Cadillac’s Automotors Industry
Cadillac’s Automotors Industry
Type
Division
Industry
Automotive
Predecessor
Henry Ford Company
Founded
August 22, 1902; 114 years ago in Detroit, Michigan, U.S.
Founder
William Murphy
Lemuel Bowen
Henry M. Leland
Headquarters
New York City, New York, United States
Area served
United States, Canada, Mexico, Europe, Middle East(ex. Iran), China(incl. Taiwan), South Korea, Japan
Key people
Johan De Nysschen, President, Cadillac
Products
Luxury vehicles
Owner
General Motors
Website
www
.cadillac
.com
Footnotes / references
Cadillac, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxury field within the United States. In 2016, Cadillac’s U.S. sales were 170,006 vehicles.
Cadillac is among the oldest automobile brands in the world, second in America only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902. It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America’s premier luxury carmakers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.
Cadillac Automotives Industry was the first American car to win the Royal Automobile Club of England’s Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm’s slogan “Standard of the World”. It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.
Formed by:
Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between Henry Ford and his investors, Ford left the company along with several of his key partners in March 1902. Ford’s financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company’s assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland’s proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902, re-purposing the Henry Ford Company factory at Cass Street and Amsterdam Avenue. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who had also founded Detroit in 1701.
First automobiles:
Cadillac’s Automotives Industry was first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a 10 hp (7 kW) single-cylinder engine. They were practically identical to the 1903 Ford Model A. Many sources state that the first car rolled out of the factory on 17 October; in the book Henry Leland – Master of Precision, the date is 20 October; another reliable source shows car number three to have been built on 16 October. Cadillac displayed the new vehicles at the New York Auto Show in January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac’s biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors.
Runabout
1902
6½ HP 1904
1907
1907
1908
with dickey seat open
Rear-entrance tonneau
1903
6½ HP 1903
8¼ HP 1904
8¼ HP surrey-top 1904
10 HP 1904
Special bodies
Delivery 1903
8½ HP touring car 1904
8¼ HP Detachable-top limousine 1904
9 HP limousine
Coupé 1906
Notable events:
The Cadillac Automobile Company merged with Leland & Faulconer Manufacturing, forming The Cadillac Motor Company in 1905.
From its earliest years, Cadillac aimed for precision engineering and stylish luxury finishes, causing its cars to be ranked amongst the finest in the United States.
Cadillac was the first volume manufacturer of a fully enclosed car in 1906. Cadillac participated in the 1908 interchangeability test in the United Kingdom, and was awarded the Dewar Trophy for the most important advancement of the year in the automobile industry. In 1912, Cadillac was the first automobile manufacturer to incorporate an electrical system enabling starting, ignition, and lighting.
Acquired by General Motors:
Cadillac was purchased by the General Motors (GM) conglomerate in 1909. Cadillac became General Motors’ prestige division, devoted to the production of large luxury vehicles. The Cadillac line was also GM’s default marque for “commercial chassis” institutional vehicles, such as limousines, ambulances, hearses and funeral home flower cars, the last three of which were custom-built by aftermarket manufacturers.
It was positioned at the top of GM’s vehicle hierarchy, above Buick, Oldsmobile, Oakland, and later, Chevrolet.
1910–1941
In 1915, Cadillac introduced a 90-degree flathead V8 engine with 70 horsepower (52 kW) at 2400 rpm and 180 pound force-feet (240 N·m) of torque, allowing its cars to attain 65 miles per hour. This was faster than most roads could accommodate at this time. Cadillac pioneered the dual-plane V8 crankshaft in 1918. In 1928 Cadillac introduced the first clashless Synchro-Mesh manual transmission, utilizing constant mesh gears. In 1930 Cadillac implemented the first V-16 engine, with a 45-degree overhead valve, 452 cubic inches (7.41 litres), and 165 horsepower (123 kW), one of the most powerful and quietest engines in the United States. The development and introduction of the V8, V16 and V-12 helped to make Cadillac the “Standard of the World”. A later model of the V8 engine, with overhead valves, set the standard for the entire American automotive industry in 1949.
A 1921 Cadillac advertisement.
In July 1917, the United States Army needed a dependable staff car and chose the Cadillac Type 55 Touring Model after exhaustive tests on the Mexican border. 2,350 of the cars were supplied for use in France by officers of the American Expeditionary Force in World War I.
General Motors of Canada had built Cadillacs from 1923 until 1936 and LaSalles from 1927 until 1935.
Pre-World War II Cadillacs were well-built, powerful, mass-produced luxury cars aimed at an upper-class market. In the 1930s, Cadillac added cars with V12 and V16 engines to their range, many of which were fitted with custom coach-built bodies.
In 1926, Cadillac recruited automobile stylist Harley Earl in a one-time consulting capacity, but his employment lasted considerably longer: by 1928, Earl was the head of the new Art and Color division and he would ultimately work for GM until he retired, over 30 years later. The first car he designed was the LaSalle, a new, smaller “companion marque” car, named after another French explorer and founder of Detroit, René Robert Cavelier, Sieur de La Salle. That marque remained in production until 1940.
Cadillac introduced designer-styled bodywork (as opposed to auto-engineered) in 1927. It installed shatter-resistant glass in 1926. Cadillac also introduced the “turret top”, the first all-steel roof on a passenger car. Previously, car roofs had been made out of fabric-covered wood.
The Great Depression sapped the auto industry generally, with the luxury market declining more steeply; between 1928 and 1933, Cadillac sales had declined by 84%, to 6,736 vehicles. Exacerbating sales performance for the Cadillac brand was a policy, reflective of the times, which discouraged sales to African Americans. Nick Dreystadt, mechanic and national head of Cadillac service, urged a committee – set up to decide whether the Cadillac brand would live on – to revoke that policy. After the policy was eliminated, brand sales increased by 70% in 1934 – and Dreystadt was promoted to lead the entire Cadillac Division.
By 1940, Cadillac sales had risen tenfold compared to 1934. In 1936, Dreystadt released the Series 60 as Cadillac’s entry into the mid-priced vehicle market. It was replaced by the Series 61 in 1939, but a popular model that was derived from it, the Sixty Special, continued through 1993. Another factor helped boost Cadillac growth over the next few years: a revolution in assembly line technology. In 1934, Henry F. Phillips introduced the Phillips screw and screwdriver to the market. He entered into talks with General Motors and convinced the Cadillac group that his new screws would speed assembly times and therefore increase profits. Cadillac was the first automaker to use the Phillips technology in 1937, which was widely adopted in 1940. For the first time in many years all cars built by the company shared the same basic engine and drivetrain in 1941.
1941 also saw introduction of optional Hydra-Matic, the first mass-produced fully automatic transmission, offered the previous year on the Oldsmobile.
1910 Cadillac Model S
1921 Cadillac Suburban
1929 Cadillac
1929 Cadillac Fleetwood
1931 Cadillac Phaeton
1932 Cadillac 355B V8 Sedan
1936 Cadillac Series 70 4 door Convertible V8
1939 Cadillac Series 75 town car
1940 Cadillac 90 Town Car
After World War II:
1948 Cadillac
Postwar Cadillac vehicles innovated many of the styling features that came to be synonymous with the late 1940s and 1950s American automobile. Incorporating many of the ideas of then General Motors styling chief Harley J. Earl, these included tailfins, wraparound windshields, and extensive use of chrome.
Tailfins were first added in 1948 and reached their apex in 1959. From 1960 to 1964 they decreased each year until they disappeared in the 1965 model year (remaining vestigialy only on the limited production 1965 Series 75 chassis, a carry-over from 1964).
Cadillac’s other distinctive styling attribute was its front-bumper. What had started out after the war as a pair of artillery shell-shaped bumper guards moved higher on the front-end design as the 1950s wore on. Becoming known as Dagmar bumpers for their similarity to the buxom 1950s television personality, they were toned down in 1958 and gone the next year. 1956 saw the introduction of the pillarless four-door hardtop sedan, marketed as the “Sedan deVille”; a year later the feature appeared in all standard Cadillacs.
Fledgling automotive magazine Motor Trend awarded its first “Motor Trend Car of the Year” to Cadillac in 1949 for its innovative overhead valve V8 engine. While the company initially snubbed the honor, it now proudly references its “Car of the Year” wins in publicity material.
On November 25, 1949, Cadillac produced its one millionth car, a 1950 Coupe de Ville. It also set a new sales mark of 100,000 cars, matched in 1950 and 1951. 1949 also saw the introduction with Buick of the first mass-produced hardtop coupe, a closed-body style without a “B” pillar. Marketed as the Coupe de Ville, it would become one of Cadillac’s most popular models for many years.
In 1951 Cadillac began production of the M41 Walker Bulldog army tank, which saw service in the Korean and Vietnam wars.
In 1953, the “Autronic Eye” was introduced. This feature would automatically dim high-beam headlamps for the safety of oncoming motorists.
In 1957, Cadillac attempted to move upmarket, creating the hand-built Series 70 Eldorado Brougham. It featured self-levelling suspension, “memory seat” function, and an industry-first all-transistor signal-seeking car radio produced by GM’s Delco Radio. While the car showed Cadillac’s technological prowess, it only sold 904 units.
Cadillac Eldoradio Brougham all-transistor car radio-1957 dash
Installing a transmission on a Cadillac in Wayne, Michigan, 1973
The dual-reservoir brake master cylinder, with separate front and rear hydraulic systems, was introduced in 1962, six years ahead of the Federal requirement. The first fully automatic heater-air conditioning system also appeared, as did the three-speed Turbo-Hydramatic automatic transmission; it would become the GM standard model for several decades. From the late 1960s, Cadillac offered a fiber-optic warning system to alert the driver to failed light bulbs. The use of extensive bright-work on the exterior and interior also decreased each year after 1959. By the 1966 model year, even the rear bumpers ceased to be all chrome – large portions were painted, including the headlight bezels.
In 1966, Cadillac had its best annual sales yet, over 192,000 units (142,190 of them de Villes), an increase of more than 60%. This was exceeded in 1968, when Cadillac topped 200,000 units for the first time. 1967 and 1968 saw the introduction of a host of federally mandated safety features, including energy-absorbing steering columns and wheels, soft interior and instrument panel knobs and surfaces, front shoulder belts, and side marker lights.
The front-wheel-drive Eldorado was launched in 1967, setting a new standard for a personal luxury car. Its simple, elegant design was a far cry from the tailfin and chrome excesses of the 1950s. Cadillac’s success grew against rivals Lincoln and Imperial, Division sales topping all of Chrysler for the first time in 1970. The new 472 cu in (7.7 l) engine that debuted in the 1968 model year, designed for an ultimate capacity potential of 600 cu in (9.8 l), was increased to 500 cu in (8.2 l) for the 1970 Eldorado. It was adopted across the model range beginning in 1975. Driver airbags began to be offered on some Cadillac models from 1974 to 1976. The pillarless Coupe deVille ended with the 1973 model, while the Sedan deVille remained pillarless through 1976.
The 1970s saw new extremes in vehicle luxury and dimension. The 1972 Fleetwood was some 1.7 in (43 mm) longer in wheelbase and 4 in (100 mm) overall, compared to the 1960 Series 75 Fleetwood; the entry-level 1972 Calais was 2.4 in (61.0 mm) longer than the equivalent 1960 Series 62, on the same wheelbase. Models gained a smoother ride while vehicle weight, standard equipment, and engine displacement were all increased. Cadillac experienced record sales in 1973 and again in the late 1970s.
1977 experienced the same “downsizing” as the rest of GM’s “B” and “C” bodied cars. DeVille models lost hundreds of pounds, received smaller exterior dimensions and engines, but gained taller windows. Fuel economy and handling improved.
The 1980s saw a downsizing of many models, and the introduction of the brand’s first front-wheel drive compact, the Cimarron. Detroit Assembly on Clark Street in Detroit, where Cadillacs had been made since 1921, closed in 1987.
In the late 1990s, Cadillac fielded its first ever entry in the growing SUV segment. The Escalade, introduced in 1999, was marketed to compete with the Lincoln Navigator and luxury SUVs from various import brands.
1948 Cadillac
1954 Cadillac Eldorado
1968 Cadillac Deville
1967-70 Cadillac Eldorado
1972 Cadillac Deville
1978 Cadillac Deville
1980 Cadillac Seville
1985 Cadillac Deville
1991 Cadillac Deville
1999 Cadillac Deville
2000 Cadillac Deville
2008 Cadillac CTS – coupe, sedan, and wagon
2007 Cadillac DTS – full-size sedan
Cadillac CTS-V – sports coupe, sedan, and wagon
2010 Cadillac SRX – crossover
2010 Cadillac Escalade – sports utility vehicle
2013 Cadillac ATS – sedan
2013 Cadillac XTS – full-size sedan
2014 Cadillac ELR – electric-hybrid coupe
The Art and Science era:
Cadillac introduced a new design philosophy for the 21st century called “Art and Science” which it claims “incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it.” This new design language spread from the original CTS and to the Cadillac XLR roadster. Cadillac’s model lineup mostly includes rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions were the front-wheel drive Cadillac BLS (which was not sold in North America) and the Cadillac DTS, neither of which are still in production. The second-generation CTS-V is a direct competitor to the BMW M5. An automatic version of the CTS-V lapped the Nürburgring in 7:59.32, at the time a record for production sedans.
Cadillac Ciel concept.
Cadillac Cien concept.
Assembly plants:
Detroit/Hamtramck Assembly, Michigan, U.S.
Cadillac CT6
Lansing Grand River Assembly, Michigan, U.S.
Cadillac ATS, Cadillac CTS, Cadillac CTS-V
Arlington Assembly, Texas, U.S.
Cadillac Escalade
Spring Hill Manufacturing, Tennessee, U.S.
Cadillac XT5
Oshawa Car Assembly, Oshawa, Canada
Cadillac XTS
Shanghai GM, China
Cadillac ATS, Cadillac CT6, Cadillac CTS, Cadillac XT5, Cadillac XTS
Moreover, Russian company Avtotor leads assembly for Cadillac CTS and Cadillac Escalade models in Kaliningrad .
Advertisements:
A 1906 Cadillac advertisement, August 1906
A 1911 Cadillac advertisement: “Only the Good Endures” – Syracuse Post-Standard, 31 January 1911
A 1917 Cadillac advertisement: “Style, Utility, Comfort” – Syracuse Herald, 30 September 1917
A 1919 Cadillac advertisement: Phaeton, 4-passenger touring – Syracuse Herald, 30 September 1917
1921 logo
Logo used 2003–14
Awards:
Cadillac has won the Motor Trend Car of the Year award five times:
2014 Cadillac CTS[41]
2008 Cadillac CTS
1992 Cadillac Seville Touring Sedan
1952 Cadillac Motor Division
1949 Cadillac Motor Division – for innovations in overhead valve V8 engine design
Motorsport:
The Cadillac racing logo Before the outbreak of World War II, Cadillac (like most manufacturers) participated in various types of motorsport. Many Allard automobiles used Cadillac engines.
In the 1950s, Cadillac (like all American manufacturers at the time) participated in the NASCAR Grand National Series. The brand disappeared from the series by the 1960s.
Cadillac power