Location: Cape Town
Description:
Our client is South Africa’s largest publisher working in Digital Media and Digital Services, newspapers, magazines, e-commerce, publishing and distribution. They are looking for a Commercial Manager/Sales Director to join their team.
Main Purpose of the Role
Overall commercial management of five health portfolios of magazine brands across all relevant platforms such as print, digital, and events. The Commercial Manager will report to Leisure Magazines’ General Manager.
Key Responsibilities
(The primary tasks, functions and deliverables of the role)
Take responsibility for advertising and sponsorship revenue performance of all brands in the Health portfolio including all brand extensions
Develop and drive web and mobile revenue opportunities of all brands on all relevant platforms, to meet budgeted digital revenue objectives, with aggressive growth targets
Develop advertising sales strategy per Rodale brand in conjunction with advertising sales team
Working with the General Manager, develop business plans and budgets for all brands
Develop a strong, supportive and positive relationship with each editor, working with them to develop and grow each brand commercially
Develop and drive 360 degree, cross platform ad revenue solutions to clients and agencies
Educate, inform and provide solutions to clients as they move from a traditional print media advertising strategy to a digital media (web, mobile and social) strategy
Working with the GM and Publishing Manager, formulate and implement strategies to drive cross-platform sponsorship revenue for individual brand events
Ensure alignment between the goals and strategies of the brands with key commercial objectives of the division/company
Research, analyze and act on external market trends and help drive direction of product development
Build strategic relationships with key clients and other external stakeholders through regular and ongoing communication
Work closely with central and publishing advertising sales teams to ensure that all advertising targets are achieved
Manage publishing advertising sales staff
Develop effective sales tools for all brands
Plan, select, develop and maintain suitable talent, including development of succession plans for all key positions, with specific focus on EE talent development
Skills and Competencies
(The abilities that the individual needs in order to perform this role effectively)
Expert knowledge and experience of:
Print and digital magazine publishing processes
Magazine websites, including exclusive and supportive digital properties
Content marketing / native campaign development and execution
Print and digital media trends
South African and International health, fitness, sport, female and male interest magazine market
Development and management of brand extensions – printed and other (events, for e.g.)
Relevant software packages and applications
Competencies required:
Strategic thinking
Creative idea / solution generation and conceptual thinking
Ability to thrive under constant pressure
Good analytical and numerical abilities
Excellent communication and presentation skills
Decision-making skills
Negotiation skills
Innovative and proactive
Ability to motivate, inspire and manage sales staff
Influencing skills
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