Media24 has unveiled a new visual identity, as well as visuals of what its foreshore head office building will look like once its current revamp is completed. The new logo was designed by Crispian Brown, group creative director at New Media Publishing, a Media24 affiliate.
Esmaré Weideman, chief executive of Media24, says the revamping of the building and renaming of the Naspers Centre to the Media24 Centre is “Naspers’s gift to us to commemorate 100 years of publishing excellence since the inception of Die Burger in July 1915”.
The new Media24 logo will be displayed on the west façade of the building and will be unveiled in December 2014 to mark the end of Cape Town’s reign as the World Design Capital. It will reach 34m high and stretch 6m wide. The rest of construction is due for completion in July 2015, when Die Burger celebrates its 100th birthday.
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