Location: Johannesburg
Description:
The Social Media Manager is responsible for managing and building our client’s social communities, as well as managing the roll-out of our client’s South Africa’s Special Occasions Social Media Strategy.
Key Responsibilities:
Act as an advocate for and representative of the company’s within the social media community.
Implement/roll out of community content action plans.
Conceptualizing and briefing Agency on the production of content, and liaising with Online/Brand and the broader Customer Team as to appropriate online customer journeys.
Escalating community issues to the Head of Social timeously and managing crisis social communication when required.
Assisting in developing content and community strategies that foster community spirit and engaging dialogue in line with the company’s Brand Values.
Researching, editing, producing, reviewing, aggregating, developing and writing various content types (tweets, posts, blog posts, comments etc) across various social platforms
Developing country specific influencer strategies, in collaboration with the team in each country.
Publishing, moderation, responding to and managing all conversations on company’s Social Media platforms.
Ensuring content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements
Maintaining effective internal company’s communication channels, allowing for the prompt and accurate dissemination of information and feedback to all relevant parties, e.g. Customer Services, PR, Online, Marketing, Trade etc.
Monitoring alerts, online community tools, technologies and applications and produce weekly and monthly ORM and Trade reports, in line with guidelines and targets set by the Head of Social.
Maintaining creativity and thought leadership in the Social Media Team and Marketing Department.
Keeping abreast of local and international social community content trends and benchmark the company to a global standard.
Key Competencies:
Degree or Diploma in journalism/communication/marketing/advertising
3-5 year’s experience in a community management role
2 years’ writing experience.
Knowledge of:
Content and community strategy
Online social and content industry and market trends
Social platforms and tools
Knowledge of industry technology and tools
Attention to detail
Strong command of the English language and excellent communication skills (written and verbal)
Business writing skills
Strong administration and interpersonal skills
Strong managerial skills
Ability to work independently and as part of a team
Business acumen
PC Literacy: MS Office suite
Experience in crisis management
Ability to work flexible hours
Ability to work on multiple projects
Project management experience
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