Title: Manager, Digital Marketing, Lifestyle Brands
Location: USA-MD-Bethesda-Marriott International HQ
Job Number: 130016VA
The Manager, Digital Marketing will play a key role in helping to manage and execute digital marketing and social media initiatives for Marriott’s Lifestyle Brands. The assignment will focus on EDITION Hotels, a new brand conceived by Ian Schrager in a partnership with Marriott International. The role will be an important contributor on the EDITION brand and Marriott Digital Marketing teams, executing digital and social media marketing tactics to primarily deliver brand awareness initiatives supporting EDITION Hotels. In addition to other duties assigned, this role will manage the execution and strategy of EDITION Hotels brand website, digital advertising, and social media supporting the brand’s overarching awareness and engagement strategies. This role will report into the EDITION team through the Director, Creative Services & Marketing and the Marriott Digital Marketing team through the Director, Digital Brand Marketing. This role will partner closely with key members of the lifestyle brand team, public relations, eCommerce, digital agencies, key hotel stakeholders, and the field organization. The role will be based at EDITION Corporate offices in New York, but will spend considerable time with the Marriott International eCommerce team at Marriott Headquarters in Bethesda, MD
Qualifications:
CANDIDATE PROFILE
Education and Experience
· 2 years of digital marketing and/or social media marketing.
· College degree in Marketing, Advertising, Business or related field
· Luxury background preferred.
Experiences applicable to the Job
· Demonstrated experience with digital marketing and advertising execution
· Demonstrated experience with managing website and mobile projects
· Demonstrated experience with Social Media marketing, monitoring, management, content and advertising
· Demonstrated experience with digital campaign analytics and reporting
· Solid understanding of digital marketing trends and industry best practices
· Solid understanding of mobile and tablet industry platforms, devices and trends
· Experience or understanding of paid search, SEO, and website measurement and analytics
· Proven skill in working across multiple and distinct functional organizations (e.g., brand marketing, ecommerce, international) in support of specific business priorities
· Effective written and oral communications skills
· Comfortable working independently
· Demonstrated experience and success in a highly matrixed cross functional organization
Attributes
· Self starter comfortable working independently virtually” and across geographies
· Demonstrates self confidence, energy and enthusiasm.
· Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
· Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
· Skilled at establishing effective relationships with internal and external partners
· Knowledge and passion for the Lifestyle and travel space is a plus
CORE WORK ACTIVITIES
Digital and Social Media Marketing:
· Responsible for prioritizing, managing, supporting and executing digital strategy initiatives (brand website, social media, digital advertising, search engine marketing) to support EDITION Hotels.
· Responsible for providing direction and regular communication to agencies on digital marketing initiatives related to brand website, social media and advertising.
· Manage the social media agency of record and oversee strategic initiatives related to social media strategy for EDITION.
· Develop the Social Media playbook for hotels and oversee brand social media content creation process implemented by agency.
· Oversee social media monitoring, advertising, sweepstakes and other activations implemented by agency.
· Liaise with internal social media teams to collaborate on best practices and customer care.
· Monitor and report out on social media landscape trends and competitor activity.
* Work closely with property Revenue Manager, DOSM and corporate brand team to develop effective promotions for eCommerce channels.
· Liaise with internal and external PR teams to ensure tight integration and holistic campaigns.
* Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high-quality on-strategy creative is delivered.
· Partner with the Ritz-Carlton field eCommerce team to leverage key learnings and best practices, while also enabling EDITION to leverage the tools, reporting, and processes developed for Ritz-Carlton and Marriott International overall.
· Create EDITION digital dashboard and provide regular updates to stakeholders .
· Collaborate with internal Paid Search and SEO teams to maximize the performance of campaigns.
· Partner with internal teams that oversee Marriott owned assets (eMail, Marriott.com, Mobile, etc) to maximize opportunities for the brand.
· Work with agency and internal partners to deliver creative assets such as online marketing banners, social media assets, paid search ads, emails, landing pages, on-site promotional placements.
· Create streamlined information for internal reports/audits/analysis of digital marketing performance (including but not limited to Marriott.com, EDITION Website, Social media) and well as create compelling marketing and reporting presentations.
* Develop guidelines and best practices within areas of expertise.
· Monitor and report out on industry best practices and competitive trends
· Handle additional projects / functions as assigned
· Assist senior associates in achieving business results by:
o Identifying opportunities to enhance process
o Provide training and guidance to field
o Participate in ongoing planning sessions
o Achieving results within scope of responsibility
MANAGEMENT COMPETENCIES
Leadership
· Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
· Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
· Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
· Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
· Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
· Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
· Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
· Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
· Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
· Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
· Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
· Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
· Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
· Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
o eCommerce, Marketing
Job: eCommerce
Organization: Corporate