The Online Advertising Blue Book, published by Revenue+Peformance magazine, annually ranks the best cost-per-acquisition (CPA) networks in the world. In the 2015 edition, Matomy retained its position among the top-10 performance marketing networks in the world, marking the fourth-straight year the company has ranked in the top-20.
Recently, we sat down with Keren Marom, vice president of media partners at Matomy, to discuss with her the company’s 2015 Blue Book ranking and what benefits affiliates can gain from working with Matomy.
RELATED: Matomy Ranked a Top-10 CPA Network for Second-Straight Year
Why do you think the Matomy performance network ranked so high in this year’s Blue Book CPA rankings?
Keren Marom
Keren Marom: At Matomy we place great emphasis on giving our media partners the tips and offers they need to earn more money from their media. With our improved payment terms, appealing international and U.S. offer base at top payout rates, and dedicated professional Account Managers, we are the place to come to for increased performance!
In addition, our global footprint, combined with our enhanced mobile monetization capabilities following Matomy’s acquisition of the mobile ad platform MobFox, has increased the scale of our offering to media partners, providing them with even more profitable monetization opportunities.
What kind of offers and campaigns can affiliates run with Matomy?
KM: By working with Matomy, affiliates can gain access to thousands of top-converting U.S. and international offers across a variety of categories, including mobile, education, downloads, finance, entertainment, insurance, shopping and much, much more! Affiliates interested in learning more about our offers can contact me directly at keren.m@matomy.com.
How does Matomy’s multi-channel approach to performance marketing help affiliates earn more from their Web and mobile traffic?
KM: Matomy’s focus on both Web- and mobile-based performance marketing ensures we have top rates and unique global offers across all devices and media channels. We’re here to teach our Web and mobile affiliates how to expand their activity across different media channels, while increasing and diversifying their sources of revenue. We have had many success stories in which we’ve helped Web affiliates get started with mobile Web and app offers in order to keep up with industry trends and capitalize on new opportunities.
What are some of the key affiliate marketing trends you see in 2015 and how will Matomy help affiliates make money from those trends this year?
KM: Some key trends I see this coming year include continued mobile growth, global expansion on both Web and mobile, and a greater multi-channel marketing focus by advertisers.
Mobile activity is becoming more popular, both across newcomers of the industry as well as Web affiliates expanding their focus to mobile, thereby confirming the continued transition to mobile marketing. Matomy Account Managers work closely to guide affiliates on how to get started on the mobile front and expand their current activity.
Global expansion — With our 9 local offices worldwide, Matomy prides itself on providing affiliates with unique global offers across different categories, and at top payout rates! Contact your account manager today to find top recommendations for your media channels.
Advertisers are moving towards a multi-channel marketing approach to enhance their reach across the mobile and desktop Web. This means they will be more open to diversified media sources. As part of our effort to guide advertisers on this front, we are able to expand our offering to affiliates with a wide variety of campaigns they may not have had access to until now.
How can affiliates get started working with Matomy or, if they are already working with the company, how can earn more from their Web and mobile traffic?
KM: They can sign up at Matomy.com, contact us at affiliates@matomy.com or, if they’re already working with us, they should contact their account manager for tips on top performing offers and opportunities to grow their ROI … today!
The post Q&A: Keren Marom on Matomy’s Multi-Channel Performance Marketing Solutions appeared first on Matomy Media Group: Global Performance Marketing.