Marketingtrenches.com

The rise of personalised marketing and digital channels is “exacerbating skills gaps” within the marketing profession, according to a new report by recruitment company Hays. The study suggests employers are falling into the trap of hiring junior staff...

The seven members of the offers team gathered for their weekly standup at the New York-based technology startup. There had been misconnects the previous week with the email marketing team and the design team resulting in an inconsistent message that...

The best small business software empowers you to run your business smoothly and efficiently. It takes the headache out of everything from organizing your projects and meetings to time management, so you never fall behind. When you stay on top of your...

Let me just say: I’ve got huge respect for business owners in retail. That job takes some serious attention to profit-margin detail that I know I couldn’t handle the stress of if I were doing it day-in, day-out. It’s one of the reasons I opted to write...

Maintaining a competitive position in the real estate industry requires consistent process improvements. We’re all trying to find more hours in the day. And though marketing is an essential business practice, spending your valuable time on it often...