The Organic Audience Development Strategy Handbook: NEW for 2015
A complete guide on how to increase website traffic for free, including SEO content writing, the best email marketing strategies and social media for publishers
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Dear Publishing Colleague,
A year ago we published our first comprehensive guide to organic audience development strategy, complete with our own best practices and case studies galore. Now, because everything changes so fast in 21st-century publishing, we’ve updated this free handbook throughout, making it more concise yet more detailed, and added our latest best practices, most of them established in 2015.
After all, in digital publishing, the most meticulously planned, beautifully designed website in the world, the most staggeringly awesome content, are all utterly useless if you don’t have an audience to enjoy them – and to buy your premium products.
Of course, building an audience is easy if you have unlimited resources. Throw money at Google and presto! You have an audience.
Luckily for the smaller niche publishers who rely more on their shrewdness and industry savvy than on vast corporate wallets, there’s a better way. And because Mequoda has spent years studying, testing and documenting SEO, social media, conversion techniques and email marketing, we share everything my team and I have learned in this updated handbook, Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base.
This updated handbook – and remember, it’s absolutely FREE so we can get the information into as many publishers’ hands as possible – is more tightly focused than ever on leveraging content that’s optimized for search using the latest Google parameters, and then promoting that content in social media.
When you master our complete audience development strategy, you’ll be able to drive visitors to your publishing website in droves and efficiently turn those visitors into a loyal enthusiastic, engaged audience whose email addresses are nestled snugly in your audience database –all without paying a penny to Google.
Whether you’re a multiplatform publishing CEO, managing editor or audience development manager – or aspire to become one – our updated handbook covers both the big picture and the tactical advice you need to replicate the renowned, proven Mequoda Method in your own operation. In short, this is advice you can take to the bank!
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Who we are, and why you can trust this audience development strategy handbook
Perhaps you think a free handbook can’t be of much value. Why would we give away all of our secrets? It’s partly because we believe we can reach more publishers who need our help by doing so. And then, of course, giving away content actually is one of our secrets, one that you’ll learn a lot about in this handbook.
We have a lot of secrets to online publishing success, and plenty of happy clients whose businesses we’ve transformed. Allow me to explain:
The Mequoda team gained our knowledge from working with more than 100 publishers in the digital age, learning everything we could from our work, putting our decades of magazine industry experience to work in the trenches, and compiling a huge database of best practices and multiplatform publishing tips.
Most important, because we believe a large, loyal audience is the key to online success, we’ve dedicated ourselves to perfecting audience development strategies that have fueled the success of an impressive list of publishers, some of whom may be your competitors:
Computerworld
Consumer Reports
Eating Well
Fine Gardening
Men’s Health
Morningstar
Real Simple
The Motley Fool
Yankee Magazine
… to name just a few of the brands we’ve helped. And, now we make the same strategies, tips, and techniques available to the independent, niche publishers – the rising stars of the media world.
To be more specific, we have …
Spent hundreds of hours researching and documenting the most successful strategies and processes for multiplatform publishing, from subscription websites to digital magazines and, of course, audience development
Built, managed and optimized more than 50 systems in markets as diverse as investing, crafting, executive education, religion, travel, health and lifestyle.
Added to our research the extra value of having actually helped 110 (and counting) magazine brands
Taught our secrets and strategies all around the world at highly-regarded live events
Published dozens of free books and reports that have been downloaded more than 85,000 times
Developed one of the leading newsletters on the topic of digital publishing strategy and multiplatform publishing
Refined our digital publishing strategies, expanded the platforms and fine-tuned the reporting tools
Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.
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You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
What you’ll get from Organic Audience Development Strategy
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.
We also share everything we know about social media marketing and email marketing – once you’ve built an awesome email list using the strategies in the first part of the handbook.
In short, you get all our secrets of audience development strategy, including how to …
1. Attract visitors to your website
Smart publishers rely on organic search, social media, referrals and legacy traffic. When it comes to audience development strategies, content is what drives the first three, and as a publisher, that’s what you have in abundance. Every step for profitably leveraging these three content-reliant audience development channels is detailed in the handbook.
2. Retain your visitors as subscribers.
Unique visitors will remain just that – visitors – if you don’t convert them into subscribers to your email newsletter and engage them with great content. (Don’t know why you need a free email newsletter? Read the handbook!) Robust conversion starts with your website’s specialized architecture that’s created specifically for this purpose – not because it’s pretty. Dozens of conversion architectural elements tactics are detailed in this handbook, because as your email conversion rate goes, so go your profits.
3. Monetize your subscribers throughout their lifetime on your email list.
How many orders are you earning per email subscriber? Per outbound email? Reading this handbook will give you the strategies you need to increase those figures by double or triple. We teach you everything from how to write effective subject lines that get your emails open, to selling advertising for your emails, to organizing the most effective mailing calendar to maximize contact frequency that keeps you in your subscribers’ hearts and minds – and in their wallets.
And all of this is just the big picture. Rest assured that this handbook drills down into the details, so you get hundreds more proven audience development strategies and tactics and become so skilled, you’ll soon be making money while you sleep.
Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.
Get FREE Download!
You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.
Master our audience development strategies to do all this and more
Please be assured: This handbook delivers specific, actionable advice. Follow its steps and you’ll be happily surprised when the audience development secrets in this handbook help you …
Correctly allocate your resources to the various audience development channels
Control the three metrics that ultimately decide the size of your business and profits
Turn your website into an audience development bonanza that consistently feeds your email file
Create the most important page on your website
Optimize your entire site to get your pages ranked at the top of Google search results – using the Best Practices we’ve only just established based on the most recent Google algorithms
Master the art of efficient, effective social media marketing
Ensure that your emails are always delivered, opened and clicked
… among the many secrets and audience development strategies we teach you on every page.
This handbook is designed to serve as a complete guide and blueprint for your audience development program, from understanding the basics to the smallest details that can make or break your efforts.
So if you want to make more money with less wasted effort … if you can’t afford to overlook some profitable marketing channels … if the lines on your graphs are stuck in plateau mode (or worse, are trailing downward) … I urge you to download this absolutely essential handbook on audience development strategies right now.
Imagine: Just a few minutes from now you could be holding the key to your new success in your hands. And when you sit down to read Organic Audience Development Strategy, be sure to have a pen and highlighter handy – you’re going to need them.
By the way, you’ll note that in exchange for this free handbook, I’m asking for your email address, and you’ll also be offered a subscription to our free email newsletter. If you read this handbook, you’ll learn that’s another of our secrets for wildly successful audience development; I practice what I preach.
If you choose not to give me your email address, you can still get Organic Audience Development Strategy into your hands. It’s available for $97 at Amazon. But why would you buy it, when you can get it FREE, and our email newsletter will keep you on top of all the newest audience development strategies and best practices as they develop?
I hope you’ll download this free handbook immediately, and I look forward to hearing your thoughts on it after you’ve read it.
Best regards,
Don Nicholas
CEO, Mequoda Group LLC
PS: Remember, this handbook is completely updated with our newest Best Practices, and streamlined to make it easier than ever to learn the Mequoda Method just by reading. Download it right now!
PSS: Our clients pay handsomely to gain access to the Mequoda consulting team’s expertise. When you read Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base, you get the complete outline of our best practices all in one place, to read and reference any time you need it.
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