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Bonus 20% Target and 35% Maximum
The VP Marketing, U\.S\. East is a key member of the Americas Brand Marketing leadership team and functions as the strategic leader for the field marketing organization for hotels across all brands within the US\. This leader is responsible for setting and executing brand marketing strategies as well as building and managing the organizational infrastructure that will allow the teams to deliver on their value proposition to:
o Drive incremental, profitable revenue to individual properties through
o Activating global strategies at the hotel level and
o Leveraging cutting edge marketing technologies and trends\.
The incumbent will monitor the overall effectiveness of the discipline and will oversee the teams to ensure they are delivering and executing marketing plans that meet the business targets while ensuring the appropriate pull through of corporate marketing & digital strategies, programs, processes, and initiatives for the benefit of individual hotels across the U\.S\. This position serves as the Marketing business partner to the regional teams in the U\.S\. and it will also partner closely with corporate leadership in brand, marketing and digital departments and centers of excellence to understand Marriott s critical strategies and to share the perspective of U\.S\. hotels and expedite the cycle of marketing & digital idea generation to implementation for market hotels\.
Education and Experience
4\-year degree from an accredited university in Business Administration, Marketing, or related field required\. Graduate degree in marketing or equivalent preferred\.
10 years of relevant professional experience in continent/field marketing, digital/e\-commerce, sales revenue management or related agency/client marketing experience demonstrating progressive career growth and pattern of exceptional performance\.
Key Skills and Experiences
Broad marketing & digital leadership experience in multiple environments
Strong track record of leadership and delivering tangible results
Experience leading and managing large\-scale, initiatives and managing associated change\.
Ability to manage the interests and demands of multiple stakeholders\.
Expert knowledge of Global Brands Strategy and its application for U\.S\. hotels\. Serve as a communications link on strategic brand business planning\.
Strong expertise in digital/ecommerce and experience working on digital programs and initiatives
Expert knowledge of social media platforms and implications for successful marketing strategies
Understanding of what is important to multiple stakeholder groups \(e\.g\. continent/regional leadership, owners, franchisees, global/corporate discipline partners, general managers, etc\) across the U\.S\.
Understanding of multiple U\.S\. markets for pull\-through in those markets and the implications on marketing communications \(e\.g\., Marriott Rewards, IMF advertisements, global and local website communications\)\.
Strong relationship\-building skills and negotiation skills\.
Superior leadership skills\.
Superior communication skills and building bridges across diverse stakeholder groups\. Proven team building skills with experience in developing talent and building new teams to meet organizational demands\.
Ability to offer quick analysis for decision\-making within a general context\.
Expert knowledge of lodging industry dynamics including demand drivers\.
Proven ability to execute multiple projects flawlessly\.
Ability to travel extensively \(minimum 50%\)\.
CORE WORK ACTIVITIES
Lead Brand Marketing strategy and implementation for the U\.S\. Region East
Contribute to and execute against marketing strategies that will allow the organization to deliver on their value proposition to drive incremental, profitable revenue to individual properties through activating global strategies at the hotel level and leveraging cutting edge marketing technologies and trends\.
Monitor the overall effectiveness of the marketing channels and ensure delivery of marketing plans that meet the business targets of the hotels\.
Oversee development of hotel marketing plans that:
\- Align priorities to grow leisure, group, and business transient segments
\- Assist hotels in achieving both short and long term group booking pace goals
\- Target the appropriate source markets for a given geography or hotel segment
Oversee integrated, brand\-appropriate pull through of corporate marketing & digital strategies, programs, processes, and initiatives for the benefit of individual hotels\.
Leverage analytics and monitor dashboards in order to optimize ROI across channels\. Analyze, report, and track global site performance and e\-marketing activities\. Review ad hoc SWOT requests, as well as proactively identify key needs and opportunities\.
Maintain connectivity to centers of excellence and knowledge experts and ensure pull\-through in marketing and digital plans including content, social media, group, partnerships, and analytics
Anticipate the needs of the varied consumers in the region and ensure they are integrated in the development of a single voice to the customers, maintaining brand integrity and achieving the revenue results of the region s business plan\.
Ensure pull through of new marketing & digital programs/products/services to ensure successful, integrated and brand appropriate local implementation\.
Serve in an account management capacity for content creation by the Digital Center of Excellence, that is displayed through Marriott s Digital channels \(e\.g\., Marriott\.com, Mobile Guest Services apps, and OTAs\)
Build effective marketing partnerships with companies across the U\.S\. in order to utilize their distribution channels to increase Marriott brands presence\.
Provide leadership role for the creation and maintenance of effective strategic alliance partnerships \(including, but not limited to airlines, credit card companies, telecommunications companies and car rental firms\)\.
Oversee and integrate the efforts of the PR discipline to leverage major events for the enhancement of the hotel, brand, and portfolio image\.
Provide marketing expertise to support key hotels, pipeline hotels and new acquisitions\.
Provide leadership role for the vetting and management of the company s external vendors\.
Oversee hotel/shared services budgets and shared service delivery, aligning the organization against U\.S\. hotel needs\.
Serve as brand champion with expert knowledge on the brands positioning, business plans and strategic imperatives\.
Provide alignment between brand business objectives, consumer needs and business targets at individual hotels\.
Provide active oversight of marketing plans for new hotel openings
Provide direction to on\-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives as applicable
Partner and coordinate with corporate leaders in Marriott s Global Marketing, Digital, Distribution and Brand teams
Work closely with corporate leadership in brand, marketing and digital departments to understand Marriott s critical strategies
Leverage global/corporate teams and the continent s specialty teams focused on promotions, partnerships, group, analytics and franchise support\.
Develop new strategies, partnerships, and processes to aid in the pull\-through of global priorities at the hotel level\. Develop and sustain bridge between corporate resources and field associates through the activation of key knowledge centers in social media, content, promotions, partnerships, group, etc\.
Partner with Marriott Digital Services and other vendors providing services to U\.S\. hotels, ensuring cost\-effective pricing models and delivery of services that meet hotel business objectives\.
Contribute to global marketing planning by providing U\.S\. insights on, marketing communications, promotions/strategic alliances, Marriott Rewards, and incentive marketing to the global marketing organization\.
Collaborate with Marriott s Digital and Global Operations Services on digital guest services projects as well as projects that support the effectiveness of Marriott s global sites\.
Advise on distribution decisions in partnership with the Global Distribution Strategy Leadership\. Support HQ on negotiations, contracting, and business development for online distribution partners in the market as appropriate\. \.
Developing Talent and Organizational Capability
Provide leadership and management to discipline leaders, teams and resources within the U\.S\.
Develop the marketing acumen of leaders and managers within the organization\.
Assess discipline talent\. Develop and cross\-train existing marketing professionals, in order to grow expertise and provide career opportunities within the organization\.
Develop and/or adapt field tools and training to improve revenue performance of the hotels:
\- Compliance of brand identity tools
\- Pull\-through of agreed\-upon global marketing programs
\- Prioritized use of approved marketing vendors, where appropriate
Provide marketing/account management training as needed to other leadership groups \(e\.g\. Directors of Sales and Marketing, General Managers, Area Directors, etc\)
Support the communication and exposure of Marriott s marketing & digital strategies across the U\.S\., educating regional and hotel leaders in operations, sales, revenue management, etc\.
Identify/develop viable funding strategies and models to sustain investments in online growth for U\.S\. hotels\.
Communication \- Conveys information and ideas to others in a convincing and engaging manner through a variety of methods\.
Leading Through Vision and Values \- Keeps the organization's vision and values at the forefront of employee decision making and action\.
Managing Change \- Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges\.
Problem Solving and Decision Making \- Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action\.
Professional Demeanor \- Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values\.
Strategy Development \- Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on\-going evaluation processes\.
Building a Successful Team \- Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization\.
Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on\-going evaluation processes\.
Driving for Results \- Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required\.
Customer Relationships \- Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company s service standards\.
Global Mindset \- Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential\.
Strategic Partnerships \- Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders \(e\.g\., HR, Sales & Marketing, Finance, Revenue Management\) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed\.
Generating Talent and Organizational Capability
Developing Others \- Plans and supports the development of others skills and capabilities so that they can fulfill current or future job/role responsibilities more effectively; provides high visibility to individuals with potential; offers challenging assignments that build confidence and credibility and provides such individuals with a personal vision for their future\.
Organizational Capability \- Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit\.
Learning and Applying Professional Expertise
Business Acumen \- Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges\.
Technical Acumen \- Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function\-specific work challenges\.
\- Marketing\-Knowledge of digital marketing, business strategy and marketing concepts including principles and methods for showing, promoting or services as well as marketing strategies and tactics\.
Continuous Learning \- Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application\.
Strategy Knowledge \- Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function\-specific strategic work challenges\.
Basic Competencies \- Fundamental competencies required for accomplishing basic work activities\.
\- Basic Computer Skills \- Uses basic computer hardware and software \(e\.g\., personal computers, word processing software, Internet browsers, etc\.\)\.
\- Mathematical Reasoning \- Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work\-related issues\.
\- Oral Comprehension \- Listens to and understands information and ideas presented through spoken words and sentences\.
\- Reading Comprehension \- Understands written sentences and paragraphs in work related documents\.
\- Writing \- Communicates effectively in writing as appropriate for the needs of the audience\.
_Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture\. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws\._
**Job:** _Sales & Marketing_
**Requisition ID:** _16001G5J_