Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Marriott.
This position will be based in Hong Kong on a Local or Local Plus package
CORE WORK ACTIVITIES
Lead the pull-through of Brand Voice and Positioning for the Continent, Markets and Hotels.
· Develop and lead Brand and Hotel Business Positioning process that differentiates us vs. competition. Develop property proof points and activation plans in conjunction with Digital and Operations leaders.
· Champion brand voice for the Continent across all disciplines to maintain brand integrity.
· Serve as the brand champion with expert knowledge on the brands’ positioning, business plans and strategic imperatives.
· Provide alignment between brand business objectives and the needs of consumers in an assigned market or business segment.
· Contribute to identifying trends by understanding consumer behavior and by supporting customer research in the continent.
Lead activation of Brand Marketing Strategy for the Continent.
· Partner with AP Insights and Analytics leaders to sharpen focus on source markets and targeting for each brand.
· Collaborate with VP, Customer Loyalty and Content to develop AP long and short-term Marketing strategies and objectives that deliver on brand and portfolio awareness, consideration, enrollment, engagement and loyalty. Link these strategies to Continent, market and hotel performance targets.
· Ensure pull through of new Marketing programs/products/services to ensure successful, integrated and brand appropriate local implementation.
· Build effective marketing partnerships with companies across the Continent in order to utilize their distribution channels to increase Marriott brands presence.
· Provide leadership role for the creation and maintenance of effective strategic alliance partnerships that benefit specific brands (including, but not limited to airlines, credit card companies, telecommunications companies and car rental firms).
· Integrate the efforts of the PR & content disciplines to enhance Portfolio and Brand image.
· Provide Marketing expertise and support for existing and pipeline hotels.
· Partner with the other AP BMSC discipline leaders to develop and oversee a best in class new hotels openings process that delivers on brand voice and culture and supports RAMP up performance goals.
Lead the Field Marketing discipline as it activates brand marketing strategy based on Consumer Insights, definition of marketing strategy, and evolution of Digital Marketing capability.
· Oversee the development of brand- and cluster-level marketing communications plans for each target market within the Continent geographic scope. Develop distinct and integrated marketing communications plans for each brand, product and service initiative, and customer segments (e.g. high-frequency destination resort users).
· Activate and monitor social media strategies at the Continent, Area, and Property level for the Portfolio and Brands.
· Provide direction to increase participation and pull-through of the marketing plan within the Continent and its hotels. Evaluate the marketing investment and resources against a given effort to ensure effectives and return.
· Provide the leadership role within the Continent to evolve Field Marketing capability through the use of cluster teams to leverage marketing investment and resources. Provide discipline leadership to cluster marketing staff.
· Contribute to global marketing planning by providing insights on the Continent perspective on Digital Marketing, marketing communications, promotions/strategic alliances, Marriott Rewards, and incentive marketing to the Marketing GLS organization.
· Ensure development and maintenance of tool kits and other necessary information to ensure that the field has what is needed to support marketing programs to owners, franchisees, continent team members, GMs and DOMs.
· Provide leadership role for the management of the company’s external marketing communications vendors.
· Leverage Revenue Management and Finance to institute a meaningful and constituent based approach to programs and analysis.
· Leverage data and information to assess ad hoc SWOT requests, as well as proactively identify key needs and opportunities.
Coordinate with Digital and Operations leaders to create and pull-through Brand Marketing messaging for the Continent, Key Business Segments, and Properties.
· Support development of brand marketing initiatives on Marriott websites, e-marketing, third party sites (e.g. partners/portals) and on stand-alone basis (microsites, etc.)
· Develop, conduct, and optimize e-mail marketing initiatives in Continent-critical languages for Marriott Rewards members, clients and prospects
· Review and provide formal evaluation on promotional opportunities that are presented to hotels in the Continent on an ongoing basis
· Coordinate with activities to enhance, segment, and profile the e-mail database on existing clients and to generate e-mail prospection
· With the Continent Digital and eDistribution leader - analyze, report, and track global site performance and e-marketing activities with a view on optimization and improving ROI.
· Collaborate with marriottDIGITAL and Global Operations Services on Digital Guest Services projects as well as projects that support the effectiveness of Marriott’s global sites.
· Collaboration with marriottDIGITAL and Global Operations on continued improvement of in-market and in-language content on International websites for primary use on consumers within the Continent
Provides leadership and management to discipline leaders and resources within the Continent.
· Provide performance management and development for the Continent Directors of Field Marketing and Public Relations as well as input to performance management and development for the leaders of Digital and Continent Operations with whom there is significant collaboration.
· Develop and/or adapt field tools and training to improve revenue performance of Continent’s hotels:
§ Compliance of brand identity tools
§ Pull-through of agreed-upon global marketing programs
§ Prioritized use of approved marketing vendors, where appropriate
§ Provide marketing training as needed to Field Marketing resources, Directors of Sales and Marketing, and General Managers.
*CANDIDATE PROFILE*
* Experience *
· Minimum 12 years combined international experience (continent/field sales, revenue management, marketing, or relevant agency/client marketing experience)
· Broad marketing leadership experience in multiple environments
· Experience leading and managing large-scale, initiatives and managing associated change.
· Ability to handle the complexities of working with owners and stakeholders across national and cultural borders.
* Skills and Knowledge *
· Expert knowledge of Global Brands Strategy and its application to marketing to the Continent consumers to provide brand management and Continent teams a communications link on strategic brand business planning.
· Understanding of what is important to each of more than [insert number] owners/stakeholders across Continent markets.
· Understanding of the multiple cultures for pull-through in market and implications on marketing communications (e.g., Marriott Rewards, IMF advertisements, global and local website communications).
· Strong relationship-building skills and negotiation skills.
· Superior leadership skills.
· Superior communication skills in diverse settings (with an emphasis on empathetic listening and persuasion skills) with many stakeholders.
· Proven team building skills with experience in developing talent and building new teams to meet organizational demands.
· Ability to offer quick analysis for decision-making within a general context.
· Expert knowledge of lodging industry dynamics including demand drivers.
· Proven ability to execute multiple projects flawlessly.
· Ability to travel extensively (minimum 50%; primarily international travel).
* Education or Certification *
· University degree required; marketing focus preferred.
· Graduate degree in marketing or equivalent preferred.
/Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws./
**Job** *Sales & Marketing*
**Organization:** *Corporate*
**Title:** *Vice President, Continent Brand, Marketing and Communications*
**Location:** *CHN-China-Hong Kong-Asia/Pacif/Australia Region*
**Requisition ID:** *14001VIN*