Freshpair, Inc. logo. (PRNewsFoto/Freshpair)
NEW YORK, Nov. 5, 2013 /PRNewswire/ — Freshpair.com, the largest online retailer of men’s underwear and a leading online retailer of women’s intimates, announced today that it has become the exclusive online-only retailer of RevolutionWear’s FRIGO®. The line pairs high-end fabrics with high-tech design to finally solve the most common underwear concerns. FRIGO® features the patented signature FRIGO Zone™, a mesh pouch that provides ultimate support and adjusts to give a customized fit.
(Logo: http://photos.prnewswire.com/prnh/20130802/NY57716LOGO )
Freshpair.com President, Matthew Butlein, enthuses, “We’ve seen technologies in fabric and design impact the entire fashion industry but the one place that tends to lag is men’s underwear. The evolution of men’s underwear is an exciting change. The research that went into the product is prominent in the technological advances in breathability, bonded construction to prevent chafing and silicone-lined leg bindings to prevent bunching or riding up. This underwear will make men feel differently about the undergarment they choose.”
RevolutionWear’s FRIGO® comes in multiple lines and fabrics, all of which include the patented FRIGO Zone™ and silicone-lined leg bindings. The lines retail from $25 to $100.
About Freshpair.com
Freshpair.com is the largest online retailer of men’s underwear and a leading online retailer of women’s intimates. Freshpair has been on the industry’s cutting edge since the company was founded in 2000. Freshpair.com offers a consumer experience not found anywhere else. Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair.com is the consumer market leader for underwear and lingerie needs.
About RevolutionWear, Inc.
FRIGO®’s parent company is RevolutionWear, Inc. It combines innovative design with technology to create radically different, superior products for global distribution. RevolutionWear, Inc. was founded in Sweden, and incorporated in the United States in 2010. The company is headquartered in New York City.
Media Contact:
SpecOps Communications
Kayla Inserra
Kayla@SpecOpsComm.com
212.518.7721 x105
SOURCE Freshpair.com