Who are the top B2B Marketing influencers on twitter?
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword.
Earlier this month, I released the 20 B2B Marketing Blogs you need to read. (And I quickly found that no list is perfect.)
So if you feel you should be included on this list, please add yourself to the comments below. I hope you find this to be a valuable resource for your B2B Marketing efforts. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.
Top B2B Marketing Influencers – Companies
These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.
@Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.
Cambridege, MA – http://www.forrester.com/community
@Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference.
Cambridge, MA – http://www.hubspot.com
@Marketo – Marketo.com – Marketing software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. You should also follow their co-founder @JonMiller
San Mateo, CA – http://blog.marketo.com
@Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.
Reston, VA – http://www.comscore.com
@ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections. Account run by @erincnelson and @dreckbaerfrau. #B2B
Berlin, Germany – http://www.exploreb2b.com
@BtoBmagazine – BtoB Online – The resource for #marketing strategists.
New York City & Chicago – http://www.btobonline.com
@MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge.
London, UK – http://bit.ly/b2blive
@Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.
New York, NY
@BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.
San Francisco, CA · http://www.bizo.com
@GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. – Washington, DC · http://geniusrocket.com
@Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.
Anywhere we’re needed – http://www.savvyb2bmarketing.com
@CMIcontent – Content Marketing Institute – Content Marketing Institute for all things #ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World. #cmworld. Also follow Joe Pulizzi @juntajoe.
Cleveland, OH – http://www.contentmarketinginstitute.com
@MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.
Jacksonville Beach, FL – http://www.marketingsherpa.com
@B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies
Global – http://B2BLeadBlog.com
@Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @b2bmagazine’s top B2B agencies.
Atlanta, GA – http://www.arketi.com
@B2B_Chat – #B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg and @wittlake
http://linkd.in/qJtYFg
@SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Follow analysts @jblock, @megheuer, @rossgraber, @izjay, @tjarros, @jneeson, @eeestep and more.
Connecticut · http://www.siriusdecisions.com/
@Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation.
http://www.facebook.com/intel
@Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Vienna, VA – http://blog.eloqua.com
@Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.
Stamford, CT – http://www.gartner.com
Top B2B Marketing Influencers – Individuals
These individuals know the field. Follow this list of influencers to learn about the latest and greatest in B2B marketing, and while you’re at it, throw them as tweet as most of them will respond back!
@MarketingProfs – Ann Handley – Head of Content here at ‘Profs. People seem to like my writing: contentrulesbook.com annhandley.com
Boston, MA – http://www.marketingprofs.com
@PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.
New York – http://pauldunay.com
@Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale
Southern California – http://marketinginteractions.typepad.com
@NoyesJesse – Jesse Noyes – Managing Editor @Eloqua. Storytelling through content marketing, blogs, social media & more. Taco connoisseur.
Austin, TX – http://blog.eloqua.com/
@ArtilleryMarket - Douglas Burdett -B2B marketing agency principal. Former artillery officer, Madison Avenue ad man. In lieu of mid-life crisis, started performing stand up comedy. Also follow Doug @DouglasBurdett
Norfolk, Virginia · http://www.artillerymarketing.com/blog
@BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA. We are the idea launchpad for B2B marketers. We make ideas work.
Atlanta, GA – http://www.mltcreative.com/blog
@MarcusNelson - Marcus Nelson – Founder of @addvocate – Husband to @emilyjo – Father of 3 – Twin – Chilli Champ – Half Kiwi – #Texas born – #Wisconsin raised – Former @salesfoce @uservoice
San Francisco, CA – http://about.me/marcusnelson
@NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing
Irvine, CA
@DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing…
London – http://www.velocitypartners.co.uk
@TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Blogger.
Minneapolis – http://webbiquity.com
@MarkWSchaefer – Mark Schaefer – Chieftain of social web’s most unique blog, {grow}. Consultant, college professor, author of Return on Influence and Tao of Twitter. Social Media Bouncer.
Tennessee and New York – http://www.businessesGROW.com
@Wittlake – Eric Wittlake – Focus: Digital Media & Marketing for B2B. Belief: Marketing should serve and respect the audience. Job: Media Director, @BabcockJenkins. Co-mod: #b2bchat
Portland, OR – http://b2bdigital.net/
@JChernov – Joe Chernov - VP of Marketing at Kinvey. Content Marketer of the Year winner. Words are my own, for better or worse. More here: http://about.me/jchernov
Melrose, MA · http://www.jchernov.com
@Fearlesscomp – Jeff Ogden – Global leader for GE at The Pedowitz Group President. Find New Customers www.findnewcustomers.com
Long Island, NY – http://www.marketingmadesimple.tv
@JeffreylCohen – Jeffrey L. Cohen – Dad, Manager of Content Marketing: @Salesforce @MarketingCloud, Author: The B2B Social Media Book, Managing Editor: @smb2b, B2B Social Media Speaker
Durham, NC – www.SocialMediaB2B.com
@MarkRaganCEO – Mark Ragan – CEO of Ragan Communications. Publisher of PRDaily, PR Daily EU, Ragan.com. Healthcare Care News, HR Comm. Tweets comms news, conference deals and more.
Chicago, IL – http://www.prdaily.com
@Mvolpe – Mike Volpe – CMO @Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox
Boston, MA – http://www.mikevolpe.com/marketing-speaker
@StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @savvy_b2b blog.
Greater Boston, MA · http://www.tentonmarketing.com
@JasonMillerCA – Jason Miller - Social Media & Content for @Marketo, B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. All opinions here are my own.
San Francisco, CA · http://rocknrollcocktail.com
@AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech. Moderator for #B2Bchat. Head of Social Media at CA Technologies.
San Francisco – http://www.marketingfinger.com
@WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands.
http://marxcommunications.com
@Mike_Schultz – Mike Schultz – President, RAIN Group. Publisher, RainToday.com. Author, Rainmaking Conversations, Blogger RAIN Selling blog.
Stow, MA – http://www.raingroup.com/blog
@MicheleLinn – B2B contest marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com
Royal Oak, MI – http://www.linncommunications.com
@HJSewell – Howard J. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. 20+ years in B2B direct marketing, demand gen, and lead management.
Seattle, WA – http://www.linkedin.com/in/hjsewell
@Marketingwizdom – Robert Clay – INTJ Entrepreneur; strategist; author; speaker and business mentor to aspiring market leaders. Digital native and foodie into cars, design, Apple and skiing
Milton Keynes, UK – http://marketingwizdom.com/twitter
@KylepLacy - Kyle Lacy – Sr Manager, Content Marketing & Research at @ExactTarget. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. Thoughts are mine alone.
Indianapolis, IN · http://www.kylelacy.com
@cuferg – Christy Ferguson – B2B Marketing & PR Strategist, Corporate and Agency. Avid non-fiction reader, information junkie, passionate Philly sports fan. Co-Mod of #b2bchat.
Denver, CO - http://www.uherfergusoncommunications.com
@MaureenB2B – Maureen Blandford – Championing efficacious sales support & marketing for B2Bs – figurative middleware for B2B Sales & Marketing Alignment. If I’m not here, you can find me on G+
http://MaureenBlandford.com
@JBecher – Jonathan Becher - #SAP Chief Marketing Officer & performance management enthusiast. I believe words matter. (Disclosure: yes, he’s our social CMO @SAP and my ultimate boss)
Palo Alto, CA – http://alignment.wordpress.com
@TonyZambito – TonyZambito – Executive Consultant, Sales Benchmark Index. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth.
New York · http://www.salesbenchmarkindex.com
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