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Before social media, there really was no such thing as an online influencer. The closest things were media outlets that put content online. With the low cost of online publishing, the volume of content increased exponentially. Since advertising was...

Streaming is the sexiest way to listen to music in 2015. It's also the most controversial, because artists are constantly pulling their music from various platforms or speaking out against it. But the practice is constantly evolving, because the laws...

Social shares have changed the way companies look at their online content. Now that marketing campaigns are so easily disseminated, it has become more common for companies to plan a campaign or post with the aim of it achieving viral success. However...

This past year, I was lucky enough to have a few posts go viral on social media and I have to admit, it’s one of the best feelings ever. It usually starts by a few notifications from your social channels, followed by a huge increase of emails telling...

Two hundred and six kilometers south of Delhi lies Agra, one of the most populated cities of Uttar Pradesh. Referred to as Agravena in the ‘Maharbharata’ and home to one of the biggest tourist destinations of the word, Taj Mahal, Agra does not feature...