average spend on cosmetics and fragrances in the GCC is US$334 per person
The purchase of beauty products in the UAE has been expanding at over 12.5% per year, accounting for a 30% expansion in beauty and perfume retail space in the past three years, according to Beauty School Network
Qatar’s cosmetics market is set to touch $17.5 million by 2014
It is estimated that Emirate women alone spend close to AED1 billion ($272 million) per year on beauty products.
At the Dubai Duty Free, cosmetics sales went up by 18% registering sales of AED352 million (US$96 million) from January to October in 2013.
Saudi Arabia ranks first among Gulf nations in consumption of skin and hair care products, according to a study conducted by Epoc Messe Frankfurt and published by the London-based newspaper Asharq al-Awsat.
A study conducted by Beauty World Exhibition, Saudi Arabia and the UAE are among the world fastest growing cosmetics markets.
An average Saudi woman spends an average of SR14, 000 per year on cosmetics.
The UAE market is expected to see cosmetics sales of $331.3 million in 2014 compared to $267.4 million in 2011
UAE residents spend on average over AED1,100 on beauty products
India’s cosmetics market is worth AED7.5 billion, according to the Associated Chambers of Commerce and Industry of India
The cosmetics market in India is growing at 15-20% annually, twice as fast as that of the US and European markets
Hindustan Unilever is India’s largest cosmetics company
According to ASSOCHAM, the Indian FMCG sector has grown to become the fourth largest sector in the economy with a market size in excess of $14.7 billion.
According to industry sources, the total size of the Indian retail beauty and cosmetics market is currently estimated at $1.5 billion, with fragrance comprising the largest component. Color cosmetics account for 14%; fragrances, 21%; hair care, 19%; skin care, 17%; beauty services, 13%; herbal products, 9%; and others, 7%. If the overall beauty and wellness market is considered, which includes beauty services, the market is estimated to be around $2.68 billion.
Lakme is one of the first names that pop up when it comes to top cosmetic brands in India. It is an off shoot of Unilever India and it is one of the most loved cosmetic brands in India. Its uniqueness lies in its specialized product range which has been created just according to the complexions and skin demands of the Indian women. Moreover, its specialized cosmetic range for bridal makeovers has been tried, tested and loved by the top makeup artists of India.