Dubai is a cosmopolitan city built on irrepressible ambition and unsurpassed luxury. Home to the world’s tallest building, the largest shopping mall, the iconic Palm Jumeirah and now the landmark JW Marriott Marquis Dubai, it is a place for those who seek the best the world has to offer.
The Marquis brand is a quality standard for the finest properties in the Marriott portfolio, synonymous with intuitive service and refined taste. The JW Marriott Marquis Dubai has instantly gained status as one of the region’s most compelling destinations, offering service and facilities that have been carefully crafted around the expectations of the world’s most discerning travelers.
Comprising two iconic towers, the JW Marriott Marquis Dubai stands elevated above Dubai’s Business Bay on Sheikh Zayed Road, the heart of one of the most desirable locations in the city.
The hotel features elegantly conceived accommodation, outstanding event and business facilities, a collection of 14 stylish bars and restaurants and the haven of health and relaxation that is Saray Spa and Health Club. A marriage of rich and colorful cultural inspirations and design finesse makes it a destination with distinctive character and ambience.
*JOB SUMMARY*
This professional communicator creates and strengthens the position of the properties in its market, extends customers, strategic partners and media base, provide communications management expertise during crisis situations, maximizes the property’s promotional budget, liaises with the community, generate ongoing publicity about the hotel’s services and staff, and provides general communication assistance with the development and preparation of strategic marketing and PR plans, speeches and property collateral. Works with and manages any PR Agency employed to support the Communication process. Develops and implements effective internal communication processes to ensure that all Associate are informed about the hotel strategies, challenges and successes.
Experience
· Knowledge of the local media with strong media contacts and relationships (consumer and trade, travel and lifestyle)
· Well connected to the social and business community
· Preferably has a degree in journalism, public relations, marketing or business studies
· Hospitality industry experience
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*Skills and Knowledge*
· High energy and commitment
· Consistently meeting deadlines and results orientated
· Ability to effectively handle several tasks simultaneously
· Excellent organizational skills
· Comfortable, confident and enthusiastic when working within tight deadlines
· A strong desire to "close the sale" in this case, a media placement
· Creativity and idea generating initiatives
· Excellent English writing skills and creative execution (Arabic desirable)
· Strong, affable, outgoing personality
Leadership Competencies
Attach the Leadership Competencies template that corresponds to the career band for the position.
Business Results
Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.**
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*Essential Functions*
*Public Relations Focus (in detail):*
· Assist and execute the annual PR plan to complement the overall departments Marketing Communications plan.
· Position the hotels in the market as a group as well as individually according to the property’s positioning and key messages.
· Establish/continue to build image and reputation of the hotel and Brand in local, national and international markets.
· Create and revamp property press kits, press releases and creative communication of news worthy items.
· Set up and prepare for interviews with key media for news worthy interviews with the GM, Chefs and key hotel contacts.
· Create and support promotional opportunities and pitched target media, create press releases and media alerts accordingly.
· Publicize special events promotions.
· Coordinate community relations efforts (through on-property assistant managers).
· Proactive media relations to include calls to major markets and press trips.
· Responsible for hotel award submission and chef profiling, based on business requirements and focus.
· Cooperate with local tourism authorities to conduct and execute Media FAMs and secure coverage in relevant target media.
*Marketing Communications Focus (in detail):*
· Complete execution of food and beverage (F&B) campaigns utilizing and maximizing on property’s communication channels
· Work with the F&B team and contribute to the greater understanding of who is the customer and their needs then support on the development of the F&B communication campaigns to drive results.
· Accountable to maintain and update hotel’s Media portal via content management database.
· Execute the bi-monthly newsletter of the property and continuously looking at re-energizing the look and feel within guidelines.
· Track and measure PR and Marketing campaigns for evaluation.
· Oversee writing and creative of collateral for F&B, in-room collateral, brochures, newsletters, promotions and all in-house communication channels.
· Responsible to ensure brand guideline integrity and review/edit all written material prepared by on-property managers.
*Additional responsibilities to support Department Director:*
· Contribute to advertising plan, media buying, copy, photography, layout and creative to ensure a consistent message.
· Involvement with Marketing Manager in designing and implementing direct mail campaigns, holiday promotions and follow through of Category ‘A’ promotions.
· Analyze competition activity, the economic and political environment and adapt the actions consequently to the overall plan.
· To help develop the PR & Marketing Communications Executive to further develop his/her skills by supporting and taking ownership of tasks delegated by the department manager.
· Create an Internal communications plan
· Develop Associates in the field of Public Relations to ensure strong talent development
/Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. /
**Job:** **Public Relations and Communications*
**Organization:** **Marriott Hotels Resorts*
**Title:** *Senior Public Relation Manager*
**Location:** *ARE-United Arab Emirates-Dubai-JW Marriott Marquis Dubai*
**Requisition ID:** *15000XTM*