Social media is changing the way the business world works in terms of relationships with clients, customers, and the consumer world.
In the old days, business was a matter of face-to-face meetings, shaking hands, and kissing babies. Relationship marketing changed when social media came onto the scene. Social media platforms like Facebook, Twitter, and
Google+ are taking the lead, with Pinterest and many other community
Google+ sites
coming up from behind, and an old saying is becoming more and more relevant:
“it’s not what you know; it’s who you know.”
Social media can help entrepreneurs get on their feet, help a job hunter get his or her resume out there, or even be the core of a new career with one of many social media jobs. The more connections you have, the more people your message gets out to. The social media advantage is clear as day.
Not only do your social media posts get traction in Google, but when your connections start sharing and commenting, your customers are giving you free advertising. Finding your niche market is easier with social media because people come to YOU. You’ll notice that, as more people follow you, you create a larger and more credible target market for your business-and they came to you.
Businesses big and small use social media advertising as a way to target their markets. Social media trends make this a very easy way to turn a consumer who would otherwise not find you into a social media sale.
Finally, demonstrating that you understand and embrace social media importance in your business helps build a strong online presence in general.
You’re not just a building out in the abyss anymore, your company now has brand recognition through a website and many other outlets where you can post articles (Facebook) or start conversations (twitter).