So last year I made a new friend – his name is T.J. Rholeder. T.J. has sold over $150 million worth of his products in the biz op niche, mainly through direct mail. You won’t see too much of his stuff online – he does his marketing mostly through offline channels, the ‘old school’ way, and he’s extremely good at it.
He’s been writing copy for many, many years in this niche, and I decided to post some of his copy below which he sent me.
This is for a promo we’re currently doing for our ‘invite only’ Diamond Mastermind – a 10 day workshop we’re putting on in Playa Del Carmen, Mexico, in August this year.
T.J.’s agreed to come work with our clients 1-on-1 there, and to help them get their sales funnels up and running.
Here’s the bullet points he wrote me – they are extremely good.
Last-minute breaking news as the
Diamond deadline is approaching!
GOOD NEWS! I just finished negotiating a coaching deal that makes your Diamond MasterMind even more valuable… something that could make you even more money! This is a man who has used a non-traditional sales funnel method to bring in a total of over $150 million dollars. This man has generated many millions of dollars. Plus, he agreed to bring his “SECRET WEAPON” with him to Playa Del Carmen, Mexico to help you make even more money! Yes, both of these wealth-making experts will be with us in Mexico to give you the best-of-the-best of their non-traditional cash-pulling methods!
Who is this dynamic duo? And how will they do their best to help you make massive sums of money? It’s none other than T.J. Rohleder, aka “The Blue Jeans Millionaire.” People call him that because he’s just an average guy who has discovered many powerful marketing secrets for generating millions of dollars. And now T.J., along with his “SECRET WEAPON,” will be joining us at the Grand Velas Riviera Maya to show YOU how to use their greatest secrets to build a non-traditional sales funnel just like the ones they’ve used to bring in a total of over $150 million dollars.
The secrets you’ll discover from these two brilliant marketers can totally separate you from every other Internet marketer who will NEVER know about these non-traditional methods. You’ll have an INSTANT UNFAIR ADVANTAGE over everyone else who’s only using the Internet to build their MOBE (or any) business. As the late billionaire Aristotle Onassis said, “The secret to getting rich is to know something that nobody else knows.” And with these additional little-known secrets you’ll get at the Diamond MasterMind, you will be in the most powerful position to make money in ways that very few Internet marketers will ever know or understand.
Here are a few of the killer secrets you’ll discover from T.J. and his “Secret Weapon” when you join us in Mexico for the Diamond Mastermind:
* The SAFEST and MOST PROFITABLE way to make massive sums of money!
* The 9 major money-robbing marketing mistakes and how to avoid them.
* How To Make Your Sales and Marketing Materials Irresistible.
* The simple and easy copywriting formula that never fails to deliver outstanding results.
* The ‘TAKEAWAY SELLING SECRET’ to get your very best customers to CHASE AFTER YOU, instead of you chasing them! SHIFT THE POWER — starting now!
* MASSIVE GUARANTEED PROFITS!!! Forget all the complicated MBA crap! T.J. and his “Secret Weapon” will show you how getting rich in your own business is as simple as these 3 things! Fully explained!!
* Why Direct Mail can be ULTIMATE form of marketing that can make you rich beyond your wildest dreams. Discover the secrets to direct mail riches. Combine direct mail with your Internet marketing to explode your profits!
* The 3-Step Marketing System That Never Fails! You’ll discover how this method gets more people to give you more money … more often … and for more and bigger profits!
* Gary Halbert’s powerful ‘TUGBOAT ANALOGY’ that can make you a huge fortune with 2-step marketing. This SIMPLE CONCEPT could be worth millions of dollars to YOU!
* A LEGAL, MORAL, and ETHICAL WAY to cash in with “BAIT & SWITCH” advertising.
* Clark McLeod’s BILLIONAIRE FORMULA. This one will blow your mind!
* SIX REASONS you must build your own powerful non-traditional marketing funnel and WHY this will dramatically increase your sales and profits from day one! It’s easier than you think!!
* The ONE THING you must do each day — to GUARANTEE your future sales and profits.
* LEGAL ESPIONAGE! How to LEGALLY STEAL the very best ideas from top companies!
* Sales expert Forbes Ley’s #1 REASON why people buy almost everything and anything.
* You can become a truly great Direct Response Marketing copywriter using these 3 easy steps!
* The key secret to getting more people to do EXACTLY what you want them to do.
* How to dominate your marketplace, regardless of which products or services you offer.
* The easiest way to quickly make a huge pile of money! Just do these TWO THINGS…
* SEVEN COPYWRITING SECRETS to drive your marketing message straight to the heart of the very best prospects you want to sell to right now.
* DOUBLE your sales and profits in less than 12 months!
* A marketing secret from the 1950’s that works EVEN BETTER today!
* The 5-STEP FORMULA to create the most powerful promotions. This simple formula will be YOUR #1 SECRET to getting the very best buyers to do business with you!
* 7 STEPS TO MASTER YOUR MARKETPLACE! Follow these steps and a thunderstorm of money will rain down on you! [These steps are like the combination of a safe that contains millions of dollars. Just dial ALL SEVEN CLICKS and all the money inside is yours!]
* WHY ‘IDIOTS’ GET RICH!!! The #1 REASON why many ‘idiots’ make HUGE FORTUNES, while the smartest people continue to struggle financially.
* The amazing secret of selling money at a discount. This secret can make you a fortune!
* THE 6-STEP MILLION-DOLLAR SALES LETTER FORMULA. This one is almost GUARANTEED to make you a fortune … And yet VERY FEW know about it.
* Why you absolutely DO NOT want “happy” customers. Discover this secret and prosper.
* The only way to ‘BEAT’ your competitors and take your game to the next level. Start cashing in with these FOUR STRATEGIES … now!
* The INSTANT CASH-FLOW SOLUTION for generating huge sums of cash!
* OPERATION MONEY-SUCK! The most important thing you can do to suck the LARGEST PROFITS from your marketplace. And your customers and clients will love you for it!
* GUARANTEED PROFITS FOR LIFE!!! The products and services that ALWAYS make you the largest profits. How to INSTANTLY SPOT THEM and start getting all the money that could and should be yours!
* SIX WAYS to use the power of Direct Mail Marketing to get more sales and profits … NOW!
* THE 100% SAFE WAY – to take BIGGER RISKS without losing a dime. Bigger risks = Bigger profits! But discover the safe guards that protect your investment.
* Two compelling reasons why you must SPEND MORE MONEY to make more money. Discover how to do this THE RIGHT WAY and gain a major UNFAIR ADVANTAGE over all of your biggest competitors.
* How to create money out of thin air! Sounds crazy, but it’s a powerful success strategy.
* The simple secret to attract and retain the very best buyers in your market. NONE of your competitors will ever figure out what you’re doing!
* The ‘BLACK-MAGIC PERSUASION SKILLS’ of the world’s most notorious con artists and how to use them in the most ethical way!
* Avoid legal nightmares! Here’s a simple idea to STAY 100% LEGAL that NO LAWYER will ever tell you. Don’t let the legal bloodsuckers drain your bank account.
* The 3-SKILLS that will make you financially set for life.
* A simple copywriting strategy for producing millions of dollars – fast!
* A multi-million dollar secret from the 2,000-year-old book: ‘The Art Of War’ – that you can use to destroy your competition!
* SIX WORDS that determine how much money you’ll ultimately make. Use them!!
* How to make a fortune with P.T. BARNUMS greatest wealth secret. Discover how MOST of your competitors are LOSING MONEY right now, because they don’t know this secret.
* Four reasons why knowing less about your product or service can make you more money.
* 10 words that get a cross-section OF PEOPLE to gladly give you massive sums of money!
* Why ‘playing it safe’ is the MOST DANGEROUS thing you can do.
* The 3 MOST IMPORTANT mailing lists that can make you a huge fortune.
* A simple, easy, and fast stealth technique that’s GUARANTEED to make big profits!
* The #1 SECRET of business survival. I discovered this secret in a book about SURVIVAL that was written by a top NAVY SEALS survival expert. Now I’m proud to give it to you!
* THE INSTANT CASH FLOW SECRET! Discover the one thing you can do to get more people to give you their money RIGHT NOW!
* The solution to EVERY business problem you’ll ever face.
* DECLARE “WAR” ON YOUR COMPETITION! General George Patton’s ONE SIMPLE RULE for warfare that will let you crush your competition!
* Why most consultants are DANGEROUS to your business.
* Why most of your competitors are like cheap $50 crack prostitutes! [Even though it’s X-RATED, you’re really going to LOVE this one!]
* Should You Write Naked? Maybe! Get this unusual copywriting secret now! And yes, it’s O.K. to write copy in your PJ’s, if you prefer.
* And much, much more!
UNDERSTAND THIS: What you have just read are only 56 of the powerful marketing secrets you’ll get when you secure your position in Diamond MasterMind and join us in Mexico! There are 44 more! So if you truly want to make the largest amount of money, as fast as possible – then this inside information is CRUCIAL! The bottom line…
These powerful secrets can make you ever-increasing big cash profits in MOBE and with everything you do … for life!
And yet, you must know that:
These insider secrets are only A SMALL PART of what you will receive, because I pulled off the biggest coupe yet!
Yes, during my negotiations with T.J., I convinced him to also give you a package of his best products worth a total of $16,567.10 – including a total of 63 of T.J.’s ultimate business and marketing books, 12 of his best Audio Programs, and a whole library of legacy products and programs that he and his team have produced over his 25 years in business!
Look. I know you’re serious about a lot of money, because you’re already in MOBE. And because of that, you absolutely need to join the Diamond MasterMind. And now, I’ve made the best even better… by working out this special arrangement with T.J. and his “SECRET WEAPON” to be right with us and share these secrets in Mexico. Plus you’ll get all of this bonus material from T.J. on top of everything he’ll share with you at the MasterMind.
Your deadline to become a Diamond Level Member and receive all of the Diamond Membership Benefits fast approaching. So please lock in your Diamond position right now – before it’s too late! I look forward to seeing you in Playa Del Carmen, Mexico.
++++++
So what did you think?
This is brilliant copy. You can see why the guy has made so much money. He packs on the curiosity and fascination in those bullet points, and you’re left wanting to know more. Even I want to buy.
Getting good at writing copy will come from 4 main things;
1.) Knowing your market extremely well. Knowing ‘who’ you’re targeting, not just on a surface level, but on a truly intimate level is everything. When you can describe their pain and frustration (and their wants and desires) better than they can, you’ll automatically have their attention.
2.) Writing (practicing) for a long time. I like to think of myself as a fairly good email marketer. Over the years, I must have written thousands of emails to my list. When I first started, they were terrible – truly bad. I’d be embarrassed to write them today. But over the years I developed my own voice, and learned what gets a response and what doesn’t.
3.) Knowing how to sell. I remember hearing Gary Halbert say something along the lines of, “if you want to get good at writing copy, don’t buy books on writing copy. Buy books on selling – learn how to sell 1-on-1 first. Writing copy is just salesmanship in print.”
Ok, I don’t think he said exactly those words, but it was along those lines.
If you can’t sell 1-on-1, you don’t have much hope of selling to the masses. So learn to sell.
4.) Read and study good copy. What makes good copy? Copy that has been proven to bring in sales through testing. Not copy you ‘think’ is good.
Hope that helps… now go practice!