2015-11-20

by MarkLives (@marklives) Judges at the 2015 Epica Awards handed out four Grands Prix to agencies in Japan, the Netherlands, the UK and Austria. A total of 585 agencies from 75 countries participated in this year’s awards, with the ceremony held in Berlin, Germany. MarkLives was a jury member.

It also announced:

Network of the Year: BBDO with 43 awards including 11 golds.

Agency of the Year: AdamandeveDDB

Grand Prix:

Digital: “Taste the Translation” by J. Walter Thompson Amsterdam for ElaN

Film: “High School Girl?” by Watts of Tokyo for Shiseido

Press: The “John Lewis Southampton” campaign by AdamandeveDDB, UK

Outdoor:  “Mini Traffic Lights” by Demner, Merlicek & Bergman, Austria, for Mini

To view the winners, go to winners.epica-awards.com/2015.

Grand Prix

Agency

Country

Category

Advertiser

Entry

adamandeveDDB

UK

Retail Services

John Lewis

John Lewis, “John Lewis Southampton” Campaign

Demner, Merlicek & Bergmann

Austria

Automobiles

MINI Austria

MINI Hatch, “MINI Traffic Lights”

J. Walter Thompson Amsterdam

Netherlands

Consumer Direct

ElaN

Translator, “Taste the Translation”

WATTS OF TOKYO INC.

Japan

Direction & Cinematography

Shiseido Company, Limited

Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE), “High School Girl?”

Gold

Agency

Country

Category

Advertiser

Entry

84.Paris

France

Websites

Google

Google Cultural Institute, “Street Art Project”

Abbott Mead Vickers BBDO

UK

Direction & Cinematography

SAINSBURY’S

SAINSBURY’S, “1914”

Abbott Mead Vickers BBDO

UK

Radio Advertising

MARS PETCARE

PEDIGREE, “GIVE A DOG A JOB CAMPAIGN” Campaign

adamandeveDDB

UK

Luxury & Premium Brands

Mulberry

Mulberry, “Win Christmas”

adamandeveDDB

UK

Print Craft

John Lewis

John Lewis, “John Lewis Southampton” Campaign

adamandeveDDB

UK

Retail Services

John Lewis

John Lewis, “John Lewis Southampton” Campaign

adamandeveDDB

UK

Retail Services

John Lewis

John Lewis, “Monty’s Christmas”

Alma DDB

US

Household Maintenance

The Clorox Company

Glad Cling Wrap, “Fresh vs. Rotten”

Alma DDB

US

Professional Products & Services

Personal Music

Sound Design & Production, “Street Music Library”

BBDO New York

US

Confectionery & Snacks

Mars Chocolate North America

Snickers, “Parking While Hungry”

BBDO Russia Group

Russia

Online Ads

3M

Post-it® sticky notes, “The Banner That Makes You Like Banners”

BUZZMAN

France

Recreation & Leisure

MEETIC

Dating service, “Love Your Imperfections”

CHI&Partners

UK

Online Campaigns – Automotive

CHI & Partners / Lexus International

Lexus, “SLIDE, Amazing in Motion”

CHI&Partners

UK

Product Design

CHI & Partners / Lexus International

Lexus, “Slide”

DDB Argentina

Argentina

Public Interest – Health & Safety

Fundacion Argentina de Trasplante Hepatico

Fundacion Argentina de Trasplante Hepatico, “The Man & The Dog”

DDB BRUSSELS

Belgium

Apps

BASE

Telco (mobile) operator, “PhoneAddress”

DDB Paris

France

Recreation & Leisure

Musée de la Grande Guerre

Musée de la Grande Guerre, “Items” Campaign

DDB Spain

Spain

Media Innovation – Alternative Media

No somos delito

NGO, “Holograms for Freedom”

DDB Stockholm

Sweden

Online Campaigns – Media & Entertainment

Samsung

Samsung, “Is this the next?”

Demner, Merlicek & Bergmann

Austria

Automobiles

MINI Austria

MINI Hatch, “MINI Traffic Lights”

DENTSU INC.

Japan

Online Campaigns – Business to Business & Corporate

YASKAWA ELECTRIC CORPORATION

The 100th Anniversary of Establishment Project, “YASKAWA BUSHIDO PROJECT”

Depot WPF

Russia

Illustration

GLBA Moscow

GLBA conference in Moscow, “MOSCOW IDENTITY”

Depot WPF

Russia

Packaging Design

Ambar (“Barn”) organic shop

Ambar private label, “SHOPPING LIST”

Energy BBDO

US

Branded Content & Entertainment

S.C. Johnson

Ziploc, “Ziploc Presents: Little Beasts” Campaign

Energy BBDO

US

Household Maintenance

S.C. Johnson

Ziploc, “Ziploc Presents: Little Beasts” Campaign

Forsman & Bodenfors

Sweden

Fashion, Footwear & Personal Accessories

H&M

Clothing & Fashion, “Close The Loop”

Forsman & Bodenfors

Sweden

Online Campaigns – Health, Beauty & Fashion

H&M

Clothing & Fashion, “Close The Loop”

Forsman & Bodenfors

Sweden

Public Interest – Environment

H&M

Clothing & Fashion, “Close The Loop”

Grabarz & Partner Werbeagentur GmbH + GGH Lowe GmbH

Germany

Public Relations

ZDK Gesellschaft Demokratische Kultur gGmbH

EXIT-Deutschland, “Nazis against Nazis- Germany’s most involuntary charity walk”

H-57 srl

Italy

Publication Design

Quercus Editions LTD

Book, “FILM IN FIVE SECONDS”

Havas 360

France

Prescription and OTC Products

Juva Santé

MERCUROCHROME, “WHATEVER HAPPENS” Campaign

Havas Worldwide Istanbul

Turkey

Health, Beauty, Cosmetics & Toiletries

Reckitt Benckiser

Durex Mutual Climax, “Durex Arrivals” Campaign

IMPACT BBDO Dubai

UAE

Public Relations

UN Women

UN Women, “Give Mom Back Her Name”

Instinct

Russia

Online Social Networks

Nike

Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS”

Irish International BBDO

Ireland

Alcoholic Drinks

Guinness

Guinness, Proud Sponsors of England Rugby, “Anthem”

Irish International BBDO

Ireland

Public Interest – Health & Safety

Road Safety Authority of Ireland

Road Safety – Mobile Phone Use, “Anatomy of a Split Second”

J. Walter Thompson Amsterdam

Netherlands

Consumer Direct

ElaN

Translator, “Taste the Translation”

Jørgen Reimer AB

Sweden

Advertising Photography

Groupe Grenouille

French Restaurant, “La Grenouille”

Leo Burnett Beirut

Lebanon

Copywriting & Storytelling

Virgin Radio

Virgin Radio, “Making Music” Campaign

Leo Burnett Chicago

US

Health, Beauty, Cosmetics & Toiletries

UnitedHeathcare

Virtual Doctor Visits, “Our Song”

Leo Burnett Company

Italy

Mobile Sites

Procter & Gamble

Always Feminine Care, “Always BackMeApp”

Leo Burnett France

France

Homes, Furnishings & Appliances

Atlantic Group

Connected Heaters, “37 Days”

Leo Burnett France

France

Personal Electronics & Devices

Samsung

Galaxy A, “The Way You Are”

Leo Burnett Germany

Germany

Restaurants, Bars & Cafés

McDonald’s

restaurants, “Popov, the Clown”

Leo Burnett London

UK

Restaurants, Bars & Cafés

McDonald’s

McDonald’s, “Lonely Hearts”

Leo Burnett Schweiz AG

Switzerland

Personal Electronics & Devices

Samsung Switzerland GmbH

NX mini Camera, “Self-Portraits” Campaign

Leo Burnett Tailor Made

Brazil

Promotions & Incentives

Clube Sangue Bom – Good Blood Club

Institutional, “Solidarity Queue”

Leo Burnett Toronto

Canada

Public Interest – Social

Government of Ontario

Ontario Women’s Directorate, “#WhoWillYouHelp”

LES GAULOIS

France

Automobiles

LES GAULOIS/CITROEN

C3 E-HDI, “Dog   Stretching”

LES GAULOIS

France

Experiential & Shopper Marketing

Les Gaulois/Transavia

Airline company, “Snackholidays”

LES GAULOIS

France

Integrated Campaigns

Les Gaulois/Transavia

Airline Company, “Snackholidays”

LOLA/ Mullen Lowe (Lowe & Partners s.l)

Spain

Confectionery & Snacks

UNILEVER

MAGNUM, “PROUDLY SEEKING PLEASURE”

MADE BY VACULIK

Slovakia

Online Campaigns – Food & Drink

TESCO

retail, “The Freshest Tesco”

Mademoiselle Scarlett

France

Branded Games

DORCELSTORE.COM

DORCELSTORE.COM, “OPENDORCEL”

Marcel

France

Online Campaigns – Consumer Services & Household

Orange

Orange, “RelockLove”

Markom Leo Burnett Reklam Hizmetleri A.S.

Turkey

Online & Viral Films

Samsung Electronics Turkey

Samsung Video Based Call Center for Hearing Impaired, “Samsung Hearing Hands”

McCann Central

UK

Alcoholic Drinks

Accolade

Hardys Wine, “Proud Sponsors” Campaign

McCann Worldgroup S.r.l.

Italy

Mobile Social Networks

Coca-Cola Company

Coca-Cola, “The Emotisongs”

MMS USA LLC Investments Inc (Leo Burnett Argentina)

Argentina

Automotive Services & Accessories

Car One

Technical service, “Psychologist/Doctor” Campaign

POL

Norway

Transport & Tourism

NSB – The Norwegian Railroad

On board Services, “Travel by train.” Campaign

PROPAGANDA PRODUCCIONES S.A.

Spain

Best Use of Music

Unilever Magnum

Magnum Double, “Proudly Seeking Pleasure”

Publicis Communications Schweiz AG

Switzerland

Financial Services

UBS Schweiz AG

UBS Retirement Campaign, “UBS Retirement Campaign” Campaign

Publicis Conseil

France

Animation

Renault

Twingo, “Go anywhere, Go everywhere”

Publicis London

UK

Copywriting & Storytelling

Depaul UK

Youth Homelessness Charity, “There’s Another Side to the Story” Campaign

Publicis Pixelpark

Germany

Humour

IG St. Pauli/BID Reeperbahn+

Public Awareness, “St. Pauli Peeback”

Puck Communication

Turkey

Restaurants, Bars & Cafés

Fish of North Restaurant

Fish of North Restaurant, “Order Fish Online” Campaign

Quad Group

France

Editing & Special Effects

Cartier

Watches, “Shape Your Time”

Rafineri Reklamcılık Hizm Tic A.Ş

Turkey

Media

Dogus Publishing Group

National Geographic Kids, “Nat Geo Kids / Dinosaur”

Rethink

Canada

Virtual Reality

The Dogwood Initative

The Dogwood Initative, “Oil Spill Virtual Reality”

ROSAPARK

France

Media Innovation – Traditional Media

THALYS TRAIN NETWORK

HIGH-SPEED RAIL TRAVEL, “Sounds of the City”

Saatchi & Saatchi

UK

Alcoholic Drinks

Rekorderlig

Strawberry & Lime Cider , “Silver Skaters”

Saatchi & Saatchi

UK

Business to Business Direct

Chelsea Football Club

Shirt/Brand Sponsorship, “Get me a Sponsor”

Saatchi & Saatchi

UK

Health, Beauty, Cosmetics & Toiletries

Procter & Gamble

Pampers Wipes , “Poo Face “

Serviceplan

Germany

Mobile Games

Gibson Guitar

Epiphone Les Paul Björn Gelotte Signature Edition, “The Les Paul Skill Check”

TBWA ISTANBUL

Turkey

Homes, Furnishings & Appliances

IKEA TURKEY

IKEA TURKEY, “TIDY UP” Campaign

TBWA Stockholm

Sweden

Media

Canal Digital

Satellite TV, “Watching TV Is Important” Campaign

the community

US

Branded Content & Entertainment

Converse HQ & Brasil

Converse, “Donate Your Shadow “

the community

US

Transport & Tourism

City of Buenos Aires

Public Bike System , “Never Stop Riding” Campaign

The Sweet Shop

UK

Prescription and OTC Products

Pepto Bismol

Pepto Bismol, “Boy Raised by Goats”

TRY

Norway

Retail Services

FINN.no

Online marketplace, “Sell it online” Campaign

TRY

Norway

Telecommunication & Public Services

Telenor Norway

4G, “Puppy Love”

Turner Duckworth: London and San Francisco

UK

Graphic Design

The Coca-Cola Company

Coca-Cola, “Coca-Cola Contour 100 Posters” Campaign

Unit Image

France

Animation

UBISOFT

The Crew, “The Crew Launch Trailer “

WATTS OF TOKYO INC.

Japan

Direction & Cinematography

Shiseido Company, Limited

Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE), “High School Girl?”

WATTS OF TOKYO INC.

Japan

Online Campaigns – Luxury

Shiseido Company, Limited

Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE), “High School Girl?”

Wirz BBDO

Switzerland

Homes, Furnishings & Appliances

IKEA Schweiz AG

Furniture, “Literary critic reviews IKEA catalogue”

Y&R Team Red Istanbul

Turkey

Mobile Campaigns

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Y&R Team Red Istanbul

Turkey

Online Campaigns – Public Interest

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Young & Rubicam FMS

Russia

Creative Technology

Dislife.ru

web-portal dislife.ru, “More Than A Sign”

Zulu Alpha Kilo

Canada

Non-Alcoholic Drinks

NESTEA

NESTEA, “Just Keep Drinking” Campaign

Silver

Agency

Country

Category

Advertiser

Entry

4129Grey

Turkey

Branded Games

Oncam Grandeye

Security Cameras, “Heist On Cam”

72andSunny NL

Netherlands

Alcoholic Drinks

Carlsberg

Green Brand – Pilsner, “If Carlsberg did Haircuts”

Abbott Mead Vickers BBDO

UK

Copywriting & Storytelling

SAINSBURY’S

SAINSBURY’S, “1914”

Abbott Mead Vickers BBDO

UK

Creative Technology

PEPSICO

WALKERS, “TWEET TO EAT”

adamandeveDDB

UK

Alcoholic Drinks

Heineken

John Smith’s, “Only Ordinary by Name”

adamandeveDDB

UK

Direction & Cinematography

John Lewis

John Lewis, “Monty’s Christmas”

adamandeveDDB

UK

Food

Unilever

Maille Mustard, “Memorable Guest”

adamandeveDDB

UK

Integrated Campaigns

John Lewis

John Lewis, “Monty’s Christmas”

adamandeveDDB

UK

Transport & Tourism

Hertz

Rental vans, “Cleaned Out”

Alma DDB

US

Online Campaigns – Business to Business & Corporate

Personal Music

Sound Design & Production, “Street Music Library”

BBDO New York

US

Confectionery & Snacks

Mars Chocolate North America

Snickers, “Brady Bunch”

BBDO New York

US

Confectionery & Snacks

Mars Chocolate North America

Snickers, “You Make Mistakes When You’re Hungry”

BBDO New York

US

Health, Beauty, Cosmetics & Toiletries

Procter & Gamble

The Art of Shaving, “Barber Spa” Campaign

BBDO New York

US

Mobile Social Networks

American Red Cross & Bitly

American Red Cross & Bitly, “Hope.ly”

BBDO New York

US

Online Social Networks

Monster.com

Monster.com, “Big Game Blunder”

BBDO New York

US

Retail Services

Midtown Comics

Midtown Comics, “Browser Stories” Campaign

BBDO Russia Group

Russia

Online Campaigns – Consumer Services & Household

3M

Post-it® sticky notes, “The Banner That Makes You Like Banners”

BBDO Toronto

Canada

Mobile Games

PepsiCo Canada

Doritos Ketchup, “The Hold Out”

BETC

France

Consumer Direct

CANAL+

CANAL+, “The interactive form”

BETC

France

Luxury & Premium Brands

Gant

Gant, “I have seen”

BETC

France

Non-Alcoholic Drinks

evian

evian, “Little big baby” Campaign

BETC

France

Online Campaigns – Media & Entertainment

CANAL+

CANAL+, “The interactive form”

BETC

France

Personal Electronics & Devices

CANAL+

CANAL+, “The Stone”

BETC

France

Restaurants, Bars & Cafés

McDonald’s

McDonald’s, “Emoticon city”

BETC

France

Websites

CANAL+

CANAL+, “The interactive form”

BUZZMAN

France

Homes, Furnishings & Appliances

IKEA France

Home and Furnitures, “GET BACK TO THE TABLE” Campaign

CHI&Partners

UK

Online Campaigns – Luxury

CHI & Partners / Lexus International

Lexus, “SLIDE, Amazing in Motion”

DDB Paris

France

Public Interest – Health & Safety

Médecins du Monde

Médecins du Monde, “#makeachildcry” Campaign

DLVBBDO

Italy

Prescription and OTC Products

Dr Giorgini

Concentrated Relaxing Infusions, “Make the World A Peaceful   Place”

DOJO Werbeagentur GmbH

Germany

Retail Services

Geschenkidee.de

Online Giftshop, “Essen”

Ehrenstråhle DDB

Sweden

Online Campaigns – Business to Business & Corporate

Telia

Telecom Services, “Playing Apart”

Energy BBDO

US

Household Maintenance

S.C. Johnson

Raid® Insecticides, “Raid® Entomology Lab Experiment Videos” Campaign

Energy BBDO

US

Online Campaigns – Food & Drink

AB InBev

Bud Light , “Coin “

Ermolaev Bureau

Russia

Graphic Design

Cheburashkini Brothers

Dairy products: milk, yogurt, cottage cheese, sour cream, kefir, “Cheburashkini Brothers Identity”

Fearlessly Frank

UK

Non-Alcoholic Drinks

Jimmy’s Iced Coffee

Jimmy’s Iced Coffee, “Keep Your Chin Up”

Fold7

UK

Alcoholic Drinks

Carlsberg UK

Carlsberg, “Probably The Best Poster In The World”

Geometry Global

Colombia

Product Design

Ministry of sustainability and environment

Lionfish , “Priceless Traps”

Gloryparis

France

Professional Products & Services

Gloryparis

Gloryparis, “Maurice Lévy”

Great Guns

UK

Best Use of Music

Procter & Gamble

Pampers, “Pooface”

Havas 360

France

Prescription and OTC Products

Laboratoires LEHNING

Cocculus, “Cocculus 73” Campaign

Havas WorldWide Digital Vale, S.A. de C.V.

Mexico

Automobiles

Continental Tire de México S.A. de C.V.

Continental Tire, “Silhouette” Campaign

HAVAS WORLDWIDE PARIS

France

Print Craft

LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE

MUSEUM, “BOOKSHOP & CINEMA” Campaign

Havas Worldwide Zurich AG

Switzerland

Recreation & Leisure

Zurich Chamber Orchestra

Concerts for Children, “Toy Soldiers”

HAVAS WW LISBOA

Portugal

Public Interest – Social

SOS RACISM

SOS RACISM, “STOP RACISM”

Hempel Photography

Germany

Advertising Photography

Nikon

Nikon D7100, “I am where I belong”

Honesty

Sweden

Branded Content & Entertainment

Viaplay

TV, movies and series on demand, “Everyone Happy” Campaign

Instinct

Russia

Publication Design

IKEA

Furniture and home accessories, “Kvartirovedenie”

J. Walter Thompson Amsterdam

Netherlands

Telecommunication & Public Services

ELAN

Translator, “Taste the Translation”

J. Walter Thompson Athens

Greece

Non-Alcoholic Drinks

Chitos S.A.

Zagori Natural Mineral Water, “Hang Gliding”

Leagas Delaney Hamburg GmbH

Germany

Humour

MSC Kreuzfahrten GmbH

Cruise Line, “The MSC Magnifica Shiphorn Choir”

Leo Burnett Beirut

Lebanon

Media

Virgin Radio

Virgin Radio, “Making Music” Campaign

Leo Burnett Beirut

Lebanon

Online Social Networks

Kafa

Kafa / Women’s rights NGO, “Vote for us. We’ll vote for you.”

Leo Burnett Chicago

US

Financial Services

Esurance

Insurance, “Sorta Rx”

Leo Burnett France

France

Public Relations

Atlantic Group

Connected Heaters, “THE CUBE – 37 DAYS”

Leo Burnett Germany

Germany

Packaging Design

mymuesli gmbh

OH! SAFT, “The Orange Press”

Leo Burnett London

UK

Food

McDonald’s

Favourites, “Emojis” Campaign

Leo Burnett London

UK

Restaurants, Bars & Cafés

McDonald’s

Favourites, “Emojis” Campaign

Leo Burnett Melbourne

Australia

Automobiles

Honda Australia

Honda HR-V, “Dream Run”

Leo Burnett Melbourne

Australia

Experiential & Shopper Marketing

SPC Ardmona

SPC Packaged Fruit and Vegetables, “#MyFamilyCan”

Leo Burnett Melbourne

Australia

Online Campaigns – Food & Drink

SPC Ardmona

SPC Packaged Fruit and Vegetables, “#MyFamilyCan”

Leo Burnett Sydney

Australia

Packaging Design

WWF

Environmental non-profit conservation organisation, “Just”

Leo Burnett Toronto

Canada

Health, Beauty, Cosmetics & Toiletries

Procter & Gamble

Always, “Unstoppable”

Leo Burnett Toronto

Canada

Online & Viral Films

Procter & Gamble

Always, “Unstoppable”

Leo Burnett Toronto

Canada

Public Interest – Social

Raising the Roof

Raising the Roof, “Humans for Humans “

Lowe Indonesia

Indonesia

Homes, Furnishings & Appliances

Unilever Indonesia

Pureit, “Rural”

Lowe Singapore

Singapore

Household Maintenance

3M SINGAPORE

SCOTCHGARD CARPET & RUG PROTECTOR, “SPILL-PROOF” Campaign

M&C SAATCHI STOCKHOLM

Sweden

Transport & Tourism

Norwegian Airlines

Airline, “The Flag of Flags”

Marcel

France

Mobile Campaigns

Éditions Points

epoints.fr, “#ThanksForBeingLate”

MediaMonks

Netherlands

Apps

Canon

Canon DSLR cameras, “Canon Gig App”

MediaMonks

Netherlands

Media Innovation – Alternative Media

Canon

Canon DSLR cameras, “Canon Gig App”

Mother London

UK

Editing & Special Effects

IKEA UK

IKEA , “T-Shirts”

Ogilvy & Mather London

UK

Public Interest – Social

28 Too Many

FGM, “It Happens Here” Campaign

OMD

UK

Online Campaigns – Health, Beauty & Fashion

Luxottica

OPSM, “Penny the Pirate”

POSSIBLE Zrt.

Hungary

Branded Games

iamyank

Adventures of Poco Eco, “Adventures of Poco Eco”

Proximity London Ltd

UK

Online Ads

The Economist

The Economist Newspaper, “Raising Eyebrows. And Subscriptions.”

Proximity London Ltd

UK

Online Campaigns – Media & Entertainment

The Economist

The Economist Newspaper, “Raising Eyebrows. And Subscriptions.”

Publicis Communications Schweiz AG

Switzerland

Health, Beauty, Cosmetics & Toiletries

L’Oréal

Radiance Caffeine Eye Roll-On, “Garnier Hide Yesterday” Campaign

Publicis Conseil

France

Other Vehicles

Renault

Renault Master, “Wrapped Objects” Campaign

Publicis Conseil

France

Recreation & Leisure

MUSEE NATIONAL D’HISTOIRE NATURELLE

PARC ZOOLOGIQUE DE PARIS, “Wildlife is back in town” Campaign

Publicis Conseil

France

Telecommunication & Public Services

ORANGE

TELECOMMUNICATION, “Dumb Apps” Campaign

Publicis La Maison

France

Best Use of Music

DS Automobiles

DS 3, “Soulmates”

Publicis London

UK

Fashion, Footwear & Personal Accessories

Playful Promises

Lingerie, “Playful Promises” Campaign

Publicis London

UK

Online Campaigns – Health, Beauty & Fashion

Oral B

Oral B, “Merry Beeping Christmas”

Publicis Nurun

France

Public Interest – Environment

WWF France

Climate change (COP21), “2 degrees is too much”

Publicis Nurun

France

Public Interest – Environment

WWF France

Climate change (COP21), “2 degrees is too much” Campaign

Publicis Pixelpark

Germany

Promotions & Incentives

BARMER GEK

Health Insurance, “The BARMER GEK »MOSHPITAL«”

Razorfish GmbH

Germany

Online Campaigns – Automotive

Audi AG

Audi TT Brochure Hack, “Audi TT Brochure Hack”

Rethink

Canada

Radio Advertising

Canadian Men’s Health Foundation

Canadian Men’s Health Foundation, “Canadian Men’s Health Foundation” Campaign

Robert/Boisen & Like-minded

Denmark

Promotions & Incentives

Spies Travels

Active Holiday, “Do it for Mom”

Saatchi & Saatchi

China

Recreation & Leisure

Changyou Online Game Developer

online game, “Mother”

Serviceplan

Germany

Mobile Campaigns

Sky

Sky Go, “SKY SQREENING”

Serviceplan

Germany

Mobile Sites

Sky

Sky Football-Bundesliga Package, “The Match”

stories AG

Switzerland

Fashion, Footwear & Personal Accessories

Triumph

Magic Wire Bra, “Find the one”

stv DDB

Italy

Media

Mediaset Premium

Premium, “Ghost”

TBWA ISTANBUL

Turkey

Automotive Services & Accessories

Türk Telekom Grubu

Communication, “Find My Car” Campaign

TBWA ISTANBUL

Turkey

Personal Electronics & Devices

Türk Telekom Group

Avea Contacts Backup, “Avea Contacts Back Up Service”

TBWA ISTANBUL

Turkey

Telecommunication & Public Services

Türk Telekom Group

Avea Contacts Backup, “Avea Contacts Backup Service”

TBWA KUALA LUMPUR

Malaysia

Illustration

Energizer Malaysia

Torchlights & Batteries, “Eveready Book of Play”

TBWA Stockholm

Sweden

Fashion, Footwear & Personal Accessories

Synsam

Ray-Ban Sunglasses, “Squinting Models” Campaign

TBWA\G1

France

Other Vehicles

Nissan Europe

Light Commercial Vehicles, “Truckerball”

TBWA\Paris

France

Automotive Services & Accessories

Michelin

Michelin Total Performance Tyres, “Parade”

TBWA\Paris

France

Professional Products & Services

FONTYOU

Typography, “Fresh Fonts” Campaign

the community

US

Illustration

City of Buenos Aires

Public Bike System, “Never Stop Riding” Campaign

the community

US

Public Interest – Health & Safety

The Government of the City of Buenos Aires

Blood Donation Campaign, “You Give More Than Just Blood” Campaign

The Leo Burnett Group Thailand

Thailand

Corporate Image

Ek-Chai Distribution System Co., Ltd.

Tesco Lotus, “Taxi”

Tribal Worldwide Istanbul

Turkey

Financial Services

Sigortam.net

Online Insurance Comparison and Selling Platform, “Damage” Campaign

VCCP GmbH

Germany

Animation

Airbnb

Airbnb, “Wall and Chain”

VCCP Spain

Spain

Business to Business Direct

VANS Madrid

Fashion, “Broken bones records”

Y&R Team Red Istanbul

Turkey

Apps

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Y&R Team Red Istanbul

Turkey

Integrated Campaigns

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Y&R Team Red Istanbul

Turkey

Media Innovation – Traditional Media

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Y&R Team Red Istanbul

Turkey

Online Campaigns – Consumer Services & Household

Vodafone

Vodafone Red Light Application 2.0, “Vodafone “Between Us””

Young & Rubicam FMS

Russia

Online & Viral Films

Dislife.ru

web-portal dislife.ru, “More Than A Sign”

Young & Rubicam FMS

Russia

Online Campaigns – Public Interest

Charitable Foundation Change One Life

Database of orphans, “Twin Souls”

Zulu Alpha Kilo

Canada

Public Interest – Health & Safety

ParticipACTION

ParticipACTION, “”Make Room For Play” Campaign” Campaign

Bronze

Agency

Country

Category

Advertiser

Entry

180 Amsterdam

Netherlands

Fashion, Footwear & Personal Accessories

Asics

Running, “It’s a big world. Go run it.”

adamandeveDDB

UK

Copywriting & Storytelling

Harvey Nichols

Harvey Nichols, “Could I Be Any Clearer” Campaign

adamandeveDDB

UK

Corporate Image

Harvey Nichols

Harvey Nichols, “Style Fanatics Wanted” Campaign

adamandeveDDB

UK

Food

Mars

Temptations Cat Treats, “Temptations Snacky Mouse – Time to play #CatVsMouse”

adamandeveDDB

UK

Retail Services

Harvey Nichols

Harvey Nichols, “Could I Be Any Clearer” Campaign

Advertising Agency Voskhod

Russia

Alcoholic Drinks

Ural’s Custom Brewery

Ural’s Custom Brewery beer, “Sleepy poster”

Åkestam Holst

Sweden

Apps

Audi

Audi quattro, “The Swedish Snow Rescuers”

Åkestam Holst

Sweden

Consumer Direct

Swedavia Swedish Airports

Arlanda and Landvetter Airports, “Charity Arcade”

Alma DDB

US

Household Maintenance

The Clorox Company

Kingsford Charcoal, “Fast Lighting Charcoal” Campaign

Alma DDB

US

Public Interest – Social

AARP

Retirement Services, “Spoon”

ANR BBDO

Sweden

Non-Alcoholic Drinks

Arla

Arla Organic, “Land of organic milk”

Artplan

Brazil

Apps

Brazilian Symphony Orchestra

Classical Music Concerts, “Class of Classics”

Artplan

Brazil

Media Innovation – Traditional Media

Brazilian Symphony Orchestra

Classical Music Concerts, “Class of Classics”

BBDO New York

US

Editing & Special Effects

FedEx

FedEx, “Growing Business”

BBDO New York

US

Household Maintenance

GE

GE, “Enhance Your Lighting”

BBDO New York

US

Media Innovation – Traditional Media

American Red Cross & Bitly

American Red Cross & Bitly, “Hope.ly”

BBDO New York

US

Mobile Social Networks

Lowe’s

Lowe’s, “Tap Thru”

BBDO New York

US

Online Ads

American Red Cross & Bitly

American Red Cross & Bitly, “Hope.ly”

BBDO SF

US

Public Interest – Environment

California Coastal Commission

Beach Clean-up Day, “Bag”

BBDO Toronto

Canada

Non-Alcoholic Drinks

PepsiCo Canada

Pepsi, “#pepsiMoji” Campaign

BBDO Ukraine

Ukraine

Confectionery & Snacks

Mars Inc.

Chocolate bars, “SNKRS/TWX/BNTY” Campaign

BBDO Ukraine

Ukraine

Packaging Design

Stella Artois

Stella Artois Beer, “Stella Artois Film Festival Cans”

Beacon/Leo Burnett Tokyo

Japan

Automobiles

MINI

The New MINI 5 Door, “Apartment Flyer”

BETC

France

Media

CANAL+

CANAL+, “Unicorns”

Bulldozer Reklambyrå

Sweden

Non-Alcoholic Drinks

Brämhults

Brämhults freshly squeezed oranges, “We love different” Campaign

CHANGE

France

Confectionery & Snacks

INTERSNACK

CURLY, “Le Souffleur – Curly, C’est C** mais C’est Bon”

Cheil Germany GmbH

Germany

Online Campaigns – Media & Entertainment

Samsung

IFA Fair, Samsung, “Innovating Evolution”

Cheil Germany GmbH

Germany

Online Campaigns – Media & Entertainment

Samsung

Samsung VR, “VR THE FUTURE”

Cheil Kazakhstan

Kazakhstan

Homes, Furnishings & Appliances

Samsung

SUHDTV, “Paint Brushes” Campaign

CP+B

US

Branded Content & Entertainment

Fruit of the Loom

Fruit of the Loom Boxer Briefs, “Plastique”

DDB BRUSSELS

Belgium

Creative Technology

BASE

Telco (mobile) operator, “PhoneAddress”

DDB Paris

France

Automobiles

Volkswagen

Open days, “Open days” Campaign

DigitasLBi Nordics

Sweden

Online Ads

Husqvarna

Automower®, “Husqvarna Lawn Calculator”

FCB Zürich

Switzerland

Radio Advertising

Neuroth

Hearing Aids, “Quizshow” Campaign

Forsman & Bodenfors

Sweden

Food

Grandiosa

Pizza Roll, “Pizza Roll” Campaign

Forsman & Bodenfors

Sweden

Health, Beauty, Cosmetics & Toiletries

Apoteket Ab

Pharmacy, “Tooth” Campaign

Friends Moscow

Russia

Websites

Google Russia

Google Russia, “Alive Memory”

Geometry Global

Colombia

Integrated Campaigns

Ministry of sustainability and environment

Lionfish , “Terribly delicious”

Göran Broberg

Sweden

Advertising Photography

The Hives

The Hives. Punk rock., ” ”I sometimes build a bed out of fans and sleep in it””

Great Guns

UK

Direction & Cinematography

Procter & Gamble

Pampers , “Pooface “

Green Penguin Media

Kazakhstan

Public Interest – Social

The Foundation of the First President of the Republic of Kazakhstan

Social advertising, “Social advertising “Tough 90’s””

hasan & partners

Finland

Online Campaigns – Business to Business & Corporate

Metsä Wood

Metsä Wood Plan B, “Metsä Wood Plan B”

Havas Boondoggle Amsterdam

Netherlands

Online Campaigns – Business to Business & Corporate

Havas Boondoggle Amsterdam

Intern recruitment Havas Boondoggle Amsterdam, “Recruiting interns via Airbnb”

Havas Work Club

UK

Online Campaigns – Food & Drink

Pernod Ricard

Ballantine’s, “Ballantine’s Space Glass”

Havas Work Club

UK

Product Design

Pernod Ricard

Ballantine’s, “Ballantine’s Space Glass”

HAVAS WORLDWIDE PARIS

France

Illustration

LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE

MUSEUM, “BOOKSHOP & CINEMA” Campaign

Havas worldwide Tunisia

Tunisia

Media Innovation – Alternative Media

UBCI BNP PARIBAS

Corporate social responsability, “Recycle to learn”

HEREZIE

France

Fashion, Footwear & Personal Accessories

DARJEELING – GROUPE CHANTELLE

LINGERIE, “Ugly Positions” Campaign

Impact & Echo BBDO

Kuwait

Illustration

X-Cite Alghanim Electronics

Great Mobile Deals, “TALK IT OUT” Campaign

IMPACT BBDO Dubai

UAE

Online & Viral Films

UN Women

UN Women, “Give Mom Back Her Name”

IMPACT BBDO Dubai

UAE

Online Campaigns – Public Interest

UN Women

UN Women, “Give Mom Back Her Name”

IMPACT BBDO Dubai

UAE

Radio Advertising

BHV

Sofa Bed, “Pillow Talk – Tuesday”

Instinct

Russia

Homes, Furnishings & Appliances

IKEA

Bedroom goods, “Olya, wake up”

Instinct

Russia

Online Campaigns – Health, Beauty & Fashion

Nike

Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS”

Islenska

Iceland

Transport & Tourism

Icelandair

Icelandair, “Chez Louis”

Isobar Budapest

Hungary

Personal Electronics & Devices

Deutsche Telekom

Fitness trackers, “The 1000 kcal test”

J. Walter Thompson Italia SpA

Italy

Personal Electronics & Devices

SAMSUNG ELECTRONICS ITALIA SPA

MINI CAMERA, “Workers”

JANDL, marketing a reklama

Slovakia

Fashion, Footwear & Personal Accessories

SAMDEX

The new Samsonite collection, “Baggage Handlers” Campaign

JANDL, marketing a reklama

Slovakia

Fashion, Footwear & Personal Accessories

SAMDEX

THE NEW SAMSONITE COLLECTION, “Baggage Handlers” Campaign

LA RED GmbH

Germany

Business to Business Direct

Warner Music Central Europe

Robin Schulz “Sun Goes Down” Music Single, “360° Shades – The VR Mailing”

Landor

France

Graphic Design

FEDORA

Graphic Design for FEDORA, “A STAGE FOR THE NEW GENERATION OF OPERA AND BALLET”

Lapiz

US

Online Social Networks

Allstate

Allstate Insurance, “#SendBadLuck”

Leo Burnett

Spain

Recreation & Leisure

Loterias y Apuestas del Estado

Christmas Lottery, “There is no bigger prize than sharing”

Leo Burnett

UAE

Telecommunication & Public Services

du

Telecommunications , “du – Two for One Tickets ” Campaign

Leo Burnett Company

Italy

Corporate Image

Leo Burnett Co. Milan

Corporate Image, “The Speech”

Leo Burnett London

UK

Restaurants, Bars & Cafés

McDonald’s

Phone Charging, “Charging Digital Poster”

Leo Burnett Melbourne

Australia

Public Relations

Crikey

Crikey.com.au, “Set In Stone”

Leo Burnett Sydney

Australia

Branded Content & Entertainment

WWF

Environmental non-profit conservation organisation, “Just”

Lopez Negrete Communications

US

Other Vehicles

Fiat Chrysler Automobiles

RAM, “Salt of the Earth”

Lowe Indonesia

Indonesia

Print Craft

Unilever Indonesia

Pureit, “Rural”

M&C SAATCHI STOCKHOLM

Sweden

Online Campaigns – Consumer Services & Household

SPP

PENSION FUNDS, “Earth 2045”

Marcel

France

Online Social Networks

MARC DORCEL

MARC DORCEL, “#HandsOff”

McCann España

Spain

Promotions & Incentives

Fujitsu

Fujitsu Air conditioning, “THE MOST SILENCE FINAL”

McCann Health

UK

Prescription and OTC Products

Safepoint

Lifesaver Syringes, “Auto Destruct Syringes” Campaign

McCann Oslo

Norway

Retail Services

Rema 1000

Seasonal fresh products, “Urban Farmer”

McCann Worldgroup S.r.l.

Italy

Integrated Campaigns

Coca-Cola Company

Coca-Cola, “The Emotisongs”

Memac Ogilvy & Mather sal

Lebanon

Public Interest – Health & Safety

Caritas Lebanon Migrants Center

Human Trafficking, “Human Trafficking is a crime” Campaign

MRM//McCann

Germany

Branded Games

Lidl Stiftungs GmbH & Co KG

Lidl, “Lidl Fan Cup”

Mullen Lowe U.S.

US

Luxury & Premium Brands

Acura

Acura, “The Test”

NEW Agency

Lithuania

Retail Services

MINT VINETU

MINT VINETU, “BEST SEARCH ENGINE”

New Moment New Ideas Company

Serbia

Public Interest – Social

Red Cross of Serbia

Anti Trafficking, “Button for Help”

Paul Moffat Limited

UK

Advertising Photography

The Senator Group

Jaicer Chair, “Jaicer paint splash.”

POL

Norway

Experiential & Shopper Marketing

NSB – The Norwegian Railroad

NSB, “Trainspirations”

POSSIBLE Zrt.

Hungary

Mobile Games

iamyank

Adventures of Poco Eco, “Adventures of Poco Eco”

Publicis Communications Schweiz AG

Switzerland

Public Interest – Social

Frauenzentrale Zurich

Women’s rights, “Women should not be worth less” Campaign

Publicis Comunicación España, S.L.

Spain

Automotive Services & Accessories

Talleres Motrio

Repair Shops, “Qualified Mechanics” Campaign

Publicis Conseil

France

Financial Services

Ulule

Financial services, “Live many lives – fashion”

Publicis Conseil

France

Food

Purina

Petfood / Snack, “For The Wild at Heart” Campaign

Publicis Conseil

France

Public Interest – Health & Safety

Depaul

Charity, “Animals” Campaign

Publicis Conseil

France

Public Interest – Health & Safety

ICM (Institut du cerveau et de la moelle epiniere)

Charity, “The Strip-Tease”

Publicis Conseil

France

Telecommunication & Public Services

ORANGE

TELECOMMUNICATION, “NEIGHBORS”

Publicis London

UK

Best Use of Music

Oral B

Oral B, “Merry Beeping Christmas”

Publicis London

UK

Graphic Design

Playful Promises

Lingerie, “Playful Promises” Campaign

Publicis London

UK

Health, Beauty, Cosmetics & Toiletries

Oral B

Oral B, “Merry Beeping Christmas”

Publicis Nurun

France

Animation

WWF France

Climate change (COP21), “2 degrees is too much”

Rafineri Reklamcılık Hizm Tic A.Ş

Turkey

Personal Electronics & Devices

Olympus

Photography & Camera, “Olympus Neon” Campaign

Razorfish

US

Mobile Games

Microsoft / Xbox

Halo: Starscope, “Halo: Starscope”

Razorfish

US

Mobile Sites

Microsoft / Xbox

Halo: Starscope, “Halo: Starscope”

Razorfish UK ltd

UK

Online Campaigns – Food & Drink

McDonald’s UK

McDonald’s My Burger, “McDonald’s My Burger”

Robert/Boisen & Like-minded

Denmark

Humour

Spies Travels

Active Holidays, “Do it for Mom”

Robert/Boisen & Like-minded

Denmark

Online Campaigns – Consumer Services & Household

Spies Travels

Active Holiday, “Do it for Mom”

ROSAPARK

France

Transport & Tourism

THALYS TRAIN NETWORK

HIGH-SPEED RAIL TRAVEL, “Sounds of the City” Campaign

Ruf Lanz Werbeagentur AG

Switzerland

Luxury & Premium Brands

Welti-Furrer Fine Art Transports

Art Transports, “Welti Furrer «Finest Art Transports»” Campaign

Ruf Lanz Werbeagentur AG

Switzerland

Media

persönlich advertising magazine

Magazine for the advertising industry in Switzerland, “Persoenlich magazine «Jagger/Warhol»”

Ruf Lanz Werbeagentur AG

Switzerland

Professional Products & Services

Welti-Furrer Fine Art Transports

Art Transports, “Welti Furrer «Finest Art Transports»” Campaign

Saatchi & Saatchi Ukraine

Ukraine

Publication Design

BASF

Chemical products & innovations, “Daily Experiment”

SMD STUDIO

France

Online Campaigns – Luxury

Heimstone

Alberta Fall/Winter female collection 2016, “Alberta”

Sturm & Drang

Sweden

Public Interest – Environment

Nordens Ark

Wildlife conservation park, “Angry birds”

TBWA ISTANBUL

Turkey

Telecommunication & Public Services

Türk Telekom Group

Communication, “Find My Car” Campaign

TBWA KUALA LUMPUR

Malaysia

Publication Design

Energizer Malaysia

Torchlights & Batteries, “Eveready Book of Play”

the community

US

Alcoholic Drinks

Corona Extra

Corona Extra, “Dear Summer”

the community

US

Media

Rolling Stone Magazine

Rolling Stone Argentina, “Steves”

the community

US

Print Craft

City of Buenos Aires

The Buenos Aires Public Bike System, “Never Stop Riding” Campaign

Tribal Worldwide Istanbul

Turkey

Automotive Services & Accessories

Audi

Airbag System, “Airbag” Campaign

Tribal Worldwide Istanbul

Turkey

Financial Services

Isbank

Online Banking, “Online Transfer” Campaign

Trigger AS

Norway

Online Campaigns – Health, Beauty & Fashion

Kari Traa

Sports wear, “Trollfighters”

TRY

Norway

Animation

djuice

Brand, “Mobile dilemmas/Would you rather..” Campaign

TRY

Norway

Financial Services

DNB

Bank, “My pension”

TRY

Norway

Food

TINE

Jarlsberg, “The morning after”

We Are Yours

Sweden

Mobile Campaigns

Taxi Stockholm

Explore Stockholm, “Sightseeing reinvented”

We Are Yours

Sweden

Online Campaigns – Automotive

Taxi Stockholm

Explore Stockholm, “Sightseeing reinvented”

Zulu Alpha Kilo

Canada

Financial Services

Interac Association

Interac, “Interac Holiday Campaign” Campaign

Zulu Alpha Kilo

Canada

Online & Viral Films

Audi Canada

Audi Q3, “Tight Parking”

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