Me holding the new Jack Purcell spring 2015
What makes a brand iconic? this question had been running on my mind during the Spring 2015 press preview of Converse. To be an iconic brand or a household name brand, you have to stand out from the rest, your brand must be relatable and know your customers and target markets - those are just some of the many many things to make your brand iconic. There's one shoe brand that we all know, that conquered and already proved a lot in the culture of music and fashion, and is worthy to be called iconic. We all grew up owning or having a pair of Converse, that attachment we felt every time we see our old of pair of chucks, is comparable to the feeling of not seeing your best friend for a very long time. All the good and bad memories flashback in just one look at your old pair of chucks, whether it be your first date, going to your high school prom in chucks, your first job wearing your favorite chucks or that moment when you were in first grade and all you ever wanted was a nice pair of chuck taylor. Those are just one of the things why Converse has been on their top of their game ever since it was established/introduced in 1917. They know how to bond and build relationship to their loyal customers. I just love the diversity and the culture of this brand built through the years.
Let me tour you on their press preview and see what to expect this season from Converse
Last Tuesday, February 10, 2014 Converse Philippines launched its Spring 2015 Converse All Star footweat to their influencers, media and press. CONVERSE Philippines debuts its Spring 2015 Converse All Star Footwear collection inspired by the creative spirit and rich heritage of the Chuck Taylor All Star. The new collection features Lux details, crafted leather, spring-ready floral prints, premium textiles and flag prints that pay tribute to the heritage of the classic Chuck Taylor All Star sneaker.
All new this season is the men’s Converse Chuck Taylor All Star ’70 Crafted Leather sneaker, which combines craftsmanship and style with fine leather details throughout. Additionally, the launch of Converse Chuck Taylor All Star Andy Warhol collection celebrates the creative spirit of one of America’s most iconic artists. For the fashion enthusiasts, the Spring 2015 collection returns with a new Converse Chuck Taylor All Star Missoni collection featuring Missoni’s signature zigzag designs on iconic Converse All Star silhouettes.
The new Spring 2015 Converse All Star Footwear collection will launch on Tuesday, February 10, at Converse retail stores, and third-party retailers. The Converse All Star collection will be available for suggested retail prices of PHP 2,090.00 – PHP 5,990.00.
Converse Chuck Taylor All Star
Starting where it all began, the new Spring 2015 collection places the Converse Chuck Taylor All Star front and center. A true badge of self-expression, the Chuck Taylor All Star has become the most legendary sneaker of all time. The classic style is available in hi-top and low-top.
Available Colors:Black, Optical White, Red, Navy, Natural White, Black Monochrome
Suggested Retail Price: PHP 2,090.00
Converse Chuck Taylor All Star Floral Print
A hand-drawn floral pattern inspired by pressed flowers is featured on the Converse Chuck Taylor All Star Floral sneaker. Available in various silhouettes including the Chuck Taylor All Star Lux, these styles have bold and impactful colors that embrace the natural beauty of the season.
Available Colors: Peacock, Periwinkle, Egret
Suggested Retail Price: PHP 3,190.00 - PHP 3,990.00
This Spring, Converse returns with three leading collaborations– Andy Warhol, Missoni and John Varvatos. Updated with brand-new prints and fabrications, these collections offer elevated designs while remaining true to the distinct personalities behind the brands.
Converse Chuck Taylor All Star Andy Warhol
Hailed as the preeminent American artist of the 20thcentury, Andy Warhol challenged the world to see art differently. To him, Converse sneakers were not only a subject for painting but a canvas as well; customizing his own Chuck Taylor All Star sneakers with silk screens in his studio. An iconic visionary who inspires rebels and artists everywhere, Warhol’s legacy lives on through his artwork and his non-profit The Andy Warhol Foundation for the Visual Arts.
Available Colors:Natural, White, Black, Ocean, Black, Casino, White/Casino, White/Black
Suggested Retail Price: PHP 3, 250.00 -PHP 3, 510.00
Converse by John Varvatos
Distressed high-tops and slip-ons in monochromatic tones make up the Converse by John Varvatos All Star and One Star collections. For more detailing, look to the Converse by John Varvatos Double Zip available in canvas or metallic leather, which give the collection a bit of rock and roll edge.
Available Colors: Black/Oxblood, Silver
Suggested Retail Price: PHP 6,950.00
CONVERSE CONS
The Converse CONS KA3 sneaker collection exemplifies Converse CONS with the merging of classic Converse features with skateboarding technology. The Converse CONS KA3 sneaker features a Lunarlon sock liner for lightweight cushioning, CONS traction rubber for added grip, as well as a gusseted tongue for both comfort and durability.
The Converse CONS apparel collection for Spring 2015 offers a variety of seasonal outerwear pieces. Cool graphic tees and tanks, along with Chino pants and double layer hoodies provide an ideal and diverse assortment of apparel styles for an active street lifestyle.
The new Spring 2015 Converse CONS sneaker and apparel collections will launch locally on February 10, 2015 at all Converse stores nationwide. The Converse CONS sneaker collection will be available for a suggested retail price of PHP 2,630.00- PHP 4, 950.00 with apparel ranging from PHP 999.00-PHP 1,499.00.
Converse Jack Purcell
The Spring 2014 Converse Jack Purcell Collection Reinterprets Classic Silhouettes with Modern Craftsmanship
CONVERSE Philippines announces the launch of its Spring 2015 Converse Jack Purcell sneaker collection, which elevates classic silhouettes with premium details to deliver versatile and timeless essentials.
Converse Jack Purcell Signature Collection
The all-new Converse Jack Purcell Signatureis a modern evolution of the iconic silhouette with 18 new features and benefits. This beloved classic has received an innovative refresh, with added consumer-led product benefits, while still staying true to its time-honored aesthetic. Converse molded Ortholite* Sockliner imbedded with Nike Zoom Air technology and the open weave forefoot made with soft cotton and leather, provides more breathability and mobility over long periods of wear.
Available Colors: White, Black, True Navy;
Suggested Retail Price: PHP 4,790.00
Anchoring the sneaker collection is the all new Converse Jack Purcell Signature, the most premium expression of Jack Purcell to date. The Converse Jack Purcell Signature is meticulously crafted to stay true to the core attributes of the iconic original while delivering 18 new features and benefits, including two-ply duck canvas and a streamlined toecap, revolutionizing the way consumers feel and look in Converse Jack Purcell.
True to form, the Converse Jack Purcell sneaker collection exhibits the highest level of craftsmanship and attention-to-detail with the use of premium materials, like leather and suede. Elevated by thoughtful additions such as waxed tonal laces or molded cork foam foot beds; the collection delivers modern, versatile and comfortable staples that extend beyond the spring season.
The new Spring 2015 Converse Jack Purcell sneaker collection will launch on Tuesday, February 10, at Converse retail stores, and third-party retailers. The Converse Jack Purcell sneaker collection will be available for suggested retail prices of PHP 3,750.00- PHP 4,750.00
CONVERSE JACK PURCELL SNEAKER COLLECTION
Converse Jack Purcell Signature Collection
The all-new Converse Jack Purcell Signatureis a modern evolution of the iconic silhouette with 18 new features and benefits. This beloved classic has received an innovative refresh, with added consumer-led product benefits, while still staying true to its time-honored aesthetic. Converse molded Ortholite* Sockliner imbedded with Nike Zoom Air technology and the open weave forefoot made with soft cotton and leather, provides more breathability and mobility over long periods of wear.
Available Colors: White, Black, True Navy;
Suggested Retail Price: PHP 4,790.00
Converse Jack Purcell Rain Camo
The Converse Jack Purcell Rain Camocollection updates the classic Converse Jack Purcell silhouette with a graphic edge on a screen-printed canvas upper. Tonal stitching and hardware provide crafted accents throughout, while a cork foot bed ensures optimum comfort.
Available Colors: Mason/Black, Ocean/Midnight Hour
Suggested Retail Price: PHP 3,750.00
Converse Jack Purcell Painted Graphic
The Converse Jack Purcell Painted Graphic delivers elevated graphic details on a heat transfer printed upper. Carefully crafted accents, including tonal stitching and hardware, wax coated laces and white washed smile and heel logo, creates a modern, monochromatic edge. Ideal for spring and summer in both mid and low-top styles, the cork foot beds provide bare foot feel comfort through long periods of wear.
Available Colors: Black/White, White/Black
Suggested Retail Price: PHP 4,250.00
Converse Jack Purcell Tumbled Leather
The Converse Jack Purcell Tumbled Leather is the ultimate elevated basic essential for the spring season. Made with tumbled leather upper, premium detailing – including tonal eyelets, waxed round athletic laces, and a molded cork foam foot bed – create timeless comfort and craft in a versatile sneaker.
Available Colors: White, Black
Suggested Retail Price: PHP 4,550.00
Yup! those are just some of the things to expect for Converse this season. I bet y'all already have favorites and picks from their wide selection of stylish and innovative shoes. I love how they reinvented their classic and iconic sneakers without losing its original identity. I'm just beyond happy to be part of this iconic brand and family. Cheers!