We are hosting our inaugural networking and lunch event with the IAB Long Tail Alliance in NYC the day before ad:tech New York on November 5th entitled: How Publishers Can Best Monetize Their Websites: Tips & Insights From a Global Media Leader.
We’ll be sharing expert knowledge on how to make the most out of advertising and affiliate income, no matter your skill level.
After you register for the event, check out more info on our featured speakers and agenda.
KEYNOTE: Gil Klein, Senior Vice President of Clients, Matomy Media Group
As Senior Vice President of Clients, Gil Klein is responsible for successful advertiser accounts management and maximizing revenue from the relationships between hundreds of advertisers and Matomy Media Group’s wide base of publishers, affiliates and networks. An expert in campaign performance optimization and online media acquisition, he brings over 7 years of hands-on experience in performance marketing, client relations and the online media industry.
PRESENTING KEYNOTE:
While the ad world is buzzing with the shift from web to mobile, there is another as-important shift that cannot be missed – the shift from premium CPM/CPC ad spending to performance marketing. Matomy’s SVP of Clients, Gil Klein, will share his views and market trends on how ad spending has unlimited potential once it becomes performance-based. Gil will discuss the important steps publishers need to take to benefit from this critical shift.
SPEAKER: Alexander Tsatkin, Founder, MobAff, Vice President of Mobile, Matomy Media Group
Alexander Tsatkin has been in the performance marketing industry for more than seven years. He’s worked in all aspects of the industry, including affiliate networks, tracking technology companies and as an independent publisher. As the founder of MobAff, a mobile affiliate network and tracking solution, he built a team that helped publishers grow their revenues. Now as Matomy’s Vice President of mobile, Alex dedicates his time to helping grow the company’s mobile practice.
PRESENTING: Maximizing Mobile Ad Revenues
Site owners are pressured to keep up with their audience. As users’ surfing habits turn mobile, publishers must ensure the user experience via mobile is unharmed. Alexander Tsatkin will help publishers understand the fundamentals of mobile media management and how they can expand their activity into mobile and grow ad revenues in the process.
CLICK HERE TO REGISTER
Agenda
8:30-9:30: Breakfast & Registration
9:30-9:40: Opening Words (Laura Baker, IAB)
9:40-10:00: How publishers can best monetize their website: Tips & Insights
10:00-10:20: Maximizing Mobile Ad Revenues
10:20-10:50: Networking Refreshment Break
10:50-11:20: Panel: 2014 Industry Trends and Top Tips
11:20-11:40: Keynote: The shift from view to do – The move of advertisers from Premium impression-based buying to Brand-Performance
11:40-11:50: Closing Remarks
11:50-13:30: Network Lunch
*Plus special guest speakers from Appnexus, MediaWhiz & IAB
Must have information:
Tuesday, November 5
8.30am-1.30pm
IAB New York Offices
116 East 27th Street, NY 10016