The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. South Africa took three bronzes. Two went to FCB South Africa (Johannesburg) for Coca-Cola and the third to TBWA Hunt Lascaris for Tiger Brands.
Tiger Brands – TBWA Hunt Lascaris
Coca-Cola – FCB South Africa
In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for ‘Guilt Trips’ created for V/Line.
The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, ‘Sorry I Spent it on Myself’. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.
The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, ‘Magic of Flying’. 2677 entries were made into the category this year – 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.
In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, ‘The Scarecrow’. In this category 1850 entries were this year received from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.
Creative Effectiveness Lions Winners – CANNES LIONS 2014
Title
Advertiser
Product
Entrant / Agency
Country
Prize
GUILT TRIPS
V/LINE
TRANSPORT
McCANN MELBOURNE
AUSTRALIA
Creative Effectiveness Grand Prix
‘WEAVE YOUR MAGIC’: HOW LURPAK FOUND ITS GLOBAL VOICE
ARLA FOODS
LURPAK / SVENSKT SMÖR
WIEDEN+KENNEDY London
UNITED KINGDOM
Creative Effectiveness Lion
EXPEDIA – TRAVEL YOURSELF INTERESTING
EXPEDIA
EXPEDIA
OGILVY & MATHER ADVERTISING London
UNITED KINGDOM
Creative Effectiveness Lion
DON’T RAISE MONEY, MAKE MONEY
DEPAUL UK
THE DEPAUL BOX COMPANY
PUBLICIS LONDON
UNITED KINGDOM
Creative Effectiveness Lion
HOW BRAD PITT’S BRO’ HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney
AUSTRALIA
Creative Effectiveness Lion
DOVE REAL BEAUTY SKETCHES
UNILEVER
DOVE MASTERBRAND
OGILVY BRASIL São Paulo
BRAZIL
Creative Effectiveness Lion
AUSTRALIA DAY
McDONALD’S AUSTRALIA
McDONALDS
DDB Sydney
AUSTRALIA
Creative Effectiveness Lion
Direct Lions Winners – CANNES LIONS 2014
Title
Advertiser
Product
Entrant / Agency
Country
Prize
MAGIC OF FLYING
BRITISH AIRWAYS
BRITISH AIRWAYS
OGILVYONE LONDON
UNITED KINGDOM
Grand Prix
ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
BELDENT INFINIT
DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
Gold Lion
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
CHRISTMAS
ADAM&EVEDDB London
UNITED KINGDOM
Gold Lion
FIFA 14
MICROSOFT
XBOX 360
Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá
COLOMBIA
Gold Lion
BOB DYLAN LIKE A ROLLING STONE
SONY MUSIC
BOB DYLAN BOX SET RELEASE
INTERLUDE New York
USA
Gold Lion
SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
Gold Lion
SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
Gold Lion
DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan
ITALY
Gold Lion
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris
FRANCE
Gold Lion
ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
BELDENT INFINIT
DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
Gold Lion
MILKA LAST SQUARE
MONDELEZ INTERNATIONAL
FOOD
BUZZMAN Paris
FRANCE
Gold Lion
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo
JAPAN
Gold Lion
LIVE TEST SERIES
VOLVO TRUCKS
THE NEW VOLVO FM
FORSMAN & BODENFORS Gothenburg
SWEDEN
Gold Lion
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris
FRANCE
Gold Lion
VROOM RING BOOM
CLARO
CLARO
OGILVY GUATEMALA
GUATEMALA
Gold Lion
SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
Gold Lion
RAISING VOICES
COLEGIO LAS LOMAS ORAL
COLEGIO LAS LOMAS ORAL
OGILVY & MATHER ARGENTINA Buenos Aires
ARGENTINA
Gold Lion
DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan
ITALY
Gold Lion
WE WERE THERE
BNP PARIBAS
BANK & ASSURANCES
SID LEE Paris
FRANCE
Gold Lion
AUDI TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg
GERMANY
Silver Lion
PENNY THE PIRATE
LUXOTTICA
OPSM KIDS EYE SCREENING TOOL
SAATCHI & SAATCHI Sydney
AUSTRALIA
Silver Lion
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris
FRANCE
Silver Lion
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION
SHARE MY DABBA
McCANN WORLDGROUP INDIA Mumbai
INDIA
Silver Lion
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo
JAPAN
Silver Lion
WE WERE THERE
BNP PARIBAS
BANK & ASSURANCES
SID LEE Paris
FRANCE
Silver Lion
PHUBBING
MACQUARIE
DICTIONARY
McCANN MELBOURNE
AUSTRALIA
Silver Lion
AUDI TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg
GERMANY
Silver Lion
DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan
ITALY
Silver Lion
I WISH MY SON HAD CANCER
HARRISON’S FUND
HARRISON’S FUND
AIS London
UNITED KINGDOM
Silver Lion
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON
UNITED KINGDOM
Silver Lion
MY HOME IS AN OVEN
BGH
BGH AIR CONDITIONERS
DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
Silver Lion
SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
Silver Lion
TRANSAVIA – EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux
FRANCE
Silver Lion
PHUBBING
MACQUARIE
DICTIONARY
McCANN MELBOURNE
AUSTRALIA
Silver Lion
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION
SHARE MY DABBA
McCANN WORLDGROUP INDIA Mumbai
INDIA
Silver Lion
MILKA LAST SQUARE
MONDELEZ INTERNATIONAL
FOOD
BUZZMAN Paris
FRANCE
Silver Lion
JC DECAUX STREET VIEW UNPAID BILLS
JC DECAUX
OUTDOOR ADVERTISING
BBDO BELGIUM Brussels
BELGIUM
Bronze Lion
THE BARBECUE BIBLE
TRAMONTINA
BARBECUE PRODUCTS
JWT BRAZIL São Paulo
BRAZIL
Bronze Lion
ALL EYES ON S4.
SWISSCOM
SAMSUNG GALAXY S4
HEIMAT Berlin
GERMANY
Bronze Lion
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
Bronze Lion
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN’S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY
DDB SPAIN Madrid
SPAIN
Bronze Lion
THE LEGENDARY POSTERS
HEINEKEN
HEINEKEN
WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Bronze Lion
3D ON THE ROCKS
SUNTORY HOLDINGS LIMITED
SUNTORY WHISKY
TBWA\HAKUHODO Tokyo
JAPAN
Bronze Lion
HAVING A GOOD MEMORY HAS ITS BENEFITS
NATURE´S GARDEN
MULTICEBRINA
MARURI GREY Guayaquil
ECUADOR
Bronze Lion
1200 TREES-LIKE PURIFYING BILLBOARD
THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY
ADMISSION 2014
FCB MAYO Lima
PERU
Bronze Lion
MY HOME IS AN OVEN
BGH
BGH AIR CONDITIONERS
DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
Bronze Lion
SECOND CHANCE
BUSINESS IN THE COMMUNITY
BUSINESS IN THE COMMUNITY
LEO BURNETT LONDON
UNITED KINGDOM
Bronze Lion
TRANSAVIA – EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux
FRANCE
Bronze Lion
PAY PER LAUGH
TEATRE NEU
THEATER
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona
SPAIN
Bronze Lion
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan
ITALY
Bronze Lion
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE
AUSTRALIA
Bronze Lion
BENTLEY BURIAL
ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION
ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo
BRAZIL
Bronze Lion
UNSELFIE
BBDO Guerrero/TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City
THE PHILIPPINES
Bronze Lion
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
VOLKSWAGEN BUS
ALMAPBBDO São Paulo
BRAZIL
Bronze Lion
PENNY THE PIRATE
LUXOTTICA
OPSM KIDS EYE SCREENING TOOL
SAATCHI & SAATCHI Sydney
AUSTRALIA
Bronze Lion
PAY PER LAUGH
TEATRE NEU
THEATER
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona
SPAIN
Bronze Lion
DACIA SPONSOR DAY
RENAULT ITALIA
DACIA
PUBLICIS ITALY Milan
ITALY
Bronze Lion
JC DECAUX STREET VIEW UNPAID BILLS
JC DECAUX
OUTDOOR ADVERTISING
BBDO BELGIUM Brussels
BELGIUM
Bronze Lion
SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
Bronze Lion
PHUBBING
MACQUARIE
DICTIONARY
McCANN MELBOURNE
AUSTRALIA
Bronze Lion
SEARCHING FOR HEARTS
PERUVIAN CANCER FOUNDATION
PONLE CORAZON
FCB MAYO Lima
PERU
Bronze Lion
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Bronze Lion
THE LEGENDARY POSTERS
HEINEKEN
HEINEKEN
WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Bronze Lion
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
VOLKSWAGEN BUS
ALMAPBBDO São Paulo
BRAZIL
Bronze Lion
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
Bronze Lion
PAY PER LAUGH
TEATRE NEU
THEATER
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona
SPAIN
Bronze Lion
A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY GEAR – LIFEJACKETS
CLM BBDO Boulogne-Billancourt
FRANCE
Bronze Lion
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg
GERMANY
Bronze Lion
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON
UNITED KINGDOM
Bronze Lion
BENTLEY BURIAL
ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION
ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo
BRAZIL
Bronze Lion
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS
RE-CYCLING
LEO BURNETT HONG KONG
HONG KONG
Bronze Lion
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN’S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY
DDB SPAIN Madrid
SPAIN
Bronze Lion
SECOND CHANCE
BUSINESS IN THE COMMUNITY
BUSINESS IN THE COMMUNITY
LEO BURNETT LONDON
UNITED KINGDOM
Bronze Lion
YOU ARE MY SON
MINISTRY OF DEFENSE
PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED
LOWE-SSP3 Bogotá
COLOMBIA
Bronze Lion
MEMORY EDITION
FUNDACIÓN REINA SOFÍA
FUNDACIÓN REINA SOFÍA
SRA. RUSHMORE Madrid
SPAIN
Bronze Lion
PR Lions Winners – CANNES LIONS 2014
Title
Advertiser
Product
Entrant / Agency
Country
PR Agency
Prize
THE SCARECROW
CHIPOTLE MEXICAN GRILL
FAST CASUAL DINING
CREATIVE ARTISTS AGENCY Los Angeles
USA
EDELMAN New York
Grand Prix
THIS IS WHOLESOME
HONEY MAID
SNACKS
DROGA5 New York
USA
WEBER SHANDWICK Chicago
Gold Lion
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland / APOLLONATION Auckland
NEW ZEALAND
Gold Lion
THE FADING NEWS
RADIKAL
NEWSPAPER
TBWA\ISTANBUL
TURKEY
Gold Lion
THE SCARECROW
CHIPOTLE MEXICAN GRILL
FAST CASUAL DINING
CREATIVE ARTISTS AGENCY Los Angeles
USA
EDELMAN New York
Gold Lion
SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
Gold Lion
THE AUTOCOMPLETE TRUTH
UN WOMEN
GENDER EQUALITY
MEMAC OGILVY Dubai
UNITED ARAB EMIRATES
Gold Lion
RICE-CODE
INAKADATE VILLAGE
INAKADATE VILLAGE
HAKUHODO Tokyo
JAPAN
Gold Lion
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan
ITALY
Gold Lion
THE FADING NEWS
RADIKAL
NEWSPAPER
TBWA\ISTANBUL
TURKEY
Gold Lion
DALLAS GAS STATION
TNT
DALLAS
GREY NEW YORK
USA
Gold Lion
THE SCARECROW
CHIPOTLE MEXICAN GRILL
FAST CASUAL DINING
CREATIVE ARTISTS AGENCY Los Angeles
USA
EDELMAN New York
Gold Lion
BALD CARTOONS
GRAACC
NGO
OGILVY BRASIL São Paulo
BRAZIL
Gold Lion
LIVE TEST SERIES
VOLVO TRUCKS
THE NEW VOLVO FMX, FL, FM- INTEGRATED CAMPAIGN
FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS
SWEDEN
BE ON Stockholm
Gold Lion
IF WE MADE IT
HEINEKEN
NEWCASTLE BROWN ALE
DROGA5 New York
USA
FAST HORSE Minneapolis
Silver Lion
FOOTBALL ON YOUR PHONE
DIRECTV
TELECOMMUNICATIONS
GREY NEW YORK
USA
Silver Lion
DALLAS GAS STATION
TNT
DALLAS
GREY NEW YORK
USA
KETCHUM New York
Silver Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)
TACO BELL
TACO BELL BREAKFAST MENU
DEUTSCH Los Angeles
USA
Silver Lion
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR Sydney
Silver Lion
HANDS ON SEARCH
YAHOO! JAPAN
YAHOO! JAPAN
HAKUHODO KETTLE Tokyo
JAPAN
Silver Lion
MOVIES THAT CHANGE LIVES
CHANGE ONE LIFE
ADOPTION AWARENESS
Y&R Moscow
RUSSIA
PROSTOR PR AND CONSULTING Moscow
Silver Lion
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN’S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY
DDB SPAIN Madrid / DDB SPAIN Madrid
SPAIN
QMS Madrid
Silver Lion
18TH ZONE EMBASSY
FRITOLAY
TORTRIX
BBDO GUATEMALA
GUATEMALA
Silver Lion
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR Sydney
Silver Lion
POLISH DIACRITICS CAMPAIGN
POLISH ACADEMY OF SCIENCES
POLISH LANGUAGE
OGILVY & MATHER ADVERTISING Warsaw
POLAND
OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw
Silver Lion
D ROSE JUMP STORE
ADIDAS
ADIDAS D ROSE 3.5 BASKETBALL SHOES
TBWA\LONDON
UNITED KINGDOM
Silver Lion
SADDLE BLOSSOMS
COGOO – CLEAN CITY ORGANIZATION
STOP ABANDONING BICYCLES
TBWA\HAKUHODO Tokyo
JAPAN
THE WINDWARD Tokyo
Silver Lion
THE HAIR FEST
CASA DE LA AMISTAD
HAIR DONATION
OGILVY & MATHER Mexico City
MEXICO
Silver Lion
THE EPIC SPLIT
VOLVO TRUCKS
THE NEW VOLVO FM
FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS
SWEDEN
BE ON Stockholm
Silver Lion
DACIA SPONSOR DAY
RENAULT ITALIA
DACIA
PUBLICIS CONSULTANTS ITALIA Milan
ITALY
PUBLICIS CONSULTANTS ITALIA Milan
Silver Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)
TACO BELL
TACO BELL BREAKFAST MENU
DEUTSCH Los Angeles
USA
Silver Lion
GOOGLE ‘REUNION’
GOOGLE, INDIA
GOOGLE SEARCH
OGILVY & MATHER INDIA Mumbai
INDIA
Silver Lion
RICE-CODE
INAKADATE VILLAGE
INAKADATE VILLAGE
HAKUHODO Tokyo
JAPAN
Silver Lion
ANDROID KIT KAT
NESTLÉ
KIT KAT
JWT LONDON
UNITED KINGDOM
Silver Lion
SAT-JF14
RECORD COLLECTION
MUSIC ALBUM – JOHN FRUSCIANTE
LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles
BRAZIL
Silver Lion
LOVE
HONEY MAID
SNACKS
DROGA5 New York
USA
WEBER SHANDWICK Chicago
Silver Lion
#SOMOSTODOSMACACOS #WEAREALLMONKEYS
NEYMAR JR
INSTITUCIONAL
LODUCCA São Paulo
BRAZIL
Silver Lion
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
MANGO COMMUNICATIONS Auckland
Silver Lion
KOMBI LAST WISHES
VOLKSWAGEN DO BRASIL
VOLKSWAGEN BUS
ALMAPBBDO São Paulo
BRAZIL
Bronze Lion
DAD’S PREGNANT TOO
KIMBERLY CLARK
HUGGIES
OGILVY & MATHER ARGENTINA Buenos Aires
ARGENTINA
Bronze Lion
THE ANTI CANCER PASTE UP
A.C.CAMARGO CANCER CENTER
BREAST CANCER CAMPAIGN
JWT BRAZIL São Paulo
BRAZIL
Bronze Lion
PANTENE LIFE CARE
PROCTER & GAMBLE
PANTENE
GREY ARGENTINA Buenos Aires
ARGENTINA
Bronze Lion
TATTOO SKIN CANCER CHECK
SOL DE JANEIRO
SOL DE JANEIRO
OGILVY BRASIL São Paulo
BRAZIL
Bronze Lion
ARE YOU KLAUS-HEIDI?
LUFTHANSA
FLIGHT CARRIER
DDB STOCKHOLM
SWEDEN
BURSON-MARSTELLER Stockholm
Bronze Lion
UNGROUNDED: AN INNOVATION LAB IN THE SKY
BRITISH AIRWAYS
BRITISH AIRWAYS
OGILVY NEW YORK / TEXT 100 New York
USA
Bronze Lion
GOOGLE ‘REUNION’
GOOGLE, INDIA
GOOGLE SEARCH
OGILVY & MATHER INDIA Mumbai
INDIA
Bronze Lion
GIVING
REAL MOVE CO.
TRUEMOVE H
OGILVY & MATHER Bangkok
THAILAND
Bronze Lion
VERY GOOD MANNERS
POLISH RED CROSS
GOOD CHILDHOOD
CHEIL POLAND Warsaw
POLAND
Bronze Lion
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon
INDIA
Bronze Lion
#MAMMING
N/A
BREAST CANCER AWARENESS
360i New York
USA
Bronze Lion
WHY BRING A CHILD INTO THIS WORLD?
UNILEVER
UNILEVER BRAND GLOBAL
DAVID Buenos Aires
ARGENTINA
EDELMAN London
Bronze Lion
BE A MAN
KOMMUNAL
GENDER EQUALITY
VOLONTAIRE Stockholm
SWEDEN
Bronze Lion
INCOMPLETE BIOS
FUNDACIÓN PANIAMOR
CHILD PROTECTION (NON PROFIT ORGANIZATION)
LEO BURNETT COSTA RICA San Jose
COSTA RICA
Bronze Lion
RUMBLE ON THE RAILS
COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING
SPORTS FEDERATION
KETCHUM SPORTS & ENTERTAINMENT New York
USA
KETCHUM SPORTS & ENTERTAINMENT New York
Bronze Lion
RAIN FOR SALE
THE COCA-COLA COMPANY
RAINWATER OF LLORO
OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá
COLOMBIA
Bronze Lion
PANTENE LIFE CARE
PROCTER & GAMBLE
PANTENE
GREY ARGENTINA Buenos Aires
ARGENTINA
Bronze Lion
TATTOO SKIN CANCER CHECK
SOL DE JANEIRO
SOL DE JANEIRO
OGILVY BRASIL São Paulo
BRAZIL
Bronze Lion
HSBC NOW
HSBC
WEB TV SERIES
HSBC London
UNITED KINGDOM
Bronze Lion
HIT 3001
DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO
ENTREPRENEURSHIP
JWT SAN JUAN San Juan
PUERTO RICO
Bronze Lion
TAXI STOLTENBERG
ARBEIDERPARTIET (THE LABOUR PARTY)
ARBEIDERPARTIET (THE LABOUR PARTY)
TRY/APT ADVERTISING AGENCY Oslo
NORWAY
Bronze Lion
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN’S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN’S LOBBY
DDB SPAIN Madrid / DDB SPAIN Madrid
SPAIN
QMS Madrid
Bronze Lion
ALMOST IDENTICAL
MONDELEZ INTERNATIONAL
BELDENT INFINIT
DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
Bronze Lion
DAD’S PREGNANT TOO
KIMBERLY CLARK
HUGGIES
OGILVY & MATHER ARGENTINA Buenos Aires
ARGENTINA
Bronze Lion
TRUST YOUR POWER
PROCTER & GAMBLE
DURACELL
SAATCHI & SAATCHI New York
USA
CITIZEN PR New York
Bronze Lion
GIVE BLOOD. GIVE POWER. – CHAMPIONS FOR CHILDREN.
GERMAN RED CROSS
BLOOD DONATION
JUNG von MATT Hamburg
GERMANY
MHOCH4 Hamburg
Bronze Lion
TA NO MAPA! (ON THE MAP)
AFROREGGAE
AFROREGGAE
JWT BRAZIL São Paulo
BRAZIL
Bronze Lion
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION SCHOOLS
OGILVY & MATHER INDIA Mumbai
INDIA
Bronze Lion
SOLVING #SOCHIPROBLEMS
AIRBNB
SHORT-TERM HOME RENTALS
PEREIRA & O’DELL San Francisco
USA
Bronze Lion
ASSASSIN’S CREED IV – BLACK FLAG – DEFY HISTORY
UBISOFT EMEA
VIDEO GAME
SID LEE Paris
FRANCE
Bronze Lion
#UNAPOLOGETIC
MATTEL
BARBIE
MATTEL INC El Segundo
USA
KETCHUM Los Angeles / HL GROUP New York
Bronze Lion
2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH)
TACO BELL
TACO BELL BREAKFAST MENU
DEUTSCH Los Angeles
USA
Bronze Lion
Promo & Activation Lions Winners – CANNES LIONS 2014
Title
Advertiser
Product
Entrant / Agency
Country
Prize
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
CHRISTMAS
ADAM&EVEDDB London
UNITED KINGDOM
Grand Prix
TROJAN MAILING
DHL
POSTAL DELIVERY
JUNG von MATT Stuttgart
GERMANY
Gold Lion
BENTLEY BURIAL
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ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo
BRAZIL
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THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg
GERMANY
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MAGIC OF FLYING
BRITISH AIRWAYS
BRITISH AIRWAYS
OGILVYONE LONDON
UNITED KINGDOM
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SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo
JAPAN
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BILLS ONLY COLLECTION BOX
RED CROSS
ANNUAL FUNDRAISING DRIVE 2014
JWT MEXICO Mexico City
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INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris
FRANCE
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SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
CHRISTMAS
ADAM&EVEDDB London
UNITED KINGDOM
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THE AUTOCOMPLETE TRUTH
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GENDER EQUALITY
MEMAC OGILVY Dubai
UNITED ARAB EMIRATES
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TRANSAVIA – EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux
FRANCE
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SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
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LIVE TEST SERIES
VOLVO TRUCKS
THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM
FORSMAN & BODENFORS Gothenburg
SWEDEN
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SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
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SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
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#SOMOSTODOSMACACOS #WEAREALLMONKEYS
NEYMAR JR
INSTITUCIONAL
LODUCCA São Paulo
BRAZIL
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SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
CHRISTMAS
ADAM&EVEDDB London
UNITED KINGDOM
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SPEAKING EXCHANGE
CNA
ENGLISH COURSE
FCB BRASIL São Paulo
BRAZIL
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IF ONLY FOR A SECOND
MIMI FOUNDATION
SUPPORT AND WELLBEING CENTERS
LEO BURNETT FRANCE Paris
FRANCE
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THE AUTOCOMPLETE TRUTH
UN WOMEN
GENDER EQUALITY
MEMAC OGILVY Dubai
UNITED ARAB EMIRATES
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UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION
SPEED
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AUSTRALIA
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WHATEVER HAPPENS STUNT
ANHEUSER-BUSCH
BUD LIGHT
BBDO NEW YORK
USA
Silver Lion
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
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UNITED KINGDOM
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THE TAKEOFF
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux
FRANCE
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FIAT ITALIAN MASTERPIECE
CHRYSLER GROUP
FIAT 500L
SAPIENTNITRO Miami
USA
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THE HAIR FEST
CASA DE LA AMISTAD
HAIR DONATION
OGILVY & MATHER Mexico City
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THE TAKEOFF
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux
FRANCE
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BOOBS
PACIFIC BRANDS UNDERWEAR GROUP
BONDS
CLEMENGER BBDO MELBOURNE
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CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA
LEISURE/ENTERTAINMENT
FCB ZURICH
SWITZERLAND
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YOU ARE MY SON
MINISTRY OF DEFENSE
PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED
LOWE-SSP3 Bogotá
COLOMBIA
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LEGO. BLIND ART PROJECT
LEGO
LEGO. BLIND ART PROJECT
SERVICEPLAN Munich
GERMANY
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MESSAGES
RED CROSS
TELCEL
JWT MEXICO Mexico City
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MESSAGES
RED CROSS
TELCEL
JWT MEXICO Mexico City
MEXICO
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WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS
WENDY’S
QSR
VML Kansas City / KETCHUM Atlanta, GA
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THE AUTOCOMPLETE TRUTH
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MEMAC OGILVY Dubai
UNITED ARAB EMIRATES
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ALMOST IDENTICAL
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DEL CAMPO SAATCHI & SAATCHI Buenos Aires
ARGENTINA
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MOZZIE BOX
SP BREWERY
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AUSTRALIA
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SONG SWIMMER
SONY
WALKMAN SERIE W DEPORTIVA NWZ – W273
McCANN ERICKSON BUENOS AIRES Buenos Aires
ARGENTINA
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SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo
JAPAN
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#ESURANCESAVE30
ESURANCE
DIRECT INSURANCE
LEO BURNETT CHICAGO
USA
Silver Lion
BILLS ONLY COLLECTION BOX
RED CROSS
ANNUAL FUNDRAISING DRIVE 2014
JWT MEXICO Mexico City
MEXICO
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MOVIES THAT CHANGE LIVES
CHANGE ONE LIFE
ADOPTION AWARENESS
Y&R Moscow
RUSSIA
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SWEETIE
TERRE DES HOMMES NETHERLANDS
INTERNATIONAL CHILDRENS’ AID ORGANIZATION
LEMZ Amsterdam
THE NETHERLANDS
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FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON
UNITED KINGDOM
Silver Lion
BENTLEY BURIAL
ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION
ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo
BRAZIL
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THE HAIR FEST
CASA DE LA AMISTAD
HAIR DONATION
OGILVY & MATHER Mexico City
MEXICO
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MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich
SWITZERLAND
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DEAR FUTURE MOM
COORDOWN ONLUS
WORLD DOWN SYNDROME DAY
SAATCHI & SAATCHI Milan
ITALY
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THE LIONFISH INVASION. TERRIBLY DELICIOUS
COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES
THE LIONFISH INVASION
GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá
COLOMBIA
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ASICS RYAN HALL TREADMILL
ASICS AMERICA
ASICS
VITRO San Diego
USA
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NON-VIOLENCE BUS
THE NON-VIOLENCE PROJECT MEXICO
NON-VIOLENCE
McCANN MEXICO CITY
MEXICO
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A RAINBOW FOR THE RAINBOW NATION
COCA-COLA SOUTH AFRICA
COCA-COLA
FCB SOUTH AFRICA Johannesburg
SOUTH AFRICA
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CLARO EXTRA MINUTES
CLARO COSTA RICA
PREPAID SERVICE
OGILVY & MATHER COSTA RICA San Jose
COSTA RICA
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RETURN OF THE ASHES
HHK INTERTRADE
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THAILAND
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THE TIGER ALPHABET
TIGER BRANDS
TIGER BRANDS
TBWA\HUNT\LASCARIS JOHANNESBURG
SOUTH AFRICA
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THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg
GERMANY
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A RAINBOW FOR THE RAINBOW NATION
COCA-COLA SOUTH AFRICA
COCA-COLA
FCB SOUTH AFRICA Johannesburg
SOUTH AFRICA
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PAY PER LAUGH
TEATRE NEU
THEATER
THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona
SPAIN
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JC DECAUX STREET VIEW UNPAID BILLS
JC DECAUX
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BBDO BELGIUM Brussels
BELGIUM
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INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris
FRANCE
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SAT-JF14
RECORD COLLECTION
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LODUCCA São Paulo
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THE WOMAN WHO CAN’T WATCH MOVIES
CANAL+ SPAIN
CANAL+ SPAIN
FCB SPAIN Madrid
SPAIN
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BALD CARTOONS
GRAACC
NGO
OGILVY BRASIL São Paulo
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BROKEN LIVER
NATURE´S GARDEN
HEPALIVE
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ECUADOR
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PROTECTION AD
NIVEA
NIVEA SUN KIDS
FCB BRASIL São Paulo
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THE LEGENDARY POSTERS
HEINEKEN
HEINEKEN
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THE NETHERLANDS
Bronze Lion
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ESURANCE
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LEO BURNETT CHICAGO
USA
Bronze Lion
WIPE OFF 5
TRANSPORT ACCIDENT COMMISSION
SPEED
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THE LIONFISH INVASION. TERRIBLY DELICIOUS
COLOMBIA’S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES
THE LIONFISH INVASION
GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá
COLOMBIA
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7 DAYS OF RAIN
GEOX S.P.A
AMPHIBIOX SHOES
SMFB Oslo
NORWAY
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A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY GEAR – LIFEJACKETS
CLM BBDO Boulogne-Billancourt
FRANCE
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MAGIC OF FLYING
BRITISH AIRWAYS
BRITISH AIRWAYS
OGILVYONE LONDON
UNITED KINGDOM
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FRONT ROW
GOOGLE+
GOOGLE FRONT ROW
ADAM&EVEDDB London
UNITED KINGDOM
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MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND
TELECOMMUNICATION PROVIDER
FCB ZURICH
SWITZERLAND
Bronze Lion
BENTLEY BURIAL
ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION
ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo
BRAZIL
Bronze Lion
BUCHAREST NOT BUDAPEST
KANDIA DULCE
CHOCOLATE BAR
BV McCANN ERICKSON ROMANIA Bucharest / MRM WORLDWIDE Bucharest
ROMANIA
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TUI BEER PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland
NEW ZEALAND
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THE PHOTOGENIC BEER
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HAKUHODO Tokyo
JAPAN
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FOOTBALL RELIGION
FOCA BEER
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GREY BRASIL São Paulo
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LIVE TOY TRAFFIC
LA JUGUETERÍA
BBURAGO TOY CARS
OGILVY GUATEMALA
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@FOLLOWEDBYVOLVO
VOLVO CARS BELGIUM
CARS
BBDO BELGIUM Brussels
BELGIUM
Bronze Lion
LEGO. BLIND ART PROJECT
LEGO
LEGO. BLIND ART PROJECT
SERVICEPLAN Munich
GERMANY
Bronze Lion
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen
DENMARK
Bronze Lion
MAGIC OF FLYING
BRITISH AIRWAYS
BRITISH AIRWAYS
OGILVYONE LONDON
UNITED KINGDOM
Bronze Lion
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
Bronze Lion
PROTECT YOUR #L1F3
GENERTEL, EUROP ASSISTANCE
LIFE PARK – PROTECTION STORE
M&C SAATCHI Milan
ITALY
Bronze Lion
VROOM RING BOOM
CLARO
CLARO
OGILVY GUATEMALA
GUATEMALA
Bronze Lion
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg
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