Toyota Automobiles Industries
Toyota
Let’s Go Places (US)
Toyota’s new headquarters building in Toyota City, Japan
Native name
トヨタ自動車株式会社
Romanizedname
Toyota Jidosha KK
Type
Public (K.K.)
Traded as
TYO: 7203
LSE: TYT
NYSE: TM
Industry
Automotive
Founded
August 28, 1937; 78 years ago
Founder
Kiichiro Toyoda
Headquarters
Toyota, Aichi, Japan
Area served
Worldwide
Key people
Takeshi Uchiyamada(Chairman)
Akio Toyoda (President andCEO)
Products
Automobiles, luxury vehicles,commercial vehicles, engines
Production output
9,909,440 units (CY 2012)
Services
Banking, financing, leasing
Revenue
¥27.234 trillion (FY 2015) USD $239 Billion
Operating income
¥2.750 trillion (FY 2015)
Profit
¥2.173 trillion (FY 2015)
Total assets
¥47.729 trillion (FY 2015)
Total equity
¥16.788 trillion (FY 2015)
Owner
Japan Trustee Services Bank(9.61%)
Toyota Industries Corporation(6.48%)
The Master Trust Bank of Japan (5.27%)
State Street Bank and Trust Company (3.72%)
Nippon Life Insurance Company (3.54%)
Number of employees
344,109 (2015)
Divisions
Lexus
Scion
Subsidiaries
545
Slogan
Leads You Ahead
Drive Your Dreams
Quality Revolution (India)
Let’s Go Places
Moving Forward
Let’s Go Beyond
Website
Toyota Global
Toyota Motor Corporation (Japanese: トヨタ自動車株式会社 Hepburn: Toyota Jidōsha KK, IPA: [toꜜjota], /tɔɪˈoʊtə/) is a Japaneseautomotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide and, as of February 2016, is the 13th-largest company in the world by revenue. Toyota was the largestautomobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world’s first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in 2013 according to company data. As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked SoftBank)and by revenue.
Toyota is the world’s market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Cumulative global sales of Toyota and Lexus hybrid passenger car models passed the 9 million milestone in April 2016. Its Prius family is the world’s top selling hybrid nameplate with almost 5.7 million units sold worlwide as of 30 April 2016.
The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota brand, Hino, Lexus, Ranz, and Scion. It also holds a 51.2% stake in Daihatsu, a 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, a 3.58% stake in the Yamaha Motor Company,[15] and a 0.27% stake in Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several “nonautomotive” companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Corporate governance:
Principal headquarters building of Toyota
Toyota is headquartered in Toyota City, Aichi. The main headquarters of Toyota is located in a four-story building in Toyota. As of 2006 the head office has the “Toyopet” Toyota logo and the words “Toyota Motor”. The Toyota Technical Center, a 14-story building, and the Honsha plant, Toyota’s second plant engaging in mass production and formerly named the Koromo plant, are adjacent to one another in a location near the headquarters. Vinod Jacob from The Hindu described the main headquarters building as “modest”. In 2013 company head Akio Toyoda reported that it had difficulties retaining foreign employees at the headquarters due to the lack of amenities in the city.
Its Tokyo office is located in Bunkyo, Tokyo. Its Nagoya office is located in Nakamura-ku, Nagoya. In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division, and also builds robots.
Akio Toyoda, CEO of Toyota, at the annual results press conference, May 11, 2011
Toyota’s global network: Red – Japan
Green – Official dealership(s) present.
Blue – Localized manufacturing plant(s)
Cyan – Regional headquarters (HQ)
Dark Blue – Regional headquarters (HQ) and localized manufacturing plants
Typical breakdown of sales by region
President of Toyota Motor Company:
Rizaburo Toyoda (1937–1941)
Kiichiro Toyoda (1941–1950)
Taizo Ishida (1950–1961)
Fukio Nakagawa (1961–1967)
Eiji Toyoda (1967–1981)
In 1981, Toyota Motor Co., Ltd. announced plans to merge with its sales entity Toyota Motor Sales Co., Ltd. Since 1950, the two entities existed as separate companies due to a prerequisite for reconstruction in postwar Japan. Shoichiro Toyoda presided over Toyota Motor Sales in preparation for the consummation of the merger that occurred in 1982. Shoichiro then succeeded his uncle Eiji as the President of the combined organization that then became known as Toyota Motor Corporation.
President of Toyota Motor Corporation:
Eiji Toyoda (1981)
Shoichiro Toyoda (1982–1992)
CEO of Toyota Motor Corporation:
Tatsuro Toyoda (1992–1995)
Hiroshi Okuda (1995–1999)
Fujio Cho (1999–2005)
Katsuaki Watanabe (2005–2009)
Akio Toyoda (2009–present)
Chairman of Toyota Motor Corporation:
Shoichiro Toyoda (1992–1999)
Hiroshi Okuda (1999–2006)
Fujio Cho (2006–2013)
Takeshi Uchiyamada (2013–present)
On June 14, 2013, Toyota Motor Corp. announced the appointment of outside board members; the appointment was a first for the corporation and occurred following approval from general shareholders at a meeting on the same day. Additionally, Vice Chairman Takeshi Uchiyamada replaced Fujio Cho as chairman, as the latter became an honorary chairman, while Toyoda remains in the post of President.
Toyota is publicly traded on the Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo exchanges under company code TYO: 7203. In addition, Toyota is foreign-listed on the New York Stock Exchange under NYSE: TM and on the London Stock Exchange under LSE: TYT. Toyota has been publicly traded in Japan since 1949 and internationally since 1999.
As reported on its consolidated financial statements, Toyota has 540 consolidated subsidiaries and 226 affiliates.
Toyota Motor North America (100% – 2004)
Toyota Canada Inc. (51% – 2013)
Toyota Tsusho – Trading company for the Toyota Group
Daihatsu Motor Company (51.2% – March 31, 2006)
Hino Motors (50.1% – 2001)
Lexus 100% (1989)
Scion 100% (2003)
DENSO (24.74% – September 30, 2006)
Toyota Industries (23.51% – March 31, 2006)
Aisin Seiki Co. (23.0% – September 30, 2006)
Fuji Heavy Industries (16.66% – June 28, 2008)
Isuzu Motors (5.9% – November 10, 2006)
PT Toyota Astra Motor (49% – 2003)
Noble Automotive (23% – 2014)
PT Toyota Motor Manufacturing Indonesia (95% – 2003)
Financial results:
In 2011, the Toyota Group (including Daihatsu, Hino and Chinese joint ventures) fell to place three with 8,050,181 units produced globally. According to an unofficial count, based on unit production reported by major automakers, Toyota regained its top rank with 9,909,440 units produced globally in calendar year 2012. On May 8, 2013, Toyota announced plans to produce 10.1 million units in fiscal year 2013, which, if achieved, would make it the first auto manufacturer to cross the 10-million-unit threshold.
On May 8, 2009, Toyota reported a record annual net loss of US$4.2 billion, making it the latest automobile maker to be severely affected by the global financial crisis that started in 2007. Toyota’s financial unit had asked for an emergency loan from a state-backed lender on March 16, 2009, with reports putting the figure at more than $3,000,000,000. It said the international financial situation was squeezing its business, forcing it to ask for an emergency loan from the Japan Bank for International Cooperation. This was the first time the state-backed bank has been asked to lend to a Japanese car manufacturer.
On May 8, 2013, Toyota Motor Corporation announced its financial results for the fiscal year ended March 31, 2013. Net revenues totaled ¥22,000,000,000,000 (+18.7%). Operating income was ¥1,320,000,000,000 (+371%), net income ¥962,100,000,000 (+239%).
History of Toyota:
1930s:
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The principle of jidoka, which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System. Looms were built on a small production line. In 1929, the patent for the automatic loom was sold to a British company, generating the starting capital for the automobile development
Mass production of Toyoda automated loom, displayed at the Toyota Museum in Nagakute-cho, Aichi-gun, Aichi Pref. Japan
The production of Toyota automobiles was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder’s son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937
Toyoda Standard Sedan AA 1936
Vehicles were originally sold under the name “Toyoda” (トヨダ), from the family name of the company’s founder, Kiichirō Toyoda. In April 1936, Toyoda’s first passenger car, the Model AA, was completed. The sales price was 3,350 yen, 400 yen cheaper than Ford or GM cars.
House of Toyota founder Kiichiro Toyoda, near Toyota City
In September 1936, the company ran a public competition to design a new logo. Of 27,000 entries, the winning entry was the three Japanese katakana letters for “Toyoda” in a circle. But Risaburō Toyoda, who had married into the family and was not born with that name, preferred “Toyota” (トヨタ) because it took eight brush strokes (a lucky number) to write in Japanese, was visually simpler (leaving off the diacritic at the end), and with a voiceless consonant instead of a voiced one (voiced consonants are considered to have a “murky” or “muddy” sound compared to voiceless consonants, which are “clear”).
Inside the house of Toyota founder Kiichiro Toyoda, near Toyota City
Since toyoda literally means “fertile rice paddies”, changing the name also prevented the company from being associated with old-fashioned farming. The newly formed word was trademarked and the company was registered in August 1937 as the Toyota Motor Company.
First-generation Toyopet Crown Model RSD (1955/1 – 1958/10)
Toyota at the Rally Dakar, 1992
1940s–1950s:
From September 1947, Toyota’s small-sized vehicles were sold under the name “Toyopet” (トヨペット). The first vehicle sold under this name was the Toyopet SA, but it also included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown,Toyopet Master, and the Toyopet Corona. The word “Toyopet (Japanese article)” was a nickname given to the Toyota SA due to its small size, as the result of a naming contest the Toyota Company organized in 1947. However, when Toyota eventually entered the American market in 1957 with the Crown, the name was not well received due to connotations of toys and pets The name was soon dropped for the American market, but continued in other markets until the mid-1960s.
1960s–1970s:
By the early 1960s, the US had begun placing stiff import tariffs on certain vehicles. The so-called “chicken tax” of 1964 placed a 25% tax on imported light trucks. In response to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the US by the early 1980s.
1980s:
With over 40 million sold, the Corolla is one of the most popular and best selling cars in the world.
Toyota received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports. Due to the 1973 oil crisis, consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an entry-level product, and their small vehicles employed a low level of quality to keep the price low.
In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General Motors called the New United Motor Manufacturing, Inc, NUMMI, operating an automobile-manufacturing plant in Fremont, California. The factory was an old General Motors plant that had been closed for two years. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989.
1990s:
In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup, the T100 (and later the Tundra); several lines of SUVs; a sport version of the Camry, known as the Camry Solara; and the Scion brand, a group of several affordable, yet sporty, automobiles targeted specifically to young adults. Toyota also began production of the world’s best-selling hybrid car, the Prius, in 1997.
With a major presence in Europe, due to the success of Toyota Team Europe, the corporation decided to set up Toyota Motor Europe Marketing and Engineering, TMME, to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom,TMUK, as the company’s cars had become very popular among British drivers. Bases in Indiana, Virginia, and Tianjin were also set up. In 1999, the company decided to list itself on the New York and London Stock Exchanges.
2000s:
In 2001, Toyota’s Toyo Trust and Banking merged with two other banks to form UFJ Bank, which was accused of corruption by Japan’s government for making bad loans to alleged Yakuza crime syndicates with executives accused of blocking Financial Service Agency inspections. The UFJ was listed among Fortune Magazine’s largest money-losing corporations in the world, with Toyota’s chairman serving as a director. At the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan’s banking crisis, UFJ merged with the Bank of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group.
In 2002, Toyota managed to enter a Formula One works team and establish joint ventures with French motoring companies Citroën andPeugeot a year after Toyota started producing cars in France.
Toyota ranked eighth on Forbes 2000 list of the world’s leading companies for the year 2005 but slid to 55 for 2011. The company was number one in global automobile sales for the first quarter of 2008.
In 2007, Toyota released an update of its full-sized truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. Motor Trend named the Tundra “Truck of the Year”, and the 2007 Toyota Camry “Car of the Year” for 2007. It also began the construction of two new factories, one to build the RAV4 in Woodstock, Ontario, Canada, and the other to build the Toyota Prius in Blue Springs, Mississippi, USA. This plant was originally intended to build the Toyota Highlander, but Toyota decided to use the plant inPrinceton, Indiana, USA, instead. The company has also found recent success with its smaller models—the Corolla and Yaris.
2010s:
In 2011, Toyota, along with large parts of the Japanese automotive industry, suffered from a series of natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe disruption of the supplier base and a drop in production and exports. Severe flooding during the 2011 monsoon season in Thailandaffected Japanese automakers that had chosen Thailand as a production base. Toyota is estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to the floods.
The automaker narrowly topped global sales for the first half of 2014, selling 5.1 million vehicles in the six months ending June 30, 2014, an increase of 3.8% on the same period the previous year. Volkswagen AG, which recorded sales of 5.07 million vehicles, was close behind.
In August 2014, Toyota announced it would be cutting its spare-parts prices in China by up to 35%. The company admitted the move was in response to a probe foreshadowed earlier in the month by China’s National Development and Reform Commission of Toyota’s Lexus spare-parts policies, as part of an industry-wide investigation into what the Chinese regulator considers exorbitantly high prices being charged by automakers for spare parts and after-sales servicing.
In November 2015, the company announced that it would invest US$1 billion over the next 5 years into artificial intelligence and robotics research. In 2016 Toyota invested in Uber.
Recalls:
2009:
From November 2009 through 2010, Toyota recalled more than 9 million cars and trucks worldwide in several recall campaigns, and briefly halted production and sales. Toyota initiated the recalls, the first two with the assistance of the U.S. National Highway Traffic Safety Administration (NHTSA), after reports that several vehicles experiencedunintended acceleration.
2009–11 Toyota vehicle recalls
2012:
In October 2012, Toyota announced a recall of 7.43 million vehicles worldwide to fix malfunctioning power window switches, the largest recall since that of Ford Motor Company in 1996. The move came after a series of recalls between 2009 and 2011 in which it pulled back around 10 million cars amidst claims of faulty mechanics. In March 2014, Toyota agreed to pay a fine of US$1.2 billion for concealing information and misleading the public about the safety issues behind the recalls on Toyota and Lexus vehicles affected by unintended acceleration.
2014:
In early November 2014, Toyota USA enlisted a recall involving defective inflaters and propellant devices that may deploy improperly in the event of a crash, shooting metal fragments into vehicle occupants. More than 7 million vehicles are potentially affected in the United States. This recall only effects vehicles equipped with Takata airbags released after the year 2000 in North America. The airbags were manufactured by Takata automotive manufacturing. Toyota is offering a free repair to all affected vehicles worldwide.The fault in the Takata air bags also affected other North American automobile manufacturers.
Logo and branding:
Employee at Toyota Museum explains development of Toyota name and brand
In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to “Toyota” from the family name “Toyoda”. The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo is no longer found on its vehicles, but remains the corporate emblem used in Japan.
Still, no guidelines existed for the use of the brand name, so “TOYOTA”, which was used throughout most of the world, led to inconsistencies in its worldwide marketing campaigns.
To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter “T”, which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the “global expansion of Toyota’s technology and unlimited potential for the future.”
Hubcap of 1936 Toyota AA, with the old “Toyoda” name
The new logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
In predominantly Chinese-speaking countries or regions using traditional Chinese characters, e.g. Hong Kong and Taiwan, Toyota is known as “豐田”. In Chinese-speaking countries using simplified Chinese characters (e.g. China), Toyota is known as “丰田”(pronounced as Fēngtián in Mandarin Chinese and Hɔng Tshan in Minnanese). These are the same characters as the founding family’s name “Toyoda” in Japanese.
Logo until 1989, now still used as a corporate logo
Logo since 1989
Japan:
MEGAWEB, Toyota’s permanent exhibition showroom and museum in Odaiba, Tokyo
Toyopet Store, Saitama
Toyota Netz Store, Tsurumi-ku, Osaka
Wikimedia Commons has media related to Toyota dealerships.
In Japan, Toyota currently maintains separate dealership sales channels. The first sales channel established in 1946 called “Toyota Store” (トヨタ店 Toyota Mise) sells large luxury sedans such as the Toyota Century, and the Toyota Crown. In 1955 the “Toyopet Store” (トヨペット店 Toyopetto-ten) arrived, originally established to sell the Toyota Corona and the Toyopet ToyoAce truck. (Toyota’s five channel dealerships in Japan chronology in Japanese.) Toyota also operated a commercial dealership called Toyota Diesel Shop (トヨタディーゼル店 Toyota Dīzeru-ten) from 1957 until 1988, that sold various commercial platform trucks, buses, and forklifts, such as the Toyota Dynaand the Toyota Coaster. Hino products were sold at specific Hino locations, and shared at Toyota Diesel Store locations after Toyota acquired the company in 1967. Starting in 1980, the Diesel Shop also sold the Starlet, Corolla, Corona, Vista and Crown installed with diesel engines. When the Toyota Diesel Store was disbanded, commercial products were divided between Toyota Store and Toyopet Store locations.
Currently, the “Toyota Corolla Store” (トヨタカローラ店 Toyota Karōra-ten) was renamed from the “Toyota Publica Store” (トヨタパブリカ店Toyota Paburika-ten), which was established to sell the Toyota Publica in 1961, then renamed to sell the Toyota Corolla in 1966.
In 1980, the “Toyota Vista Store” replaced the “Toyota Auto Store” (トヨタオート店 Toyota Ōto-ten) sales network that sold the Corolla companion, called the Toyota Sprinter established in 1967. The “Vista” name was used on a new Camry-clone, called the Toyota Vista. The Toyota Vista network was replaced with two networks; “Toyota NETZ” (ネッツ店 Nettsu-ten) in August 1998, and Lexus in 2004. Some former Vista models were rebranded as Lexus (レクサス Rekusasu), such as the Altezza and the Aristo, while other products have been taken over by the “Toyota NETZ”, which was already selling the Toyota ist and the Toyota RAV4. “NETZ” is an acronym for “Network of Energetic Teams for Zenith”.
NETZ locations have been repositioned to resemble the North American Toyota network, called Scion, and sells the Toyota 86. Most models were exclusive to particular retail chains, while some models, like the Prius, are available at all sales channels.
Vehicles sold at Toyota Store (nationally)
The following is a list of all past and present models and where they were available at retail channels nationally, as retail chains in Tokyo and Osaka are different.
Century, Crown Majesta, Crown, Master, SAI, Mirai, Prius, Aqua, Allion, Succeed, Blade, Corolla RunX, Porte, Estima, Isis, FJ Cruiser,Comfort, Land Cruiser, Hilux Surf, Land Cruiser Prado, Dyna, Stout, Coaster, QuickDelivery, 2000GT, Carina, Carina ED, Brevis, Gaia,Cavalier, Classic, MasterAce, Hilux, Mega Cruiser, Soarer, Origin, Caldina.
Vehicles sold at Toyopet Store (nationally)
Mark X, SAI, Mirai, Premio, Prius, Aqua, Belta, Mark X ZiO, Succeed, Ractis, Auris, Blade, Porte, Harrier, Vanguard, Rush, Alphard,Comfort, HiAce, ToyoAce, Pixis Space, Mark II-Mark II Qualis-Mark II Blit, Corona, Corona EXiV, Corona Coupe, Corsa, Opa, Avalon, Progrès, Cami, ist, Platz, Soarer, Hilux,Cynos, Regius, Celsior, Origin, Caldina, Ipsum.
Vehicles sold at Toyota Corolla Store (starting 1966), formerly Toyota Publica Store (nationally)
SAI, Camry, Prius, Aqua, Corolla Axio, GT-86, Belta, Probox, Corolla Rumion, Ractis, Passo, Sera, Vanguard, Estima, Noah, Sienta, TownAce, all Daihatsu products, Publica,Tercel, Windom, Scepter, Corolla Ceres, Origin, Nadia, WiLL, RAV4, Sports 800, Celica, Supra, Corolla Levin, Celica XX.
Vehicles sold at Netz Store (starting 1998), formerly Toyota Vista Store (starting 1980), formerly Toyota Auto Store (starting 1967) (nationally)
Vitz, SAI, Prius, Aqua, ist, Auris, bB, Avensis, Raum, Wish, Voxy, RAV4, Kluger, Vellfire, iQ, Allex, Fun Cargo, Altezza, Verossa, Curren, Aristo, MR-S, MR2, Starlet, Vista, Cresta,Sprinter, Voltz, Blizzard, Chaser, Sprinter Marino, Carib, Granvia, Sprinter Trueno, LiteAce, Ipsum, GT-86, WiLL (1999–2004).
Toyota slogans:
United States:
You asked for it, You got it! (1975–1979)
Oh What a feeling! (1979–1985)
Who could ask for anything more? (1985–1989)
I love what you do for me (1989–1997)
Everyday (1997–2001)
Get The Feeling (2001–2004)
Moving Forward (2004–2012)
Let’s Go Places (2012–present)
Japan:
ファミリーカーのトヨタ (Roma-ji:Famirika no Toyota, English:Toyota Family Car, 1966–1969)
進歩のマーク (Roma-ji:Shinpo no Maku, English:Mark of Progress, 1967–1970)
愛される車をめざして (Roma-ji:Aisareru-sha no Mezashite, English:Toward the car be loved, 1971–1980)
安全はトヨタの願い (Roma-ji:Anzen wa Toyota no Negai, English:Safety Wish of Toyota, 1978–1982)
新技術-時代はTOYOTA (Roma-ji:Shingijutsu jidai wa TOYOTA, English:The New Era of Toyota Technology, 1982–1988)
Fun To Drive (1984–1990)
新しいトヨタが走りはじめます。 (Roma-ji:Atarashi Toyota ga Hashiri Hajimemasu, English:The New Toyota Will Begin Running, 1989–1990)
シートベルトを忘れずに (Roma-ji:Shītoberuto o wasurezu ni, English:Don’t Forget Your Seatbelt, 1989–1991)
人へ。社会へ。地球へ。 (Roma-ji:Hito e, Shakai e, Chikyuu e, English:For People, For Society, For The Earth, 1990–1999)
BIG CHALLENGE (1993–1996)
Sedan Innovation (1993–1998)
ACTION TOYOTA (1997–1998)
クルマが未来になっていく。 (Roma-ji:Kuruma ga Mirai ni Natte iku, English:The car is Gradually Turned to The Future, 1998–1999)
Drive Your Dreams. (2000–2012)
Fun to Drive, Again. (2012–present)
Indonesia:
Choice Of Trust (Indonesian: Terpilih Karena Terpercaya, 1984–1989)
Leads You Ahead (1989–2001)
Passion (2001–2006)
Moving Forward (2006–2015)
Let’s Go Beyond (2015–present)
Malaysia:
Leads You Ahead (1989–2001)
Passion (2001–2005)
Get The Feeling (2001–2005)
Moving Forward (2005–2016)
All About The Drive (2016–present)
Singapore:
I Love what you do for me (1989–1997)
Everyday (1997-2001)
Get The Feeling (2001–2005)
Moving Forward (2005–2012)
Always Better (2012–present)
Philippines:
Leads You Ahead (1989-2001)
Passion (2001-2005)
Moving Forward (2005-2012)
Let’s Go Places (2012–present)
Thailand:
Leads You Ahead (1989–2001)
Passion (2001–2003)
Yes We Drive (2003-2005)
Moving Forward (2005–2012)
Mobility Of Happiness (2012–present)
Bangladesh:
Running Towards (1974-1979)
Leads away your life (1979-1986)
The Greatest (1986-1991)
Interesting vehicle (1991-1998)
The Quality (1998-2005)
The Perfection of life (2005-2010)
The Amazing (2010–present)
India:
Everyday (1997–2001)
Touch The Perfection (2001–2005)
Moving Forward (2005–2012)
Quality Revolution (2012–present)
Australia:
Oh What a feeling! (1979–present)
Sports:
Further information: Toyota Racing Development, Toyota in motorsports and Toyota Motorsport GmbH
Toyota sponsors several teams and has purchased naming rights for several venues, including:
Toyota Center, Houston, Texas
Toyota Center, Kennewick, Washington
Toyota Field, San Antonio, Texas
Toyota Park, Bridgeview, Illinois
Toyota Sports Center, El Segundo, California
Toyota Stadium, Georgetown, Kentucky
Toyota Stadium, Frisco, Texas
Company strategy:
The Toyota Way,
Toyota’s management philosophy has evolved from the company’s origins and has been reflected in the terms “Lean Manufacturing” and Just In Time Production, which it was instrumental in developing. Toyota’s managerial values and business methods are known collectively as the Toyota Way.
In April 2001, Toyota adopted the “Toyota Way 2001”, an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings ofRespect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines with these five principles:
Challenge
Kaizen (improvement)
Genchi genbutsu (go and see)
Respect
Teamwork
According to external observers, the Toyota Way has four components:
Long-term thinking as a basis for management decisions
A process for problem-solving
Adding value to the organization by developing its people
Recognizing that continuously solving root problems drives organizational learning
The Toyota Way incorporates the Toyota Production System.
Operations:
Main article: Toyota Production System
New Toyota factory in Ohira, near Sendai, Miyagi Prefecture, Japan: A month after this picture was taken, the region was devastated by the March 11 earthquake and tsunami. The plant was only lightly damaged, but remained closed for more than a month, mainly due to lack of supplies and energy, in addition to a badly damaged Sendai port.
Toyota has long been recognized as an industry leader in manufacturing and production. Three stories of its origin have been found, one that they studied Piggly-Wiggly’s just-in-time distribution system, one that they followed the writings of W. Edwards Deming, and one that they were given the principles from a WWII US government training program (Training Within Industry).
As described by external observers of Toyota, the principles of the Toyota Way are:
Base your management decisions on a long-term philosophy, even at the expense of short-term goals
Create continuous process flow to bring problems to the surface
Use “pull” systems to avoid overproduction
Level out the workload
Build a culture of stopping to fix problems, to get quality right the first time
Standardized tasks are the foundation for continuous improvement and employee empowerment
Use visual control so no problems are hidden
Use only reliable, thoroughly tested technology that serves your people and processes
Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others
Develop exceptional people and teams who follow your company’s philosophy
Respect your extended network of partners and suppliers by challenging them and helping them improve
Go and see for yourself to thoroughly understand the situation (genchi genbutsu)
Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly
Become a learning organization through relentless reflection and continuous improvement (kaizen)
Toyota Pavilion at the Expo in Aichi
Toyota has grown from its origins in Japan during the 1930s to become a large multinational corporation. It displaced GM and became the world’s largest automobile maker for the year 2008. It held the title of the most profitable automobile maker (US$11 billion in 2006) along with increasing sales in, among other countries, the United States. The world headquarters of Toyota are located in its home country in Toyota City, Japan. Its subsidiary, Toyota Financial Services sells financing and participates in other lines of business. Toyota brands include Scion and Lexus and the corporation is part of the Toyota Group. Toyota also owns 51% of Daihatsu, and 16.7% of Fuji Heavy Industries, which manufactures Subaru vehicles. They also acquired 5.9% of Isuzu Motors Ltd. on November 7, 2006 and will be introducing Isuzu diesel technology into their products.
Toyota has introduced new technologies, including one of the first mass-produced hybrid gasoline-electric vehicles, of which it says it has sold 2 million globally as of 2010, Advanced Parking Guidance System (automatic parking), a four-speed electronically controlled automatic with buttons for power and economy shifting, and an eight-speed automatic transmission. Toyota, and Toyota-produced Lexusand Scion automobiles, consistently rank near the top in certain quality and reliability surveys, primarily J.D. Power and Consumer Reports although they led in automobile recalls for the first time in 2009.
In 2005, Toyota, combined with its half-owned subsidiary Daihatsu Motor Company, produced 8.54 million vehicles, about 500,000 fewer than the number produced by GM that year. Toyota has a large market share in the United States, but a small market share in Europe. It also sells vehicles in Africa and is a market leader in Australia. Due to itsDaihatsu subsidiary it has significant market shares in several fast-growing Southeast Asian countries.
According to the 2008 Fortune Global 500, Toyota is the fifth largest company in the world. Since the recession of 2001, it has gained market share in the United States. Toyota’s market share struggles in Europe where its Lexus brand has 0.3% market share, compared to nearly 2% market share as the US luxury segment leader.
In the first three months of 2007, Toyota together with its half-owned subsidiary Daihatsu reported number one sales of 2.348 million units. Toyota’s brand sales had risen 9.2% largely on demand for Corolla and Camry sedans. The difference in performance was largely attributed to surging demand for fuel-efficient vehicles. In November 2006, Toyota Motor Manufacturing Texas added a facility in San Antonio. Toyota has experienced quality problems and was reprimanded by the government in Japan for its recall practices. In 2007, Toyota maintained over 16% of the US market share and was listed second only to GM in terms of volume. Toyota Century Royal is the official state carof the Japanese imperial family, namely for the current Emperor of Japan.
Toyota was hit by the global financial crisis of 2008 as it was forced in December 2008 to forecast its first annual loss in 70 years. In January 2009, it announced the closure of all of its Japanese plants for 11 days to reduce output and stocks of unsold vehicles.
Akio Toyoda became the new president and CEO of the company on June 23, 2009, by replacing Katsuaki Watanabe, who became the new vice chairman by replacing Katsuhiro Nakagawa.
Worldwide presence:
The Toyota Camry is assembled in several facilities around the world including Australia, China, Taiwan, Japan, Malaysia, the Philippines, Pakistan, Russia, Thailand, India, Vietnam and the United States
Toyota has factories in most parts of the world, manufacturing or assembling vehicles for local markets in Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Africa, Turkey, Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more recently, Argentina, Czech Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam, Venezuela, the Philippines, and Russia.
Toyota’s net revenue by geographical regions for the year ended March 31, 2007: