Emaar’s showcase of Dubai projects to include new launches such as The Address Residence Sky View, The Hills and Palma villas in Arabian Ranches
Focus on Mivida in Egypt and Emaar Square in Turkey in key international projects
Emaar’s partners to present insights on property market at special lecture series
Dubai, UAE: Emaar Properties PJSC, the global developer of iconic projects, is presenting the much-awaited showcase of The Opera District in Downtown Dubai, in addition to other sought-after lifestyle developments in Dubai and key international markets, at Cityscape Global 2013 to be held from October 8 to 10, 2013, at the Dubai International Convention Centre.
In addition to a spectacular display of Downtown Dubai, Emaar’s flagship development, The Opera District, billed to be the UAE’s cultural hub, will take centre-stage at Emaar’s pavilion. Recently, Emaar has added several new lifestyle projects to the 500-acre community, which has recorded strong interest from regional and international investors. Also on display will be innovative lifestyle developments in Emaar’s global markets including Turkey and Egypt.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “Further building on the robust growth of Dubai’s economy, the Government has announced a raft of new initiatives aimed at energising the city’s property sector. These policies will boost demand for homes and offices, especially in prime locations that offer modern lifestyle amenities. At Cityscape Global, Emaar is highlighting its newest project portfolio, all centrally located and aesthetically designed, which will strengthen the city’s reputation as a safe-haven for property investments.”
He added: “The projects also support Dubai’s Tourism Vision 2020, announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to welcome 20 million visitors by the turn of the decade, and contribute to the city’s overall socio-economic growth. Additionally, we are supporting Dubai’s ambition to become the region’s cultural hub with the launch of The Opera District.”
Located within Downtown Dubai, The Opera District will captivate visitors with its Dubai Opera, a 2000-seat multipurpose performing arts centre, inspired by the city’s maritime history. The new development will feature luxury hotels, elegantly designed residential and serviced apartments, a retail plaza, restaurants, waterfront promenades, recreational spaces and parks.
Among the newest additions to Downtown Dubai include: The Address Residence The BLVD, The Address Residence Sky View and The Address Residence Fountain Views, which offer the convenient lifestyle choice of serviced residences in the heart of the city. Another new addition to the premium neighbourhood is Burj Vista.
A key component of Emaar’s project repertoire, The Address Residence Sky View will also appeal to property investors. The luxurious twin-tower complex consists of a 58 and 54-storey hotel, residences and serviced apartments. Located within Downtown, The Address Residence Sky View offers panoramic views of the Arabian Gulf, Burj Khalifa and The Dubai Fountain.
Downtown Dubai, described as ‘The Centre of Now,’ will be featured centrally at Cityscape Global as Emaar’s striking example of how architecture and modern planning contribute to creating urban masterpieces.
Demonstrating the company’s focus on project execution, Emaar will display models of Burj Khalifa, as well as organise a public seminar on the unique features that make the world’s tallest building a compelling global icon. The architects and engineering team of Burj Khalifa, Chicago-based Skidmore, Owings and Merrill (SOM), will deliver the detailed presentation that provides insightful views on the making of architectural history.
Other attractions in Downtown Dubai that will take centre-stage at Cityscape Global are The Dubai Mall and the ongoing 1 million sq. ft. expansion of its Fashion Avenue, and The Dubai Fountain, the world’s tallest performing fountain.
Emaar’s portfolio of projects in Dubai at Cityscape will also include The Hills, a four-tower complex with two dedicated residential buildings in addition to a Vida Hotel and Vida serviced apartments, which is part of the popular Emirates Living development, Emaar’s pioneering integrated communities in Dubai. Palma villas, the newest addition to the Arabian Ranches extension sporting a Spanish-style architecture, will be another highlight of Emaar’s project display.
In the international showcase, Mivida is Emaar Misr’s truly green community in New Cairo with a harmonious mix of residential, commercial, and leisure facilities interlinked through green walking trails. The jewel of the project is a 33-acre central park that allows residents to truly enjoy a soothing outdoor experience.
Designed as a new lifestyle and business hub in Istanbul, Emaar Square will comprise over 1,000 luxury homes, a 180-room five-star hotel, high and low-rise residences and a world-class shopping mall. One of the largest in Turkey, Emaar Square Shopping Mall is the trophy asset within the development with 1.6 million sq ft of leasable space, and a wide range of leisure and entertainment facilities including 400 shops, restaurants and cafes.
With over 36,600 residences and 4.3 million sq ft of commercial space handed over in Dubai and its key international markets, Emaar has a proven track-record in the delivery of world-class homes and offices. Visitors to Cityscape Global can be part of a dynamic customer journey that will take them through the impressive portfolio of established and upcoming projects by the company. Having established its competencies in shopping malls & retail and hospitality & leisure, the projects on display are also strong examples of the diversified growth approach of Emaar.
A new addition this year is a series of interactive seminars to be led by Emaar’s partners highlighting detailed overviews of the new projects including architectural details, floor plans, amenities and design considerations. The seminars will be held at the Emaar pavilion located in Hall No 7, Stand B10, with Mirage Leisure & Development Inc, supported by WS Atkins – Architect & Theatre Projects Consultants, to present the design and architectural facets of The Opera District on October 8, at 1pm, and Skidmore, Owings & Merrill to take participants through the awe-inspiring architectural details of Burj Khalifa on October 9, at 2pm.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company also has proven competencies in shopping malls & retail, and hospitality & leisure. Burj Khalifa, the world’s tallest building, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments.
Emaar is currently expanding The Dubai Mall’s Fashion Avenue by 1 million sq ft and also redefining the cultural scene of the city with The Opera District in Downtown Dubai, to feature the city’s first opera house and several design galleries. The company is also partnering in implementing Mohammed Bin Rashid City (MBR City), with Dubai Hills Estate, the first phase of MBR City, developed as a joint venture with Meraas Holding.
Among other mega-projects of Emaar is the King Abdullah Economic City in Saudi Arabia the region’s largest private sector-led project. Emaar is also the largest foreign direct investor in India’s real estate sector and its joint venture has a country-wide presence covering the residential, commercial, retail and hospitality sectors. www.emaar.com