Electricity is all around us, even where you might not think. I guarantee that you could not get out of bed without using something powered by electricity. Therefore, electric companies have extremely important jobs today. If they are so important, shouldn’t their websites resemble that? Well, five websites have both in their content and design. Check them out below:
1. Withrow Electric, Inc.
Serving the Columbia area since 1996, Withrow Electric, Inc. has thrived on customer service. They are a small, family-owned business offering all aspects of electrical contracting for residential and commercial. Withrow Electric’s experienced electricians have over 90 years of combined experience to ensure your job is done right. There is no job too big, or too small. We assess and do our best to resolve any issue you may have electrically.
Customer testimonials, photos of staff and a colorful design catch the eyes of their web visitors.
What makes this site stand out:
A bright color pallet jumps out. The term “red and yellow kills a fellow” does not do justice in this instance. These colors work in Withrow Electric’s favor as they grab the attention of their visitors quickly.
Employee photos give a more friendly feel to Withrow Electric. Visitors can meet their employees and office staff online before actually meeting them in person.
Their logo is outstanding. I could pick it out of a stack with my eyes closed. This is great for marketing because people can easily remember them by their logo.
Testimonials on every page really show off their accomplishments. People want to know what past customers think in order to determine if they are interested or not. Displaying good reviews can only do you more good.
2. Moran Electrical Contracting
Moran Electric works with general contractors throughout the Chicago area and throughout the nation to provide highly competitive electrical bids on contracting projects for multi-residential, commercial, institutional, and industrial electrical work. With a team of experienced electricians, we work efficiently and thoroughly, allowing us to deliver competitive electrical quotes with top-notch quality work.
A service page that is both unique in design and content as well fresh photos of job examples.
What makes this site stand out:
Professional photography is obvious with how high of quality the photos possess. Nice looking photographs can really give a polished look to any website. It can even cover up some of the poorer qualities the website may have, even though Moran Electric does not fall under this scenario.
Specific service pages are displayed very well. The content is divvied up according to the type of service it falls under. Pictures of completed projects accompany each service, which nicely showcases the kind of work Moran Electric takes on. Furthermore, I like the design of the service pages with text that hovers over square photos.
Examples of jobs are provided on each service page as well as the homepage. Visitors really like to see pictures of completed projects to better get a sense of the type of work done. Potential customers view this kind of gallery to preview the craftsmanship that the business or company acquires.
Wish list:
I could only view the individual service pages by clicking on the tiles either on the homepage or the service page. It would have been nice to see that there were different pages for each. Here at MayeCreate, we might have added a dropdown menu to the navigation bar beneath the services.
3. Teague Electric
Despite the fact that Teague Electric is one of the largest residential electric companies in the metropolitan Kansas City area, their focus has always been on giving their clients the best possible experience in electrical construction and residential electrician services. Teague Electric takes their integrity seriously, because they care about having a positive impact on the communities they serve.
Blog posts drive the traffic to their website but designed backgrounds keep the traffic on their website.
What makes this site stand out:
A fun background made up of a cool texture-like design is featured on the homepage. A red button for requesting a service appointment is over it allowing visitors to easily see how to contact them. The design pops out of the page signaling to visitors to click on the contact button.
Their latest blog posts are along the bottom of the homepage. Blogs are an easy way to drive traffic to a website by displaying them in plain sight for people to see. This only benefits your marketing in more ways than one because you are not only driving traffic to your website by blogging but you are showing off your credibility too.
Separate information on residential and commercial electricity was a nice surprise. Not a lot of electric companies do this on their website. Most of the time they group the two categories together, even though they are completely different. However, that way is easier. But, separating the two can be easier for potential customers looking for specifics.
Wish list:
Pop ups back to the old website drove me crazy the entire time I was navigating through Teague Electric’s website. I assume this is because they are in the middle of updating their website to a new one, but linking back to the old one can be distracting for your visitors.
4. Mike Hagen Electric Company
With over 37 years of experience in the electrical trade, Mike Hagen Electric Company provides workmanship for the domestic and commercial markets. Seeking a contractor for an upcoming project? Or maybe thinking about adding a modern touch to your house? There’s no project too big or small for Kansas City’s #1 Electrician!
An interesting Z or lightning bolt shape is designed on every page as a branding decision.
What makes this site stand out:
Sliced photos in a half trapezoid shape add a unique touch to the website. I also view this style choice as part of their branding because people will associate them with this unique photo shape.
A featured slideshow showcases completed projects on the bottom of the homepage. Before I even move off of the homepage onto another, I already get a glimpse of example jobs.
A Z shaped layout on the service page makes for another chance to brand. The service are laid out out in a manner that resembles a lightning bolt, which is to no surprise their logo.
Bright blues are incorporated, which gives the sense of electricity. Blue is one of the colors most people associate electricity with. This might be do to the fact that media portrays electric wires as blue.
Wish list:
My biggest complaint for Mike Hagen Electric is the blurry main image on the top of every page. It is the same photograph but it is of very low quality. They should really change it to a better one.
5. Hardt Electric Inc.
For more than 40 years, Hardt Electric Inc. has set the standard for the highest quality commercial, industrial, residential and renewable energy electrical work. They’re backed by a dedicated team of experienced, innovative electricians and project managers who bring outstanding service and up-to-the-minute electrical knowledge to every customer.
Up to date fonts are paired with many, many photographs for a contemporary design.
What makes this site stand out:
Modern fonts make the text part of their design. They don’t need any animations or graphics to make their website visually appealing. They have stylized fonts for that purpose, which is sometimes a bold move that is pulled off well here.
Pictures, pictures and more pictures! Everywhere you look on the site you will find a photo, from every page to every corner of a page. You would think that this can become overwhelming but when organized neatly, it is a fantastic way to showcase their work.
A detailed list of services is provided on every service page, as well as a link to specific types of services. To explain, if you click on the “sustainability” tab, you will find lots of information. Then, if you select “solar” from the bulleted list, you will see even more.
A gallery of completed projects can be filtered according to the type of service. Furthermore, every single job has a page of its own outlining the work that was done. A video can also be viewed on the specific project with highlighted features.