Jeep US Automotive Company
This article is about US motor manufacturing company. For the original World War II Jeep, see Willys MB.
For other uses, see Jeep (disambiguation).
Jeep
Type
Division
Industry
Automotive
Founded
1941[1]
Headquarters
Toledo, Ohio, US
Area served
Worldwide
Key people
Michael Manley (CEO of Jeep division)
Sergio Marchionne (CEO of FCA US LLC)
Products
Sport utility vehicles
Owner
Fiat Chrysler Automobiles
Parent
Chrysler
Slogan
I live. I ride. I am Jeep.
I bought a Jeep (Australia)
Website
www
.jeep
.com
/en
/
Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles. The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors, in 1987. The division is headquartered in Toledo, Ohio. Jeep’s current product range consists solely of sport utility vehicles and off-road vehicles, but has also included pickup trucks in the past.
The original Jeep was the prototype Bantam BRC. Willys MB Jeeps went into production in 1941 specifically for the military, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Army and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war. Doug Stewart notes:
The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification ofYankee ingenuity and cocky, can-do determination.
The first civilian models were produced in 1945. It inspired a number of other light utility vehicles, such as the Land Rover. Many Jeep variants serving similar military and civilian roles have since been designed in other nations.
Development:
Bantam BRC 40
Ford Pygmy
Dashboard of World War II era jeep.
Jeep with 50 cal. Browning machine gun
Bantam Reconnaissance Car:
When it became obvious that the United States was eventually going to become involved in the war raging in Europe, the U.S. Army contacted 135 companies asking for working prototypes of a four-wheel-drive reconnaissance car. Only two companies responded to the request: American Bantam Car Company and Willys-Overland. The Army had set what seemed like an impossible deadline of 49 days to supply a working prototype. Willys asked for more time, but was refused. The bankrupt American Bantam Car Company had no engineering staff left on the payroll and solicited Karl Probst, a talented freelance designer from Detroit. After turning down Bantam’s initial request, Probst responded to an Army request and commenced work, initially without salary, on July 17, 1940.
Probst laid out full plans for the Bantam prototype, known as the BRC or Bantam Reconnaissance Car, in just two days, working up a cost estimate the next. Bantam’s bid was submitted, complete with blueprints, on July 22. While much of the vehicle could be assembled from off-the-shelf automotive parts, custom four-wheel drivetrain components were to be supplied by Spicer. The hand-built prototype was completed in Butler, Pennsylvania, and driven to Camp Holabird, Maryland, for Army testing September 21. The vehicle met all the Army’s criteria except engine torque.
Willys MA and Ford GP:
The Army felt that the Bantam company was too small to supply the number of vehicles it needed, so it supplied the Bantam design to Willys and Ford, who were encouraged to make their own changes and modifications. The resulting Ford “Pygmy” and Willys “Quad” prototypes looked very similar to the Bantam BRC prototype, and Spicer supplied very similar four-wheel drivetrain components to all three manufacturers.
Fifteen hundred of each of the three models (Bantam BRC-40, Ford GP, and Willys MA) were built and extensively field-tested. Delmar “Barney” Roos, Willys-Overland’s chief engineer, made design changes to meet a revised weight specification (a maximum of 1,275 lb (578 kg), including oil and water). He was thus able to use the powerful but comparatively heavy Willys “Go Devil” engine, and win the initial production contract. The Willys version of the car would become the standardized Jeep design, designated the model MB and was built at their plant in Toledo, Ohio. The familiar pressed-metal Jeep grille was actually a Ford design feature and incorporated in the final design by the Army.
Since the War Department required a large number of vehicles to be manufactured in a relatively short time, Willys-Overland granted the United States Government a non-exclusive license to allow another company to manufacture vehicles using Willys’ specifications. The Army chose Ford as the second supplier, building Jeeps to the Willys’ design. Willys supplied Ford with a complete set of plans and specifications. American Bantam, the creators of the first Jeep, built approximately 2700 of them to the BRC-40 design, but then spent the rest of the war building heavy-duty trailers for the Army.
Origin of the name:
Many explanations of the origin of the word jeep have proven difficult to verify. The most widely held theory is that the military designation GP (forGovernment Purposes or General Purpose) was slurred into the word Jeep in the same way that the contemporary HMMWV (for High-Mobility Multi-purpose Wheeled Vehicle) has become known as the Humvee. Joe Frazer, Willys-Overland President from 1939 to 1944, claimed to have coined the word jeep by slurring the initials G.P. There are no contemporaneous uses of “GP” before later attempts to create a “backronym.”
A more detailed view, popularized by R. Lee Ermey on his television series Mail Call, disputes this “slurred GP” origin, saying that the vehicle was designed for specific duties, and was never referred to as “General Purpose” and it is highly unlikely that the average jeep-driving GI would have been familiar with this designation. The Ford GPW abbreviation actually meant G for government use, P to designate its 80-inch (2,000 mm)wheelbase and W to indicate its Willys-Overland designed engine. Ermey suggests that soldiers at the time were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a character in the Popeye comic strip and cartoons created by E. C. Segar, as early as mid-March 1936. Eugene the Jeep was Popeye’s “jungle pet” and was “small, able to move between dimensions and could solve seemingly impossible problems.”
The word jeep, however, was used as early as 1914 by US Army mechanics assigned to test new vehicles. In 1937, tractors which were supplied by Minneapolis Moline to the US Army were called jeeps. A precursor of the Boeing B-17 Flying Fortress was also referred to as the jeep.
Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition:
Jeep: A four-wheel drive vehicle of one-half- to one-and-one-half-ton capacity for reconnaissance or other army duty. A term applied to the bantam-cars, and occasionally to other motor vehicles (U.S.A.) in the Air Corps, the Link Trainer; in the armored forces, the ½-ton command vehicle. Also referred to as “any small plane, helicopter, or gadget.”
This definition is supported by the use of the term “jeep carrier” to refer to the Navy’s small escort carriers.
Early in 1941, Willys-Overland demonstrated the vehicle’s off-road capability by having it drive up the steps of the United States Capitol, driven by Willys test driver Irving “Red” Haussman, who had recently heard soldiers at Fort Holabird calling it a “jeep.” When asked by syndicated columnist Katharine Hillyer for the Washington Daily News (or by a bystander, according to another account) what it was called, Irving answered, “It’s a jeep.”
Katharine Hillyer’s article was published nationally on February 19, 1941, and included a picture of the vehicle with the caption:
LAWMAKERS TAKE A RIDE- With Senator Meade, of New York, at the wheel, and Representative Thomas, of New Jersey, sitting beside him, one of the Army’s new scout cars, known as “jeeps” or “quads”, climbs up the Capitol steps in a demonstration yesterday. Soldiers in the rear seat for gunners were unperturbed.
Although the term was also military slang for vehicles that were untried or untested, this exposure caused all other jeep references to fade, leaving the 4×4 with the name.
The original trademark brand-name application was filed in February 1943 by Willys-Overland. It is also used as a generic term as the lowercase “jeep” for vehicles inspired by the Jeep that are suitable for use on rough terrain.
World War II Jeeps:
1943 Willys Jeep
Final production version Jeeps built by Willys-Overland were the Model MB, while those built by Ford were the Model GPW (G=government vehicle, P designated the 80″ wheelbase, and W = the Willys engine design). There were subtle differences between the two. The versions produced by Ford had every component (including bolt heads) marked with an “F”. Willys also followed the Ford pattern by stamping its name into some body parts, but stopped this in 1942. The cost per vehicle trended upwards as the war continued from the price under the first contract from Willys at US$648.74 (Ford’s was $782.59 per unit). Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps towards the war effort, which accounted for approximately 18% of all the wheeled military vehicles built in the U.S. during the war.
Jeeps were used by every service of the U.S. military. An average of 145 were supplied to every Army infantry regiment. Jeeps were used for many purposes, including cable laying, saw milling, as firefighting pumpers, field ambulances, tractors and, with suitable wheels, would even run on railway tracks. An amphibious jeep, the model GPA, or “seep” (Sea Jeep) was built for Ford in modest numbers but it could not be considered a huge success—it was neither a good off-road vehicle nor a good boat. As part of the war effort, nearly 30% of all Jeep production was supplied to Great Britain and to the Soviet Red Army.
Post-war military Jeeps:
The Jeep has been widely imitated around the world, including in France by Delahaye and by Hotchkiss et Cie (after 1954, Hotchkiss manufactured Jeeps under license from Willys), and in Japan by Mitsubishi Motors and Toyota. The utilitarian good looks of the original Jeep have been hailed by industrial designers and museum curators alike. The Museum of Modern Artdescribed the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection. Ernie Pyle called the Jeep, along with the Coleman G.I. Pocket Stove, “the two most important pieces of noncombat equipment ever developed.” Jeeps became even more famous following the war, as they became available on the surplus market. Some ads claimed to offer “Jeeps still in the factory crate.” This legend persisted for decades, despite the fact that Jeeps were never shipped from the factory in crates (although Ford did “knock down” Jeeps for easier shipping, which may have perpetuated the myth).
The Jeepney is a unique type of taxi or bus created in the Philippines. The first Jeepneys were military-surplus MBs and GPWs, left behind in the war-ravaged country following World War II and Filipino independence. Jeepneys were built from Jeeps by lengthening and widening the rear “tub” of the vehicle, allowing them to carry more passengers. Over the years, Jeepneys have become the most ubiquitous symbol of the modern Philippines, even as they have been decorated in more elaborate and flamboyant styles by their owners. Most Jeepneys today are scratch-built by local manufacturers, using different powertrains. Some are even constructed from stainless steel.
In the United States military, the Jeep has been supplanted by a number of vehicles (e.g. Ford’s M151 MUTT) of which the latest is the Humvee.
The CJ-V35/U:
After World War II, Jeep began to experiment with new designs, including a model that could drive under water. On February 1, 1950, contract N8ss-2660 was approved for 1,000 units “especially adapted for general reconnaissance or command communications” and “constructed for short period underwater operation such as encountered in landing and fording operations.” The engine was modified with a snorkel system so that the engine could properly breathe under water.[28]
The M715
Jeep M715
In 1965, Jeep developed the M715 1.25-ton army truck, a militarized version of the civilian J-series Jeep truck, which served extensively in the Vietnam War. It had heavier full-floating axles and a foldable, vertical, flat windshield. Today, it serves other countries, and is still being produced by Kia under license.
The CJ (“Civilian Jeep”) series began in 1945 with the CJ-2A, followed by the CJ-3B in 1953. These early Jeeps are commonly referred to as “flatfenders” because their front fenders were flat across the front, the same as their military precedents, the Willys MB and identical Ford GPW models. The CJ-4 exists only as a 1951 prototype, and is the “missing” link between the flat-fendered CJ-2A and CJ-3B and the round-fendered CJ-5 first introduced in 1955.
The Jeep brand:
The brand has gone through many owners, starting with Willys, which produced the first Civilian Jeep (CJ) in 1945. As the only company that continually produced Jeep vehicles after the war, in June 1950 Willys-Overland was granted the privilege of owning the name “Jeep” as a registered trademark. Willys was sold to Kaiser Motors in 1953, which became Kaiser-Jeepin 1963. American Motors Corporation (AMC) purchased Kaiser’s money-losing Jeep operations in 1970. The utility vehicles complemented AMC’s passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets.
The French automaker Renault began investing in AMC in 1979. However, by 1987, the automobile markets had changed and even Renault itself was experiencing financial troubles. At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. Chrysler bought out AMC in 1987, shortly after the Jeep CJ-7 was replaced with the AMC-designed Jeep Wrangler or YJ. Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division operated under Chrysler Group LLC, until December 15, 2014, when the name was changed to FCA US LLC.
Jeeps have been built under licence by various manufacturers around the world, including Mahindra in India, EBRO in Spain, and several in South America. Mitsubishi built more than 30 different Jeep models in Japan between 1953 and 1998. Most of them were based on the CJ-3B model of the original Willys-Kaiser design.
Toledo, Ohio has been the headquarters of the Jeep brand since its inception, and the city has always been proud of this heritage. Although no longer produced in the same Toledo Complex as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway. The Jeep Wrangler and Jeep Cherokee are built in the city currently, in separate facilities, not far from the site of the original Willys-Overland plant.
American Motors set up the first automobile-manufacturing joint venture in the People’s Republic of China on January 15, 1984. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler’s buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The original 1984 XJ model was updated and called the “Jeep 2500” toward the end of its production that ended after 2005.
A division of FCA US LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name “Jeep” and the distinctive 7-slot front grille design. The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original “Slat Grille” of Willys (an arrangement of flat bars), was incorporated into the “standardized jeep” design.
The history of the HMMWV (Humvee) has ties with Jeep. In 1971, Jeep’s Defense and Government Products Division was turned into AM General, a wholly owned subsidiary of American Motors Corporation, which also owned Jeep. In 1979, while still owned by American Motors, AM General began the first steps toward designing the Humvee. AM General also continued manufacturing the two-wheel-drive DJ, which Jeep created in 1953. The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grilles. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the sole remaining assignee of the various companies since Willys gave their postwar jeeps seven slots instead of Ford’s nine-slot design for the Jeep.
Off-road abilities:
Jeep Wrangler off-roading.
Jeep advertising has always emphasized the vehicle’s off-road capabilities. Today, the Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axles are known for their durability, strength, and articulation. New Wranglers come with a Dana 44rear differential and a Dana 30 front differential. The upgraded Rubicon model of the JK Wrangler is equipped with electronically activated locking differentials, Dana 44 axles front and rear with 4.10 gears, a 4:1 transfer case, electronic sway bar disconnect and heavy duty suspension.
Another benefit of solid axle vehicles is they tend to be easier and cheaper to “lift” with aftermarket suspension systems. This increases the distance between the axle and chassis of the vehicle. By increasing this distance, larger tires can be installed, which will increase the ground clearance, allowing it to traverse even larger and more difficult obstacles. In addition to higher ground clearance, many owners aim to increase suspension articulation or “flex” to give their Jeeps greatly improved off-road capabilities. Good suspension articulation keeps all four wheels in contact with the ground and maintains traction.
Useful features of the smaller Jeeps are their short wheelbases, narrow frames, and ample approach, breakover, and departure angles, allowing them to fit into places where full-size four-wheel drives have difficulty.
Ownership:
1944–1953: Willys-Overland
1953–1964: Kaiser-Jeep (calling themselves “Willys Motors”)
1964–1970: Kaiser-Jeep
1970–1987: AMC (w/ Renault controlling production in 1986)
1987–1998: Chrysler
1998–2007: DaimlerChrysler AG
2007–2009: Chrysler LLC
2009–2013: Chrysler Group LLC – Fiat Group Automobiles
2014–present: Fiat Chrysler Automobiles
Jeep model list:
Historical and military models:
World War II era jeep built by Ford, using the Willys-Overland design.
1940 Bantam Pilot—Prototype
1940 Bantam BRC-60—Prototype
1940 Willys Quad—Prototype
1940 Ford Pygmy—Prototype
1940 Budd Ford—Prototype
1941 Ford GP
1941 Willys MA
1941 Bantam BRC-40
1941-1944 Willys MT “Super Jeep”—Prototype
1942 Willys MB (slat grille)
1942–1945 Willys MB (stamped grille)
1942–1945 Ford GPW
1942–1943 Ford GPA
1943 Willys WAC “Jeeplet”—Prototype
1944 Willys MLW-1—Prototype (never finished)
1944 Willys MLW-2—Prototype
1946–1965 Willys Jeep Wagon
1947–1965 Willys Jeep Truck
1948–1950 VJ—Willys Jeepster
1950 X-98—Prototype
1953 BC Bobcat—Prototype
World War II era Willys jeep.
1950–1952 M38 (MC)
1952–1957 M38A1 (MD)
M170 Ambulance
1952–1957 M38A1C
1955 M38A1D
1958-1960 Willys Super Mule-Prototype
1959–1982 M151
1960–1964 M151
M718 Ambulance
1964–1970 M151A1
M151A1C Weapons Platform
1970–1982 M151A2
M718A1 Ambulance
M825 Weapons Platform
1960–1968 Jeep M606
1956–1965 Jeep Forward Control (Military Variations)
M676
M677
M678
M679
1967–1969 Kaiser Jeep M715—based upon the civilian Jeep Gladiator
Jeep Forward Control, Jeep Jeepster, & Jeep FJ
1948–1950 Willys VJ Jeepster
1948–1949 VJ2 Jeepster
1949–1951 VJ3 Jeepster
1949 Alcoa Aluminum-bodied Jeepster Coupe (prototype)
1962 The Brazilian Jeepster (prototype)
Jeepster Safari (concept)
(Forward Control Jeep)
1956–1965 Jeep Forward Control
FC-150
FC-160—Spain, India
FC-170
M676
M677
M678
M679
(Fleetvan Jeep)
1961–1975 Fleetvan
FJ-3
FJ-3A
FJ-6
FJ-6A
FJ-8
FJ-9
(Commando)
1966–1971 C101—Jeepster Commando
Hurst Jeepster (only 100 produced)
Hurst Half Cab
Revival Jeepster
Commando convertible
open body roadster
1972–1973 C104—Jeep Commando
Commando Half Cab
Jeep CJ:
(Civilian Jeep)
A USPS mail delivery vehicle made by Jeep
1982 Jeep Scrambler
1944 CJ-1
1944–1945 CJ-2
1945–1949 CJ-2A
1949–1953 CJ-3A
1950 CJ-V35
1950 CJ-4—Prototype
1950 CJ-4M—Prototype
1950 CJ-4MA—Prototypes
1953–1968 CJ-3B
1954–1983 CJ-5
1961–1963 Tuxedo Park Mark III
1969 Camper
1969 462
1970 Renegade I
1971 Renegade II
1972–1983 Renegade Models
1973 Super Jeep
1977–1979 Golden Eagle
1977 Golden Eagle California Edition (available only through California AMC Dealerships)
1980 Golden Hawk
1979 Silver Anniversary CJ-5 Limited Edition (estimated 1,000 built)
1955–1975 CJ-6
1955–1968 CJ-3B Long—Spain
1960–1977 Jeep Rural—Brazil
1964–1967 CJ-5A/CJ-6A Tuxedo Park
1976–1986 CJ-7
1982 Jamboree Limited Edition (2500 units)
1979 CJ-5 Silver Anniversary Limited Edition (estimated 1,000 built)
1981–1985 CJ-8 Scrambler
1981–1985 CJ-10
Jeep DJ:
(Dispatcher Jeep)
1955 USAF DJ
1955–1964 DJ-3A
Surrey Gala Package
1965–1975 DJ-5
1965–1973 DJ-6
1967–1975 DJ-5A
1970–1972 DJ-5B
1973–1974 DJ-5C
1975–1976 DJ-5D
1976 DJ-5E Electruck
1977–1978 DJ-5F
1979 DJ-5G
1982 DJ-5L
Jeep SJ:
(Full Size Jeep)
1974 Cherokee S in action.
1963–1983 SJ Wagoneer
1963–1986 J-Series
Jeep Gladiator
Pioneer
Jeep Honcho
1977–1979 Jeep Golden Eagle
1980–1989 Laredo
10-4
1966–1969 SJ Super Wagoneer
1967–1969 Kaiser Jeep M715- based upon the civilian Jeep Gladiator
1974–1983 SJ Cherokee
S
1978–1983 Limited
Classic
1976–1983 Chief
sport
Pioneer
1980–1983 Laredo
1977–1979 Golden Eagle
1984–1991 SJ Jeep Grand Wagoneer
1991 Final Edition
Jeep Cherokee (XJ):
1984–2001 XJ Cherokee
1984–2001 Base “SE”
1984–1988 Chief
1984–1990 Pioneer
1985–1992 Laredo
1987–1992/1998-2001 Limited
1988–2001 Sport
1991–1992 Briarwood
1993–1997 Country
1996–2001 Classic
2000 Freedom
2001 60th Anniversary Edition
1984–1990 XJ Wagoneer
1984–1985 Broughwood
1984–1990 Limited
Jeep Comanche:
(Metric Ton Jeep Comanche)
1986–1992 MJ Comanche
1986 Custom
1986 X
1986 XLS
1987–1992 Base SE
1987–1990 Chief
1987–1992 Laredo
1987–1990 Pioneer
1987–1992 SporTruck
1987–1992 Eliminator
Jeep Wrangler:
(Jeep Wrangler)
1989 Jeep Wrangler YJ Islander.
1987–1995 Wrangler YJ
1991–1993 Renegade
1988–1995 Wrangler Long—Venezuela
1995 Wrangler Rio Grande
1997 Jeep Wrangler TJ.
1997–2006 Wrangler TJ
2002 TJ Se, X, Sport, Sahara models
2003 TJ Rubicon, Rubicon Tomb Raider Edition, Sahara, Sport, X, Se models, Freedom Edition
2004–2006 TJ Long Wheel Base (LJ) Unlimited(15″ Longer than a standard TJ) Rubicon, Sport, X, Se models
2004–2005 Willys Edition (2004–1997 made, 2005–2001 made)
2004 Columbia Edition
2005 Rubicon Sahara Unlimited TJ LWB (LJ) (1000 made)
2006 Golden Eagle Edition, 65 Year Anniversary Edition (1,675 Black 65th Anniversary Editions made)
2005 TJ Rubicon.
2006 Golden Eagle.
JK Rubicon at 2007 North American International Auto Show.
2007–2009 Wrangler JK
2007–2009 JK Rubicon, Sahara, X
2010 JK Rubicon, Sahara, Mountain, Islander, Sport
2011 Oscar Mike Military Edition (200 made)
2011 Mojave Edition
2011 Call of Duty: Black Ops Edition
2011 70th Anniversary Edition
2013 Rubicon 10th Anniversary Edition
2014 Willys Wheeler Edition
2010 Jeep Wrangler Unlimited Mountain.
ZJ, WJ, and WK models:
(Jeep Grand Cherokee)
Second generation ZJ.
1994 ZJ Laredo Model.
1993–1998 ZJ Grand Cherokee
1993–1995 Base SE
1993–1998 Laredo
1993–1998 Limited
1995–1997 Orvis “Limited Edition”
1997–1998 TSi
1998 5.9 Limited
1993 ZJ Jeep Grand Wagoneer
1999–2004 WJ Grand Cherokee
2002–2003 Sport
2002–2004 Special edition
2002–2004 Overland
2004 Columbia Edition
Jeep Grand Cherokee: Five-passenger family-oriented SUV
WK: Grand Cherokee, 2005–2010 (“WK” is the designator for the 2005–2010 Grand Cherokee, marks the beginning of the -K designation compared to the -J designation)
XK models:
2006–2010 Jeep Commander
2006 Base
2007–2010 Sport
2006–2010 Limited
2007–2009 Overland
KJ models:
2002–2007 Jeep Liberty (Jeep Cherokee in Europe)
Sport
Limited
Renegade
2003 Freedom Edition
2004–05 Rocky Mountain Edition
2004 Columbia Edition
2006 65th Anniversary Edition
2007 Latitude Edition(replaced Renegade)
Current models:
The Jeep brand currently produces five models, but 9 vehicles are under the brand name or use the Jeep logo:
Jeep Renegade BU: Subcompact Sport Utility Vehicle
Jeep Wrangler
JK: Standard wheelbase Compact Sport utility vehicle, 2-door version
TJL:Compact pickup truck, 2-door version;Produced by AAV. A similar version is produced by AEV as the AEV Brute, but with the Jeep logo.
Brute Double Cab:Compact pickup truck, 4-door version;Produced by American Expedition Vehicles
JK Unlimited: Long wheelbase Mid-Size sport utility vehicle, 4-door version
J8: Mid-Size military sport utility vehicle;Produced by AIL, AAV, and AEV.
Jeep Grand Cherokee: Mid-size sport utility vehicle
Jeep Compass: Compact sport utility vehicle
Jeep Patriot: Compact sport utility vehicle
Jeep Cherokee KL: Mid-size sport utility vehicle
Future models:
Jeep Wagoneer Full-Size SUV
Concept vehicles:
1952 CJ Coiler: Experimental design for an all independent suspension
1958 DJ-3A Pickup: Prototype pickup truck version of the DJ-3A
1958 Jeep Creep: Prototype utility vehicle
1959 Jeep J-100 Malibu and Berkeley: Later developed into the Wagoneer
1960 Jeep Wide-Trac: Concept for developing a low-cost vehicle for third-world countries
1963 Jeep XM-200: J200 based concept for developing a low-cost vehicle for third-world countries
1965 Jeep/Renault Model H: A light 4×4 prototype based on the Renault 16
1966 FWD Concept Jeepvair: Similar to the Model H but with a Chevrolet Corvair powertrain
1970 XJ001
1970 XJ002
1971 Jeep Cowboy: A design study using AMC’s “compact” automobile platform
1977 Jeep II
1979 Jeep Jeepster II
1986 Cherokee Targa: A two-door Cherokee convertible (later revised as Jeep Freedom show car)
1987 Comanche Thunderchief: This vehicle was put into production later as the Comanche Eliminator
1989 Jeep Concept 1: Evolved into the ZJ Grand Cherokee
1989 Jeep Rubicon Wrangler: This vehicle was later put in production
1990 Jeep JJ: Essentially what would later be called the Icon
1990 Jeep Freedom: A revised Cherokee Targa
1991 Jeep Wagoneer 2000: A design study be the next generation Wagoneer, but was not put into production
1993 Jeep Ecco
1997 Jeep Cherokee Casablanca: A special edition of Cherokee, never produced
1997 Jeep Wrangler Ultimate Rescue: A tuned version of a regular TJ Wrangler developed for SEMA show
1997 Fender Jeep Wrangler
1997 Jeep Dakar: A fused version of a XJ Cherokee and TJ Wrangler
1997 Jeep Icon: A design study for the next-generation Wrangler
1999 Jeep Journey
1999 Jeep Jeepster Concept
2000 Jeep Cherokee Total Exposure
2000 Jeep Varsity: Subsequently put into production as the Compass
2000 Jeep Commander Concept: Subsequently put into production as the XK
2000 Jeep Willys
2001 Jeep Willys2
2002 Jeep Wrangler Tabasco
2002 Jeep Wrangler Patriot: A special decal package for the Wrangler X/Sport
2002 Jeep Wrangler Mountain Biker
2004 Jeep Grand Cherokee (WJ) Concierge
2004 Jeep Treo
2004 Jeep Rescue
2004 Jeep Liberator CRD
2005 Jeep Hurricane: The 4-wheel steering system allows the vehicle to have both a zero turning circle, and “crab” sideways. Its engine was later put in the Grand Cherokee (WK) SRT-8
2005 Jeep Gladiator Concept
2005 Jeep Aggressor (the Rezo)
2007 Jeep Trailhawk
2008 Jeep Renegade
2010 Jeep J8
2010 Jeep Nukizer: Design study inspired by the Military Kaiser M-715
2011 Jeep Wrangler JK-8 Independence: taking cues from the 1980s Scrambler CJ-8
2011 Jeep Wrangler Pork Chop
2011 Jeep Compass Canyon: uses a 2 1/8 inch lift
2011 Jeep Cherokee Overland
2012 Jeep Mighty FC: inspired by the 1956 to 1965 Forward Control vehicles Jeep sold
2012 Jeep J-12 Concept: recalling the 1962-1971 Gladiator pickups
2013 Jeep Wrangler Mopar Recon
2013 Jeep Grand Cherokee Trailhawk EcoDiesel
2013 Jeep Wrangler Stitch
2013 Jeep Wrangler Flattop: featuring a one-piece, windowless hardtop
2014 Jeep Wrangler Level Red
2014 Jeep Cherokee Dakar
2014 Jeep Wrangler MOJO
2015 Jeep Chief
2015 Jeep Wrangler Africa
2015 Jeep Wrangler Red Rock Responder
2015 Jeep Staff Car: a tribute to Jeep’s military history starting with WWII
Jeeps around the world
The Troller T4
Mahindra & Mahindra Limited Indian Jeep
Jeeps have been built and/or assembled around the world by various companies.
Argentina – IKA Jeeps 1956–current; now owned by Chrysler
Australia – Willys Motors Australia – 1940s–1980s
Brazil – Willys Overland do Brasil, purchased by Ford to become Ford do Brasil – 1957–1985 and the Troller T4 is a fiberglass bodied Jeep version built in Brazil. Troller was purchased by Ford do Brasil in 2007.
Burma/Myanmar – Two Burmese companies produce unlicensed copies of jeeps; Myanmar Jeeps and Chin Dwin Star Jeeps.
Canada – Kaiser Jeep – 1959–1969
China – Beijing Jeep Corporation – 1983 to 2009 as Beijing-Benz DaimlerChrysler Automotive. Fiat-Chrysler plans to re-open Jeep production in China through joint venture with Guangzhou Automobile Industry Group (GAIG).
Colombia – Willys Colombia – at least until 1999
Egypt – Arab Organization for Industrialization subsidiary Arab American Vehicles based in Cairo produces the Jeep Cherokee; the open-top, Wrangler-based Jeep AAV TJL.
France – Hotchkiss and Auverland – 1952–1962
India – Mahindra & Mahindra Limited – 1960s-current
Iran – Pars Khodro, ShahBaaz, Sahra, and Ahoo – ShahBaaz based on DJ series, Sahra based on Jeep Wrangler and CJ series, and Ahoo based on Wagoneer
Israel – Automotive Industries which produces the AIL Storm (Sufa) series of Jeep Wrangler-derivatives
Italy – 1950s
Japan – Mitsubishi Jeeps – 1953–1998
Korea – Asia Motors, Ltd, Dong A Motors (SsangYong Motor Company) and Kia. (don’t use Jeep name) – 1980s-current
Mexico – VAM Jeeps – 1946–1987
Netherlands –NEKAF-JEEP Nederlandse Kaiser-Frazer – 1954-1990s
Philippines – Jeepneys; MD Juan Willys MB.; “E-jeepneys” or minibuses, LSV (low-speed vehicles) which uses electricity.
Portugal – Bravia Sarl – 1960s to 1980s This Lisbon company assembled a number of Kaiser Jeep M-201 models from several Spanish EBRO and VIASA parts built to order for the USAF airfields & the US Army based at the time in Portugal, of the 500 vehicles made, most had American running gear.
Spain – Vehículos Industriales y Agrícolas, S.A (VIASA), absorbed by Ebro trucks, and later sold to Nissan – 1960-1990s
Turkey – Tuzla – 1954-1970s
Venezuela- Valencia Carabobo 1962–2011, 1962 Tejerias Edo Aragua Willys de Venezuela, S.A, 1979–2011 Ensambladora Carabobo C.A Valencia Edo Carabobo
Jeep apparel and sponsorships
Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country.
In April 2012 Jeep signed a shirt sponsorship deal worth €35m ($45m) with Italian football club Juventus.
In August 2014 Jeep signed a sponsorship deal with Greek football club AEK Athens F.C..
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