The organisers have once again excelled at making their annual Mobile World Congress next to impossible to navigate for anyone interested in following the mHealth content (for a background on mHealth developments at Mobile World Congress check out my guides from 2013, 2012 and my mHealth reviews from 2008, 2009, 2010 and 2011).
It’s confusing enough to have the two day mHealth stream confusingly renamed for 2014 as the “Health & Wellness ECH Alliance @ Mobile World Congress” but it’s going to be very challenging for attendees as this stream of seminars are being held in a completely different location from the exhibition and official GSMA mHealth seminars.
To ensure there’s even more confusion the mHealth sessions in the two different locations are also going to be running con-currently so you have to make a choice between either the GSMA’s mHealth seminar or the Wellness and Health ECHAlliance event which is taking place a 15 min cab/bus ride away in Fira Montjuic. Although not on the same site as the exhibition to just buy a ticket for the ECHAlliance event alone is €1699 so it’s better to register for a Mobile World Congress ticket at €749
and upgrade your pass to include the “mPowered Industries Health” option for an additional €225 (total = €749+€225 = €974) which will give you a €725 saving.
When you appreciate that only about 100 of the 60,000+ delegates attending Mobile World Congress would have enough interest in paying an additional fee to attend a mHealth session during Mobile World Congress it’s very odd to see the two separate events (one free and the other charged additionally) competing for the same audiences.
There’s no sign of the completely free to attend ‘Mobile Health in Action’ event at the Hospital del Mar that was launched in 2012 being repeated so to practically attend any of the events your best off registering at the bare minimum for the Mobile World Congress Exhibition.
The following guide includes a Monday-Thursday diary to the mHealth presentations and then below that is a hall by hall guide to exhibitors who are demoing mHealth apps, devices and services that you may find to be of interest. If you know of anything that I’ve missed please add it in the comments below and I’ll update the post. I hope you find it a helpful guide and that we get a chance to meet on my fleeting visit to Barcelona!
mPowered Industry Keynotes
Title: Brands, Marketing & Media on Mobile. The Transformative Power of Mobile: Global Case Studies in Success.
Location: Hall M5 Fira Montjuic
Time: 14:00-17:15
Description: TBC
Speakers:
Dr Oliver Harrison, CEO & Co-Founder, Ithaca Health
Michael Cohen-Dumani, Marketing Director, Oral-B, P&G
Vinayak Prasad, Project Manager, World Health Organization
Details: FREE to attend (on first come first served basis) for anyone with a MWC exhibition badge
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: The Global Promise of Health Technology: Why Connected and mobile Health Policy delivers for Patients and Economies
Location: Hall M8, Fira Montjuïc
Time: 09:00-10:45
Description: Welcome and introductions. This inaugural session will present the connected and mobile Health strategies of three leading European States/regions. Catalonia has built a eHealth strategy since many years around the Personal Health Record and its integration in practices of Health and social care providers. France launched its national policy Silver Economy in 2013, along with a huge programme of investment for 2014, including the development of a label for Active and Healthy Ageing products and services and associated innovative public purchasing processes. Northern Ireland operates a Connected Health Ecosystem and is developing a region wide eHealth and Care strategy to provide an overarching strategy for addressing all aspects of eHealth and Care.
Speakers:
Brian O’Connor, Chair European Connected Health Alliance
Edwin Poots, Minister, Northern Ireland Executive
Michèle Delaunay, Minister for Elderly people, France
Dr Carles Constante, Ministry of Health, Generalitat de Catalunya
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Regulating mobile Health: international perspectives
Location: Hall M8, Fira Montjuïc
Time: 10:45-11:30
Description: The Mobile Health sector presents enormous market opportunities (forecast around $20 bn in 2018). However, Mobile Health applications, which were used by more than 75 million people in the US in 2013, are not covered by regulatory systems unlike other Health products and services. In 2013, the US and European administrations came together to consider and develop regulatory frameworks for Mobile Health applications. Our speakers will present the conclusions of this work and highlight the benefits and risks from the perspectives of government, patients and industry.
Speakers:
Nicole Denjoy, Secretary General, COCIR
Koen Cobbaert, QARA Manager, Agfa HealthCare
Céline Deswarte, Policy Officer, European Commission
Mike Short CBE, VP, Telefonica Europe
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: European opportunities: Horizon 2020, EIP AHA, AAL JP
Location: Hall M8, Fira Montjuïc
Time: 11:30-12:30 followed by Marketplace Matchmaking Appointments
Description: The European strategy Horizon 2020 marks the beginning of a new period for Research and Innovation across Europe in 2014. At the same time, Connected Health and Mobile Health are major topics within the European digital agenda, especially around the critical areas of chronic disease and Active and Healthy Ageing. Our panel will present the opportunities for innovation presented by these European programmes.
Speakers:
Prof James McLaughin, University of Ulster
Wojciech Dziworski, Policy Analyst, European Commission
Loukianos Gatzoulis, Head of Unit, European Commission
Dr. Rafael De Andres Medina, President, Ambient Assisted Living Joint Program
Dr. Sinikka Salo, Deputy Mayor, Oulu
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Innovation in Connected Health
Location: Hall M8, Fira Montjuïc
Time: 14:00-15:05
Description: Our panellists from some of the world’s top healthcare technology companies will discuss the challenges and opportunities regarding healthcare innovation in the coming 10 years, and how Mobile Technologies will play a key role in those developments.
Speakers:
Young Sohn, President Chief Strategy Officer, Samsung Electronics
Prof Chris Taylor, Associate VP Research, University of Manchester
Thierry Zylberberg, Exec VP at Orange & Co-Founder, Women’s Business Mentoring Initiative
Christoph Westerteicher, TeleHealth Business Director, Philips Medical Systems
Chris Roche, CTO, EMC2
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Tackling the global challenge of chronic disease: opportunities for mobile Health
Location: Hall M8, Fira Montjuïc
Time: 15:05-15:50 followed by Marketplace Matchmaking Appointments
Description: Chronic diseases are one of the biggest challenges facing Health systems today. They make up the most significant burden for Health costs, accounting for around 75% of total Health costs in the US and in Europe. The need to better manage people with chronic disease outside of the hospital setting is widely recognized. Mobile technologies play a crucial role in educating and monitoring people within their home environments. Our panel will present the needs and the solutions, which can be put in place to improve chronic disease prevention and management.
Speakers:
Cesar Rubio, Coordinator, Spanish Federation of Healthcare Technology Companies
Helen Figee, VP Clinical Integrations, Alere Accountable Care Solutions
Petra Wilson, Chief Executive Officer, International Diabetes Federation
Joe Killen, Managing Director Southern Europe, Tunstall Healthcare
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Breaking down silos, accelerating mobile Health through ecosystems
Location: Hall M8, Fira Montjuïc
Time: 17:15-18:00 followed by Networking Reception
Description: The success of Mobile or Connected Health strategies is intrinsically linked to the capacity of stakeholders to work together in a coordinated manner. This requires breaking down the silos that exist between health and social care, providers and payers, policy makers, patients, hospitals and GPs. This panel will present four European initiatives that are accelerating mobile Health deployment through the development of ecosystems.
Speakers:
Prof Georges Crooks, Medical Director, NHS 24
Dr Ambrose McLoughlin, Secretary General Department of Health Ireland
Dr. Andrew McCornick, Permanent Secretary, Department of Health, Social Services and Public Safety
Petra Wilson, Chief Executive Officer, International Diabetes Federation
Details: To attend you will require the “mPowered Industries Health” option
GSMA Seminar
Title: Connected Living Mobilising the Internet of Things
Location: Seminar Theatre 1 CC1.1
Time: 08:30-12:15
Description: These sessions will address all aspects involved in mobilising the Internet of Things – including the main drivers, technology issues, standards requirements and challenges that operators and adjacent industries need to be aware of in order to capitalise on this rapid growth market.Introduction Not so SIMple: the Embedded SIM and what it means for M2M Embedded SIM specifications The market opportunity SIM for M2M in the futureRealising the potential of M2M – Operator value and monetising services beyond connectivity The Opportunity for Big Data Making money: Billing and chargingPreparing for 11 billion connections – the need for optimised networks, partnerships and regulatory frameworks to support many more connected devices How can networks better support M2M connectivity and scale? The role of standards Regulatory frameworks required Operator collaboration driving economies of scale and new business opportunities globallyPartnership the key to enabling connectivity and unlocking value – discussion session Opportunities for operators entering and partnering with adjacent industries.
Speakers: Not yet confirmed
Details: Available to anyone with a MWC exhibition badge
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Breaking down silos, accelerating mobile Health through ecosystems
Location: Hall M8, Fira Montjuïc
Time: 09:00-10:35 followed by Marketplace Matchmaking Appointments
Description: Innovation to change the world. Transforming healthcare delivery: success stories. Mobile Technologies are already being used across the globe for Health promotion, prevention, education and disease detection and management. Our panel will present a number of success stories from the developing world, where mobile Health is saving lives and redefining healthcare delivery.
Speakers:
Brian O’Connor, Chair European Connected Health Alliance
Don Jones, VP Global Strategy and Market Development, Qualcomm
Joan Cornet, Director, mHealth Competence Center, Mobile World Capital Barcelona
Dr Craig Friderichs, Head of Health, GSMA
Dr Oliver Harrison, CEO & Co-Founder, Ithaca Health
Jaume Raventos, e-Health Director, Telefónica
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: A consumer aligned business model for Health & Wellness – why and how we do it?
Location: Hall M8, Fira Montjuïc
Time: 10:35-11:15 followed by Marketplace Matchmaking Appointments
Description: Every day, consumers are paying more attention to their health and wellness. This has opened the market to many non-traditional companies, who are recognizing the huge market potential and developing consumer-aligned strategies. This session will discuss these emerging strategies, which are operating outside of traditional Health systems, and how citizens are demanding to be empowered to take care of their own health.
Speakers:
Michael Strübin, Director of EU mHealth Projects, Connected Living Programme at GSMA
Eric White, Business Development Manager, Adidas Interactive
Allan Bowyer, EMEA Lead for Mobile Health & Patient Support Programs, Janssen
Nathan Eagle, Co-founder and CEO, Jana Mobile
Details: To attend you will require the “mPowered Industries Health” option
GSMA Seminar
Title: Partnership in Motion: GSMA Grand Tour
Location: Seminar Theatre 1 CC1.1
Time: 12:30-13:30
Description: This session will focus on the September 2013 cycle ride from Brussels to Barcelona that offered a unique opportunity to demonstrate mHealth solutions for diabetes and conduct clinical research. It also provided a platform for reaching out to policy makers and regulators about the opportunity for mHealth solutions to help solve the ever increasing burden of healthcare costs for chronic diseases.The goals of the Tour were only achieved through partnership on all levels. In this session, the partners will discuss why the Grand Tour was such a valuable demonstration of mHealth for all stakeholders, and how the process itself can be a model for successful mHealth deployment. We will also view the first set of results and preliminary conclusions of the research study.
Speakers:
Petra Wilson, Chief Executive Officer, International Diabetes Federation
Benjamin Sarda, mHealth Marketing Director, Orange
Mike Paradis, Global Sales Manager, ANT Wireless
Stephen King, Sustainability & Social Responsibility, Etisalat
Professor Michael Trenell, NIHR Senior Research Fellow, Newcastle University
Nenad Simunko, Grand Tour rider with Type 1 diabetes
Anna Campbell, mHealth Project Manager, GSMA
Details: Available to anyone with a MWC exhibition badge
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Remote Health Care – a Game Changer
Location: Hall M8, Fira Montjuïc
Time: 13:00-14:05
Description: Taming the beast: breaking away from traditional procurement models.Globally, many Health systems are driven by public policy, and the products and services are often bought through public purchasing mechanisms. However critics argue that traditional procurement models are stifling innovation, and moreover are tying the hands of cash-strapped health care providers. A number of innovative procurement models are being developed to facilitate healthcare innovation. This panel of public procurement experts will explain these opportunities and the benefits for purchasers, providers and industry alike.
Speakers:
Alistair Fraser, VP Health, Shell
Bleddyn Rees, Partner, Wragge & Co
Dominique Legouge, VP, European Health Public Procurement Alliance
Ramon Maspons, Chief Innovation Officer, Catalan Agency for HIAQ
Joseph P. Ippolito, Partner, PWC
Mauricio De Lázzari Barbosa, CEO, Global Bionexo
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Funding for growth: why investing in Health & Wellness makes sense.
Location: Hall M8, Fira Montjuïc
Time: 14:05-15:00
Description: The opportunity presented by mobile Health is demonstrated by the interest shown by stakeholders from the digital and mobile sectors in healthcare globally. Nevertheless some businesses are still trying to assess the potential for ROI. Start-ups and SMEs with sufficient human and funding resources are crucial to developing innovation and moving mobile Health forward. Our speakers, including both investors and Start-ups/SMEs will explain their decisions, strategies and indicators for a successful investment in mobile Health.
Speakers:
Shawn Luetchens, Partner & Managing Director, Saffron Hill Ventures
Shankar Chandran, VP Samsung Catalyst Fund, Samsung Electronics
Miles Kirby, Managing Director, Qualcomm Ventures
Details: To attend you will require the “mPowered Industries Health” option
Health and Wellness ECHAlliance @ Mobile World Congress 2014
Title: Rising to the challenges for mobile Health
Location: Hall M8, Fira Montjuïc
Time: 15:00-16:00
Description: This concluding session will present challenges for key stakeholders in the mobile Health sector, and their aims for 2015. Those projects and their results will be presented during the ECHAlliance@MWC2015.
Speakers:
Brian O’Connor, Chair European Connected Health Alliance
Christina Papanikolaou, Secretary General, Greek Ministry of Health
Sílvia Cordomí, Assistant Manager, Catalan Institute of Health
Details: To attend you will require the “mPowered Industries Health” option
Mobile World Capital mHealth Competence Center at Congress
Title: The purpose of the Mobile World Capital: Implementing mHealth
Location: GSMA Seminar Theatre 2 CC1.1
Time: 08:30-10:30
Description: Implementing mHealth seminar is to present the evolution of the mHealth Competence Center with the participation of several experts in the field. Topics will include:Personal Health Record solutions, with examples of pilots currently running in Catalonia
The iCOR project, which includes mobile solutions for care and follow-up for patients with cardiovascular diseases
A vaccination project that involves electronic cards for newborn babies
Zero Maternal Mortality, a project for women in Africa that employs mobile technology
An introduction to the recently launched Task Force for mHealth Deployment
Speakers: TBC
Details: Available to anyone with a MWC exhibition badge
GSMA Seminar
Title: From Data to Cure
Location: Seminar Theatre 1 CC1.1
Time: 13:30-14:45
Description: Mobile devices generate data that, if rightly handled, can promote public health, deliver evidence for medical research, and support and improve patient care. This panel will convene industry and policy representatives to analyse the potential, consider the obstacles, and suggest ways to overcome them. Continua Health Alliance invite you to participate in this important discussion about the ways mobile health is transforming patient empowerment, collaborative workflows, big data and much more.
Speakers:
Katrine Vedel, Consultant, Southern Denmark Health Innovation
Mário Romão, Senior Policy Manager, Intel
Benjamin Sarda, mHealth Marketing Director, Orange
Dr Josep Roca, Director of the Lung Function Unit, Hospital Clínic, Barcelona
Claus F. Nielsen, International Manager, Health and Welfare Technologies, Delta
Michael Strübin, Director of EU mHealth Projects, Connected Living Programme at GSMA
Details: Available to anyone with a MWC exhibition badge
Hall M8 (mPowered Industries at Montjuic)
Department of Health, Social Services and Public Safety
email: TBC
Tel: TBC
Location: M8-14/15
European Connected Health Alliance
email: damian@echalliance.com
Tel: +442890737874
Location: M8-12
Hall Congress Square
Health&Sportlab
email: lluis.capdevila@healthsportlab.com
Tel: +34689503118
Location: CS50
Health&Sportlab is an emerging spinoff company based on technological transfer from quality university research. Our mission is attending to people’s health and welfare needs that are related to lifestyle, by providing them with comfortable tools in mHealth, mEducation and mGaming. We provide the user with effective and reliable solutions through an individualised supervision based in the latest non-invasive technologies for mobile devices. Our systems include self-assessment and regular monitoring through Apps and Web Services that synchronise the user’s data. We offer design and consulting on smartmobile biomedical instrumentation for diagnosis, therapy and monitoring: Health, Sport, Hospital, Pharma, professional healthcare applications.
Primum Health/Minerva
email: dvdmena@primum.es
Tel: +34955516161
Location: CS60
Primum Health is an innovative Start-up dedicated to develop technology Health services on mHealth and Cloud Computing providing simples solutions to the Health challenges of today and tomorrow. Primum Health presents in the MWC the HomeCare Telemonitoring System for patients, improving their quality of life and reducing the healthcare cost. Minerva is an ICT startup accelerator promoted by Junta de Andalucia and Vodafone Spain to support, provide projection and boost market presence of Andalusian projects with technical, economic and financial feasibility. Primum Health was a project accelerated by Minerva in 2013.