**Description:**
Marriott International offers you the opportunity to find the hospitality job and career journey that s right for you\. With more than 5700 properties and 30 brands you ll find us in your neighborhood and in more than 110 countries across the globe\. Find Your World at Marriott\.
**Qualifications**
**JOB SUMMARY**
The purpose of the Customer Data Strategy \(CDS\)team is to support the enterprise data strategy and be the bridge between ITand the business, building the data and platforms to support reporting,analytics, CRM, and personalized marketing\. The CDS team is responsible for integrating customer data, includingprofile, transactions, interactions, third party, survey, and analyticallyderived data into a robust customer profile that will support our CRMefforts\. The Senior Manager will be akeep player in defining this customer profile and determining how to integratecustomer data to support strategic programs\. He or she will also lead the analytics supporting our personalizedmarketing programs, managing and contributing to the process to used advancedanalytics to predict customer behavior and target marketing communications andcustomer treatments across channels\. Thesenior manager will become an expert in existing data sources and will takepart in the development of new data about our customers\. Finally, the senior manager will leadprojects to develop analytically derived models of customer behavior and deploythem in production systems to contribute to the customer profile, managingexternal consultants and collaborating with different departments at Marriott\.
**CANDIDATE PROFILE**
**Education**
+ Bachelors Degree in Statistics, Mathematics,Computer Science, or other quantitative disciplines or equivalent work experience\.
+ Masters Degree in Business, Statistics, AdvancedAnalytics/Data Science, Mathematics, Psychology, Computer Science,Finance/Economics or related field preferred\.
+ At least five years of relevant experience\.
+ Formal or informal training in data science or predictivemodeling
**TechnicalExpertise**
+ Proficiency with advanced SQL querying isessential\.
+ Experience working with and/or designing enterprisedatabases and complex data models is essential
+ Experience responding to client requests andformulating response using both business and technical knowledge is essential\.
+ Proficiency in additional data/analyticsprogramming languages such as SAS, R, or Python is essential\.
+ Experience working with statistical analysis anddata mining techniques is desirable\.
+ Experience analyzing customer interactionsincluding web clickstream data and voice channel data is desirable\.
+ Experience with open source tools for dataanalytics and big data processing \(R, Spark, Hadoop etc\.\) is desirable\.
+ Knowledge of digital marketing recommender systems\(e\.g\., collaborative filtering\), optimization platforms \(e\.g\., SAS MarketingOptimization\), and the digital marketing environment is highly desirable\.
+ A broad understanding of the technologies andmethodologies used for advanced analytics and data science and data engineeringis essential\.
99. **Business Experience**
+ Strong analytical and oral communication skills;able to collaborate effectively with others in a highly\-matrixed environment
+ Ability to communicate clearly, concisely, and accuratelyin spoken and written English is essential\.
+ Ability to communicate effectively withnon\-technical business partners to help them understand how data can be used toimprove marketing programs\.
+ Comfort with large amounts of complex data frommultiple sources coupled with the ability to see linkages and relationshipswithin and between sources\.
+ Adept at managing change, comfortable withabruptly\-created deadlines, and equipped with the ability to lead throughinfluence
+ Meaningful contribution to complex projects with anextensive IT component\.
+ Detail\-orientation with the ability to consistentlydeliver error\-free work products
+ Translation of customer behavioral models intotangible actions that make a difference in customer experiences
+ Experience working in an omni\-channel marketingenvironment, including knowledge of the digital marketing landscape\.
**CORE WORK ACTIVITIES**
99. **Development and Integration of Customer Data intoCustomer Profile**
+ Develop deep knowledge of customer and transactionaldata to answer business questions, support major initiatives, and measure KPIsto drive business results\.
+ Work with CRM and Loyalty teams to identify newdata sources and integrate data from existing platforms that will have value indriving omni\-channel CRM strategy\.
+ Identify opportunities to integrate data frommultiple sources, including transactional systems, to deepen understanding ofcustomer behavior\.
+ Develop and document analytic datasets in ourHadoop environment that will enable customer analytics and reporting teams tomore easily access complicated customer data\.
+ Support documentation of data sources and trainingof analysts in order to enhance the capabilities of Marriott s customeranalytics\.
99. **Support Analytics\-Driven Personalized MarketingPrograms**
+ Support the deployment of predictive models ofcustomer value, stay behavior, and responsiveness to promotions tailored tospecific marketing needs using analytical tools including open source tools asdetermined by team priorities\.
+ Work with team members, external consultants, InformationTechnology, and business partners to automate the execution of analyticalmodels and delivery of analytic products to customer touch points in order toimprove the customer experience and create long\-term value\.
+ Develop processes to measure the effectiveness ofregular models in order to identify when models need to be updated, improved,or replaced\.
+ Leverage the implementation of new tools bydesigning processes to support the optimization of customer communicationsacross multiple channels, incorporating existing models and identifying newmodels needed\.
+ Communicate with business partners to understandtheir needs and recommend how they can best improve results through the use ofanalytics\.
+ Work with third party vendors to transfer targetingdata and integrate results back into our data platforms for use in analyticsand reporting\.
**MANAGEMENT COMPETENCIES**
**Leadership**
+ Adaptability Maintains performance level under pressure or when experiencing changes orchallenges in the workplace\.
+ Communication Conveys information and ideas to others in a convincing and engaging mannerthrough a variety of methods\.
+ ProblemSolving and Decision Making \- Identifies and understands issues, problems, andopportunities; obtains and compares information from different sources to drawconclusions, develops and evaluates alternatives and solutions, solvesproblems, and chooses a course of action\.
+ ProfessionalDemeanor \- Exhibits behavioral styles that convey confidence and commandrespect from others; makes a good first impression and represents the companyin alignment with its values\.
+ StrategyDevelopment \- Develops business plans by exploring and systematicallyevaluating opportunities with the greatest potential for producing positiveresults; ensures successful preparation and execution of business plans througheffective planning, organizing, and on\-going evaluation processes\.
**Managing Execution**
+ Buildingand Contributing to Teams \- Participates as a member of a team to move towardthe completion of common goals while fostering cohesion and collaboration amongteam members\.
+ StrategyExecution Ensures successful execution across of business plans designed tomaximize customer satisfaction, profitability, and market share througheffective planning, organizing, and on\-going evaluation processes\.
+ Drivingfor Results \- Sets high standards of performance for self and/or others;assumes responsibility for work objectives; initiates, focuses, and monitorsthe efforts of self and/or others toward the accomplishment goals; proactivelytakes action and goes beyond what is required\.
+ Planningand Organizing \- Gathers information and resources required to set a plan ofaction for self and/or others; prioritizes and arranges work requirements toaccomplish goals and ensure work is completed\.
+ BuildingRelationships
+ CustomerRelationships \- Develops and sustains relationships based on an understandingof customer/stakeholder needs and actions consistent with the company s servicestandards\.
+ CoworkerRelationships \- Interacts with others in a way that builds openness, trust, andconfidence in the pursuit of organizational goals and lasting relationships\.
+ GlobalMindset \- Supports employees and business partners with diverse styles,abilities, motivations, and/or cultural perspectives; utilizes differences todrive innovation, engagement and enhance business results; and ensuresemployees are given the opportunity to contribute to their full potential\.
**Generating Talent andOrganizational Capability**
+ OrganizationalCapability \- Evaluates and adapts the structure of assignments and workprocesses to best fit the needs and/or support the goals of an organizationalunit\.
+ TalentManagement \- Provides support and feedback to help individuals develop andstrengthen skills and abilities needed to accomplish work
+ objectives\.
**Learning and ApplyingProfessional Expertise**
+ AppliedLearning \- Seeks and makes the most of learning opportunities to improveperformance of self and/or others\.
+ BusinessAcumen \- Understands and utilizes business information to manage everydayoperations and generate innovative solutions to approach business andadministrative challenges\.
+ TechnicalAcumen \- Understands and utilizes professional skills and knowledge in aspecific functional area to conduct and manage everyday business operations andgenerate innovative solutions to approach function\-specific work challenges\.
+ Strongto expert SQL skills for both data extraction and for designing flexibledata/ETL structures\.
+ Experiencein working with and designing snowflake data schemas with high volumes and highcardinality data in multiple operating environments\.
+ Experiencewith different database and reporting platforms to create short term, mediumterm, and long term reporting solutions\.
+ Stronginterpersonal skills and be able to work well withnon\-technical and technical audiences, clearly communicating project needs,risks, delays, and outcomes to all levels of the organization\.
+ Strong desire to solve business problems using data drivensolutions\.
+ Experience working with high volume, highly complex datastructures and/or web analytics data implementations are encouraged to apply
+ Project management, project estimating, verbal and writtencommunications, business and technical documentation\.
**Basic Competencies** \- Fundamentalcompetencies required for accomplishing basic work activities\.
+ BasicComputer Skills \- Uses basic computer hardware and software \(e\.g\., personalcomputers, word processing software, Internet browsers, etc\.\)\.
+ MathematicalReasoning \- Adds, subtracts, multiplies, or divides quickly, correctly, and ina way that allows one to solve work\-related issues\.
+ OralComprehension \- Listens to and understands information and ideas presentedthrough spoken words and sentences\.
+ ReadingComprehension Understands written sentences and paragraphs in work relateddocuments\.
+ Writing\- Communicates effectively in writing as appropriate for the needs of theaudience\.
_Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture\. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws\._
**Job:** _Sales and Marketing_
**Organization:** _Corporate_
**Location:** _MD\-Bethesda_
**Requisition ID:** _17000DXU_