Looking for the best MLM leads?
Great goal! Consistent lead flow is the key to building a successful network marketing business.
Question: what exactly defines “best” when we’re talking about MLM lead generation?
Is it any ‘ole name and phone number or is there more to it than that?
Answer: my response would be that the best leads are those folks who are furthest along the Buying Cycle…meaning they’re ready to either:
Buy your product right now
Start a new business right now
My other qualification would be that you can contact them without breaking the law and enjoying attorney visits. Read on to see how one well-known lead generation technique could possibly land you in serious legal trouble!
Here’s where various sources of MLM business leads start separately in terms of effectiveness…
By the way, if you’re not raking in 2-5 sales or reps per day then you owe it to yourself to Click here or the image below and watch my video that solves this issue. Are you ready to start winning & stop struggling to make money?
Types of Network Marketing Leads
Generic biz opp leads
Co-registration leads
Genealogy leads
There are others but these are the basic types of leads you’ll find out there.
Are these types of leads any good? Generally speaking, the answer is no.
In reality, the best network marketing leads you can accumulate are the ones you generate on your own. I’ll get into the reason why below. Let’s first explore why I say the above lead sources aren’t usually the best sources.
Generic Business Opportunity Seeker Leads
They offer you the lowest conversion rate possibilities yet they’re the most common types of leads you’ll run into if you pay a “lead company” for them.
The challenge here is where these leads are usually sourced from. The folks generating these leads will run late-night “get rich quick” TV ads, classified ads and other types of ads that target the general population.
These are NOT people specifically interested in building a network marketing business. They’re generally folks looking for “something for nothing”.
Have fun calling those leads (if the phone numbers are even real numbers).
Co-Registration Leads
Unfortunately, these aren’t any better than the biz opp leads. Have you ever opted out of a list you were on and were presented with a list of about 10-15 unrelated offers?
You’re asked to place a check mark next to anything you might be interested in.
Where in that process were you qualified as being specifically interested in building your own business through MLM?
Exactly…so how much quality can you expect if you buy these leads for your own business building efforts?
Genealogy Leads
Hypothetically, these are supposed to be much better quality because they are compiled from people who have invested money in “working” an MLM home business at some point.
The idea is that, unlike most biz opp/co-registration leads, they’ve invested money in a business already and are likely to do so again.
There are many problems associated with using these lists.
One is the simple matter of old, outdated information. Most of these lists are severely lacking in terms of correct email, phone number, etc info.
The biggest problem with MLM genealogy lead lists is that you might be doing something illegal and breaking the law.
Yup, as this website details, the Do Not Call list, the manner in which genealogy lists are harvested & the identity theft issue all add up to re-thinking this way of building your home business.
What The Heck! How Do I Get MLM Leads?
I understand your frustration. You’ve burned through your warm market and your efforts at using the 3-foot rule or chasing folks at the mall have you feeling desperate.
Where are the best MLM leads to be found?
I always tell my coaching clients that I have a Mother Teresa side and a Vince Lombardi side
Guess what time it is? It’s Lombardi time
The only way you’re going to move your business forward in the way I know you want to is to stop thinking like,
I’m a rep for “fill in your company name”
and instead, start thinking in these terms:
I’m an entrepreneur. I’m a businessperson. I’m not “owned” by any one company. I must run my business not as an MLM company rep but as the owner of my own individual company
I understand that you’re passionate about your company. I also know the Kool-Aid most companies try to get their reps to drink. You know what I mean:
Our product is the best thing since sliced bread. It’s for everyone. No one can say “no” to our product or opportunity!
Please stop falling for this stuff. You’re inside a business inside a niche where product is attempting to be sold. While we all love the excitement our network marketing companies bring to us at our events, live calls or webcasts we still must understand what’s going on at the end of the day.
The MLM Reality
We’re selling a product or business opportunity. There’s no magic. There’s no 100% buy or join rate.
I want you to THINK DIFFERENTLY. I want you to succeed. There’s no way to succeed until you start learning a little game called Marketing.
Marketing teaches us that sales conversions are simple math. There’s a certain percentage of the your market who will resonate with you and become your “lead”. A certain percentage of those folks will become your customers and/or team reps.
Your job is to get good at identifying your target market and then using marketing tools to get your message in front of those people.
YOU Generate Your Best MLM Leads
It’s time to become a true entrepreneur. In doing so, where should you start in order to generate targeted MLM leads…prospects who will most likely want to buy from you and join your organization?
I’ll let marketing industry legend Chris Brogan help us with that:
Isn’t that interesting? Did you ever think of a blog as “social media”?
But in fact, it’s the most important piece of Internet real estate you can ever put in place. Blogging expert Michael Hyatt says it this way:
“You wouldn’t build a house on a rented lot, right?”
What both Chris and Michael are referencing is the fact that your social media accounts: Facebook, Twitter, Instagram, YouTube, LinkedIn…they’re all “rented lots”. You don’t own them. If you do anything against their Terms of Service you’ll wake up one day to dead, cleared out accounts.
Your blog? Entirely different story. As long as you don’t use a freebie entity like Blogger, Weebly or Tumblr then you “own” it. You can say and do as you like. You can link anywhere you want (take THAT Facebook!).
And, it’s a proven fact that your blog will increase your lead generation and sales.
Blogging Creates Trust In The Market
Having a blog immediately separates you from all other networkers doomed to the family and friends nightmare. It makes you a trusted advisor to your potential leads and clients. Read my blog post for more about the importance of being a trusted advisor.
It also allows you to set up a residual lead generation machine that brings leads into your business 24/7 while you’re eating, sleeping or spending time with your family.
I see desperate MLM folks typing these kinds of phrases into Google:
MLM business lead
targeted MLM leads
MLM lead program
exclusive MLM lead
opt in MLM lead
network marketing leads
free network marketing leads
MLM lead generation company
The truth is that YOU are your own MLM lead generation company. YOU are the best source for exclusive MLM leads.
You want leads that are yours and yours alone? Then, think like a true entrepreneur and generate those leads on your own blog. These will be prospects who recognize your name, they know who you are, they trust you because you gave them valuable content…
They WANT to talk with you!
It’s also interesting to note that your future customers are 60% more likely to buy from you when they’ve sought out your blog content.
What Do You Blog About?
You blog about your niche. Meaning this:
No matter what company you’re in, you’re in a niche. Let me show you:
Organo Gold: coffee
Plexus: health and wellness
Jeunesse Global: anti-aging
Forever Living: aloe vera
FGXpress: medical devices for pain
Le-Vel: health and wellness, weight management
LegalShield: legal services
There are thousands and thousands of companies. The point is your company places you in an niche. This means your best MLM leads will come from targeting people in that niche.
Organo Gold rep? Target people who are ALREADY coffee lovers
Plexus rep? Target folks who ALREADY want to help their diabetes, high cholesterol, etc
Jeunesse Global rep? Target folks ALREADY interested in anti-aging products
And so on, and so on (just fill in your company and product line)
That’s what any intelligent businessperson does. A smart entrepreneur doesn’t wander the malls hoping every person they happen to bump into “might” be interested!
Yet, MLM company after MLM company is teaching this stuff as “marketing technique”.
You, as an intelligent marketer will blog about the problems your company products solve.
So, if you’re in Organo Gold you’ll have a benefits of coffee blog. If you’re a Plexus rep, you can build a blog about beating diabetes. If you’re a LegalShield rep you’ll build a blog about how to avoid negative legal issues.
You simply provide your readers free tips and then offer your products as the logical “best” solution to their problems that they…
…and here’s the KICKER…
…that they have TOLD YOU they have by searching in a search engine (like Google) for ways to alleviate the pain your products solve.
You already know how to blog about this because I know if you and I were sitting at Starbucks you’d be able to tell me all about how you and your company…
…simply blog as if you’re talking to me at a 1on1 meeting and tell me all about it!
If I have the pain you help solve (and I would, because I found your blog typing in keywords around that pain/problem) I’m likely to become your “lead”.
That’s how all the big network marketing leaders are able to recruit 2-5 people EVERY SINGLE DAY. They’re prospecting 24/7 and using the Law of Large Numbers (the Internet) in their favor.
How a Blog Leads To MLM Lead Generation
Proper Use of Social Media
Read my blog post about how to use social media w/o spamming…
How To Increase Sales By 47%
Once you have your blog set up (I teach you two methods here) you’ll be able to link your blog readers over to your company replicated website or store and pick up sales.
The best method, however, calls for linking your blog readers to a way for them to become your best MLM leads.
You’ll need 2 simple pieces of software:
Landing Page Software
Autoresponder
Landing page software allows you to set up “pretty” pages that encourage your readers to enter their email for more info from you. Bingo! You’ve just created a lead.
Your autoresponder is the software you’ll log into that allows you to write an email to all your leads and offer them further great content or directly invite them to buy from you or join your downline.
This is called followup. Yup! Even your followup becomes automated when you get good at this
And consistent followup has been proven to increase your sales by 47%.
Here’s the landing page software I use and the autoresponder I use (if you buy through those links, those companies will pay me a commission…at no extra cost to you…thank you!)
If you’d like to read more about how getting good at email followup will increase your sales, this is a quality white paper about it.
And Hubspot has excellent stats on all this, including how more landing pages = more targeted leads.
Ready To Generate The Best MLM Leads?
OK, so are you ready to start generating the very best quality network marketing leads for your home business?
Let me recap the steps and offer more advice I learned from Chris:
Avoid “junk” lead sources like biz opp or Co-registration leads
Avoid getting in legal trouble w/ MLM Genealogy Leads
Stop thinking like a “rep” for your company
Start thinking like a “real” entrepreneur
Take the advice of Chris Brogan and Micheal Hyatt: start a blog (by the way, MLM industry leaders like Ray Higdon, Eric Worre, Melanie Milletics & Sarah Robbins blogged their way to superstardom…please THINK about what you’re seeing out there)
Blog about the problems your products solve
Attract readers already searching for those solutions
Invite your readers to become your prospect w/ your landing pages & autoresponder
Use social media to bring more attention to your blog
That’s it! That’s all I do and it’s all any successful online business owner does to create 2-5 sales or reps per day.
One Last Tip For MLM Lead Generation
One last tip from Chris, who I quoted above as saying:
“No matter what, the very first piece of social media real estate I’d start with is a blog.”
He goes on to teach that we should all keep it simple (especially in the beginning) in terms of social media promotion of our blog content.
This means that after you’ve set up your blog, then decide between the Big 3 in terms of how you’ll promote your business further:
YouTube
Podcasting
Webinars
Choose ONE. Use it religiously. Then, select one or two other social channels to build a community on.
I recommend either Twitter or Instagram, as they’re arguably the easiest to build quickly.
That’s the plan, my friend.
Let me harness my Vince Lombardi side: It’s likely that you think the above is too much work. Well, if you do then you haven’t been beaten up enough by the warm market, 3-foot rule, crawl the mall nonsense “marketing” methods yet. Go back to them and come back when you’re ready
Let me harness my Mother Theresa side: If you’re like I was a few years (beat up and tired of failing) & you’re ready to start running your business like a true entrepreneur then I want to say this to you:
You have all it takes inside you! You can do this. Work it one step at a time.
Be easy on yourself as you go through the learning curve. Allow yourself to feel frustrated once in a while and overwhelmed. That means you’re learning new stuff…a good thing!
And, if you’d like to find out how to start creating 2-5 sales or reps per day inside your business, click here or the image below. You’ll be (as I was) pleasantly surprised to discover a tool set and community that includes weekly webinars, conference calls, Facebook group, team support and the latest marketing methods:
Let Me Show You a Better Way
Click here for how to start producing like a Top Producer
Did you enjoy today’s post? Learn something new about generating the best MLM leads? How will you start using this marketing knowledge in your home business? Let me know in the comments below…
The post How To Get The Best MLM Leads That Convert appeared first on MattZavadil.com.