by MarkLives (@marklives) Judges at the 2015 Epica Awards handed out four Grands Prix to agencies in Japan, the Netherlands, the UK and Austria. A total of 585 agencies from 75 countries participated in this year’s awards, with the ceremony held in Berlin, Germany. MarkLives was a jury member.
It also announced:
Network of the Year: BBDO with 43 awards including 11 golds.
Agency of the Year: AdamandeveDDB
Grand Prix:
Digital: “Taste the Translation” by J. Walter Thompson Amsterdam for ElaN
Film: “High School Girl?” by Watts of Tokyo for Shiseido
Press: The “John Lewis Southampton” campaign by AdamandeveDDB, UK
Outdoor: “Mini Traffic Lights” by Demner, Merlicek & Bergman, Austria, for Mini
To view the winners, go to winners.epica-awards.com/2015.
Grand Prix
Agency
Country
Category
Advertiser
Entry
adamandeveDDB
UK
Retail Services
John Lewis
John Lewis, “John Lewis Southampton” Campaign
Demner, Merlicek & Bergmann
Austria
Automobiles
MINI Austria
MINI Hatch, “MINI Traffic Lights”
J. Walter Thompson Amsterdam
Netherlands
Consumer Direct
ElaN
Translator, “Taste the Translation”
WATTS OF TOKYO INC.
Japan
Direction & Cinematography
Shiseido Company, Limited
Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?”
Gold
Agency
Country
Category
Advertiser
Entry
84.Paris
France
Websites
Google
Google Cultural Institute, “Street Art Project”
Abbott Mead Vickers BBDO
UK
Direction & Cinematography
SAINSBURY’S
SAINSBURY’S, “1914”
Abbott Mead Vickers BBDO
UK
Radio Advertising
MARS PETCARE
PEDIGREE, “GIVE A DOG A JOB CAMPAIGN” Campaign
adamandeveDDB
UK
Luxury & Premium Brands
Mulberry
Mulberry, “Win Christmas”
adamandeveDDB
UK
Print Craft
John Lewis
John Lewis, “John Lewis Southampton” Campaign
adamandeveDDB
UK
Retail Services
John Lewis
John Lewis, “John Lewis Southampton” Campaign
adamandeveDDB
UK
Retail Services
John Lewis
John Lewis, “Monty’s Christmas”
Alma DDB
US
Household Maintenance
The Clorox Company
Glad Cling Wrap, “Fresh vs. Rotten”
Alma DDB
US
Professional Products & Services
Personal Music
Sound Design & Production, “Street Music Library”
BBDO New York
US
Confectionery & Snacks
Mars Chocolate North America
Snickers, “Parking While Hungry”
BBDO Russia Group
Russia
Online Ads
3M
Post-it® sticky notes, “The Banner That Makes You Like Banners”
BUZZMAN
France
Recreation & Leisure
MEETIC
Dating service, “Love Your Imperfections”
CHI&Partners
UK
Online Campaigns – Automotive
CHI & Partners / Lexus International
Lexus, “SLIDE, Amazing in Motion”
CHI&Partners
UK
Product Design
CHI & Partners / Lexus International
Lexus, “Slide”
DDB Argentina
Argentina
Public Interest – Health & Safety
Fundacion Argentina de Trasplante Hepatico
Fundacion Argentina de Trasplante Hepatico, “The Man & The Dog”
DDB BRUSSELS
Belgium
Apps
BASE
Telco (mobile) operator, “PhoneAddress”
DDB Paris
France
Recreation & Leisure
Musée de la Grande Guerre
Musée de la Grande Guerre, “Items” Campaign
DDB Spain
Spain
Media Innovation – Alternative Media
No somos delito
NGO, “Holograms for Freedom”
DDB Stockholm
Sweden
Online Campaigns – Media & Entertainment
Samsung
Samsung, “Is this the next?”
Demner, Merlicek & Bergmann
Austria
Automobiles
MINI Austria
MINI Hatch, “MINI Traffic Lights”
DENTSU INC.
Japan
Online Campaigns – Business to Business & Corporate
YASKAWA ELECTRIC CORPORATION
The 100th Anniversary of Establishment Project, “YASKAWA BUSHIDO PROJECT”
Depot WPF
Russia
Illustration
GLBA Moscow
GLBA conference in Moscow, “MOSCOW IDENTITY”
Depot WPF
Russia
Packaging Design
Ambar (“Barn”) organic shop
Ambar private label, “SHOPPING LIST”
Energy BBDO
US
Branded Content & Entertainment
S.C. Johnson
Ziploc, “Ziploc Presents: Little Beasts” Campaign
Energy BBDO
US
Household Maintenance
S.C. Johnson
Ziploc, “Ziploc Presents: Little Beasts” Campaign
Forsman & Bodenfors
Sweden
Fashion, Footwear & Personal Accessories
H&M
Clothing & Fashion, “Close The Loop”
Forsman & Bodenfors
Sweden
Online Campaigns – Health, Beauty & Fashion
H&M
Clothing & Fashion, “Close The Loop”
Forsman & Bodenfors
Sweden
Public Interest – Environment
H&M
Clothing & Fashion, “Close The Loop”
Grabarz & Partner Werbeagentur GmbH + GGH Lowe GmbH
Germany
Public Relations
ZDK Gesellschaft Demokratische Kultur gGmbH
EXIT-Deutschland, “Nazis against Nazis- Germany’s most involuntary charity walk”
H-57 srl
Italy
Publication Design
Quercus Editions LTD
Book, “FILM IN FIVE SECONDS”
Havas 360
France
Prescription and OTC Products
Juva Santé
MERCUROCHROME, “WHATEVER HAPPENS” Campaign
Havas Worldwide Istanbul
Turkey
Health, Beauty, Cosmetics & Toiletries
Reckitt Benckiser
Durex Mutual Climax, “Durex Arrivals” Campaign
IMPACT BBDO Dubai
UAE
Public Relations
UN Women
UN Women, “Give Mom Back Her Name”
Instinct
Russia
Online Social Networks
Nike
Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS”
Irish International BBDO
Ireland
Alcoholic Drinks
Guinness
Guinness, Proud Sponsors of England Rugby, “Anthem”
Irish International BBDO
Ireland
Public Interest – Health & Safety
Road Safety Authority of Ireland
Road Safety – Mobile Phone Use, “Anatomy of a Split Second”
J. Walter Thompson Amsterdam
Netherlands
Consumer Direct
ElaN
Translator, “Taste the Translation”
Jørgen Reimer AB
Sweden
Advertising Photography
Groupe Grenouille
French Restaurant, “La Grenouille”
Leo Burnett Beirut
Lebanon
Copywriting & Storytelling
Virgin Radio
Virgin Radio, “Making Music” Campaign
Leo Burnett Chicago
US
Health, Beauty, Cosmetics & Toiletries
UnitedHeathcare
Virtual Doctor Visits, “Our Song”
Leo Burnett Company
Italy
Mobile Sites
Procter & Gamble
Always Feminine Care, “Always BackMeApp”
Leo Burnett France
France
Homes, Furnishings & Appliances
Atlantic Group
Connected Heaters, “37 Days”
Leo Burnett France
France
Personal Electronics & Devices
Samsung
Galaxy A, “The Way You Are”
Leo Burnett Germany
Germany
Restaurants, Bars & Cafés
McDonald’s
restaurants, “Popov, the Clown”
Leo Burnett London
UK
Restaurants, Bars & Cafés
McDonald’s
McDonald’s, “Lonely Hearts”
Leo Burnett Schweiz AG
Switzerland
Personal Electronics & Devices
Samsung Switzerland GmbH
NX mini Camera, “Self-Portraits” Campaign
Leo Burnett Tailor Made
Brazil
Promotions & Incentives
Clube Sangue Bom – Good Blood Club
Institutional, “Solidarity Queue”
Leo Burnett Toronto
Canada
Public Interest – Social
Government of Ontario
Ontario Women’s Directorate, “#WhoWillYouHelp”
LES GAULOIS
France
Automobiles
LES GAULOIS/CITROEN
C3 E-HDI, “Dog Stretching”
LES GAULOIS
France
Experiential & Shopper Marketing
Les Gaulois/Transavia
Airline company, “Snackholidays”
LES GAULOIS
France
Integrated Campaigns
Les Gaulois/Transavia
Airline Company, “Snackholidays”
LOLA/ Mullen Lowe (Lowe & Partners s.l)
Spain
Confectionery & Snacks
UNILEVER
MAGNUM, “PROUDLY SEEKING PLEASURE”
MADE BY VACULIK
Slovakia
Online Campaigns – Food & Drink
TESCO
retail, “The Freshest Tesco”
Mademoiselle Scarlett
France
Branded Games
DORCELSTORE.COM
DORCELSTORE.COM, “OPENDORCEL”
Marcel
France
Online Campaigns – Consumer Services & Household
Orange
Orange, “RelockLove”
Markom Leo Burnett Reklam Hizmetleri A.S.
Turkey
Online & Viral Films
Samsung Electronics Turkey
Samsung Video Based Call Center for Hearing Impaired, “Samsung Hearing Hands”
McCann Central
UK
Alcoholic Drinks
Accolade
Hardys Wine, “Proud Sponsors” Campaign
McCann Worldgroup S.r.l.
Italy
Mobile Social Networks
Coca-Cola Company
Coca-Cola, “The Emotisongs”
MMS USA LLC Investments Inc (Leo Burnett Argentina)
Argentina
Automotive Services & Accessories
Car One
Technical service, “Psychologist/Doctor” Campaign
POL
Norway
Transport & Tourism
NSB – The Norwegian Railroad
On board Services, “Travel by train.” Campaign
PROPAGANDA PRODUCCIONES S.A.
Spain
Best Use of Music
Unilever Magnum
Magnum Double, “Proudly Seeking Pleasure”
Publicis Communications Schweiz AG
Switzerland
Financial Services
UBS Schweiz AG
UBS Retirement Campaign, “UBS Retirement Campaign” Campaign
Publicis Conseil
France
Animation
Renault
Twingo, “Go anywhere, Go everywhere”
Publicis London
UK
Copywriting & Storytelling
Depaul UK
Youth Homelessness Charity, “There’s Another Side to the Story” Campaign
Publicis Pixelpark
Germany
Humour
IG St. Pauli/BID Reeperbahn+
Public Awareness, “St. Pauli Peeback”
Puck Communication
Turkey
Restaurants, Bars & Cafés
Fish of North Restaurant
Fish of North Restaurant, “Order Fish Online” Campaign
Quad Group
France
Editing & Special Effects
Cartier
Watches, “Shape Your Time”
Rafineri Reklamcılık Hizm Tic A.Ş
Turkey
Media
Dogus Publishing Group
National Geographic Kids, “Nat Geo Kids / Dinosaur”
Rethink
Canada
Virtual Reality
The Dogwood Initative
The Dogwood Initative, “Oil Spill Virtual Reality”
ROSAPARK
France
Media Innovation – Traditional Media
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL, “Sounds of the City”
Saatchi & Saatchi
UK
Alcoholic Drinks
Rekorderlig
Strawberry & Lime Cider , “Silver Skaters”
Saatchi & Saatchi
UK
Business to Business Direct
Chelsea Football Club
Shirt/Brand Sponsorship, “Get me a Sponsor”
Saatchi & Saatchi
UK
Health, Beauty, Cosmetics & Toiletries
Procter & Gamble
Pampers Wipes , “Poo Face “
Serviceplan
Germany
Mobile Games
Gibson Guitar
Epiphone Les Paul Björn Gelotte Signature Edition, “The Les Paul Skill Check”
TBWA ISTANBUL
Turkey
Homes, Furnishings & Appliances
IKEA TURKEY
IKEA TURKEY, “TIDY UP” Campaign
TBWA Stockholm
Sweden
Media
Canal Digital
Satellite TV, “Watching TV Is Important” Campaign
the community
US
Branded Content & Entertainment
Converse HQ & Brasil
Converse, “Donate Your Shadow “
the community
US
Transport & Tourism
City of Buenos Aires
Public Bike System , “Never Stop Riding” Campaign
The Sweet Shop
UK
Prescription and OTC Products
Pepto Bismol
Pepto Bismol, “Boy Raised by Goats”
TRY
Norway
Retail Services
FINN.no
Online marketplace, “Sell it online” Campaign
TRY
Norway
Telecommunication & Public Services
Telenor Norway
4G, “Puppy Love”
Turner Duckworth: London and San Francisco
UK
Graphic Design
The Coca-Cola Company
Coca-Cola, “Coca-Cola Contour 100 Posters” Campaign
Unit Image
France
Animation
UBISOFT
The Crew, “The Crew Launch Trailer “
WATTS OF TOKYO INC.
Japan
Direction & Cinematography
Shiseido Company, Limited
Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?”
WATTS OF TOKYO INC.
Japan
Online Campaigns – Luxury
Shiseido Company, Limited
Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?”
Wirz BBDO
Switzerland
Homes, Furnishings & Appliances
IKEA Schweiz AG
Furniture, “Literary critic reviews IKEA catalogue”
Y&R Team Red Istanbul
Turkey
Mobile Campaigns
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Y&R Team Red Istanbul
Turkey
Online Campaigns – Public Interest
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Young & Rubicam FMS
Russia
Creative Technology
Dislife.ru
web-portal dislife.ru, “More Than A Sign”
Zulu Alpha Kilo
Canada
Non-Alcoholic Drinks
NESTEA
NESTEA, “Just Keep Drinking” Campaign
Silver
Agency
Country
Category
Advertiser
Entry
4129Grey
Turkey
Branded Games
Oncam Grandeye
Security Cameras, “Heist On Cam”
72andSunny NL
Netherlands
Alcoholic Drinks
Carlsberg
Green Brand – Pilsner, “If Carlsberg did Haircuts”
Abbott Mead Vickers BBDO
UK
Copywriting & Storytelling
SAINSBURY’S
SAINSBURY’S, “1914”
Abbott Mead Vickers BBDO
UK
Creative Technology
PEPSICO
WALKERS, “TWEET TO EAT”
adamandeveDDB
UK
Alcoholic Drinks
Heineken
John Smith’s, “Only Ordinary by Name”
adamandeveDDB
UK
Direction & Cinematography
John Lewis
John Lewis, “Monty’s Christmas”
adamandeveDDB
UK
Food
Unilever
Maille Mustard, “Memorable Guest”
adamandeveDDB
UK
Integrated Campaigns
John Lewis
John Lewis, “Monty’s Christmas”
adamandeveDDB
UK
Transport & Tourism
Hertz
Rental vans, “Cleaned Out”
Alma DDB
US
Online Campaigns – Business to Business & Corporate
Personal Music
Sound Design & Production, “Street Music Library”
BBDO New York
US
Confectionery & Snacks
Mars Chocolate North America
Snickers, “Brady Bunch”
BBDO New York
US
Confectionery & Snacks
Mars Chocolate North America
Snickers, “You Make Mistakes When You’re Hungry”
BBDO New York
US
Health, Beauty, Cosmetics & Toiletries
Procter & Gamble
The Art of Shaving, “Barber Spa” Campaign
BBDO New York
US
Mobile Social Networks
American Red Cross & Bitly
American Red Cross & Bitly, “Hope.ly”
BBDO New York
US
Online Social Networks
Monster.com
Monster.com, “Big Game Blunder”
BBDO New York
US
Retail Services
Midtown Comics
Midtown Comics, “Browser Stories” Campaign
BBDO Russia Group
Russia
Online Campaigns – Consumer Services & Household
3M
Post-it® sticky notes, “The Banner That Makes You Like Banners”
BBDO Toronto
Canada
Mobile Games
PepsiCo Canada
Doritos Ketchup, “The Hold Out”
BETC
France
Consumer Direct
CANAL+
CANAL+, “The interactive form”
BETC
France
Luxury & Premium Brands
Gant
Gant, “I have seen”
BETC
France
Non-Alcoholic Drinks
evian
evian, “Little big baby” Campaign
BETC
France
Online Campaigns – Media & Entertainment
CANAL+
CANAL+, “The interactive form”
BETC
France
Personal Electronics & Devices
CANAL+
CANAL+, “The Stone”
BETC
France
Restaurants, Bars & Cafés
McDonald’s
McDonald’s, “Emoticon city”
BETC
France
Websites
CANAL+
CANAL+, “The interactive form”
BUZZMAN
France
Homes, Furnishings & Appliances
IKEA France
Home and Furnitures, “GET BACK TO THE TABLE” Campaign
CHI&Partners
UK
Online Campaigns – Luxury
CHI & Partners / Lexus International
Lexus, “SLIDE, Amazing in Motion”
DDB Paris
France
Public Interest – Health & Safety
Médecins du Monde
Médecins du Monde, “#makeachildcry” Campaign
DLVBBDO
Italy
Prescription and OTC Products
Dr Giorgini
Concentrated Relaxing Infusions, “Make the World A Peaceful Place”
DOJO Werbeagentur GmbH
Germany
Retail Services
Geschenkidee.de
Online Giftshop, “Essen”
Ehrenstråhle DDB
Sweden
Online Campaigns – Business to Business & Corporate
Telia
Telecom Services, “Playing Apart”
Energy BBDO
US
Household Maintenance
S.C. Johnson
Raid® Insecticides, “Raid® Entomology Lab Experiment Videos” Campaign
Energy BBDO
US
Online Campaigns – Food & Drink
AB InBev
Bud Light , “Coin “
Ermolaev Bureau
Russia
Graphic Design
Cheburashkini Brothers
Dairy products: milk, yogurt, cottage cheese, sour cream, kefir, “Cheburashkini Brothers Identity”
Fearlessly Frank
UK
Non-Alcoholic Drinks
Jimmy’s Iced Coffee
Jimmy’s Iced Coffee, “Keep Your Chin Up”
Fold7
UK
Alcoholic Drinks
Carlsberg UK
Carlsberg, “Probably The Best Poster In The World”
Geometry Global
Colombia
Product Design
Ministry of sustainability and environment
Lionfish , “Priceless Traps”
Gloryparis
France
Professional Products & Services
Gloryparis
Gloryparis, “Maurice Lévy”
Great Guns
UK
Best Use of Music
Procter & Gamble
Pampers, “Pooface”
Havas 360
France
Prescription and OTC Products
Laboratoires LEHNING
Cocculus, “Cocculus 73” Campaign
Havas WorldWide Digital Vale, S.A. de C.V.
Mexico
Automobiles
Continental Tire de México S.A. de C.V.
Continental Tire, “Silhouette” Campaign
HAVAS WORLDWIDE PARIS
France
Print Craft
LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE
MUSEUM, “BOOKSHOP & CINEMA” Campaign
Havas Worldwide Zurich AG
Switzerland
Recreation & Leisure
Zurich Chamber Orchestra
Concerts for Children, “Toy Soldiers”
HAVAS WW LISBOA
Portugal
Public Interest – Social
SOS RACISM
SOS RACISM, “STOP RACISM”
Hempel Photography
Germany
Advertising Photography
Nikon
Nikon D7100, “I am where I belong”
Honesty
Sweden
Branded Content & Entertainment
Viaplay
TV, movies and series on demand, “Everyone Happy” Campaign
Instinct
Russia
Publication Design
IKEA
Furniture and home accessories, “Kvartirovedenie”
J. Walter Thompson Amsterdam
Netherlands
Telecommunication & Public Services
ELAN
Translator, “Taste the Translation”
J. Walter Thompson Athens
Greece
Non-Alcoholic Drinks
Chitos S.A.
Zagori Natural Mineral Water, “Hang Gliding”
Leagas Delaney Hamburg GmbH
Germany
Humour
MSC Kreuzfahrten GmbH
Cruise Line, “The MSC Magnifica Shiphorn Choir”
Leo Burnett Beirut
Lebanon
Media
Virgin Radio
Virgin Radio, “Making Music” Campaign
Leo Burnett Beirut
Lebanon
Online Social Networks
Kafa
Kafa / Women’s rights NGO, “Vote for us. We’ll vote for you.”
Leo Burnett Chicago
US
Financial Services
Esurance
Insurance, “Sorta Rx”
Leo Burnett France
France
Public Relations
Atlantic Group
Connected Heaters, “THE CUBE – 37 DAYS”
Leo Burnett Germany
Germany
Packaging Design
mymuesli gmbh
OH! SAFT, “The Orange Press”
Leo Burnett London
UK
Food
McDonald’s
Favourites, “Emojis” Campaign
Leo Burnett London
UK
Restaurants, Bars & Cafés
McDonald’s
Favourites, “Emojis” Campaign
Leo Burnett Melbourne
Australia
Automobiles
Honda Australia
Honda HR-V, “Dream Run”
Leo Burnett Melbourne
Australia
Experiential & Shopper Marketing
SPC Ardmona
SPC Packaged Fruit and Vegetables, “#MyFamilyCan”
Leo Burnett Melbourne
Australia
Online Campaigns – Food & Drink
SPC Ardmona
SPC Packaged Fruit and Vegetables, “#MyFamilyCan”
Leo Burnett Sydney
Australia
Packaging Design
WWF
Environmental non-profit conservation organisation, “Just”
Leo Burnett Toronto
Canada
Health, Beauty, Cosmetics & Toiletries
Procter & Gamble
Always, “Unstoppable”
Leo Burnett Toronto
Canada
Online & Viral Films
Procter & Gamble
Always, “Unstoppable”
Leo Burnett Toronto
Canada
Public Interest – Social
Raising the Roof
Raising the Roof, “Humans for Humans “
Lowe Indonesia
Indonesia
Homes, Furnishings & Appliances
Unilever Indonesia
Pureit, “Rural”
Lowe Singapore
Singapore
Household Maintenance
3M SINGAPORE
SCOTCHGARD CARPET & RUG PROTECTOR, “SPILL-PROOF” Campaign
M&C SAATCHI STOCKHOLM
Sweden
Transport & Tourism
Norwegian Airlines
Airline, “The Flag of Flags”
Marcel
France
Mobile Campaigns
Éditions Points
epoints.fr, “#ThanksForBeingLate”
MediaMonks
Netherlands
Apps
Canon
Canon DSLR cameras, “Canon Gig App”
MediaMonks
Netherlands
Media Innovation – Alternative Media
Canon
Canon DSLR cameras, “Canon Gig App”
Mother London
UK
Editing & Special Effects
IKEA UK
IKEA , “T-Shirts”
Ogilvy & Mather London
UK
Public Interest – Social
28 Too Many
FGM, “It Happens Here” Campaign
OMD
UK
Online Campaigns – Health, Beauty & Fashion
Luxottica
OPSM, “Penny the Pirate”
POSSIBLE Zrt.
Hungary
Branded Games
iamyank
Adventures of Poco Eco, “Adventures of Poco Eco”
Proximity London Ltd
UK
Online Ads
The Economist
The Economist Newspaper, “Raising Eyebrows. And Subscriptions.”
Proximity London Ltd
UK
Online Campaigns – Media & Entertainment
The Economist
The Economist Newspaper, “Raising Eyebrows. And Subscriptions.”
Publicis Communications Schweiz AG
Switzerland
Health, Beauty, Cosmetics & Toiletries
L’Oréal
Radiance Caffeine Eye Roll-On, “Garnier Hide Yesterday” Campaign
Publicis Conseil
France
Other Vehicles
Renault
Renault Master, “Wrapped Objects” Campaign
Publicis Conseil
France
Recreation & Leisure
MUSEE NATIONAL D’HISTOIRE NATURELLE
PARC ZOOLOGIQUE DE PARIS, “Wildlife is back in town” Campaign
Publicis Conseil
France
Telecommunication & Public Services
ORANGE
TELECOMMUNICATION, “Dumb Apps” Campaign
Publicis La Maison
France
Best Use of Music
DS Automobiles
DS 3, “Soulmates”
Publicis London
UK
Fashion, Footwear & Personal Accessories
Playful Promises
Lingerie, “Playful Promises” Campaign
Publicis London
UK
Online Campaigns – Health, Beauty & Fashion
Oral B
Oral B, “Merry Beeping Christmas”
Publicis Nurun
France
Public Interest – Environment
WWF France
Climate change (COP21), “2 degrees is too much”
Publicis Nurun
France
Public Interest – Environment
WWF France
Climate change (COP21), “2 degrees is too much” Campaign
Publicis Pixelpark
Germany
Promotions & Incentives
BARMER GEK
Health Insurance, “The BARMER GEK »MOSHPITAL«”
Razorfish GmbH
Germany
Online Campaigns – Automotive
Audi AG
Audi TT Brochure Hack, “Audi TT Brochure Hack”
Rethink
Canada
Radio Advertising
Canadian Men’s Health Foundation
Canadian Men’s Health Foundation, “Canadian Men’s Health Foundation” Campaign
Robert/Boisen & Like-minded
Denmark
Promotions & Incentives
Spies Travels
Active Holiday, “Do it for Mom”
Saatchi & Saatchi
China
Recreation & Leisure
Changyou Online Game Developer
online game, “Mother”
Serviceplan
Germany
Mobile Campaigns
Sky
Sky Go, “SKY SQREENING”
Serviceplan
Germany
Mobile Sites
Sky
Sky Football-Bundesliga Package, “The Match”
stories AG
Switzerland
Fashion, Footwear & Personal Accessories
Triumph
Magic Wire Bra, “Find the one”
stv DDB
Italy
Media
Mediaset Premium
Premium, “Ghost”
TBWA ISTANBUL
Turkey
Automotive Services & Accessories
Türk Telekom Grubu
Communication, “Find My Car” Campaign
TBWA ISTANBUL
Turkey
Personal Electronics & Devices
Türk Telekom Group
Avea Contacts Backup, “Avea Contacts Back Up Service”
TBWA ISTANBUL
Turkey
Telecommunication & Public Services
Türk Telekom Group
Avea Contacts Backup, “Avea Contacts Backup Service”
TBWA KUALA LUMPUR
Malaysia
Illustration
Energizer Malaysia
Torchlights & Batteries, “Eveready Book of Play”
TBWA Stockholm
Sweden
Fashion, Footwear & Personal Accessories
Synsam
Ray-Ban Sunglasses, “Squinting Models” Campaign
TBWA\G1
France
Other Vehicles
Nissan Europe
Light Commercial Vehicles, “Truckerball”
TBWA\Paris
France
Automotive Services & Accessories
Michelin
Michelin Total Performance Tyres, “Parade”
TBWA\Paris
France
Professional Products & Services
FONTYOU
Typography, “Fresh Fonts” Campaign
the community
US
Illustration
City of Buenos Aires
Public Bike System, “Never Stop Riding” Campaign
the community
US
Public Interest – Health & Safety
The Government of the City of Buenos Aires
Blood Donation Campaign, “You Give More Than Just Blood” Campaign
The Leo Burnett Group Thailand
Thailand
Corporate Image
Ek-Chai Distribution System Co., Ltd.
Tesco Lotus, “Taxi”
Tribal Worldwide Istanbul
Turkey
Financial Services
Sigortam.net
Online Insurance Comparison and Selling Platform, “Damage” Campaign
VCCP GmbH
Germany
Animation
Airbnb
Airbnb, “Wall and Chain”
VCCP Spain
Spain
Business to Business Direct
VANS Madrid
Fashion, “Broken bones records”
Y&R Team Red Istanbul
Turkey
Apps
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Y&R Team Red Istanbul
Turkey
Integrated Campaigns
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Y&R Team Red Istanbul
Turkey
Media Innovation – Traditional Media
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Y&R Team Red Istanbul
Turkey
Online Campaigns – Consumer Services & Household
Vodafone
Vodafone Red Light Application 2.0, “Vodafone “Between Us””
Young & Rubicam FMS
Russia
Online & Viral Films
Dislife.ru
web-portal dislife.ru, “More Than A Sign”
Young & Rubicam FMS
Russia
Online Campaigns – Public Interest
Charitable Foundation Change One Life
Database of orphans, “Twin Souls”
Zulu Alpha Kilo
Canada
Public Interest – Health & Safety
ParticipACTION
ParticipACTION, “”Make Room For Play” Campaign” Campaign
Bronze
Agency
Country
Category
Advertiser
Entry
180 Amsterdam
Netherlands
Fashion, Footwear & Personal Accessories
Asics
Running, “It’s a big world. Go run it.”
adamandeveDDB
UK
Copywriting & Storytelling
Harvey Nichols
Harvey Nichols, “Could I Be Any Clearer” Campaign
adamandeveDDB
UK
Corporate Image
Harvey Nichols
Harvey Nichols, “Style Fanatics Wanted” Campaign
adamandeveDDB
UK
Food
Mars
Temptations Cat Treats, “Temptations Snacky Mouse – Time to play #CatVsMouse”
adamandeveDDB
UK
Retail Services
Harvey Nichols
Harvey Nichols, “Could I Be Any Clearer” Campaign
Advertising Agency Voskhod
Russia
Alcoholic Drinks
Ural’s Custom Brewery
Ural’s Custom Brewery beer, “Sleepy poster”
Åkestam Holst
Sweden
Apps
Audi
Audi quattro, “The Swedish Snow Rescuers”
Åkestam Holst
Sweden
Consumer Direct
Swedavia Swedish Airports
Arlanda and Landvetter Airports, “Charity Arcade”
Alma DDB
US
Household Maintenance
The Clorox Company
Kingsford Charcoal, “Fast Lighting Charcoal” Campaign
Alma DDB
US
Public Interest – Social
AARP
Retirement Services, “Spoon”
ANR BBDO
Sweden
Non-Alcoholic Drinks
Arla
Arla Organic, “Land of organic milk”
Artplan
Brazil
Apps
Brazilian Symphony Orchestra
Classical Music Concerts, “Class of Classics”
Artplan
Brazil
Media Innovation – Traditional Media
Brazilian Symphony Orchestra
Classical Music Concerts, “Class of Classics”
BBDO New York
US
Editing & Special Effects
FedEx
FedEx, “Growing Business”
BBDO New York
US
Household Maintenance
GE
GE, “Enhance Your Lighting”
BBDO New York
US
Media Innovation – Traditional Media
American Red Cross & Bitly
American Red Cross & Bitly, “Hope.ly”
BBDO New York
US
Mobile Social Networks
Lowe’s
Lowe’s, “Tap Thru”
BBDO New York
US
Online Ads
American Red Cross & Bitly
American Red Cross & Bitly, “Hope.ly”
BBDO SF
US
Public Interest – Environment
California Coastal Commission
Beach Clean-up Day, “Bag”
BBDO Toronto
Canada
Non-Alcoholic Drinks
PepsiCo Canada
Pepsi, “#pepsiMoji” Campaign
BBDO Ukraine
Ukraine
Confectionery & Snacks
Mars Inc.
Chocolate bars, “SNKRS/TWX/BNTY” Campaign
BBDO Ukraine
Ukraine
Packaging Design
Stella Artois
Stella Artois Beer, “Stella Artois Film Festival Cans”
Beacon/Leo Burnett Tokyo
Japan
Automobiles
MINI
The New MINI 5 Door, “Apartment Flyer”
BETC
France
Media
CANAL+
CANAL+, “Unicorns”
Bulldozer Reklambyrå
Sweden
Non-Alcoholic Drinks
Brämhults
Brämhults freshly squeezed oranges, “We love different” Campaign
CHANGE
France
Confectionery & Snacks
INTERSNACK
CURLY, “Le Souffleur – Curly, C’est C** mais C’est Bon”
Cheil Germany GmbH
Germany
Online Campaigns – Media & Entertainment
Samsung
IFA Fair, Samsung, “Innovating Evolution”
Cheil Germany GmbH
Germany
Online Campaigns – Media & Entertainment
Samsung
Samsung VR, “VR THE FUTURE”
Cheil Kazakhstan
Kazakhstan
Homes, Furnishings & Appliances
Samsung
SUHDTV, “Paint Brushes” Campaign
CP+B
US
Branded Content & Entertainment
Fruit of the Loom
Fruit of the Loom Boxer Briefs, “Plastique”
DDB BRUSSELS
Belgium
Creative Technology
BASE
Telco (mobile) operator, “PhoneAddress”
DDB Paris
France
Automobiles
Volkswagen
Open days, “Open days” Campaign
DigitasLBi Nordics
Sweden
Online Ads
Husqvarna
Automower®, “Husqvarna Lawn Calculator”
FCB Zürich
Switzerland
Radio Advertising
Neuroth
Hearing Aids, “Quizshow” Campaign
Forsman & Bodenfors
Sweden
Food
Grandiosa
Pizza Roll, “Pizza Roll” Campaign
Forsman & Bodenfors
Sweden
Health, Beauty, Cosmetics & Toiletries
Apoteket Ab
Pharmacy, “Tooth” Campaign
Friends Moscow
Russia
Websites
Google Russia
Google Russia, “Alive Memory”
Geometry Global
Colombia
Integrated Campaigns
Ministry of sustainability and environment
Lionfish , “Terribly delicious”
Göran Broberg
Sweden
Advertising Photography
The Hives
The Hives. Punk rock., ” ”I sometimes build a bed out of fans and sleep in it””
Great Guns
UK
Direction & Cinematography
Procter & Gamble
Pampers , “Pooface “
Green Penguin Media
Kazakhstan
Public Interest – Social
The Foundation of the First President of the Republic of Kazakhstan
Social advertising, “Social advertising “Tough 90’s””
hasan & partners
Finland
Online Campaigns – Business to Business & Corporate
Metsä Wood
Metsä Wood Plan B, “Metsä Wood Plan B”
Havas Boondoggle Amsterdam
Netherlands
Online Campaigns – Business to Business & Corporate
Havas Boondoggle Amsterdam
Intern recruitment Havas Boondoggle Amsterdam, “Recruiting interns via Airbnb”
Havas Work Club
UK
Online Campaigns – Food & Drink
Pernod Ricard
Ballantine’s, “Ballantine’s Space Glass”
Havas Work Club
UK
Product Design
Pernod Ricard
Ballantine’s, “Ballantine’s Space Glass”
HAVAS WORLDWIDE PARIS
France
Illustration
LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE
MUSEUM, “BOOKSHOP & CINEMA” Campaign
Havas worldwide Tunisia
Tunisia
Media Innovation – Alternative Media
UBCI BNP PARIBAS
Corporate social responsability, “Recycle to learn”
HEREZIE
France
Fashion, Footwear & Personal Accessories
DARJEELING – GROUPE CHANTELLE
LINGERIE, “Ugly Positions” Campaign
Impact & Echo BBDO
Kuwait
Illustration
X-Cite Alghanim Electronics
Great Mobile Deals, “TALK IT OUT” Campaign
IMPACT BBDO Dubai
UAE
Online & Viral Films
UN Women
UN Women, “Give Mom Back Her Name”
IMPACT BBDO Dubai
UAE
Online Campaigns – Public Interest
UN Women
UN Women, “Give Mom Back Her Name”
IMPACT BBDO Dubai
UAE
Radio Advertising
BHV
Sofa Bed, “Pillow Talk – Tuesday”
Instinct
Russia
Homes, Furnishings & Appliances
IKEA
Bedroom goods, “Olya, wake up”
Instinct
Russia
Online Campaigns – Health, Beauty & Fashion
Nike
Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS”
Islenska
Iceland
Transport & Tourism
Icelandair
Icelandair, “Chez Louis”
Isobar Budapest
Hungary
Personal Electronics & Devices
Deutsche Telekom
Fitness trackers, “The 1000 kcal test”
J. Walter Thompson Italia SpA
Italy
Personal Electronics & Devices
SAMSUNG ELECTRONICS ITALIA SPA
MINI CAMERA, “Workers”
JANDL, marketing a reklama
Slovakia
Fashion, Footwear & Personal Accessories
SAMDEX
The new Samsonite collection, “Baggage Handlers” Campaign
JANDL, marketing a reklama
Slovakia
Fashion, Footwear & Personal Accessories
SAMDEX
THE NEW SAMSONITE COLLECTION, “Baggage Handlers” Campaign
LA RED GmbH
Germany
Business to Business Direct
Warner Music Central Europe
Robin Schulz “Sun Goes Down” Music Single, “360° Shades – The VR Mailing”
Landor
France
Graphic Design
FEDORA
Graphic Design for FEDORA, “A STAGE FOR THE NEW GENERATION OF OPERA AND BALLET”
Lapiz
US
Online Social Networks
Allstate
Allstate Insurance, “#SendBadLuck”
Leo Burnett
Spain
Recreation & Leisure
Loterias y Apuestas del Estado
Christmas Lottery, “There is no bigger prize than sharing”
Leo Burnett
UAE
Telecommunication & Public Services
du
Telecommunications , “du – Two for One Tickets ” Campaign
Leo Burnett Company
Italy
Corporate Image
Leo Burnett Co. Milan
Corporate Image, “The Speech”
Leo Burnett London
UK
Restaurants, Bars & Cafés
McDonald’s
Phone Charging, “Charging Digital Poster”
Leo Burnett Melbourne
Australia
Public Relations
Crikey
Crikey.com.au, “Set In Stone”
Leo Burnett Sydney
Australia
Branded Content & Entertainment
WWF
Environmental non-profit conservation organisation, “Just”
Lopez Negrete Communications
US
Other Vehicles
Fiat Chrysler Automobiles
RAM, “Salt of the Earth”
Lowe Indonesia
Indonesia
Print Craft
Unilever Indonesia
Pureit, “Rural”
M&C SAATCHI STOCKHOLM
Sweden
Online Campaigns – Consumer Services & Household
SPP
PENSION FUNDS, “Earth 2045”
Marcel
France
Online Social Networks
MARC DORCEL
MARC DORCEL, “#HandsOff”
McCann España
Spain
Promotions & Incentives
Fujitsu
Fujitsu Air conditioning, “THE MOST SILENCE FINAL”
McCann Health
UK
Prescription and OTC Products
Safepoint
Lifesaver Syringes, “Auto Destruct Syringes” Campaign
McCann Oslo
Norway
Retail Services
Rema 1000
Seasonal fresh products, “Urban Farmer”
McCann Worldgroup S.r.l.
Italy
Integrated Campaigns
Coca-Cola Company
Coca-Cola, “The Emotisongs”
Memac Ogilvy & Mather sal
Lebanon
Public Interest – Health & Safety
Caritas Lebanon Migrants Center
Human Trafficking, “Human Trafficking is a crime” Campaign
MRM//McCann
Germany
Branded Games
Lidl Stiftungs GmbH & Co KG
Lidl, “Lidl Fan Cup”
Mullen Lowe U.S.
US
Luxury & Premium Brands
Acura
Acura, “The Test”
NEW Agency
Lithuania
Retail Services
MINT VINETU
MINT VINETU, “BEST SEARCH ENGINE”
New Moment New Ideas Company
Serbia
Public Interest – Social
Red Cross of Serbia
Anti Trafficking, “Button for Help”
Paul Moffat Limited
UK
Advertising Photography
The Senator Group
Jaicer Chair, “Jaicer paint splash.”
POL
Norway
Experiential & Shopper Marketing
NSB – The Norwegian Railroad
NSB, “Trainspirations”
POSSIBLE Zrt.
Hungary
Mobile Games
iamyank
Adventures of Poco Eco, “Adventures of Poco Eco”
Publicis Communications Schweiz AG
Switzerland
Public Interest – Social
Frauenzentrale Zurich
Women’s rights, “Women should not be worth less” Campaign
Publicis Comunicación España, S.L.
Spain
Automotive Services & Accessories
Talleres Motrio
Repair Shops, “Qualified Mechanics” Campaign
Publicis Conseil
France
Financial Services
Ulule
Financial services, “Live many lives – fashion”
Publicis Conseil
France
Food
Purina
Petfood / Snack, “For The Wild at Heart” Campaign
Publicis Conseil
France
Public Interest – Health & Safety
Depaul
Charity, “Animals” Campaign
Publicis Conseil
France
Public Interest – Health & Safety
ICM (Institut du cerveau et de la moelle epiniere)
Charity, “The Strip-Tease”
Publicis Conseil
France
Telecommunication & Public Services
ORANGE
TELECOMMUNICATION, “NEIGHBORS”
Publicis London
UK
Best Use of Music
Oral B
Oral B, “Merry Beeping Christmas”
Publicis London
UK
Graphic Design
Playful Promises
Lingerie, “Playful Promises” Campaign
Publicis London
UK
Health, Beauty, Cosmetics & Toiletries
Oral B
Oral B, “Merry Beeping Christmas”
Publicis Nurun
France
Animation
WWF France
Climate change (COP21), “2 degrees is too much”
Rafineri Reklamcılık Hizm Tic A.Ş
Turkey
Personal Electronics & Devices
Olympus
Photography & Camera, “Olympus Neon” Campaign
Razorfish
US
Mobile Games
Microsoft / Xbox
Halo: Starscope, “Halo: Starscope”
Razorfish
US
Mobile Sites
Microsoft / Xbox
Halo: Starscope, “Halo: Starscope”
Razorfish UK ltd
UK
Online Campaigns – Food & Drink
McDonald’s UK
McDonald’s My Burger, “McDonald’s My Burger”
Robert/Boisen & Like-minded
Denmark
Humour
Spies Travels
Active Holidays, “Do it for Mom”
Robert/Boisen & Like-minded
Denmark
Online Campaigns – Consumer Services & Household
Spies Travels
Active Holiday, “Do it for Mom”
ROSAPARK
France
Transport & Tourism
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL, “Sounds of the City” Campaign
Ruf Lanz Werbeagentur AG
Switzerland
Luxury & Premium Brands
Welti-Furrer Fine Art Transports
Art Transports, “Welti Furrer «Finest Art Transports»” Campaign
Ruf Lanz Werbeagentur AG
Switzerland
Media
persönlich advertising magazine
Magazine for the advertising industry in Switzerland, “Persoenlich magazine «Jagger/Warhol»”
Ruf Lanz Werbeagentur AG
Switzerland
Professional Products & Services
Welti-Furrer Fine Art Transports
Art Transports, “Welti Furrer «Finest Art Transports»” Campaign
Saatchi & Saatchi Ukraine
Ukraine
Publication Design
BASF
Chemical products & innovations, “Daily Experiment”
SMD STUDIO
France
Online Campaigns – Luxury
Heimstone
Alberta Fall/Winter female collection 2016, “Alberta”
Sturm & Drang
Sweden
Public Interest – Environment
Nordens Ark
Wildlife conservation park, “Angry birds”
TBWA ISTANBUL
Turkey
Telecommunication & Public Services
Türk Telekom Group
Communication, “Find My Car” Campaign
TBWA KUALA LUMPUR
Malaysia
Publication Design
Energizer Malaysia
Torchlights & Batteries, “Eveready Book of Play”
the community
US
Alcoholic Drinks
Corona Extra
Corona Extra, “Dear Summer”
the community
US
Media
Rolling Stone Magazine
Rolling Stone Argentina, “Steves”
the community
US
Print Craft
City of Buenos Aires
The Buenos Aires Public Bike System, “Never Stop Riding” Campaign
Tribal Worldwide Istanbul
Turkey
Automotive Services & Accessories
Audi
Airbag System, “Airbag” Campaign
Tribal Worldwide Istanbul
Turkey
Financial Services
Isbank
Online Banking, “Online Transfer” Campaign
Trigger AS
Norway
Online Campaigns – Health, Beauty & Fashion
Kari Traa
Sports wear, “Trollfighters”
TRY
Norway
Animation
djuice
Brand, “Mobile dilemmas/Would you rather..” Campaign
TRY
Norway
Financial Services
DNB
Bank, “My pension”
TRY
Norway
Food
TINE
Jarlsberg, “The morning after”
We Are Yours
Sweden
Mobile Campaigns
Taxi Stockholm
Explore Stockholm, “Sightseeing reinvented”
We Are Yours
Sweden
Online Campaigns – Automotive
Taxi Stockholm
Explore Stockholm, “Sightseeing reinvented”
Zulu Alpha Kilo
Canada
Financial Services
Interac Association
Interac, “Interac Holiday Campaign” Campaign
Zulu Alpha Kilo
Canada
Online & Viral Films
Audi Canada
Audi Q3, “Tight Parking”
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