Dubai is a cosmopolitan city built on irrepressible ambition and unsurpassed luxury. Home to the world’s tallest building, the largest shopping mall, the iconic Palm Jumeirah and now the landmark JW Marriott Marquis Dubai, it is a place for those who seek the best the world has to offer.
The Marquis brand is a quality standard for the finest properties in the Marriott portfolio, synonymous with intuitive service and refined taste. The JW Marriott Marquis Dubai has instantly gained status as one of the region’s most compelling destinations, offering service and facilities that have been carefully crafted around the expectations of the world’s most discerning travelers.
Comprising two iconic towers, the JW Marriott Marquis Dubai stands elevated above Dubai’s Business Bay on Sheikh Zayed Road, the heart of one of the most desirable locations in the city.
The hotel features elegantly conceived accommodation, outstanding event and business facilities, a collection of 14 stylish bars and restaurants and the haven of health and relaxation that is Saray Spa and Health Club. A marriage of rich and colorful cultural inspirations and design finesse makes it a destination with distinctive character and ambience.
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*Job Description*
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This position is responsible for building the property and brand awareness, driving preference among key travel consumers. Ensures the hotels are correctly positioned and all marketing communications are communicated in a timely manner to the appropriate target market maximizing revenue during need times and conforms to Marriott brand guidelines and brand voice. Responsible for leading the properties Public Relations, Marketing & Ecommerce strategy along with compiling the yearly PR, eCommerce & marketing plan. Manage all e-commerce & media opportunities. Develop a good working relationship with tourism bureaus, media, community leaders and provides crisis communications assistance to properties.
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· Meeting the Needs of Key Stakeholders - Understanding and meeting the needs of key stakeholders (owners, corporate, guests, etc.)
· Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
· Collaborating with Resources to Manage Projects, Achieve Goals, and Solve Problems - Working with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
· Communicating Information Timely - Informing and/or updating the executives, the peers and the subordinates on relevant information in a timely manner
· Executing on a Strategy - Taking a predetermined strategy and driving the execution of that strategy
· Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
· Collaborating with Intra-Organizational Resources to Manage Projects, Achieve Goals, and Solve Problems - Working with other departments within the organization to gather the information necessary to manage projects, achieve goals, and resolve pro
· Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
· Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
· Coordinating Processes - Coordinating activities and processes
· Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
· Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
· Demonstrating Knowledge - Demonstrating knowledge of job-relevant issues, products, systems, and processes.
· Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
· Interacting with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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*Education and Experience*
· 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years experience in the sales and marketing or related professional area.
OR
· 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
· Previously a PR & Marketing manager in a 5 star hotel.
· Experience of selling in GCC countries essential.
· Fluent Arabic both oral is desirable but not essential
· Marriott sales experience is desirable but not essential.
*Skills and Knowledge*
· Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
· Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
· Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
· Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
· Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
· Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results.
· Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
· Writing - Communicating effectively in writing as appropriate for the needs of the audience.
· Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
· Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.
· Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
· Mathematics - Using mathematics to solve problems.
· Interpersonal Skills - Diversity relations, customer service orientation, team work
· Organization - Orientation, multi-tasking, time management
*Management Competencies*
· Active Learning - Possesses a zeal for and seeks new learning experiences; quickly comprehending and applying new information to the job.
· Building Credible Relationships - Skilled at establishing effective relationships with customers and internal partners; promoting openness, trust and confidence in one's intentions.
· Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
· Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
· Drive for Results - Skilled at setting goals for personal and group accomplishment; working tenaciously to meet or exceed those goals.
· High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
· Planning and Organizing - Skilled at controlling sales assignments; allocating appropriate time to priority goals, requirements, and sales opportunities.
· Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.
· Sales Disposition - Energetic, proactive, takes calculated risks, and perseveres to attain goals.
Training
· All statutory Marriott training courses available including: Orientation, Passport to Success, Telephone etiquette, Problem Free Stay, Grooming, 100% Leaders, Foundations of Leadership, Impact Leadership, Partners in Career Management, 7 Habits for Highly Effective People, Navigating through Change & Managing Business Priorities.
Working Conditions
· All Uniformed Associates are provided with a Marriott Uniform.
· All associates are expected to wear the correct uniform, and their name badge at all times. You are required to maintain high standards of personal hygiene, ensuring that you are always clean and well turned out during your working hours. In the eyes of the guest, you represent Marriott.
Promotion Prospects
· Cluster Director of PR & Marketing Communications, Director of eCommerce
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· Works collaboratively with local, regional and national resources to build awareness and increase exposure for the hotel and restaurants.
· Solicits new media outlets and travel media individuals.
· Selects the best opportunities for the hotel based on market conditions and hotel needs.
· Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
· Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
· Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities.
· Manages and develops relationships with key internal and external stakeholders.
· Conducts site inspections with visiting journalists.
· Creates contracts as required for location photo shoots, trade agreements, etc. with appropriate approvals.
· Sets a positive example for guest relations.
· Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
· Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
· Observes service behaviors of associates and provides feedback to individuals and/or managers; continuously strives to improve service performance.
· Manages individual and group media visits.
· Identifies and coordinates community service activities in concert with the public image and needs of the resort.
· Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
· Maintains website content and updates website with new promotions in order to generate additional revenue.
· Provides strategic counsel, issues statements and supports Executive Teams at hotels.
· Directs all creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
· Writes and edits all press communications including press releases, media kits and sales information.
· Develops ad layouts, creates copy, selects photography and provides creative expertise for local/regional ads.
· Ensures property information is displayed correctly and effectively on Marriott.com, Marriottse.com, Hotels.com & Expedia, Last Minute Travel.com, Travelocity, The Neat Group, Sit 59 and Priceline.com.
· Develops strong relationships with e-commerce vendors, media, and distribution channels to ensure quality, cost effective creative executions.
· Works closely with Sales to distribute newsletters and promotions.
· Identifies alternate search engine partnerships (Paid inclusion programs) (i.e., Inkomi, Ask Jeeves, Alta Vista, Mama and Lyco's).
· Manages Marriott-sourced e-commerce opportunities (e.g., Marriott Rewards e-mails, individual property e-mails, promotional listings on Marriottrewards.com).
· Extends existing hotel promotions through targeted e-channels.
· Interacts with corporate e-commerce, strategic alliances and other corporate departments to ensure leadership of the hotels in any e-marketing opportunities.
· Researches e-commerce opportunities for all market segments: business transient, leisure, group catering and food and beverage.
· Investigates placement in: Yellowpages.com, Superpages.com, Yahoo.com, Yellow pages, AOL yellow pages, Switchboard.com, Realpages.com, BellSouth, Citysearch.com.
· Assists with the evaluation of impact when participating in travel/lodging websites.
· Sets up trackable ROI's for all exposures/listings/advertisings, etc. on the web. This would include free as well as paid listings and promotions.
· Coordinates the participation in free (or minimal cost) attraction websites.
· Uncovers solicitation opportunities for managers in each market.
· Participates in weekly Revenue Management strategy meetings.
· Serves as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
· Manages all F&B Marketing, Ecommerce, Public Relations and Marketing Communications activities
/Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture./
**Job:** **Sales & Marketing*
**Organization:** **Marriott Hotels Resorts*
**Title:** *Assistant Director of Marketing Communications*
**Location:** *ARE-United Arab Emirates-Dubai-JW Marriott Marquis Dubai*
**Requisition ID:** *15001FJI*