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06/30/16: New Facebook algorithm prioritizes posts from friends; MRC finalizes mobile ad viewability guidelines; Twitter...
via cynopsis

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...
Flatten Your Waterfall with Pre-Bid Integrations to Scale Programmatic Revenue
via blog.appnexus

Looking at publisher setups lately, I’ve got a distinct feeling of déjà vu – complex waterfall setups with indirect monetization partners are everywhere. What is this, 2009? Fortunately no, but the challenge of publisher waterfalls is still very much...

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Programmatic Advertising & Ad Operations Experts | MediaFuse

MediaFuse is a programmatic advertising consultant and company helping publishers with ad tech operations, header bidding, and digital ad operations.
August 2014 - MediaFuse

Ad OperationsIt’s not enough to have great ads – to maximize on them you need to showcase them right. Many sites miss out on revenue because of sub-par display strategies. If you’re worried that appli...

April 2014 - MediaFuse

Ad OperationsWe are all familiar with an auction – a public sale in which goods or property is sold to the highest bidder. From fine art and antiques at Christie’s to high-end classical car sales at B...