HR
Email marketing can help your business target a specific group of customers. An email newsletter is a great way to stay in touch with your customers.
Here’s our list of the Top 10 Newsletter & Mailing List Services:
AWEBER
Aweber is an email marketing provider through which sending promotional emails and newsletters all over the world is very easy. Their impressive features include: multiple email templates in various designs, option to build autorepsonders for follow up emails, customized signup forms, performance tracking, expert customer support, and email marketing API for third party integration on any website.
Pricing
Signing up for Aweber is just $1 for the first month and after that, the fee is$19 per month.
Mailchimp
Email marketing gets easier with a marketing tool like Mailchimp. The top features of Mailchimp include: Personalization and automation that lets the user automate triggered emails based on the subscribers’ website activity, and sends them only content in which they are interested. The send time optimization facility of the tool sets the best time within 24 hours of selected delivery date. Twitter Tailored Audiences targets the subscribers on Twitter. It lets subscribers share content with other people on Twitter who have similar interests.
Pricing
Signing up for Mailchimp is free. You can send up to 12,000 emails, and up to 2,000 subscribers per month, for free.
Get Response
Just what the name says. Getting responses from targeted customers through email marketing is very easy with the help of Get Response. The best features of this marketing tool are: Responsive Email Design, Sending responsive emails to customers. Get Response automatically designs the newsletters beautifully and sends them to the subscriber to be viewed either on the desktop, or, on mobile devices. A/B Testing:
Conduct effective campaigns to find out which of your offers are working best in attracting the audience by testing, analyzing, and optimizing elements of the message, like the subject line, CTA, from field, best time to send email, etc. This new feature seems to be pretty useful in learning the subscriber’s behaviors. Autoresponders 2.0:
This feature lets users send regular follow-ups, birthday emails, 1-to-1 communications, and customized offers to its subscribers. Email Creator: With their new drag-and-drop editor, this feature enables you to create email messages with multiple email templates. There are unlimited editing options for adding personal choices, by the user, in the emails created. Social Sharing: The Social Sharing buttons of this tool make it easy for the user to share the newsletters instantly with a wider audience. The Social Share Analytics tracks the social reactions to determine the the most engaged audiences automatically.
Pricing
The pricing for Get Response is based upon the number of subscribers. Check their site for pricing.
Boomerang
With Boomerang, email marketing reaches another height, as it offers many benefits and ease of use for its users. The features are: Schedule an email: Write an email now, and schedule it to be sent to the subscriber later. The newsletter is sent automatically at the set time. It understands deadlines like “next Monday” mentioned in the calendar picker or text box, and sends the message accordingly. Reminds you if you don’t hear back: Follow up of messages after they are sent. If someone does not reply to your message, you can send them the message again to remind them.
Pricing
Boomerang comes with different pricing based upon usage. Users can try it free for a 30-day trial. The Basic version of Boomerang can be used for free, the Personal version is $4.99 per month, and the Professional version costs $14.99 per month.
Benchmark
Benchmark has many useful features. Some of them include: creating and sending professional email newsletters, Real-Time Reports with easy-to-follow metrics, mobile app, Contact List Management, Autoresponders, social sharing buttons, and more.
Pricing
The Trial version of Benchmark is free. There are three pricing plans based upon the amount of messages sent, and the size of your list. There are several plans. Check out their website for details.
Pinpointe
Pinpointe offers a wide array of services. There are more than 1,000 templates in Pinpointe, which are mobile ready, and responsive HTML email templates.
Other features of Pinpointe include: automated emails (autoresponders) and trigger campaigns, “smart-segments” for targeting prospects with precision, socializing of the emails with follow, share, and like buttons.
Pricing
You can pay for Pinpointe on a per month basis, or every 6 months. Pricing starts at $49 for 5,000 contacts, and go up to $898 for 200,000 contacts per month.
Mailigen
Mailigen is another email marketing tool that can help you reach your target audience with effective results. Some of its best features are: Drag‘n‘Drop Email Editor: Use the free email templates, or, create your own templates by using the Drag’n’Drop email editor.
Online Survey: Conducting an online survey is easy. It splits the audience into segments, then collects feedback you can use when sending messages. Social Media sharing:
This feature enables easy integration of Twitter and Facebook.
Pricing
Mailigen is $40 per month, $32, if the charges are paid annually. The subscriber capacity within this fee is 2,500 – 5,000 subscribers with unlimited message sending, and 20 free SMS credits.
Stream Send
Stream Send allows you to manage lists and subscribers; create, share, and send email messages; track, report and analyze the results. For easy management of lists and subscribers, there are customizable sign-up forms, simple list importing and exporting, subscribe/unsubscribe management, and list segmentation. To create, share, and send email messages, there’s a pre-designed template, HTML editor, personalized emails and adjustable “from” and “reply” fields. For tracking, reporting, and analyzing the messages, Stream Send has real-time reporting, invalid email address tracking, Google Analytics, and more.
Pricing
Stream Send is free for the first 30 days, with 200 messages per month. Pricing is $19.90 per month, with 2,000 messages, and up to $209.90 per month for 150,000 mails.
Constant Contact
Constant Contact has easy-to-send email newsletters, Facebook promotion, feedback gathering, and more. Other features include customizable templates, real-time reporting, and tracking. With easy contact management, reaching customers wherever they are gets easier. Constant Contact lets its users reach their audience through email messages, mobile messaging, and social media.
Pricing
Check out their website for pricing.
iContact
Another contender for useful and effective email marketing, is iContact. iContact is designed to make email marketing easy. Features are: Email Templates: Numerous email templates. MessageBuilder: For the first time user who has no experience in designing attractive messages, this is a useful feature. It enables easy message designing through its drag and drop message creation tool. Email Delivery: The emails designed via this tool, are sent straight to the inbox of the customer. Contact Management: Contacts are very well managed by this tool. It keeps a history of customer interaction with messages, mail-merge personalization, and more.
Pricing
For up to 500 subscribers, the price is $14.00 per month, up to 2,500 subscribers, the price is $29.00 per month, and $47.00 per month for up to 5,000 subscribers.
- Ady Sachdeva
HR