Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Marriott.
*JOB SUMMARY*
As a member of the professional staff, the Sr. Manager, Public Relations, Signature Brands is responsible for assisting with the development and management of market based public relations initiatives for multiple Signature Brands. This specific position leads public relations efforts for the assigned brands, and supports at various degrees other brands, as directed PR and brand leadership as needed.
This position is responsible for a range of public relations initiatives and activations related to the assigned Brands, including media relations, local property public relations program consulting, publicity generation, media tours, special event management, public relations activities in conjunction with trade shows and hotel grand openings, and business writing (e.g., newsletters, speeches, video and audio scripts, press releases, fact sheets).
This position is also responsible for the development and implementation of brand-related and customer segment-related public relations programs. This position is responsible for the global development and implementation of public relations programs in support of the brands and marketing teams. This position will liaison closely with the brand marketing teams, Content and Buzz Marketing as well as with the teams within the Global Corporate Communications including Global Corporate Relations, Internal Communications, Corporate Social Responsibility and Government Affairs as needed. This position is also in charge of managing multiple agencies (public relations, social media, legal, promotions, etc.) for all assigned brands, as well as managing other associates on specific projects and initiatives.
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*CANDIDATE PROFILE *
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*Education and Experience Preferred *
* 4-year degree from an accredited university in public relations, communications, international studies, social sciences, journalism, marketing, business administration, or related major
* 6 years of relevant professional experience in public relations, media, marketing, business administration, or related function, demonstrating progressive career growth and pattern of exceptional performance.
* Demonstrated knowledge of the media, established network of media contacts across a spectrum of consumer outlets
* Proficient in social media and relationships with cultural influencers that are relevant to target audience
* Experience with leading PR organization as well as sourcing PR agencies
*CORE WORK ACTIVITIES *
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*Implements PR plans, Campaigns and Events*
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_Media/Social Media Relations: _
* Implements media/blogger relations programs targeted to a variety of media, including trade, consumer travel and lifestyle, as well as national outlets, and publicity programs;
* Conducts media/blogger outreach to major consumer, business and trade outlets, as well as blogs, television and radio, to generate consumer awareness on behalf of assigned Brands.
* Executes crisis/reputation management efforts on behalf of brands when necessary and fully coordinate with corporate communication crisis management teams.
* Develops various press materials, including press releases and speeches, in addition to brand PR toolkits that can be used across a wide variety of media outlets including digital and social.
_PR Management & Execution: _
* Under the direction of the Sr. Director of Marriott Signature Brands, activates and implements annual public relations plan, including social media, for assigned Brands.
* Supports development of PR strategies for assigned brands according to their goals and objectives.
* Represents brand and present programs and strategies during webinars, meetings and other organizational activities to various disciplines and groups throughout the organization, as well as externally.
* Develops integrated public relations tools (e.g., manuals, training modules, newsletters) for field use that support and elevate the level of public relations activity among Marriott's lodging brands.
* Manages multiple agency relationships (PR, social, legal) to ensure the success and alignment of all initiatives.
* Works cross-functionally with internal disciplines and departments (including Brand, Marketing, Legal, Operations, Development, A&C, F&B, etc.) throughout the organization to enhance, develop and maintain PR programs and strategies.
* Creates reports for presentation to stakeholders, including franchise advisory committees and system marketing fund committees.
* Provides public relations support and input at major regional, market, or brand meetings.
* Fully integrates Market Public Relations with Field Marketing and Marketing Communications.
* Collaborates with the Global Public Relations team members in developing ongoing internal publicity for brands, and global public relations programs in support of the leisure and business travel segments .
* Independently responds to, solves and makes decisions on PR programs and initiatives for the assigned brands.
* Provides strategic support and tactical execution to further the company’s diversity goals, such as outreach to LGBT, women-focused consumers and other diversity angles, as well as corporate social responsibility into PR plans for brands.
* Manages program budgets and scopes for PR initiatives.
_Events:_
* Executes various PR initiatives and programs for assigned brands, and collaborate with team members in support for their brands within the portfolio.
* Manages brand/region events, such as openings, press conferences, off-property events, conferences and media tours.
* Acts as brand representative and spokesperson internally within the organization and at external events.
* Manages market pull-through on company initiatives, news and brand messaging.
* Increases awareness of brands internally, by creating internal communications, managing internal events, and working with internal stakeholders and their various communication channels.
*Delivering on the Needs of Key Stakeholders*
* Understands and meets the needs of key stakeholders.
* Develops specific goals and plans to prioritize, organize, and accomplish work.
* Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
* Collaborates with internal partners and stakeholders to support business/initiative strategies
* Communicates concepts in a clear and persuasive manner that is easy to understand.
* Generates and provides accurate and timely results in the form of reports, presentations, etc.
* Demonstrates an understanding of business priorities.
*Providing PR Support and Consultation*
* Provides PR expertise and leadership within own and other teams. Manages PR agency hiring, management and budgeting for each assigned brand.
* Provides recommendations to improve the effectiveness of PR processes and programs.
* Maintains and develops media relationships that move beyond existing levels within the company;
* Demonstrates news first mind-set; able to create stories and content surrounding brands that is newsworthy
* Performs other reasonable duties as required for this position.
*MANAGEMENT COMPETENCIES
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*Leadership*
* *Adaptability – *Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
* *Communication – *Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
* *Problem Solving and Decision Making - *Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
* *Professional Demeanor - *Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
* *Strategy Development - *Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
*Managing Execution*
* *Building and Contributing to Teams - *Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
* *Strategy Execution – *Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
* *Driving for Results - *Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
* *Planning and Organizing - *Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
*Building Relationships*
* *Customer Relationships - *Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
* *Coworker Relationships - *Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
* *Global Mindset - *Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
*Generating Talent and Organizational Capability *
* *Organizational Capability - *Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
* *Talent Management - *Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
*Learning and Applying Professional Expertise*
* *Applied Learning - *Seeks and makes the most of learning opportunities to improve performance of self and/or others.
* *Business Acumen - *Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
* *Technical Acumen - *Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
/Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws./
**Job:** **Public Relations and Communications*
**Organization:** **Corporate*
**Title:** *Senior Manager, Public Relations - Signature Brands*
**Location:** *MD-Bethesda-Marriott International HQ*
**Requisition ID:** *15000SE9*