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*JOB SUMMARY*
One of the overarching roles of Global Brand Management is to enhance the positioning and performance of brands within their competitive segments, and to ensure that Marriott International’s portfolio of brands provide maximum value to the enterprise. The Brand Management team is expected to develop comprehensive business plans; create competitive economic models and drive brand performance to ensure that Marriott International has the world’s leading lodging brands.
The Senior Manager, Brand Management is a key member of the Global Brand Management team and will support the JW Marriott and JW Marriott Marquis brands. This role supports efforts in defining the guest experience in a way that is consistent with the brand business models and creates maximum profitability. This experience spans from building brand preference for both customers and investors, to on-site product and service touch points. To enable this, the Brand Senior Manager will be accountable for providing support to the VP and Senior Director in: 1) development of the brand strategy and multi-year planning, 2) execution of the strategy by cross-functional resources, and 3) managing the business model & driving brand performance. This role focuses on pulling through the experience internally, through training programs and internal marketing platforms.
*EDUCATION AND EXPERIENCE PREFERRED*
* 4-year degree from an accredited university in Business Administration, Marketing, or related major; MBA preferred
* 6 years of relevant professional experience in brand management/product management with a global focus or related function, demonstrating progressive career growth and pattern of exceptional performance
* Luxury experience preferred
* History of consistently delivering business results
*CORE WORK ACTIVITIES *
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*Brand Strategy & Multi-Year Planning*
* Works with Luxury leadership team to develop a compelling and differentiated brand strategy, leveraging the brands’ consumer, competitive, and other stakeholder profiles and needs.
* Supports the creation and delivery of strategic brand business plans for the JW Marriott brand, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, growth, demand generation).
* Identifies new initiatives and projects for the brand to pull through strategy for the brand
* Supports leadership in developing project plans, guiding and engaging respective project teams throughout the project from kick off to implementation
* Informs business strategies, plans and initiatives with relevant consumer and market trend data
*Strategy Execution*
* Partners with Consumer Insights team to spot trends, innovative ideas, and practices relevant for the brand.
* Provides suggestions for initiatives that improve brand performance
* Provides project support with the following responsibilities:
* Provide brand content guidance to the project
* Participate in review cycles at key milestones
* Actively participate in ideation sessions
* Contribute to concept definition & development
* Help develop & drive implementation plan
* Manages project budgets
* Ensure timely delivery against milestones
* Serves as customer advocate by helping resources understand target consumer needs
* Partners with global learning organization to develop brand specific service culture and training programs.
* Partners with the marketing organization on the development of customer facing brand communications, promotions, brand voice / collateral development, photography, etc.
* Partners with the human resources team to develop recruitment, selection, and performance programs and platforms.
* Supports internal marketing efforts to include branded associate rallies, communications platforms, and culture initiatives.
* Supports brand experience projects to drive brand differentiation and preference.
* Provides opening support for new hotels, coordinates with openings and regional team to ensure all elements of the ‘opening countdown’ including opening countdown, training, etc. are executed on brand
* Provides guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained.
*Business Model & Brand Performance*
* Educates and communicate on brand strategy, framework, positioning, voice and strategic pillars, competitive environment
* Helps develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals
* Provides support to brand team in internal/external forums (e.g. GM conferences, Developer/Owners meetings)
*CANDIDATE PROFILE *
* Ability to influence change through interpersonal relationships
* Ability to develop and maintain strong interpersonal relationships with team members, internal stakeholders and external constituents
* Possesses passion and excitement for hospitality as well as brand management
* Develops and uses collaborative relationships to facilitate the accomplishment of goals
* Promotes a strong customer-service orientation within the organization
* Excellent verbal and written communication skills; ability to articulate a compelling vision
* Project management skills, including a demonstrated ability to lead multi-functional project teams to deliver concrete actions and results
* Fluency in developing and delivering power point presentations
* Ability to work with cross-functional teams in support of specific business priorities
* Seeks opportunities for different and innovative approaches
* Ability to display a deep understanding of how to use customer information to generate incremental customer value
* Has a strong creative point of view balanced with refined business analytics skills (including budget management)
* Exudes opportunistic thinking mentality demonstrated by never being satisfied with current results, means or methods
* Gathers and organizes information into a logical and systematic process
* Broad business view; sharp business acumen and financial savvy
*MANAGEMENT COMPETENCIES *
*Leadership*
* Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
* Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
* Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
* Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
*Managing Execution*
* Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
* Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
* Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
*Building Relationships*
* Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
* Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
* Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
*Generating Talent and Organizational Capability *
* Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
*Learning and Applying Professional Expertise*
* Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
* Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
* Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
* Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
/Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws./
**Job:** **Brand Management*
**Organization:** **Ritz-Carlton*
**Title:** *SrMgr-Brand Management, JW Marriott Hotels & Resorts*
**Location:** *MD-Bethesda-Marriott International HQ*
**Requisition ID:** *15001FP6*