Jollibee keeps its annual tradition of spreading Yuletide cheer with its annual Maaga ang Pasko campaign. Making every Christmas season brighter and more joyful for over two decades now, Jollibee celebrated its yearly toy-giving initiative that’s now on its 21st year. This 2015, the country’s longest-running annual toy and book drive is continuing its mission to inspire more kindhearted Filipinos to donate gifts and spread the early Christmas cheer to less fortunate kids.
Maaga ang Pasko is on its 21st year!
Photo courtesy of myrnaroman.com
Spearheading the donation drive, as lead Jolly Toy Scouts, are child actor Marco Masa, The Voice Kids Philippines Season 1 grand winner Lyca Gairanod and finalist Darlene Vibares, Goin’ Bulilit kids Angelo Alayon, JM Gacayan, and Belle Mariano. The new batch of Jolly Toy Scouts is hoping to inspire other kids like them to share their pre-loved toys and books to make other kids happy.
During the various campaign launches held nationwide, the Toy Scouts kids led by example in donating their own toys and books.
Eleven-year-old Darlene gave away a coloring storybook that her beloved grandfather gave to her. “I learned how to read through this book,” she said. “I hope whoever receives it enjoys the stories as much as I did.”
Like Darlene, JM also donated a gift for budding bookworms. “My wish is that like me, another child gets to benefit from reading this book.”
A teddy bear that is dear to her heart was 10-year-old Lyca’s contribution. “It’s important to me because it was given by a fan. I always have this doll beside me when I sleep at night because it is one of my favorites,” the young singing champion said.
For Marco, it was a cherished toy plane that his older brother gave to him. “I really love this toy but I want to make other kids happy this Christmas, so I am sharing it,” he said.
Angelo decided to give something for other kids like him who like toy automobiles. “This car and train were given by my dad when I was four years old. To whomever receives them, a very merry Christmas!”
Belle donated a ball that she treasures. “I won this in an arcade game for my little brother,” she said. “He has grown bigger now and is interested in other toys, so I thought other younger kids would appreciate it more.”
The Jolly Toy Scouts were joined by Jollibee Kids Club (JKC) members from Jollibee branches in Tanza, Cavite, Walter Mart in North EDSA, Guiguinto Highway in Bulacan, Ayala Cebu, Gaisano Tibungco in Davao, and Amang Rodriguez in Pasig City, who all shared their pre-loved toys and books to the Maaga ang Pasko campaign.
Apart from leading the donations, the Jolly Toy Scouts also delighted kids and kids-at-heart with their performances of favorite Christmas carols. They even performed a special number with everyone’s favorite friend – Jollibee—putting the audience in a festive, holiday mood. What’s more, the stars pledged to help make the holiday season more meaningful, leading the JKC members in putting their names in the commitment wall to help inspire other kids and kids-at-heart to follow suit.
“For us Filipinos, Christmas is not only a time to celebrate, but also a time to share and be a blessing to our fellowmen,” said Jollibee’s global brand chief marketing officer and Jollibee Philippines’ marketing head Francis Flores. “We are always thankful for the incredible support that Maaga ang Pasko receives from Filipinos for the past two decades. This year, we are counting on our Jolly Toy Scouts to once again help us spread Christmas joy to more kids in need.”
Give the gift of a jollier Christmas and be a part of the 21st Maaga ang Pasko. Interested parties can drop off their pre-loved toys and books in the donation boxes inside Jollibee stores nationwide. (Ed Ciby)