**Description:**
Marriott International offers you the opportunity to find the hospitality job and career journey that s right for you\. With more than 5700 properties and 30 brands you ll find us in your neighborhood and in more than 110 countries across the globe\. Find Your World at Marriott\.
**Qualifications**
**JOB SUMMARY**
The Manager, Meta Search will execute Marriott sDigital Marketing efforts to deliver and manage online performance\-basedadvertising initiatives, specifically online partnerships with meta searchproviders \(referred to internally as direct referral partners\) that contributemore than $3\.5Billion in revenue through Marriott s websites and mobile apps\.This role will manage assigned meta search buying efforts that are designed toachieve defined objectives and increase visibility for Marriott International\.This position focuses on driving hotel bookings and room nights and toMarriott\.com and global web sites\. This position reports to Sr\. Director,Digital Acquisition and has no direct reports\.
This role will work closely with the Media Modelingand Financial Analyst in managing budget as it relates to the transaction basedmedia program\. This role will also manage and oversee tactical execution withthe key partners and agencies as it relates to the metasearch channel\. ThisManager will develop opportunities with new partners, while working withDistribution, as well as Digital Acquisition on deployment of Continent/Hotelefforts through the Plus Platform\.
**CANDIDATE PROFILE**
**Education, Experience, and Skills**
+ BS/BAdegree in marketing, international business or related field\.
+ 4 years ofrelevant work experience in eCommerce/online marketing for an establishedconsumer brand, 3 years managing online advertising campaigns with aperformance mindset
+ Familiaritywith Ad Tech and different digital monetization methodologies\.
+ Desire topush the envelope , test new concepts, and be a change agent
+ Hands\-onskills and experience managing advertising, media\-buys and technical processes\.
+ Experiencemanaging strategic partnerships\. Demonstrated relationship marketing skills amust\.
+ Experiencemanaging and directing multiple agencies/ vendors\.
+ Agencyexperience highly desired\.
+ Workingknowledge of Microsoft Office \(Excel, Word, and PowerPoint\)
+ Highlymotivated, organized, and proactive in managing and leading multiple campaignsfrom end\-to\-end\.
+ Dynamicinterpersonal skills including team player that works well with counterpartsfrom various functions/departments and has the ability to influence the work ofcounterparts without direct reporting accountability\.
+ Strategicthinker and problem solver, who can dive into the details, yet understand thebig picture\.
+ Globalexperiences a plus\.
+ Experienceworking with cross\-functional teams\.
+ Ability toanalyze data across multiple reporting sources
+ Effectivewritten and oral communication and strong analytical skills\.
+ Demonstratesself\-confidence, energy and enthusiasm\.
+ Thrives ina fast\-paced, entrepreneurial environment\.
**CORE WORK ACTIVITIES**
**Revenue and Business Objectives**
+ Achieve annual revenue and room night goals and ROItargets for Marriott s direct referral partner \(meta search\) partnerships\.
+ Manage reporting and optimization efforts for alldirect referral \(Meta\) campaigns, driving overall program performance\.
+ Assist in identifying new opportunities to promoteMarriott, including through new online marketing techniques, and developrecommendations with supporting evidence\.
+ Supports meta search performance as it relates tobroader Transaction Based Media Program \(TBMP\) goals and objectives\.
**Program Development, Execution and Analysis**
+ Implement and manage online referral partnershipswith meta search sites such as TripAdvisor, Trivago and Google Hotel Ads
+ Coordinate with internal stakeholders, agencies andvendors on campaign requirements, including the development of trackingparameters, URLs and content\.
+ Manage ongoing referral partner \(meta search\)campaign reporting and summarize key learnings in compelling and concisecommunication materials, including presentations\.
+ Assist in responding to inquiries from internalstakeholders about these partners and meta ad placements\.
+ Analyze new cost\-per\-click \(CPC\) opportunities andcoordinate rapid deployment of testing\. Make recommendations on potential testing approaches\.
+ Monitor referral partner campaign performance,aiming for zero downtime and prompt follow up from agencies and vendors toensure timelines are met\.
+ Facilitate regular meetings with agencies andvendors and validate monthly invoices to ensure accuracy\.
+ Manage the process of establishing target audienceswhen appropriate, leveraging multiple data sources\.
+ Lead ongoing campaign reporting and summarize keylearnings in compelling and concise communication materials, includingpresentations\.
+ Coordinate closely with agencies and partners onthe development of recommendations around new partners and ad placements\. Collaborate with internal teams to modelpotential impact of these activities\.
+ Provide frequent updates of Marriott hotels feedsto agencies and partners to ensure the online ads show the appropriate sets ofhotels\.
+ Serves as meta search subject matter expert withinthe PLUS Platform\. Works cross functionally with PLUS core team to enablecapabilities as it relates to meta search in PLUS platform \(including newpartner integration, reporting and analysis, etc\)
**Reporting and Analysis**
+ Analyze performance of online campaigns to optimizeresults, make recommendations and bring additional value to Marriott globally\.
+ Coordinate ongoing campaign reporting with agenciesand vendors and summarize key learnings in compelling and concise communicationmaterials for internal stakeholders\.
+ Partner with analysis team to mine website data,syndicated research and other customer insight tools to develop strategies forreaching new customer targets\.
+ Monitor industry activities and competitive trends both inside and outside of the travel industry and develop competitivebenchmarking analyses\.
**Work Teams and Vendor Relations**
+ Interface with agencies, media partners and vendorsto establish metrics, monitor performance and follow up on deliverables andplans\.
+ Work with internal stakeholders such as ProductDevelopment, Merchandising, IT, Measurement & Analysis, International,Marketing Communications, Legal, Brand marketing and Promotions teams, MarriottRewards, PLUS, Global Distribution Field Support, and other areas asappropriate\.
+ Deliver presentations about advertising initiativesand training as needed\.
**MANAGEMENT COMPETENCIES**
**Building Relationships**
**Coworker Relationships**
+ Builds strong working relationships\.
+ Shares thoughts and feedback in a professional way\.
+ Considers how own behavior impacts others\.
+ Explains work in a way that encourages cooperationfrom others\.
**Customer Relationships**
+ Shows an understanding of customer/stakeholderexpectations\.
+ Listens and responds to customers/stakeholders withempathy\.
+ Builds rapport and trust withcustomers/stakeholders to promote loyalty\.
+ Anticipates and quickly responds tocustomer/stakeholder requests or issues\.
+ Explains policies in a way that helpscustomers/stakeholders understand\.
**Global Mindset**
+ Helps others feel valued and included\.
+ Works well with others regardless of theirbackground or characteristics\.
+ Models the Company culture of service, opportunity,respect, and fair treatment\.
+ Acts when others are treated unfairly or are notvalued and respected for their unique skills\.
+ Listens to and acknowledges different ideas andviewpoints\.
**Generating Talent and Organizational Capability**
**Organizational Capability**
+ Shows an understanding of how each role on the teamcontributes to the work\.
+ Shows an understanding of goals, processes, andreporting relationships within the department\.
+ Understands scope of own decisionmaking authority\.
**Talent Management**
+ Provides, seeks, and acts on constructive feedback\.
+ Shows an understanding of performance expectations\.
+ Works with manager to set and prioritizedevelopmental goals\.
+ Builds relationships to attract top talent\.
+ Participates in the hiring process and helps withonboardingnew associates\.
**Leadership**
**Adaptability**
+ Stays calm and focused during stressful situations\.
+ Asks questions to understand why change ishappening\.
+ Uses resources to help deal with change orchallenges\.
**Communication and Professional Demeanor**
+ Expresses ideas in a clear and concise way\.
+ Actively listens and responds to others withunderstanding\.
+ Appropriately interprets verbal and nonverbal behavior\.
+ Displays professionalism and gains respect fromothers\.
**Problem Solving and Decision Making**
+ Recognizes issues and makes suggestions to solveproblems related to daily work\.
+ Breaks complex issues into manageable parts\.
+ Asks questions and gathers information beforemaking a decision\.
+ Identifies and considers alternatives and theirpossible impact before making decisions\.
+ Makes decisions and takes action in a reasonableamount of time\.
**Learning and Applying Professional Expertise**
**Applied Learning**
+ Sets career goals and identifies areas fordevelopment\.
+ Uses available resources and challengingassignments to improve performance\.
+ Shares own learnings and best practices withothers\.
+ Completes assigned training on time\.
**Business Acumen**
+ Shows an understanding of how own work impactsCompany and department performance\.
+ Shows an understanding of the drivers of Companyand department performance\.
+ Identifies innovative ways to improve productivityand associate and customer/stakeholder satisfaction\.
**Technical Acumen**
+ Performs technical and complex tasks and solvesproblems within area of expertise\.
+ Models technical excellence and communicates the benefitsof specific techniques in area of expertise\.
+ Uses appropriate facilities, equipment, andmaterials to perform the job\.
+ Follows current policies, procedures, and legalrequirements\.
**Managing Execution**
**Building and Contributing to Teams**
+ Works with team members to meet shared goals\.
+ Shows an understanding of how the team contributesto broader success\.
+ Shares with team members information needed toaccomplish work\.
+ Tells other team members when they are doing a goodjob\.
**Driving for Results**
+ Takes responsibility for being innovative anddelivering work that exceeds requirements\.
+ Learns from mistakes\.
+ Participates in setting goals for the team ordepartment\.
+ Looks ahead and lets manager know about possiblechallenges in completing assigned work\.
**Planning and Organizing**
+ Keeps track of own current and future workload tomake sure everything is completed on time\.
+ Prioritizes own activities and makes adjustmentswhen appropriate\.
+ Asks for and uses available resources to completework\.
_Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture\. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws\._
**Job:** _Corporate Marketing_
**Organization:** _Corporate_
**Location:** _MD\-Bethesda_
**Requisition ID:** _16001K6A_