Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 80+ people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
Sokrati is looking for a content marketing manager who will be responsible for crafting and promoting all short form and long form content for our inbound marketing initiatives.
Responsibilities include but are not limited to:
-Conceptualising and crafting all short form and long form content such as blogs, press releases, articles, ebooks, white papers, webinars, video intros, marketing one pagers, marketing website copy, company responses on social media etc. (Mandatory – Pls don’t apply if you don’t have experience around this)
-Working with business owners & product teams to draft product one pagers which will serve as basis for all marketing collateral for that product. ((Mandatory – Pls don’t apply if you don’t have experience around this)
-Own all content & copy for marketing collateral across media channels (Mandatory – Pls don’t apply if you don’t have experience around this)
-Own inbound marketing campaigns from inception to execution
-Identifying customer personas, brand voice, value propositions and content strategy for Sokrati products & services.
-Distilling all product value propositions and aligning them with core Sokrati mission and vision.
-Identifying domain experts within and outside the organisation and interviewing them for subject matter of the content pieces.
-Identify potential media sources and monitor activity thought leaders
-Develop working relationships with bloggers and social press
-Lead outreach efforts to 2nd tier media outlets
-Promote content across digital channels: Twitter, Facebook, YouTube, Slideshare, etc.
-Track content performance from start to finish using a Sokrati & third party tracking tools.
Qualifications:
-BA/MA in mass communication, Journalism or related fields.
-1-3 years experience in content creation, marketing, corporate communications related positions is preferred though not required.
-A passion for technology, knowledge and understanding of the Software-as-a-Service (SaaS) space and keen interest in digital advertising & analytics.
Requirements:
-Strong written communication skills in english.
-Critical decision making and organizational skills
-Strong analytical skills & problem solving aptitude
-Ability to deliver under pressure
-Should own content marketing problems end to end
-In depth understanding of brand management, social media marketing, content marketing
-Familiarity with SEO, SEM, and digital analytics