Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, today announced that they have become a single-source provider for corporate annual reports. Titled the "Annual Report Journey," this monistic program identifies each element associated within the annual report process and unifies its production.
Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, today announced that they have become a...
This unification, the Annual Report Journey, can assure cohesive messaging and financial branding while simplifying the transition from traditional print distribution into highly engaging online versions. It also removes redundant tasks and fees.
To understand how the Annual Report Journey will unify their processes, public company representatives are invited to upload their 2014 annual report .PDF file for review and budget benchmarking.
The Annual Report Journey unifies the three major initiatives within an issuer's process and subsequently aligns production and tangible products.
STRATEGY
Creative & concept
Design & create
COMPLIANCE
10-K file with SEC
Print & distribute
MARKETING
Interactive (online) Annual Report
Animated (video) Annual Report
"Since the adoption of the SEC's 2009 Notice & Access / eproxy regulations, the corporate annual report has become a bit of a lost soul within many public companies," said Bradley H. Smith, director of marketing for investor relations and regulatory compliance at PR Newswire and Vintage. "Once a coveted and proudly-crafted cross-team corporate publication, it has devolved into a sum of parts without a unified plan. By visioning the annual report's creation as 'a journey,' the annual report's working team within the public company – marketing, PR, IR and the corporate secretary – can assign a corporate goal to their efforts far beyond just reporting financials."
Of special interest is the new Animated Annual Report which, says Smith, finally offers Investor Relations departments a practical and realistic solution for a video annual report to feed the internet's vast hunger for video.
"The flaw in most video annual report production is the persistent belief to include the CEO as a talking head. That is an extremely painful path for everyone involved – and it generally snowballs into an expensive bottleneck if not completely scrapping the entire production. The Animated Annual Report is created directly from the already-approved annual report content. This can eliminate the requirements for new scripting, new visuals, expensive camera crews and trying to fit into the CEO's calendar. The Animated Annual Report is produced simultaneously with the printed and Interactive annual reports.
"The Annual Report Journey maximizes the effort companies put into this key, material messaging to create a 365 shareholder communications toolset. Its 2016 planning and budgeting begins now," finished Smith.