Tweet It: .@AtlantaFalcons & @UnitedWay launch Character Education program at Champion MS–“Character Playbook” will be in schools across metro Atlanta
Stone Mountain, GA (May 6th, 2016) – The Atlanta Falcons and United Way of Greater Atlanta have announced the launch of Character PlaybookTM, a new education initiative focused on youth character development and building healthy relationships. The interactive digital program will be implemented directly in schools in the Atlanta metropolitan area. The Atlanta Falcons and United Way of Greater Atlanta announced the new direction for their partnership at the Character Playbook launch event at Champion Middle School. Prior to this announcement of Character Playbook launch, this initiative was also launched nationally during the 2016 NFL Draft. Character Playbook is powered by education technology leader EverFi, Inc. which currently works in more than 13,000 K-12 schools and 800 colleges.
Character Playbook uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. The course is comprised of six interactive, digital modules that cover key concepts around positive character development, social-emotional learning, and building healthy relationships. Designed for learners in grades 7-9, the digital learning experience enables students to engage with true-to-life scenarios that include bystander intervention strategies and positive relationship examples.
“United Way of Greater Atlanta is proud to deepen its partnership with the Atlanta Falcons – this time with the launch of Character Playbook,” says United Way of Greater Atlanta President and CEO Milton J. Little, Jr. “Character Playbook’s tools for youth development and healthy relationships epitomizes the work United Way and the Falcons are doing to empower and educate Greater Atlanta’s youth and create a thriving community.”
“We often assume young people will simply find their way to positive character and healthy relationships, but it is a skill that can be taught and nurtured,” said EverFi Chief Operating Officer Tammy Wincup. “The NFL and United Way are committed to helping lift up communities and they are thrilled to bring Character Playbook to students across the (metro area).”
The launch event at Champion Middle School on Friday, May 6th will include Atlanta Falcons current and alumni players – Nick Williams, Floyd Hodge and Lynn Cain. More than 800 students, district and city officials are expected to attend the event.
Where: Champion Middle School
5265 Mimosa Drive
Stone Mountain, GA 30083
When: Friday, May 6
1:30 – 2:30 p.m.
About United Way of Greater Atlanta
Our United Way is one of the largest in the nation with more than $75 million in fundraising annually. Our purpose and mission is focused on convening caring individuals to create the change necessary for building stronger communities. We invest in more than 200 programs in 13 counties through the Community Impact Fund and connect people with resources they need to thrive – jobs are more abundant, schools are performing, healthcare is accessible and communities are safe places to live. For more information, visit unitedwayatlanta.org.
About EverFi, Inc.
EverFi is the education technology innovator that empowers learners of all ages with the skills that prepare them to be successful in life and work. With backing from some of technology’s most innovative leaders including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, and Twitter founder Evan Williams, EverFi has built the most comprehensive critical skills digital platform serving over 12 million students. Learn more at www.everfi.com.