We build a number of different type of Instagram applications and the goal of this post is designed to highlight the some of the types of promotions possible on Instagram.
1. Instagram Featured Content Promotions
The idea behind this promotion is to encourage the viral sharing of photo content on Instagram. The campaign usually centers around a hashtag and encourage fans to take and share photos for a chance to get featured.
Carrie Underwood: Favorite Things Friday
Reben Studdard: #MeanToBe2014 Campaign
2. Instagram Contest and Sweepstakes
We have several applications that enable brands to aggregate Instagram content as part of a sweepstakes or contest. We support a broad range of entry option from the very simple to the more official entry options.
Angie Johnson: #SwaggerUp Instagram Contest
Instagram Sweeepstakes Platform
3. Instagram-Base Shapematics
Our shapematic platform allows you to create photo-based shapes from a broad range of sources that include Instagram, Vine, Twitter and user uploads. Find out more about our shapemantics here…
Wale: Shapematic
Kid Ink: Shapematic
4. Instagram-Based Mosaics
Most of our clients are familiar with our Mosaic Platform. While a major of our mosaic center around Twitter and Facebook, Instagram is a supported option.
Tye Tribbet: #GreaterThan Mosaic Poster
Mosaic Marketing 102
5. Instagram Video and Photo Walls
We have mentioned our “Video Wall” application in post posts on different visualization approaches and we recently we started launching applications based on this new engine.
Justine Skye: Video Wall
6. Instagram Games
Its great when you can leverage content from an Instagram promotion as part of an interactive and engaging game experience. That’s exactly what we did with the House of Blues Instagram “Memory Game”
House of Blues: Instagram Memory Game
7. Instagram Lyric Video Aggregation
A growing number of artists have started crowd sourcing content for Instagram-power lyric videos. We have a very comprehensive and well tested set of tools for this type of promotion and have done several of these for artist like Tori Kelly, Miley Cyrus, and Ruben Studdard.
Instagram Lyric Video Best Practices
8. Instagram Video Mashups
Video mashup applications pulls in Instagram videos with a certain hashtags and create an unique video mashup! Here are some examples:
Grouplove: #WaysToGo Video Mashup
9. Instagram Content Reveal
While we do most of our content leaves on Facebook and Twitter, Instagram has great untapped potential to crowd source entries (based on a hashtag) to unlock exclusive content.
Alley Boy: #StackItUp Video Reveal
#30H3DAY 303 THINGS TO DO ON 3/03
10. Instagram “Get Out the Vote” Campaigns
We have done dozens and dozens of get out the vote campaigns, many of them on Twitter and Facebook, but we expect to do more and more via Instagram.
The Band Perry Instagram Campaign: #VoteTBPTeenChoice
11. Instagram Video Submissions
We have comprehensive and robust video submissions platform that artists have used to host video contents. Artist like Miley Cyrus, TSO, Tori Kelly, Hunter Hayes and others have used our platform to power their contests. By default, the platform supports webcam entries, video uploads, youtube and vimeo links, and now it also supports Instagram (and Vine) as video sources.
Metablocks video submission platform
Instagram lyric video submission solutions
12. Large Format Mosaics
Instagram photos can be crowd sourced to create large format mosaic posters
Tye Tribbet: #GreaterThan Mosaic Poster