Loeries Creative Week Durban came to and end this weekend on Sunday (16 August). A total of 299 awards were handed out in the main categories over the course of the event, with the winners being broken down as follows:
ALL
Student
Professional
Entries
2944
338
2606
Finalists
1020
106
914
Grand Prix
2
0
2
Gold
35
4
31
Silver
68
9
59
Bronze
120
19
101
Craft Gold
18
1
17
Craft Certificate
56
6
50
From South Africa, a Grand Prix was awarded to KFC and Ogilvy & Mather Johannesburg, for ‘SoundBite’ in the Applications, Games & Interactive tools category. From United Arab Emirates, another Grand Prix was awarded to Loto Libanais and IMPACT BBDO Dubai for ‘Black Cats On Holiday’ in the Branded Content Video category.
Effective Creativity Award
Introduced in 2013, the Effective Creativity category allows previous Loerie winning entries to be measured for effective business results. 2 Gold Loeries were awarded: From South Africa, Gold was awarded to Coca-Cola and FCB South Africa for Coke ‘Bobby’ and from the United Arab Emirates, another Gold was awarded to Sawamninjah and Geometry Global for Dubai Rescue Radio ‘The Rescue Continues’.
Loeries Hall of Fame –Tony Koenderman
Tony Koenderman, editor of AdReview, and associate editor of Finweek, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry.
Adams & Adams Young Creatives Award
The award, for exceptional achievement at the age of 27 or younger, went to Melusi Mhlungu and Saf Sindhi. They each received a Gold Loerie plus R50,000, courtesy of Adams & Adams.
The list below includes all the winners awarded Sunday evening. Winners awarded on Saturday evening can be found here.
Prize
Category
Country
Brand
Product
Entry agency
Title
Campaign Gold
PR Communication Campaign
RSA
Organ Donor Foundation
Organ Donor Foundation
Lowe and Partners Cape Town
Get me to 21
Campaign Gold
PR Communication Campaign
UAE
Loto Libanais
Loto Libanais
IMPACT BBDO Dubai
Goodbye Bad Luck
Campaign Silver
PR Communication Campaign
UAE
Roads and Transport Authority
Back off Radio
Geometry Global Dubai
Back Off Radio
Campaign Silver
PR Communication Campaign
RSA
Sanlam
Sanlam Brand
King James Group
One Rand Man
Campaign Bronze
PR Communication Campaign
RSA
Absa
Brand
The Jupiter Drawing Room Johannesburg
Art Needs You
Campaign Bronze
PR Communication Campaign
UAE
UN Women
UN Women
IMPACT BBDO Dubai
Give Mom Back Her Name
Gold
Live Events
RSA
Northern Cape Tourism
World Tourism Day
Witch & Wizard Productions
The Desert Comes Alive
Silver
Live Events
RSA
Absa
Brand
The Jupiter Drawing Room Johannesburg
Art Needs You
Silver
Live Events
RSA
Brandhouse
Heineken
M&C Saatchi Abel
Open Your City: Open Jozi
Silver
Live Events
RSA
Red Bull
Energy Drink
Publicis Machine
Doodle Art
Bronze
Live Events
RSA
Castrol South Africa
Castrol Oils
Geometry Global Johannesburg PTY LTD
The Castrol Engine Experts Experience
Bronze
Live Events
RSA
Brandhouse Beverages
Johnnie Walker
King James Group
The King of Flavour Experience | Meet Your Match
Silver
Live Activations
Kenya
DISCOVER MOVIES
INSTAVIDEO SERVICE
SCANAD KENYA LIMITED
INSTAVIDEO SERVICE
Bronze
Live Activations
RSA
Toyota South Africa Motors (Pty) Ltd
The Lexus LS’s Precollision System
FCB South Africa (PTY) LTD
The Billboard the Knows What You’re Thinking
Bronze
Live Activations
RSA
Volkswagen South Africa
New Polo
Ogilvy & Mather Cape Town
PoloTag
Gold
Live Events: Sponsorship
RSA
Sanlam
Sanlam
King James Group
Woordfees 2015
Silver
Live Events: Sponsorship
RSA
Nedbank
Corporate
Joe Public
Nedbank Design Indaba
Bronze
Live Events: Sponsorship
RSA
DIMENSION DATA
ITC SOLUTIONS EG. WIFI AND NETWORK CONNECTIVITY AND VIDEO CONFERENCING SOLUTIONS
OwenKessel Leo Burnett
BRINGING THE WORLD TO THE ABSA CAPE EPIC
Bronze
Live Events: Sponsorship
RSA
Red Bull
Red Bull
VWV Group / Publicis Machine
Red Bull X-Fighters SA 2014
Craft Gold
Live Crafts
RSA
Chicken Licken
Bang Bang Mix
Network#BBDO
15 Bucks
Craft Certificate
Live Crafts
RSA
Brandhouse Beverages
Johnnie Walker
King James Group
The King of Flavour Experience | Meet Your Match
Craft Certificate
Live Crafts
RSA
Red Bull
Energy Drink
Publicis Machine
Doodle Art
Gold
Media Innovation: Single Medium
UAE
Roads and Transport Authority
Back off Radio
Geometry Global Dubai
Back Off Radio
Gold
Media Innovation: Single Medium
RSA
National Museum of Military History
World War 2 Exhibit
Ireland/Davenport
The Cup of Life
Silver
Media Innovation: Single Medium
Kenya
The Secret Garden
The Secret Garden
Ogilvy & Mather Africa
The Secret Garden secret ad
Silver
Media Innovation: Single Medium
UAE
Unilever
Lifebuoy
Geometry Global Dubai
Handle On Hygiene
Silver
Media Innovation: Single Medium
RSA
SureSlim
SureSlim
Publicis Machine
The Chocolate Flyer
Silver
Media Innovation: Single Medium
RSA
Simba (Ltd)
Ghost Pops
M&C Saatchi Abel Jhb
Possessed Radio
Bronze
Media Innovation: Single Medium
RSA
KFC
Food
Ogilvy & Mather Johannesburg
SoundBite
Bronze
Media Innovation: Single Medium
RSA
Med-Lemon
Med-Lemon
140 BBDO
The Sneezing Poster
Bronze
Media Innovation: Single Medium
RSA
Chicken Licken
Bang Bang Mix
Network#BBDO
15 Bucks
Bronze
Media Innovation: Single Medium
RSA
BMW
i8
Ireland/Davenport
BMW i8 Born Electric
Bronze
Media Innovation: Single Medium
RSA
Audi
Audi Night Vision Assistant
Ogilvy & Mather Cape Town
Eyes Play Tricks
Campaign Gold
Radio Station Commercials
RSA
Flight Centre
Student Flights
TBWA\Hunt\Lascaris Johannesburg
Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Gold
Radio Station Commercials
UAE
BHV
Sofa Bed
IMPACT BBDO Dubai
Pillow Talk – Cream, Michelle, Tuesday
Campaign Gold
Radio Station Commercials
RSA
Suntory Lucozade
Lucozade
Ogilvy & Mather Johannesburg
Give Me Strength – Night Before The Project, Team Building, Lacing Up Your High Tops
Campaign Silver
Radio Station Commercials
RSA
Tiger Brands
Doom Fogger
TBWA\Hunt\Lascaris Johannesburg
Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug
Campaign Silver
Radio Station Commercials
UAE
Loto Libanais
Loto Libanais
IMPACT BBDO Dubai
Anyone Can Win – Lucy, Albert, John
Silver
Radio Station Commercials
RSA
National University Hospital
Nucot
TheWorkRoom Audio Post
Donated Voices
Campaign Bronze
Radio Station Commercials
RSA
Spotcash
Spotcash Loans
FoxP2 CT
Money Without The Regret – Semen, Clinical Trial
Bronze
Radio Station Commercials
RSA
MultiChoice DStv
DStv Parental Control
Ogilvy & Mather Johannesburg
Happy Endings
Bronze
Radio Station Commercials
RSA
Cell C
SmartData
FCB 1886
Ask Mmusi
Bronze
Radio Station Commercials
RSA
Dialdirect
Dialdirect Insurance
Joe Public
A Lifetime in a Minute: Dad
Silver
Branded Content Radio
RSA
Tassenberg
Tassenberg
99c
Your Legend Lives On
Campaign Craft Certificate
Radio Crafts: Direction
RSA
Wrigley
Skittles
DDB South Africa
YouTube the Rainbow – Disney, Country, Opera
Craft Certificate
Radio Crafts: Direction
RSA
Dialdirect
Dialdirect Insurance
Joe Public
A Lifetime in a Minute: Dad
Campaign Craft Gold
Radio Crafts: Writing
RSA
Flight Centre
Student Flights
TBWA\Hunt\Lascaris Johannesburg
Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Craft Gold
Radio Crafts: Writing
RSA
Suntory Lucozade
Lucozade
Ogilvy & Mather Johannesburg
Give Me Strength – Lacing Up Your High Tops
Campaign Craft Certificate
Radio Crafts: Writing
RSA
Tiger Brands
Doom Fogger
TBWA\Hunt\Lascaris Johannesburg
Sexy Times – The O’ Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug
Campaign Craft Certificate
Radio Crafts: Original Music & Sound Design
RSA
Flight Centre
Student Flights
TBWA\Hunt\Lascaris Johannesburg
Travel before its not fun anymore – Beer Fest, Music Fest, Beach Party
Campaign Craft Certificate
Radio Crafts: Performance
RSA
Wrigley
Skittles
DDB South Africa
YouTube the Rainbow – Opera, Country, Disney
Campaign Silver
Non-English Radio
RSA
Cell C
C-Surance
FCB 1886
Igugu – Thembi, Senzo, Khanyi
Bronze
Non-English Radio
RSA
Toyota South Africa Motors (Pty) Ltd
Genuine Parts
FCB South Africa (PTY) LTD
House
Bronze
Non-English Radio
RSA
MultiChoice DStv
DStv Compact
Ogilvy & Mather Johannesburg
iTV Yam’
Campaign Craft Gold
Radio Craft: Non-English Writing
RSA
Cell C
C-Surance
FCB 1886
Igugu – Thembi, Senzo, Khanyi
Craft Certificate
Radio Craft: Non-English Performance
RSA
Toyota South Africa Motors (Pty) Ltd
Genuine Parts
FCB South Africa (PTY) LTD
Toyota Genuine Parts ‘Ska Forster’
Gold
TV & Cinema Commercials: up to 90s
RSA
Santam
Santam
King James Group
One-of-a-kind
Campaign Silver
TV & Cinema Commercials: up to 90s
RSA
Jaguar Land Rover South Africa
Genuine Parts
Y&R SA
Non-Genuine Animals – Crocodile, Lion, Eagle
Silver
TV & Cinema Commercials: up to 90s
RSA
Chicken Licken
Hotwings®
Net#work BBDO
The Great Dlamini
Silver
TV & Cinema Commercials: up to 90s
RSA
Chicken Licken
Bang Bang Mix
Net#work BBDO
15 Bucks
Silver
TV & Cinema Commercials: up to 90s
RSA
5 FM
5 FM
King James II
Without 5
Silver
TV & Cinema Commercials: up to 90s
RSA
Volkswagen
Volkswagen Safety Systems
Ogilvy & Mather Cape Town
Moments
Campaign Bronze
TV & Cinema Commercials: up to 90s
RSA
Suntory Lucozade
Lucozade
Ogilvy & Mather Johannesburg
Give Me Strength – Water Feature, Performance Art
Bronze
TV & Cinema Commercials: up to 90s
RSA
MultiChoice
DStv Africa
Ogilvy & Mather Johannesburg
#TIA
Gold
TV & Cinema Commercials: above 90s
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Silver
TV & Cinema Commercials: above 90s
RSA
Dialdirect
Dialdirect Insurance
Joe Public United
The Notebook
Bronze
TV & Cinema Commercials: above 90s
RSA
Nedbank
Business Banking
Joe Public
Reins
Bronze
TV & Cinema Commercials: above 90s
RSA
Design Indaba
Creativity For Good
FoxP2 CT
Project Phoenix
Campaign Bronze
Internet Commercials: up to 30s
RSA
Chicken Licken
Bang Bang Mix
Net#work BBDO
Outrageously Expensive – Pocket Money, Reverse, 1974, Caveman, Goldfish
Bronze
Internet Commercials: up to 30s
RSA
Safari Link
Safari Link
FCB Cape Town
Saber Cats
Gold
Internet Video: above 30s
UAE
UN Women
UN Women
IMPACT BBDO Dubai
Give Mom Back Her Name
Silver
Internet Video: above 30s
RSA
Edgars
Intimate Wear
Ireland/Davenport
The Unskippable Skip Ad
Bronze
Internet Video: above 30s
UK
Unilever
Aromat
MOFILM
Guess Who’s Coming to Diner?
Bronze
Internet Video: above 30s
RSA
Cricket South Africa
Protea Fire
Thackwell & Whittaker
Surprise Visit
Bronze
Internet Video: above 30s
RSA
Tiger Brands (PTY) Ltd
Gill Anti-Dandruff Shampoo
FCB South Africa (PTY) LTD
Hair Care
Bronze
Internet Video: above 30s
RSA
Riot! Games
League of Legends
Shy the Sun
Amumu: The Curse of the Sad Mummy
Bronze
Internet Video: above 30s
RSA
Random House Struik South Africa
Lauren Beukes
Mr. Alexander
Broken Monsters
Grand Prix
Branded Content Video: Single Execution
UAE
Loto Libanais
Loto Libanais
IMPACT BBDO Dubai
Black Cats On Holiday
Silver
Branded Content Video: Single Execution
RSA
Sanlam
Sanlam Brand
King James Group
One Rand Man | The Documentary
Bronze
Branded Content Video: Single Execution
RSA
takealot.com
Online Shopping
M&C Saatchi Abel
Bakkies
Bronze
Branded Content Video: Single Execution
RSA
Chicken Licken
Bang Bang Mix
Network#BBDO
15 Bucks Analyst
Campaign Gold
Branded Content Video: Campaign
RSA
Sanlam
Sanlam Brand
King James Group
One Rand Man
Campaign Silver
Branded Content Video: Campaign
RSA
Salomon Global
Outdoor Lifestyle
The African Attachment
Salomon Running TV Season 04
Campaign Bronze
Branded Content Video: Campaign
RSA
Brandhouse Beverages
Johnnie Walker
King James Group
The Gentleman’s Wager | The Race
Campaign Bronze
Branded Content Video: Campaign
RSA
Diageo
Alcoholic Beverage
Carat SA, Isobar, BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Campaign Bronze
Branded Content Video: Campaign
RSA
Sanlam
Sanlam
King James Group
Idols
Silver
Music Videos
RSA
Thee more shallows
2am
New Monday
2am
Craft Gold
TV Crafts: Direction
RSA
Diaego
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Craft Certificate
TV Crafts: Direction
UK
Diageo
Guinness
MOFILM
Who Am I
Craft Certificate
TV Crafts: Direction
RSA
Chicken Licken
Chicken Licken
Egg Films
The Great Dlamini
Craft Certificate
TV Crafts: Direction
RSA
Nedbank
Business Banking
Joe Public
Reins
Craft Certificate
TV Crafts: Direction
RSA
Santam
Insurance
0307
Santam One of a Kind
Craft Certificate
TV Crafts: Cinematography
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Craft Certificate
TV Crafts: Cinematography
RSA
Nedbank
Business Banking
Joe Public
Reins
Craft Certificate
TV Crafts: Cinematography
RSA
Prudential
Investment Financing
0307
Prudential Fisherman
Campaign Craft Gold
TV Crafts: Writing
RSA
Suntory Lucozade
Lucozade
Ogilvy & Mather Johannesburg
Give Me Strength – Gum in Hair, Performance Art, Water Feature, Static
Craft Gold
TV Crafts: Writing
RSA
Santam
Santam
King James Group
One-of-a-kind
Craft Certificate
TV Crafts: Writing
UK
Diageo
Guinness
MOFILM
Who Am I
Craft Gold
TV Crafts: Production Design
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Craft Gold
TV Crafts: Production Design
RSA
Chicken Licken
Chicken Licken
Egg Films
The Great Dlamini
Craft Gold
TV Crafts: Animation
RSA
Riot! Games
League of Legends
Shy the Sun
Amumu: The Curse of the Sad Mummy
Craft Certificate
TV Crafts: Animation
RSA
Mondelez
Cadbury Dairy Milk
Ogilvy & Mather Johannesburg
Triplets
Craft Certificate
TV Crafts: Editing
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Craft Certificate
TV Crafts: Editing
RSA
Chicken Licken
Hotwings®
Net#work BBDO
The Great Dlamini
Craft Certificate
TV Crafts: Editing
RSA
Santam
Santam
King James Group
One-of-a-kind
Craft Certificate
TV Crafts: Editing
RSA
Sanlam
Sanlam Investments
Giant Films & Deliverance
Genius
Craft Certificate
TV Crafts: Original Music & Sound Design
RSA
5 FM
5 FM
King James II
Without 5
Craft Certificate
TV Crafts: Original Music & Sound Design
RSA
Sanlam
Sanlam Investments
King James Group
Genius
Craft Gold
TV Crafts: Best Use of Licensed Music
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO
Made Of Black
Craft Certificate
TV Crafts: Best Use of Licensed Music
RSA
Chicken Licken
Hotwings®
Net#work BBDO
The Great Dlamini
Craft Certificate
TV Crafts: Best Use of Licensed Music
RSA
Dialdirect
Dialdirect
Velocity Films
The Notebook
Craft Certificate
TV Crafts: Best Use of Licensed Music
RSA
5 FM
5 FM
King James II
Without 5
Craft Gold
TV Crafts: Performance
RSA
Santam
Insurance
0307
Santam One of a Kind
Craft Certificate
TV Crafts: Performance
RSA
Chicken Licken
Hotwings®
Net#work BBDO
The Great Dlamini
Campaign Gold
Integrated Campaign
UAE
UN Women
UN Women
IMPACT BBDO Dubai
Give Mom Back Her Name
Campaign Gold
Integrated Campaign
RSA
Sanlam
Sanlam Brand
King James Group
One Rand Man
Campaign Silver
Integrated Campaign
RSA
Diageo
Guinness
BBDO Africa, Abbott Mead Vickers BBDO, Carat SA, Isobar
Made Of Black
Campaign Silver
Integrated Campaign
RSA
Santam
Santam
King James Group
One-of-a-kind
Campaign Bronze
Integrated Campaign
UAE
Loto Libanais
Loto Libanais
IMPACT BBDO Dubai
Goodbye Bad Luck
Campaign Bronze
Integrated Campaign
RSA
Dialdirect
Dialdirect Insurance
Joe Public
Time is Precious
Campaign Bronze
Integrated Campaign
RSA
Suntory Lucozade
Lucozade
Ogilvy & Mather Johannesburg
Give Me Strength
Campaign Bronze
Integrated Campaign
RSA
Garagista Beer Co.
Garagista Craft beer
FoxP2 CT
The Anti-Hipster Craft Beer
Gold
Effective Creativity
RSA
Coca-Cola South Africa
Coca-Cola
FCB South Africa (PTY) LTD
Coke Bobby
Gold
Effective Creativity
UAE
Sawamninjah
Rescue Radio
Geometry Global Dubai
Rescue Radio – The Rescue Continues
Silver
Effective Creativity
RSA
Haven Night Shelter on Napier
The Street Store
M&C Saatchi Abel
The Street Store
Silver
Effective Creativity
RSA
Bell’s
Bell’s Extra Special Scotch Whisky
King James Group
The Reader
Bronze
Effective Creativity
RSA
Nedbank
Ke Yona Team search
NATIVE VML
Ke Yona
Bronze
Effective Creativity
RSA
Modjaji Books
reading & writing platform
NATIVE VML
bookly
Bronze
Effective Creativity
RSA
One School at a Time
Project English
Joe Public
Project English
Bronze
Effective Creativity
RSA
Brandhouse Beverages
Johnnie Walker
King James Group
The King of Flavour | Meet Your Match
Gold
Service Design
UAE
Unilever
Lifebuoy
Geometry Global Dubai
Handle On Hygiene
Silver
Service Design
RSA
Volkswagen South Africa
Volkswagen up!
Ogilvy & Mather Cape Town
The Uber Test Ride
Bronze
Service Design
RSA
Unilever
Joko
Joe Public Ignite
Vaya Via Joko
Bronze
Service Design
RSA
The Safety Lab
GIVA
Y&R SA
Digital giving platform
Bronze
Service Design
RSA
Unilever
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