Suzuki Motor Corporation
Suzuki Motor Corporation
Way Of Life!
Native name
スズキ株式会社
Romanized name
Suzuki Kabushiki-Kaisha
Type
Public (K.K.)
Traded as
TYO: 7269
Industry
Automotive
Founded
1909; 107 years ago (as Suzuki Loom Works)
Founder
Michio Suzuki
Headquarters
Hamamatsu, Shizuoka, Japan
Area served
Worldwide
Key people
Osamu Suzuki (industrialist), (Chairman & CEO)
Products
Automobiles, engines,motorcycles, ATVs, outboard motors
Production output
2,878,000 automobiles (FY2012)
2,269,000 Motorcycles and ATVs (FY2012)
Revenue
¥2,578.3 billion (FY2012)
(US$26.27 billion)
Profit
¥80.4 billion (FY2012)
(US$819 million)
Total assets
¥2,487.6 billion (FY2012)(US$25.34 billion)
Number of employees
14,405 (March 2013)
Subsidiaries
Maruti Suzuki
Magyar Suzuki
Pak Suzuki Motors
Bari Suzuki
Suzuki Canada
American Suzuki Motor
Suzuki China
Suzuki GB PLC
Suzuki motorcycle india limited
Website
www
.globalsuzuki
.com
www
.suzuki
.co
.jp
Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan, which specializes in manufacturing automobiles, four-wheel drive vehicles, motorcycles,all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. In 2011, Suzuki was thought to be the ninth biggest automaker by production worldwide. Suzuki has over 45,000 employees worldwide and has about 35 main production facilities in 23 countries and 133 distributors in 192 countries.
History:
In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan’s giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. The company’s first 30 years focused on the development and production of these machines.
Headquarters in Hamamatsu
Despite the success of his looms, Suzuki believed that his company would benefit from diversification and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It had a cast aluminum crankcase and gearbox and generated 13 horsepower (9.7 kW) from a displacement of less than 800cc.
With the onset of World War II, production plans for Suzuki’s new vehicles were halted when the government declared civilian passenger cars a “non-essential commodity.” At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki’s fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.
Faced with this colossal challenge, Suzuki returned to the production of motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering “clip-on” gas-powered engines that could be attached to the typical bicycle. Suzuki’s first two-wheeled vehicle was a bicycle fitted with a motor called, the “Power Free.” Designed to be inexpensive and simple to build and maintain, the 1952 Power Free had a 36 cc, one horsepower, two-stroke engine. The new double-sprocket gear system enabled the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. The patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering.
1955 Suzulight
By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. The Suzulight sold with front-wheel drive, four-wheel independent suspension and rack-and-pinion steering, which were not common on cars until three decades later. Volkswagen held a 19.9% non-controlling shareholding in Suzuki between 2009 and 2015. An international arbitration court ordered Volkswagen to sell the stake back to Suzuki Suzuki paid $3.8bn to complete the stock buy-back in September 2015.
Leadership:
The company was founded by Michio Suzuki; its current Chairman and CEO is Osamu Suzuki, the fourth adopted son-in-law in a row to run the company,
Timeline:
The Suzuki Loom Company started in 1909 as a manufacturer of looms for weaving silk and cotton. Michio Suzuki was intent on making better, more user-friendly looms and, for 30 years his focus was on the development of these machines. Michio’s desire to diversify into automotive products was interrupted by World War II. Before it began building four-stroke engines, Suzuki Motor Corp. was known for its two-stroke engines (for motorcycles and autos). After the war, Suzuki made a two-stroke motorized bicycle, but eventually the company would be known for Hayabusa and GSX-R motorcycles, for the QuadRunner, and for dominating racetracks around the world. Even after producing its first car in 1955 the company didn’t have an automobile division until 1961. Today Suzuki is among the world’s largest automakers, and a major brand name in important markets, including Japan and India, but no longer sells cars in North America.
1909–1959:
Michio Suzuki
1909: Michio Suzuki founds Suzuki Loom Works founded in Hamamatsu, Shizuoka Prefecture, Japan.
1920: incorporated, and capitalized at ¥500,000 as Suzuki Loom Manufacturing Co. with Michio Suzuki as president.
1937: Suzuki begins a project to diversify into manufacturing small cars. Within two years several innovative prototypes are completed, but the government declares civilian passenger cars a “non-essential commodity” at the onset of World War II, thwarting production plans.
1940: Takatsuka Plant is built in Kami-mura, Hamana-gun, Shizuoka, Japan.
1945: Plants close due to severe war damage. Company offices move to the Takatsuka Plant site.
1947: Head office moves to the present address.
1949: Company lists on the Tokyo, Osaka and Nagoya Stock Exchanges.
1950: Company has financial crisis due to labor difficulties.
1952: “Power Free” motorized bicycle marketed.
1953: Introduction of Diamond Free 60cc, 2-cycle motorized bicycle, displacement subsequently increases to 70cc.
1954: Company name changed to Suzuki Motor Co., Ltd.
1955: Introduction of Colleda COX 125cc 4-stroke single-cylinder, and Colleda ST 125cc, two-stroke single-cylinder motorcycles.
Suzulight (360cc, two-stroke) front wheel drive car introduced at the start of Japan’s minivehicle age.
1957: Michio Suzuki designated as adviser, and his son Shunzo Suzuki appointed as company president.
1958: S mark adopted as corporate emblem.
1959: Launch of Colleda Sel Twin (2-cylinder) 125cc, two-stroke motorcycle with electric starter.
Introduction of all-new Suzulight TL 360cc light commercial, two-stroke minivehicle.
September 26, Typhoon Vera (Ise-Wan) destroys Suzuki’s assembly plant.
1960–1969:
1960: In March Suzuki’s new modern assembly line plant is finished.
Suzuki enter a motorcycle race team into Grands Prix under the manufacturing name Colleda with riders Toshio Matsumoto, Michio Ichino and Ray Fay, placing 15th, 16th, and 18th in Isle of Man TT races.
1961: Separation of the loom machine division from the motor company, as Suzuki Loom Manufacturing Co.
Suzuki enter race motorcycles of RT61 125 cc and RV61 250 cc into Grands Prix under the Suzuki name with two riders from the team of Mitsuo Itoh, Michio Ichino, Sadao Masuda, Toshio Matsumoto, Paddy Driver, Hugh Anderson and Alastair King placing 10th and 12th in 250 cc Isle of Man TT races.
Production of the Suzulight Carry 360cc, two-stroke lightweight truck begins at new plant in Toyokawa, Aichi Prefecture, Japan.
1962: First victory in the inaugural season of 50 cc Grand Prix motorcycle racing comes at the end of a three-way battle between Suzuki, Honda and Kreidler at the Isle of Man TT. The winning RM62 machine was ridden by Ernst Degner who had defected from the East German MZ team to Suzuki the previous year.
1963: Mitsuo Itoh makes history as the first Japanese rider to win the Isle of Man TT, when he takes the lead on the last lap of the 50cc race after Suzuki teammate Degner breaks down. Suzuki wins both the rider’s and manufacturer’s championships, in both 50cc and 125cc classes, for this season of World Grand Prix motorcycle racing.
Subsidiary company opens in Los Angeles, to enter the American motorcycle market, as U.S. Suzuki Motor Corp.
1965: Enters outboard motor market with the launch of D55 5.5 hp, two-stroke engine.
Introduction of Fronte 800 two-stroke subcompact passenger vehicle.
T20 motorcycle introduced as “the fastest 250cc motorcycle in the world”, aimed at the US market but gets worldwide attention.
Suzuki T500 at the Salon de la moto 2011 in Paris
1967: Thailand gets the first motorcycle assembly plant outside Japan, creating Thai Suzuki Motor Co., Ltd.
Automobile plant built in Iwata, Shizuoka, Japan.
Debut of Fronte 360cc, two-stroke minivehicle.
1968: After a winning 1967 season, the Suzuki motorcycle race team withdraws from World Grand Prix due to changes in FIM rules. Hans-Georg Anscheidt rides a 1967 machine in 1968 as a privateer, for the seventh season of Suzuki GP championships.
Introduction of Carry Van 360cc, two-stroke minivan with a full cab over design.
Launch of T500 motorcycle with an air-cooled parallel-twin 500cc engine, the largest displacement of any two-stroke at the time.
1969: Motorcycle plant built in Oyabe, Toyama, Japan.
1970–1979:
Suzuki Jimny LJ10
1970: Foundry is built in Ogasa, Shizuoka, Japan; automobile plant is built in Kosai, Shizuoka.
Frank Whiteway easily wins the 500cc class at the Isle of Man TT race on a production T500 motorcycle prepared by Eddie Crooks.
LJ10, the first mass-production 4×4 domestic mini-car, becomes available in Japan, powered by a 360cc twin cylinder air-cooled two-stroke engine.
1971: Production plant for medium to large motorcycles is built in Toyokawa, Aichi, Japan.
GT750 motorcycle debuts with a liquid-cooled two-stroke straight-three engine.
Suzuki’s production motocrosser, the TM400, arrives to participate in 500cc class Motocross World Championship racing.
Suzuki rider Roger De Coster becomes the 500cc class World Motocross Champion on his 396cc RN71 factory machine, while teammate (and fellow Belgian) Joel Robert becomes 250cc class champion.
1972: Suzuki Parts Manufacturing Company, Ltd., is established in Akita Prefecture, Japan.
The Hustler 400 (TS400) motorcycle released as a street version of the TM400.
1973: Jitsujiro Suzuki appointed as president, and Shunzo Suzuki appointed as chairman.
Canadian subsidiary set up in Downsview, as Suzuki Canada Ltd., to supply machines and parts to motorcycle dealers in Canada.
1974: Indonesian subsidiary established in Jakarta as P.T. Suzuki Indonesia Manufacturing.
Company enters into medical equipment field with launch of the Suzuki Motor Chair Z600 motorized wheelchair.
Expansion into the housing field initiated with Suzuki Home marketing two models of prefab “Mini-House” and three types of storage sheds.
RE5 introduced as the first Japanese (production) motorcycle with a rotary engine in the world.
1975: Delays in compliance with car emission regulations cause severe difficulties for the company.
Philippine distributor Rufino D. Antonio and Associates institute a joint venture with Suzuki (Japan) under the name of Antonio Suzuki Corporation, to expand motorcycle sales in thePhilippines.
LJ50 (Jimny) 4×4 released in Australia with a more powerful, export-only, 550 cc liquid-cooled two-stroke straight-three engine.
RM125 introduced as a production version of the works machine RA75 on which Gaston Rahier won the 125cc World Motocross GP championship. From 1975 to 1984, Suzuki dominates this class 10 years in a row with Gaston Rahier, Akira Watanabe, Harry Everts, Eric Geboers and Michele Rinaldi.
Assembly outside Japan commences for the first time, in Pakistan. Assembly kits of the ST90 Carry and LJ80 (Jimny) are shipped, both with 800 cc engines. Production and sales were done by two local entities (Sind Engineering and Naya Dauer Motor) under the auspices of PACO (Pakistan Automobile Corporation).
1976: GS Series motorcycles released, the GS750 and GS400 are the first four-stroke machines from Suzuki in 20 years.
Pops Yoshimura enters the GS750 for the first time in the AMA Superbike series, wins at Laguna Seca Raceway.
1977: Debut of Cervo two-stroke minivehicle for domestic market, export version introduced the next year with four-stroke engine.
Last of the LJ utility 4×4 series, the LJ80, gets a new four-cylinder water-cooled 800cc four-stroke engine, and is exported to Australia and Europe the following year.
1978: Appointment of Osamu Suzuki as president, Jitsujiro Suzuki appointed as chairman
The flagship model of the GS Series, the GS1000E, becomes available as Suzuki’s first 1-liter machine.
A Yoshimura GS1000 ridden by Californians Mike Baldwin and Wes Cooley wins the first Suzuka 8 Hours Endurance Road Race.
1979: Alto two-stroke minivehicle introduced. This car was a massive success, propelling Suzuki into seventh place amongst Japanese car and truck manufacturers, and helped the company’s bargaining position when later linking up with Isuzu and General Motors.
1980–1989:
Suzuki Katana GSX1100
1980: Suzuki Australia Pty. Ltd. established in Sydney, Australia.
Suzuki enters general-purpose engine field by marketing three electric power generator models.
Launch of the GSX series of motorcycles with four-stroke, DOHC four-valve engines.
1981: Consolidated (i.e., including subsidiaries) sales for the fiscal year reach ¥500 billion.
General Motors and Isuzu Motors announce cooperation with Suzuki Motor Company in the production and marketing of new “mini-cars”. GM purchases a 5.3% stake in Suzuki.
The RG Gamma (RG Γ) makes its first appearance in Grand Prix motorcycle racing; Suzuki wins sixth-consecutive manufacturer’s title, and Suzuki rider Marco Lucchinelli becomes the 500 cc class champion.
German designer Hans A. Muth uses the motif of the samurai sword to create the original GSX1100S Katana, a motorcycle that “typifies Suzuki”.
Production begins on a second generation of 4×4 utility vehicles with 1-liter engines; the SJ410 is designed for export and sold as the Suzuki Samurai in Canada, and as the Jimny 1000 in some markets.
1982: Aggregate (i.e., sum-total) motorcycle production at the Toyama Plant reaches 5 million units.
Italian Franco Uncini, riding a Roberto Gallina racing team RG Γ motorcycle, takes the Grand Prix championship in the 500 cc class. Suzuki wins the manufacturer’s title for the seventh consecutive year.
Masaru Mizutani (Japanese) on his RG Γ takes first place in seven consecutive events and wins the All Japan Road Race Championship for the 500cc class.
The company and the Government of India set up Maruti Udyog Ltd. as a joint venture for automobile production and distribution.
The company signs a technological tie-up contract with Land-Rover Santana S.A., Spain.
Car production begins at Pak Suzuki Motor Co., Ltd. in Karachi, Pakistan.] A joint venture with Pakistan Automobile Corporation (PACO), Pak Suzuki was established in September 1982 as Awami Auto Limited.
New Alto minivehicle debutSuzuki Mighty Boy
1983: Jitsujiro Suzuki steps down from the chairmanship.
A second Kosai, Shizuoka automobile plant is built for compact cars.
The RG250Γ motorcycle is released as the first-ever full-blown racer-replica, with technology developed for the racetrack.
Launch of the Mighty Boy 550cc, 4-cycle mini commercial vehicle.
The Cultus (Swift/Forsa/SA310) 1-liter passenger vehicle debuts.
Production of Suzuki cars begins at Maruti Udyog Ltd. in New Delhi, India.
Maruti 800/Suzuki Mehran, manufactured and sold in India by Maruti Suzuki and assembled/distributed in Pakistan byPak Suzuki Motors
1984: Suzuki New Zealand Ltd. established in Wanganui, New Zealand. Suzuki France S.A. is established in Trappes, France. Suzuki Motor GmbH Deutschland is established in Heppenheim, Germany.
Suzuki starts exporting 1-liter Cultus to U.S. automaker General Motors Corp.
An upgraded SJ 4×4, with a 1.3-liter four-cylinder engine and a five-speed gearbox, is released. The SJ413 is sold in the U.S. market (as the Samurai) the following year, and ultimately in over 100 countries.
Suzuki signs a car production technical assistance contract with China National Aero-Technology Import & Export Corporation.
Introduction of the GSX-R750 motorcycle with an oil-cooled 4-cylinder DOHC engine.
1985: Aggregate sales of Alto in Japan reach 1 million units.
Suzuki of America Automotive Corp. established in Brea, California. Samurai introduced in USA.
Company signs a motorcycle production technical tie-up contract with Jinan Qingqi Motorcycle Co., Ltd. in China
Production of Suzuki cars begins at Santana S.A., Spain. The factory is in Linares, Andalusia.
Scooter production started at Avello S.A. of Spain.
1986: American Suzuki Motor Corp. is established in Brea, California, to consolidate operations in USA.
Suzuki reaches an agreement with General Motors Corp. of Canada for cooperation in establishment of a joint venture company.
Suzuki VS 1400 Intruder
1987: Aggregate car exports from Japan reach 2 million units. Annual global sales of automobiles reach 1 million units.
Cultus/Swift production began in Colombia.
Suzuki reaches an agreement with Mazda Motor Corp. for cooperation in production of micro-mini vehicles.
1988: Escudo (Vitara/Sidekick) 1.6-liter, four-cycle compact 4×4 vehicle debuts.
Magazine published by Consumers Union claims the Samurai 4×4 is prone to rolling over. The National Highway Traffic Safety Administrationrejects demands for a Samurai recall.
Swift sales begin in the United States.
1989: Aggregate car production reached 10 million units.
Production of Suzuki cars begins at CAMI Automotive Inc. in Ontario, Canada.
Sidekick sales begin in the United States.
1990–1999:
“A gem set in the Suzuki world.” The plant in Esztergom, Hungary is built on a site covering some 350,000 square metres (3,800,000 sq ft)
1990: Company changes its name to Suzuki Motor Corporation.
Kei car standards are upgraded. New mini-vehicles are released under the latest specifications: engine capacity raised to 660cc; overall length extended to 10.8 feet (3.3 m).
1991: Consolidated sales reach ¥1 trillion.
Suzuki signs a car production contract in Hungary, establishing Magyar Suzuki Corporation.
Production of Suzuki cars begins in Korea through a technical tie-up with Daewoo Shipbuilding and Heavy Machinery Ltd.
Cappuccino mini two-seater convertible debuts.
1992: Production of Suzuki cars begins at the new plant of Pak Suzuki Motors in Karachi, Pakistan.
Production and sales of Hungarian-built Suzuki cars begin.
Suzuki becomes a 50% partner in Maruti Udyog.
1993: Aggregate (i.e., sum-total) motorcycle production at Thai Suzuki Motor Co., Ltd. reaches 2 million units.
Passenger car production/sales began at Suzuki Egypt S.A.E.
Suzuki signs joint-venture contracts for production of passenger cars and motorcycles in China.
Wagon R minivehicle debuts, wins 1993 RJC Car of the Year award.
1994: Aggregate sales of Suzuki cars in Japan reach 10 million units.
Maruti Udyog of India aggregate car production reach 1 million units.
Suzuki and Isuzu Motors Ltd. agree to dissolve their business tie-up.
1995: Aggregate sales of Suzuki minivehicles in Japan reach 10 million units, aggregate motorcycle exports rom Japan reached 20 million units
Suzuki pulls out of its capital tie-up with Santana S.A. in Spain but continues car-related technical cooperation.
1996: Aggregate sales of Carry in Japan reach 3 million units.
Vietnam Suzuki corporation starts production of motorcycles and automobiles in the Bien Hoa industrial zone.
Production of Suzuki Motorcycles begins at Jinan Qingqi Suzuki Motorcycle Co., Ltd., China.
1997: Achieved 10 million cumulative automobile sales for overseas market.
Four stroke outboard motors win the Innovation Award at The International Marine Trade Exhibit and Conference (IMTEC) in Chicago.
American Suzuki Motor Corp. publicly accuses Consumers Union of rigging 1988 test results for the Samurai 4×4, using videotape obtained through the discovery process in theSuzuki v. Consumers Union lawsuit.
Suzuki goes to the International Court of Arbitration over the Indian government’s appointment of a senior executive at Maruti Udyog Ltd.
Suzuki Hayabusa GSX1300R
1998: Suzuki and General Motors Corporation agree on joint development of compact vehicles, both companies agree to strengthen their business tie-up and form a strategic alliance. GM changes its equity stake in Suzuki from 3.3% to 10%.
Suzuki and the Indian government settle their dispute over the Indian government’s appointment of a senior executive at Maruti Udyog Ltd.
Changan Suzuki Automobile Co., Ltd. begins production of passenger cars in Chongqing, China.
A new joint venture with the government of Burma opens a manufacturing plant in Yangon.
Introduction of GSX 1300R Hayabusa 1299 cc sport bike, the fastest production motorcycle in 1999–2000 model years.
Ryosaku “Rick” Suzuki, grandson of Michio Suzuki, becomes president of American Suzuki Motor Corp.
1999: Aggregate motorcycle production reaches 40 million units, aggregate sales of Wagon R in Japan reach 1 million units
Jiangxi Changhe Suzuki Automobile Co., Ltd. receives official approval from the Chinese government for production of commercial vehicles.
General Motors Argentina, S.A. and Suzuki Motor Corporation form an industrial and commercial alliance by which General Motors in Argentina distributes all Suzuki automotive products.
2000–2009:
2000: The corporation commemorates its 80th anniversary.
Aggregate car production at the Kosai Plant reaches 10 million units.
Suzuki vehicle production starts at General Motors Argentina
GM raises its stake in Suzuki Motor Corp. to 20 percent.
2001: Aggregate worldwide sales of Jimny/SJ reaches 2 million units, production of Alto reaches 4 million units.[115]
Suzuki achieves “Zero-Level” target of landfill waste.
Aerio compact car (aka Liana for Life In A New Age) introduced at the Geneva Motor Show.
Suzuki Motor Corp. (Japan) and American Suzuki Motor Corp. jointly create Suzuki Manufacturing of America Corporation (SMAC) to build all-terrain vehicles for sale in the U.S. and Canada, as well as for export.
2002: Achieved 30 million cumulative automobile sales for worldwide market.
Introduction of the Choinori low-cost scooter.
Suzuki’s Concept S2 previews design concepts for the second generation Swift at the 2003 Osaka Auto Messe
SMAC opens Suzuki’s only U.S. manufacturing facility in Rome, Georgia and begins producing the Eiger series of ATVs.
2003: Suzuki is No.1 in Kei car sales for the 30th consecutive year in Japan.
Twin, the first hybrid Kei car is launched in Japan.
Suzuki Motor Corporation and Fiat Auto S.p.A. announce they will jointly develop and produce a compact sport utility vehicle at Magyar Suzuki.
2004: Aggregate domestic automobile sales reach 15 million units
After eight years, the Suzuki v. Consumers Union lawsuit about a magazine review that said the Samurai 4×4 easily tipped over, is settled out of court.
Second-generation Swift compact car debuts at the Paris Motor Show
2005: Aggregate car production at Maruti Udyog Ltd. reaches 5 million units, and aggregate motorcycle production in Indonesia also reaches 5 million units.
The company introduces its recently developed brand philosophy at the 75th Geneva International Motor Show, expressed in the Way of Life! slogan. This English phrase is used worldwide with two notable exceptions:
In French-speaking Canada (not France) the Un Mode de vie! slogan is a word-for-word translation of the English, but with the indefinite article prefixed.
The Entre e divirta-se. slogan in Brazilian Portuguese (not in Portugal) translates as “Come and have fun” ending with a full stop.
The new Swift wins 2005–2006 Car of the Year Japan “Most Fun” award, and is awarded the 2006 RJC Car of the Year.
2006: The SX4 mini crossover is introduced at the Geneva Motor Show and the XL7 crossover 4×4 is introduced at the New York International Auto Show.
GM divests, selling 92.36 million shares of Suzuki Motor Corporation and reducing their stake to 3%.
2007: Aggregate domestic automobile sales reach 15 million units.
Company says that Maruti Suzuki will build the A-Star compact hatchback in India for export worldwide.
Nissan North America Inc. and Suzuki Motor Corp. announce that a midsize pickup truck (based on Nissan’s Frontier) to be sold by Suzuki in North America, will be built at Nissan’s plant Smyrna, Tennessee.
2008: GM divests its remaining 3% stake in Suzuki.
Equator midsize pickup truck exhibited at the Chicago Auto Show
Rick Suzuki steps down as chairman of American Suzuki Motor Corp., due to poor U.S. sales and earnings.
2009: 100th anniversary of the Suzuki brand name
Suzuki markets its first production pickup truck called the Equator.
Volkswagen and Suzuki announce the establishment of a global strategic partnership. The Volkswagen Group will buy a 20% stake in Suzuki Motor Corp.
November: Suzuki breaks ground on a new 650,000 m2. factory in Eastern Seaboard Industrial Estate in Rayong Province, Thailand, the 20 billion yen investment for eco-car production to start in March 2012.
2010–2013:
2010: Aggregate sales of Suzuki cars in Japan reach 20 million units.
January: Volkswagen Group completes its purchase of 19.9% of Suzuki’s outstanding shares.
Its plant in Yangon, Burma was closed after the joint venture with the government between 1998 and 2010 had expired.
2011: Suzuki announces Indonesia will become a regional production base with investment up to $800 million over the next few years.
February: Suzuki Manufacturing of America Corp. (SMAC) celebrates the 10th anniversary of its Rome, Georgia plant, and $1.4 billion sales in the past decade.
November: Suzuki terminates its partnership with VW in accordance with terms of the agreement, and commences arbitration proceedings for return of Suzuki shares held by theVolkswagen Group.
2012: Aggregate domestic sales in India by Maruti Suzuki reaches 10 million units. Aggregate domestic sales of minivehicles in Japan reaches 20 million units.
January: Suzuki announces plans to build a new engine factory as the third factory in Indonesia for the fast-growing Southeast Asian market. Suzuki spent ¥10 billion ($130 million) for a 1.3 million square-metre site in an industrial park outside Jakarta, and the plant may cost ¥30 billion to build.
February: Suzuki Motor Corp. and Intelligent Energy of Loughborough in the UK, a manufacturer of hydrogen-powered fuel cells, announce a joint venture to accelerate the commercialisation of zero-emission vehicles.
March: Suzuki Motor Thailand starts production and sales of the new Swift compact car
November: American Suzuki Motor Corp. files for Chapter 11 bankruptcy protection. Owing to its focus on small cars, a strong yen and stringent US safety regulations which have hurt growth, Suzuki Motors announces it will discontinue building autos for the US market and focus instead on motorcycles, ATVs and marine equipment. U.S. sales had peaked in 2007 but had dropped to a quarter of that by 2011.
Suzuki got the approval for setting up a new factory and revive its plant in Yangon. This will resume its vehicle and spare part production in Myanmar which was closed in 2012.
One-Millionth commemorative edition GSX-R1000 model celebrates a million motorcycles produced in the Suzuki GSX-R series since 1985.
Suzuki’s new, larger SX4 at the 2013 Geneva Motor Show
2013:
50th anniversary Special Edition GSX-R1000 model celebrates Suzuki’s 1963 entry into the U.S. motorcycle market.
March: In spite of a 2012 statement to the contrary, Suzuki Canada Inc. announced it would discontinue its auto-building operations in Canada as part of its Chapter 11 bankruptcy proceedings in the U.S. It was contemplated that the sale of motorcycles, ATVs and marine equipment would continue in Canada as well as in the U.S.
Debut of the second-generation SX4 crossover vehicle at the 83rd Geneva International Motor Show.
American Suzuki Motor Corporation ends all operations as of 31 March, selling its assets to Suzuki Motor of America, Inc., a wholly owned subsidiary of Suzuki Motor Corporation.
July: News reports suggested that disaccord over the erstwhile alliance between Volkswagen and Suzuki might be settled as a result of renewed talks between the two companies. These reports were soon denied by Executive Vice President Toshihiro Suzuki, who said that “there have been various reports, but there absolutely are no such facts, so there is nothing I can talk about on this topic.”
October: Suzuki recalls 210,228 motorcycles in the U.S. because the front brakes might not work properly.
Subsidiaries:
Maruti Suzuki India Limited (Formerly Maruti Udyog Limited):
Maruti Suzuki’s A-Star vehicle during its unveiling in Pragati Maidan, Delhi. A-Star, Suzuki’s fifth global car model, was designed and is made only in India. Besides being the largest Suzuki-branded company in terms of car sales, Maruti Suzuki also acts as Suzuki’s leading research and development arm outside Japan
Maruti Swift in India.
Maruti Baleno Rally Car in MysoreSafari Rally in 2005.
Based in Gurgaon, Harayana, Maruti Suzuki India Limited is an Indian automobile manufacturer that is a subsidiary of Japanese automaker Suzuki Motor Corporation. Maruti Suzuki produced 1,133,695 units between 1 April 2011 and 30 March 2012. The Suzuki Motor Corporation owns 54.2% of Maruti Suzuki and the rest is owned by various Indian public and financial institutions. The company was incorporated in 1981 and is listed on the Bombay Stock Exchange and National Stock Exchange of India.
Maruti Suzuki was born as a Government of India-led company named Maruti Udyog Limited, with Suzuki as a minor partner, to make lower priced cars for middle class Indians. Over the years, the product range has widened and ownership has changed hands as the customer has evolved.
Maruti Suzuki offers models ranging from the Maruti 800 to the premium sedan Maruti Suzuki Kizashi and luxury SUV Maruti Suzuki Grand Vitara. Maruti 800 was the first model launched by the company in 1983 followed by mini-van Maruti Omni in 1984. Maruti Gypsy, launched in 1985, came into widespread use with the Indian Army and Indian Police Service becoming its primary customers. The short-lived Maruti 1000 was replaced by Maruti Esteem in 1994.
Maruti Zen, launched in 1993, was the company’s second compact car model. The company went on to launch another compact car Maruti Wagon-R followed by Maruti Baleno in 1999. It was later replaced by the Suzuki SX4. The SX4 further was replaced by Ciaz.
In 2000, Maruti Alto was launched. The Maruti models include Maruti Suzuki Grand Vitara, launched in 2003, Maruti Versa, launched in 2004,Maruti Suzuki Swift, launched in 2005, Maruti Zen Estilo and Maruti Suzuki SX4, launched in 2007.
On 14 February 2011, Maruti announced that it had achieved one million total accumulated production volume of the Alto. The Alto has reached the million units mark in just seven years and five months since its launch in September 2000. The last half of the million was achieved in 25 months. The Alto became the third car by Maruti Suzuki stable to cross the million units mark, following the Maruti 800 and the Omni.
In January 2012 at the New Delhi Auto Expo, Maruti presented a new car called the Maruti Suzuki XA Alpha, to commence production in mid-late 2013. Maruti Suzuki unveiled the Vitara Brezza in the Indian Auto Expo 2016 as a contender in the compact SUV segment.
Maruti Exports Limited is Maruti’s exporting subsidiary and, as such, does not operate in the domestic Indian market except in its capacity as an exporter for Maruti Suzuki and for the international Suzuki Motor Corporation as well as their other affiliates. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country, Maruti crossed the benchmark of 3,000,000 cars. Since its inception export was one of the aspects the government has been keen to encourage.
American Suzuki Motor Corp:
American Suzuki headquarters is in Brea, California. The company announced in November 2012 that it would stop selling cars in the United States.
Through an agreement with General Motors, Suzuki began selling a version of their Suzuki Cultus in the United States as the Chevrolet Sprint in 1985. This model was initially sold as a 3-door hatchback and would be Chevrolet’s smallest model.
2004 Suzuki XL-7
The Samurai was also introduced in 1985 for the 1986 model year and was the first car introduced to the United States by the newly created American Suzuki Corp. No other Japanese company sold more cars in the United States in its first year than Suzuki. The Samurai was available as a convertible or hardtop and the company slogan was Never a Dull Moment. The Samurai was successful until Consumer Reports alleged the Samurai of being susceptible to roll over in a 1988 test. This led to a much publicized 1996 lawsuit, not settled until 2004.
In 1989, American Suzuki introduced the Swift which was the 2nd generation Suzuki Cultus. The Swift was available as a GTi and GLX hatchback with a 4-door sedan following in 1990. A new small SUV called the Sidekick was also introduced in 1989. 1991 saw the introduction of the 4-door Suzuki Sidekick, the first 4-door mini-SUV in North America. The Swift and Sidekick were cousins to GM’s Geo Metro and Geo Tracker and were mostly produced in Ingersoll, Ontario, Canada by Suzuki and GM’s joint venture, CAMI. The Swift GT/GTi and 4-door models were imported from Japan. Negative evaluations from Consumer Reports of the Suzuki Samurai led to some temporary setbacks at American Suzuki as annual sales in the following years dropped to below 20,000 units.
In 1995, American Suzuki introduced the Esteem and redesigned the Swift. The Swift GT was dropped and this version Swift was specific only to North America where it was built at CAMI. These models were the first Suzuki vehicles to be marketed in North America with dual front airbags. A station wagon version of the Esteem was introduced in 1996. Worldwide Suzuki production reached more than 975,000 cars this year.
Also in 1996, American Suzuki released the 2-door SUV X-90 and a revised Sidekick Sport model with dual airbags, a 120 hp (89 kW) 1.8 liter engine, 16 inch wheels and two-tone paint. The Sidekick was replaced by the Vitara and the Grand Vitara for 1999. The Grand Vitara would be Suzuki’s first model with a V6-cylinder engine and available 4-wheel ABS brakes.
The XL-7 was introduced in 1998 as a stretched version of the Grand Vitara. The XL-7 had a larger 2.7 liter V6-cylinder engine and 3-row seating. This would be Suzuki’s largest vehicle to date.
The Swift was dropped from the model lineup in 2001 and the Esteem was replaced in 2002 by the new Aerio, which was offered as a 4-door sedan and 5-door crossover with 4-wheel drive as an option.
In 2004, General Motors and Suzuki jointly purchased the bankrupt Daewoo Motors renaming the venture GMDAT. American Suzuki rebadged the compact Daewoo Nubira/Daewoo Lacettias the Forenza and the mid-size Daewoo Magnus as the Verona. The Forenza gained station wagon and hatchback body style in 2005, with the hatchback sold under the Reno name.
2006 was the first year American Suzuki sold more than 100,000 vehicles in the United States. Suzuki redesigned the Grand Vitara in 2006 as well as introduced the all-new Suzuki SX4 and Suzuki XL7 in 2007. The Suzuki SX4 is produced as a joint venture with Fiat and the XL7 (notice the shortening of the name from Grand Vitara XL-7) was produced as a joint venture with GM at CAMI Automotive Inc. in Ingersoll. Suzuki put XL7 production on indefinite hiatus in mid-2009 due to low demand and subsequently sold off its share of CAMI back to GM later that year.
Despite a difficult domestic US automarket, Suzuki kept pace with its 2007 sales numbers in 2008. In 2009 however, Suzuki sales dropped 48.5%, following a 17% sales drop in 2008. Suzuki did not import any 2010 model year street motorcycles into the US, with dealers instead relying on unsold stock from the 2009 model year. New street motorcycle models to the US resumed for the 2011 model year.
In November 2012, Suzuki announced that its US division would file for bankruptcy and would stop selling automobiles in the United States. It plans to continue to sell motorcycles, ATVs, and marine products in the US. In ten months of 2012, Suzuki only sold 21,188 automobiles in the US. The combination of a strong yen and Suzuki’s own limited offering of models has been blamed for the downturn.
Pakistani Suzuki Motor Company Limited:
Following the terms of the joint-venture agreement between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PACO), Pak Suzuki Motor Company Limited (PSMCL) was incorporated as a public limited company in August 1983.
The new company assumed the assets including production facilities of Awami Autos Limited. PSMCL started commercial operations in January 1984 with the primary objective of passenger cars, pick ups, vans and 4×4 vehicles.
The groundbreaking ceremony of the company’s green field automobile plant at Bin Qasim was performed by the then Prime Minister of Pakistan in early 1989.
On completion of first phase of this plant in early 1990, in-house assembly Suzuki engines started. The new plant was completed in 1992, and Suzuki production was transferred to new plant – and three-box 1,300 cc Margalla car was also added to its range of production.
In September 1992 the company was privatized and placed directly under the Japanese Management. At the time of privatization SMC increased its equity from 25% to 40% Subsequently, SMC progressively increased its equity to 73.09% by 31 December 2001.
The Bin Qasim Plant further expanded its production capacity to 50,000 vehicles per year in July 1994 and 300,000 vehicles had been manufactured at this plant by December 2003.
Suzuki Canada Inc:
1973 – 1 June, Suzuki Canada Ltd. was incorporated with offices at Downsview, Ontario. Product lines included motorcycles, parts and accessories to Suzuki dealers throughout Canada.
1974 – Vancouver branch office and warehouse inaugurated to service dealers in western Canada.
1980 – Autumn – Suzuki Canada began its automotive sales with the marketing and sales of four-wheel-LJ80 in eastern Canada. 1 November, the name of company changed from Suzuki Canada Ltd. to Suzuki Canada Inc.
1982 – Introduction of a line of Suzuki all-terrain vehicles (ATVs) in Canada.
1983 – Introduction of a line of Suzuki outboard motors in western Canada. 1 February 1983 – Western Branch moved to enlarged facilities in Richmond, British Columbia.
1984 – Began the sales of ‘Suzuki Forsa’ (Suzuki Cultus) automobile.
1986 – A $600 million Suzuki-GM joint venture CAMI Automotive Inc. announced for the manufacturing of vehicles. Production was set to begin in 1989 at Ingersoll, Ontario.
1987 – 25 January – Suzuki Canada Inc. moved to a new 110,000 sq ft (10,000 m2). head office and warehouse facility at Richmond Hill, Ontario.
1988 – Autumn – Suzuki began selling the CAMI-built 2-door Suzuki Sidekick.
2009 – Autumn – Suzuki sold its participation in CAMI to GM
In 2013, Suzuki Canada announced that it would follow the US division and stop selling automobiles in Canada after the 2014 model year. Suzuki Canada will continue to provide parts and services to vehicles through dealer network, as well as selling motorcycles, ATV and outboard motors.
Suzuki GB PLC:
Suzuki GB PLC are the manufacturer’s agent and distributor of automobiles, motorcycles, ATV’s and Marine engines in the United Kingdom with a head office based in Milton Keynes. A wholly owned subsidiary of the Suzuki Motor Corporation operates as Suzuki Cars (Ireland) Limited in Ireland.
In 1963, Suzuki commenced official import of motor vehicles, in particular motorcycles, as Suzuki (Great Britain) Limited.
During the 1970s and 1980s, Heron International sponsored the Suzuki factory racing team in Grand Prix motorcycle racing, with riders including Barry Sheene, Randy Mamola, Mick Grant and Rob McElnea. Then trading as “Heron Suzuki GB Limited”, before becoming “Heron Suzuki Plc” in 1989.
In 1994, Suzuki GB PLC emerged to take over distribution of all Suzuki products in the United Kingdom.
Suzuki motorcycle india limited:
Suzuki Motorcycle India, Private Limited (SMIL) is the wholly owned Indian subsidiary of Suzuki, Japan. The company has a manufacturing plant at Gurgaon, Haryana having the annual capacity of 5,40,000 unit.
OEM deals:
Since 1985, Suzuki has shared or produced automobiles for other manufacturers around the world.
Production Facilities:
Takatsuka Plant
300, Takatsuka-cho, Minami-ku, Hamamatsu City
Kosai Plant
4520, Shirasuka, Kosai-shi, Shizuoka
Iwata Plant
2500, Iwai, Iwata-shi, Shizuoka.
Tokokawa Motorcycle Plant
1–2, Utari, Shiratori-cho, Toyokawa-shi, Aichi.
Sagara Plant (Automobiles and Engines)
1111, Shirai, Makinohara-shi, Shizuoka.
Osuka Foundry Plant
6333, Nishiobuchi, Kakegawa-shi, Shizuoka.
Fiat
Fiat Sedici – Europe (Suzuki SX4)
General Motors
Chevrolet Sprint – United States/Canada (Suzuki Cultus)
Pontiac Firefly – Canada (Suzuki Cultus)
Geo Metro – United States (Suzuki Cultus)
Holden Barina – Australia & New Zealand (Suzuki Cultus)
Chevrolet Swift – South America (Suzuki Cultus)
Chevrolet Cruze – Japan (Suzuki Ignis)
Holden Cruze – Australia (Suzuki Ignis)
Chevrolet MW – Japan (Suzuki Wagon R)
Bedford Rascal – Europe (Suzuki Carry)
Bedford Rascal – United Kingdom (Suzuki Carry)
Holden Scurry – Australia (Suzuki Carry)
Cherolet Supercarry – South America (Suzuki Carry)
Geo Tracker – United States (Sidekick/Vitara)
Chevrolet Tracker – United States/Canada (Sidekick/Vitara)
GMC Tracker – Canada (Sidekick/Vitara)
Asüna Sunrunner – Canada (Sidekick/Vitara)
Pontiac Sunrunner – Canada (Sidekick/Vitara)
Chevrolet Vitara – South America (Sidekick/Vitara)
Chevrolet Gra