Mahindra Group
Mahindra Group
Type
Private
Industry
Conglomerate
Founded
1945; 71 years ago
Founder
Jagdish Chandra Mahindra
Kailash Chandra Mahindra
Malik Ghulam Muhammad
Headquarters
Mumbai, Maharashtra, India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & MD)
Keshub Mahindra (Chairman emeritus)
Products
Aerospace
Aftermarket
Agribusiness
Automotive
Clean energy
Construction equipment
Consulting
Defense
Financial services
Hospitality
Industrial equipment
Information technology
Logistics
Real estate
Retail
Steel
Revenue
US$17.8 billion (2016)
Profit US$373 million (2009)
Number of employees
200,000 (2015)
Subsidiaries
Mahindra & Mahindra,
SsangYong Motors,
Mahindra Aerospace,
Mahindra Engineering Services (Merged with Tech Mahindra in 2014) ,
Mahindra & Mahindra Financial Services Limited,
Mahindra Gujarat
Mahindra Systech,
Tech Mahindra,
Mahindra Lifespace Developers,
Mahindra Ugine Steel Company
Mahindra First Choice Services
Mahindra Intertrade Limited
Slogan
“Rise”
Website
www
.mahindra
.com
The Mahindra Group is an Indian multinational conglomerate holding company headquartered at Mahindra Towers in Mumbai, India, with operations in over 100 countries around the globe. The group has a presence in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. It is considered to be one of the most reputable Indian industrial houses with market leadership in utility vehicles as well as tractors in India.
History:
Mahindra & Mohammed was incorporated in 1945 by the brothers J.C. Mahindra and K.C. Mahindra and Malik Ghulam Muhammad inLudhiana, Punjab to trade steel. Following the Partition of India in 1947, Malik Ghulam Muhammad left the company and emigrated to Pakistan where he became the first finance minister of the new state (and later the third Governor General in 1951). In 1948, K.C. Mahindra changed the company’s name to Mahindra & Mahindra.
Building on their expertise in the steel industry, the Mahindra brothers began trading steel with UK suppliers. They also won a contract to manufacture Willys Jeeps in India and began producing them in 1947. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 the company had entered the world market as an exporter of utility vehicles and spare parts. Like many Indian companies, Mahindra responded to the restrictions of the Licence Raj by expanding into other industries. Mahindra & Mahindra created a tractor division in 1982 and a tech division (now Tech Mahindra) in 1986. It has continued to diversify its operations ever since through both joint ventures and greenfield investments.
By 1994, the Group had become so diverse that it undertook a fundamental reorganization, dividing into six Strategic Business Units:Automotive; Farm Equipment; Infrastructure; Trade and Financial Services; Information Technology; and Automotive Components (known internally as Systech). The new Managing Director, Anand Mahindra, followed this reorganization with a new logo in 2000 and the successful launch of the Mahindra Scorpio (a wholly indigenously designed vehicle) in 2002. Together with an overhaul in production and manufacturing methods, these changes helped make the company more competitive, and since then the Group’s reputation and revenues have risen noticeably. Currently, Mahindra & Mahindra is one of the 20 largest companies in India. In 2009, Forbes ranked Mahindra among the top 200 most reputable companies in the world.
In January 2011, the Mahindra Group launched a new corporate brand, Mahindra Rise, to unify Mahindra’s image across industries and geographies. The brand positions Mahindra products and services as aspirational, supporting customers’ ambitions to ‘Rise.’
In April 2012, the Mahindra Group showed interest in purchasing the bankrupt automobile company Saab, and actually placed several bids for Saab, though was outbid by Saab’s new owner National Electric Vehicle Sweden.
Major business ventures:
Aerospace
Mahindra Aerospace
Aftermarket
Mahindra First Choice Services
Mahindra First Choice Wheels
Agribusiness
Mahindra Agribusiness Division
EPC Mahindra
Automotive
Mahindra & Mahindra (Automobile Manufacturer)
Mahindra Truck & Bus
Mahindra Reva
SsangYong Motors
Mahindra Two Wheelers
Pininfarina
Components
Engines Engineering
Mahindra Castings
Mahindra Composites
Mahindra Engineering
Mahindra Gears and Transmissions
Mahindra Forgings
Mahindra Hinoday Ltd
Mahindra Intertrade
Mahindra Sona Ltd.
Mahindra Steel Service Centre
Mahindra Systech
Mahindra Ugine Steel
Metalcastello S.p.A
Consulting
Mahindra Consulting Engineers
Mahindra Logisoft
Mahindra Special Services Group
Defence
Mahindra & Mahindra – Millatary Defence Division
Defence Land Systems
Education
Mahindra United World College of India
Mahindra École Centrale
Energy
Mahindra & Mahindra – Energy Division
Mahindra Solar One
Mahindra EPC Services Pvt. Ltd.
Farm Equipment
Mahindra & Mahindra – Farm Equipment Division
Mahindra USA Inc
Mahindra Yueda (Yancheng) Tractor Co
Mahindra Tractors
Mahindra Gujarat
Mahindra Swaraj
Jiangling Tractors
Financial Services
Mahindra & Mahindra Financial Services Limited
Mahindra Insurance Brokers
Mahindra Rural Housing Finance
Mahindra Mutual Fund
Hospitality
Mahindra Holidays and Resorts
Industrial Equipment
Mahindra Conveyor Systems
Information Technology
Tech Mahindra
Mahindra Comviva
Bristlecone
CanvasM
Logistics
Mahindra Logistics
Luxury Boats
Mahindra Marine Private Limited
Real Estate
Mahindra Lifespaces
Mahindra World City
Retail
Mahindra Retail
Sports
Mahindra Racing
Mahindra-NBA Partnership
Mahindra-Celtic Football Club Partnership
Defunct
Mahindra Satyam
Mahindra Renault
Mahindra United FC
Community initiatives:
The Mahindra Group is extensively involved in philanthropy and volunteering. It is considered an active participant in the Indian Corporate Social Responsibility field and received the Pegasus Award for CSR in 2007. Mahindra engages in philanthropy primarily through the KC Mahindra Trust, which serves as the CSR arm of the group (although many subsidiaries have their own CSR initiatives, notably Tech Mahindra and Mahindra Satyam). Founded in 1953 by K.C Mahindra, the trust focuses primarily on fostering literacy in India and promoting higher learning through grants and scholarships. Mahindra operates several vocational schools as well as the Mahindra United World College. The KC Mahindra Trust’s primary project however is Project Nanhi Kali, which targets the education of young Indian girls. The foundation currently supports the education of approximately 51000 underprivileged girls. Other initiatives include Mahindra Hariyali (a 1 million tree planting campaign) as well as sponsorship of the Lifeline Express, a mobile hospital train. Mahindra employees also plan and lead their own service projects through Mahindra’s Employee Social Options Plans. In 2009, more than 35,000 employees participated.
The Mahindra Group was responsible for the creation of Mahindra United World College, a UWC campus located in Pune.
Mahindra also supports the Mahindra Excellence in Theatre Awards to recognize Indian theater talent, the Mahindra Indo-American Film Festival, and the Mahindra Lucknow Festival. In 2011, it held the first annual Mahindra Blues Festival with guests like Buddy Guy, Johnny Lang, and Shemekia Copeland at the Mehboob Studios in Mumbai. Mahindra also partners with the NBA and Celtic Football Club to bring grassroots basketball and football to India.
Leadership:
Keshub Mahindra, the Chairman Emeritus of Mahindra & Mahindra, is a graduate of Wharton Business School, University of Pennsylvania, USA. He joined the company in 1947 and became the chairman in 1963.
During his career he held many key positions, served on the Board of Directors of several organisations, and continues to be a member of many organizations and committees. He has also held many other important positions, such as Chairman of Bombay Chamber of Commerce and Industry (1966–67), President of ASSOCHAM (1969–70), Chairman of the Indian Institute of Management, Ahmedabad (1975–85); Member of the Foundation Board – International Management Institute, Geneva (1984–89); Chairman, India Nominating Committee ‘Single Nation Programme’, Eisenhower Exchange Fellowships, USA (1998–2005).
Over the years, he has also received numerous awards, including: NIF-Mody Enterprises Man of the Year Award (1980), Giants International Business Leadership Award (1972–82), Madras Management Association Business Leadership Award (1983), Companion – British Institute of Management(1985), Chevalier de la Légion d’honneur (1987), Business India – Businessman of the Year(1989), Honorary Fellowship of All India Management Association (1990), Institute of Company Secretaries of India (ICSI) Lifetime Achievement Award for Excellence in Corporate Governance (2004), Lakshya Business Visionary Award – NITIE (2006), ICFAI Business School (IBS) Kolkata Lifetime Achievement Award presented by the Institute of Chartered Financial Analysts of India (ICFAI)(2007)
Mr. Keshub is a “philanthropist who redefined corporate governance by effectively channelising funds into the social sector,” notes the group’s website.
A blip to the prestigious life and career is the chapter of Union Carbide India Ltd. (of which he was then the chairman) and the Bhopal Gas Tragedy. After the Bhopal Gas Tragedy he was charged and indicted (2010) for causing death due to negligence and sentenced to 2 years’ imprisonment and Rs 1 Lakh fine. He was granted bail shortly after being sentenced.
Anand Mahindra is Chairman and Managing Director of Mahindra & Mahindra. He graduated magna cum laude from Harvard University and earned his MBA from Harvard Business School in 1981. He joined the Mahindra Group in 1981 as an Executive Assistant to the Finance Director of the Mahindra Ugine Steel Company. His leadership has helped make Mahindra a global company and strong competitor since India’s economic liberalization in 1991. Anand is a notable public figure with a considerable following on Twitter and serves on many boards and committees.
Mahindra & Mahindra Rise
Mahindra & Mahindra India Limited
Mahindra Rise
Type
Public
Traded as
BSE: 500520
BSE SENSEX Constituent
Industry
Automotive
Founded
1945 (Ludhiana)
Headquarters
Mumbai, Maharashtra, India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
Automobiles, commercial vehicles, two-wheelers
Revenue
₹72,474 crore(US$11 billion) (2015)
Operating income
₹8,793 crore (US$1.3 billion) (2015)
Net income
₹2,592 crore(US$390 million) (2015)
Total assets
₹61,239 crore(US$9.1 billion) (2015)
Number of employees
34,612 (Mar-2013)
Parent
Mahindra Group
Subsidiaries
Mahindra two Wheelers limited
SsangYong Motor Company
Peugeot Motorcycles (51%)
Website
www.mahindra.com
Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate.
It was ranked as the 10th most trusted brand in India, by The Brand Trust Report, India Study 2014. It was ranked 21st in the list of top companies of India in Fortune India 500 in 2011.
Its major competitors in the Indian market include Maruti Suzuki, Tata Motors, Ashok Leyland and others.
History:
Mahindra & Mahindra’s Kandivali Unit, Auto Sector Main gate overlooking Western Express Highway, Mumbai.
Mahindra & Mahindra was set up as a steel trading company in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan. The company changed its name to Mahindra & Mahindra in 1948. It eventually saw a business opportunity in expanding into manufacturing and selling larger MUVs, starting with the assembly under licence of the Willys Jeep in India. Soon established as the Jeep manufacturers of India, the company later commenced manufacturing light commercial vehicles (LCVs) and agricultural tractors. Today, Mahindra & Mahindra is a key player in the utility vehicle manufacturing and branding sectors in theIndian automobile industry with its flagship Mahindra XUV500 and uses India’s growing global market presence in both the automotive and farming industries to push its products in other countries.
Over the past few years, the company has taken interest in new industries and in foreign markets. They entered the two-wheelerindustry by taking over Kinetic Motors in India. M&M also has a controlling stake in the REVA Electric Car Company and acquired South Korea’s SsangYong Motor Company in 2011. In 2010–11 M&M entered in micro drip irrigation with the takeover of EPC Industries Ltd in Nashik.
Operations:
Automobiles:
Automotive
Mahindra & Mahindra Limited
Mahindra Scorpio
Mahindra Scorpio Getaway
Mahindra Bolero
Mahindra XUV 500
Mahindra Quanto
Mahindra Thar
Mahindra Xylo
Mahindra Verito
Mahindra e2o
Mahindra KUV100
Mahindra TUV300
Mahindra Verito Vibe
Mahindra & Mahindra, branded on its products usually as ‘Mahindra’, produces SUVs, saloon cars, pickups, commercial vehicles, and two wheeled motorcycles and tractors. It owns assembly plants in India,Mainland China (PRC), the United Kingdom, and has three assembly plants in the United States. Mahindra maintains business relations with foreign companies like Renault SA, France.
M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe S.r.l. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture. M&M made its maiden entry into the heavy trucks segment with the Mahindra Truck and Bus Division, the joint venture with International Truck, USA.
Mahindra produces a wide range of vehicles including MUVs, LCVs and three wheelers. It manufactures over 20 models of cars including larger, multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine. True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, selling over 15,000 units in its first six months.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia. Mahindra announced it would import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax. CKDs are complete vehicles that were assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expected Mahindra’s small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remained, and Perez, while hopeful, admitted that arbitration could take more than a year. Later reports suggested that the delays may be due to Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans. In June 2012, a mass tort lawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud.
Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric Vehicles. In 2011, it also gained a controlling stake in South Korea’s SsangYong Motor Company.
Mahindra launched its relatively heavily publicised SUV, XUV500, code named as W201 in September 2011. The new SUV by Mahindra was designed in-house and it was developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 came in a price range between ₹1,140,000–1,500,000. The company was expected to launch 3 products in 2015 (2 SUVs and 1 CV) and an XUV 500 hybrid. Mahindra’s two wheeler segment launched a new scooter in the first quarter of 2015. Besides India, the company also targeted Europe, Africa, Australia and Latin America for this model. Mahindra President Mr. Pawan Goenka stated that the company planned to launch six new models in the year. The company launched the CNG version of its mini truck Maxximo on 29 June 2012. A new version of the Verito in diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti’s Dzire and Toyota Kirloskar Motor’s Etios.
On 30 July 2015, Mahindra released sketches of a brand new compact SUV called the TUV300 slated to be launched on 10 September 2015. The TUV300 design took cues from a battle tank and used a downsized version of the mHawk engine found on the XUV500, Scorpio and some models of the Xylo. This new engine was christened as the mHawk80.
Bangalore, Karnataka, India Automobile assembly plants:
Mahindra e2o
Chakan, Maharashtra, India
Mahindra Maxximo
Mahindra Supro
Mahindra XUV500
Mahindra TUV300
Mahindra KUV100
Mahindra Pik-Up
SsangYong Rexton
Haridwar, Uttarakhand, India
Mahindra Bolero
Mahindra Scorpio S2
Mahindra alfa
Nasik, Maharashtra, India
Mahindra Thar
Mahindra Xylo
Mahindra Quanto
Mahindra Bolero
Mahindra Scorpio
Mahindra Pik-Up
Mahindra Verito
Zaheerabad, Telangana, India
Mahindra Bolero Camper
Mahindra Tourister
Mahindra alfa auto
Mahindra Jeeto
Military Defense:
The company has built and assembled military vehicles, commencing in 1947 with the importation of the Willys Jeep that had been widely used in World War II. Its line of military vehicles include the Axe. It also maintains a joint venture with BAE Systems, Defence Land Systems India.
Energy:
Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for increased electric power in India.
Since then, more than 150,000 Mahindra Powerol engines and diesel generator sets (gensets) have been installed in India, offering standard proper quality power, as do most larger companies, in areas with arguably less reliable grid electricity. The inverters, batteries, and gensets are manufactured at three facilities in Pune (Maharashtra), Chennai (Tamil Nadu), and Delhi; and 160 service points across India offer 24–7 support to most key markets. Powerol is present in countries across Latin America, Africa, the Middle East, and Southeast Asia—and expanding into the United Arab Emirates, Bangladesh, and Nepal. Mahindra Powerol’s energy services consist mostly of power leasing and telecom infrastructure management. In 2006, it became a major market leader in the telecom segment (and in 2011, its market share passed 45 percent). In 2007, it won the Frost and Sullivan “Voice of the Customer” award for best practices in telecom.
Mahindra Cleantech Ltd focuses in eco-friendly, or ‘green’ power. In response to growing acceptance of Solar Power, it formed a subsidiary, Mahindra Solar, in 2010 to offer a range of solar solutions, both off grid and on grid, alongside Engineering, Procurement, and Construction (EPC).
Mahindra EPC is the Engineering Procurement & Construction arm of the Mahindra group. A portfolio company under the Cleantech arm of Mahindra Partners, they offer solar solutions spanning On-Grid solutions, EPC (Engineering, Procurement and Construction) and Off-Grid Product solutions. The company commenced its operations in the year 2011 and has successfully commissioned over 60 MW worth of Solar PV projects.
Meanwhile, its off-grid products include power packs and rooftop setups for business organisations and public institutions alongside rural electrification through lanterns and home and street lighting systems. The company works closely with Mahindra’s farm equipment division to offer lighting products to some of the more rural areas in India. It also works with Mahindra Powerol to offer solar power backup to telecom sites in India. In 2011, Mahindra Solar received a CRISIL rating of SP1A in 2011, the highest rating for any solar photovaltaic off-grid company.
Farm equipment:
Mahindra 475 DI 2015, the most popular model in production since 1964
Mahindra began manufacturing tractors for the Indian market during the early ’60s. It is the top tractor company in the world (by volume) with annual sales totaling more than 200,000 tractors. Since its inception, the company has sold over 2.1 million tractors. Mahindra & Mahindra’s farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing approx. 1.45 million customers.
Mahindra tractors are available in 40 countries, including India, the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia. Mahindra Tractors manufactures its products at four plants in India, two in Mainland China, three in the United States, and one in Australia. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group).
Since 1999, Mahindra has launched several new higher hp models. Seen here is a Mahindra Arjun 605 DI tractor with trailer
In 2003, the Farm Equipment Sector of Mahindra & Mahindra won the Deming Application Prize and in 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations. The company has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent. It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-house development of a load car. In its 2009 survey of Asia’s 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies.
In addition to tractors, Mahindra sells other farm equipment. It has expanded its product-line to include farm-support services via Mahindra AppliTrac (farm mechanisation products), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (farm counselling and information services).
The Mahindra Automotive and Farm Equipment Sectors (AFS), is one of the largest contributors to the Mahindra Group revenue and includes 27 businesses, 18 subsidiaries and 9 companies.
The Automotive business accounts for about 48% of India’s utility vehicle market share and is the number two CV player in India. The business enjoys a presence in almost every segment of the automobile industry with a portfolio ranging from SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. Their customer base spans rural and urban India.
The business motto of the Farm Equipment department is to deliver “Farm Tech Prosperity” around the globe. The business also has its presence in end-to-end agriculture value chain providing irrigation, fertilization, seeds through varied agriculture and allied businesses.
“Capable people, REAL experience” – is the acronym of the EVP statement of Mahindra and Mahindra Automotive and Farm Equipment Sectors. The statement creatively combines both the aspects of an effective EVP – what an organization gets and what it gives back. The Mahindra people factor incorporates the essence of the Mahindra brand transformation program Rise.
Consumer
Mahindra e2o
Mahindra Thar
Mahindra Bolero
Mahindra Xylo
Mahindra Scorpio
Mahindra Scorpio Getaway
Mahindra Verito
Mahindra XUV500
Mahindra Quanto
Mahindra Verito Vibe
Employees:
As on 31 March 2013, the company had 34,612 employees, out of which 699 were women (2%). It also had around 16,000 temporary employees on the same date.
Company updates:
In 2015, it was announced that the company was to offer Android Auto, a telematics standard developed by Google, technology with its in-vehicle infotainment system for its XUV500and Scorpio vehicles.
Awards and recognitions:
Bombay Chamber Good Corporate Citizen Award for 2006–07.
Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007.
The Brand Trust Report ranked M&M as India’s 10th Most Trusted Brand in its India Study 2014 survey (from 20,000 brands analyzed).
Its Farm Equipment division received the Deming Prize in 2003.
Its Farm Equipment division received the Japan Quality Medal in 2007.
The US based Reputation Institute ranked M&M amongst the top Ten Indian companies in its ‘Global 200: The World’s Best Corporate Reputations’ list for 2008.
Bluebytes News rated M&M as India’s second Most Reputed Car Company (reported in their study titled Reputation Benchmark Study) conducted for the Auto (Cars) Sector in 2012.
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