Did you know that there are more than 2.34 billion active social media users throughout the world? By passing every single second, these numbers are increasing. Estimated active social media users will cross the number of 2.95 billion by the end of 2020, around a third of Earth’s entire population.
Don’t you think these numbers are impressive?
Some people use these social media sites for their own reasons but B2B and B2C businesses use these platforms to reach their target audience.
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This article is unique because of its information. Information is based on user type, active users, estimated monthly visitors and ranking. You can learn which social media platform is most relevant to your business based on given information.
Why social media sites are getting so much popular among the individuals, marketers, advertisers and businesses?
Human is a social animal. He needs a platform to communicate with others and share his thoughts. The Internet made this very easy for him. Through these social media sites, you can connect with anyone all around the globe, no matter how far is he or her.
Because social media sites are free and easy to use, everyone is more willing to use them. Another reason why social media sites are getting popular because of short time and long distance.
People have no time to meet physically with others and long distance made more difficult it too. Through social media sites, people now connect with anyone in their leisure time.
Businesses need more customers. Social media sites are an easy and quick way to reach target audience directly. There is a great opportunity for businesses to capture the larger portion of customers’ pool through popular social media sites.
There are thousands of social media sites available on the internet with their own specialties but the question is this which one is the best for your business?
Every business is different and has its own ways of doing. Target audience, competitors, suppliers, and stakeholders are different. Their strategies and approaches are different that’s why they need a different type of social media networks.
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In this guide, I’ve arranged the list of top 50+ social media sites as per active user base and their popularity.
1. Facebook
Active Users: 1712 Million
Last Month Visits: 26.80 Billion
Global Rank: 3
User Type: General, Individual, Business
Unique Features: Videos, Photos, Apps, Groups, Pages
Facebook is the top of the all social media sites in every term; Alexa ranking, Statista ranking, active users, and daily visitors. Founded on February 4, 2004, Facebook has managed to capture the maximum market share, 18%. Due to its easy interface, Facebook is getting more popular among the new generation. 85% of its daily active users are from outside of US and Canada, which means Facebook popularity is equally popular in the whole world.
Facebook for Business:
Facebook unique features included pages, groups, apps and sharing videos and photos. Businesses can create their own page and spread information about them. Anyone can like these pages and get information shared through these pages.
Another unique feature in the Facebook page is CTA button. These Call-To-Action buttons help businesses to engage their customers. Facebook group option allows businesses to create a group (Public, Private or Secret) for their customers. Many businesses have their own private groups where they add the only specific type of customers.
Facebook users are general public not limited to one specific category that’s why every type of business can promote its product through Facebook. B2C businesses can get more benefits from Facebook due to individual users.
Beside pages, groups, status, photos and videos, Facebook offers its advertising services to businesses to promote their activities.
2. WhatsApp
Active Users: 1000 Million
Last Month Visits: 824.50 Million
Global Rank: 64
User Type: General, Cross-Platform Instant Messaging Service
Unique Features: Text Messages, Videos, Photos, Groups
With the above 1000 million registered users, WhatsApp emerged as No. 2 social networking services. Unlike Facebook and other social media sites, WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs, and tablets.
The application depends on the Internet to send pictures, writings, and documents, audio and video messages to different clients that have the application installed on their gadgets. Propelled in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion.
Unique features of WhatsApp are text, audio and video messages and group formation. Because WhatsApp is client-to-client messaging service that’s why it is not possible to connect to anyone. To connect with others, users must need to save other user contact number on his/her device.
WhatsApp for Business:
Group formation tool is a good way to communicate with a large number of users at one time. A business can make a group on WhatsApp and add its customers in this group. Every single information shared in this group by any member will read by all members.
WhatsApp is the best source for sharing instant information like New Arrivals, Upcoming Sales, Discounts, and any other information related to customers. Businesses can make same WhatsApp group for its employees transfer internal information.
3. Facebook Messenger
Active Users: 1000 Million
Last Month Visits: 26.80 Billion
Global Rank: 3
User Type: General, Cross-Platform Instant Messaging Service
Unique Features: Text Messages, Videos, Photos, Groups
Facebook chat feature enabled users to message in texts, images, videos or documents formats to other users. Facebook launched a separate application for chat called Facebook messenger. For using this feature, the user must have a Facebook account. Facebook messenger itself has registered more than 1 Billion active users.
Facebook Messenger for Business:
Facebook messenger helps businesses to directly chat with their customers. To chat with customers, just add CTA button: Send Message on the business page. B2C businesses can get a load of benefits from this service. By adding this Send Message Button, business allows its customers to send their queries and investigate new offers.
4. YouTube
Active Users: 1000 Million
Last Month Visits: 23.30 Billion
Global Rank: 2
User Type: General, Business, Technology
Unique Features: Videos
YouTube is a video sharing social media community. Per day 4 billion videos watched on YouTube. 300 hours videos uploaded to YouTube every minute. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. Apart from Google, now YouTube is a separate search engine giant after Google.
YouTube for Business:
With video a key component of content marketing in 2016, there is a big opportunity for businesses to deliver maximum information about their products and services.
YouTube gives the opportunity to make a channel and upload videos on it. Users will subscribe that channel and will get notified when a new video will be uploaded.
A well said quote, a picture worth 1000 words and video worth 100,000 words. GoPro named Number one brand on YouTube.
It is easier to make a product demo and upload on YouTube channel. New advertisements, product reviews, interviews and other business related information can also be added on business YouTube channel.
5. QQ
Active Users: 899 Million
Last Month Visits: 01 Billion
Global Rank: 10
User Type: General, Instant Messaging Software Service
Unique Features: Online Games, Shopping, Micro-blogging, Groups, Video Chat
Next big thing Tencent QQ, famous as QQ is a social network primary focus on instant messaging service with over 899 Million active users. QQ is initially started in China in February 1999, but has grown and now offered in 6 other languages: English, French, Japanese, Spanish, German and Korean.
QQ has unique features i.e. online social games, music, movies, microblogging, group chat, voice chat and mainly feature; shopping. QQ offers some commerce functionality by using virtual money called ‘Q coin’.
QQ for Business:
QQ has great features for businesses. QQ ranked No. 2 in China so businesses which are operating in China can take loads of benefits from it. Businesses operating in other languages, like English, French, Japanese, Spanish, German and Korean can also take advantage of its popularity.
As it is instant messaging service, so businesses can take it as an advantage and spread their advertisement. Music and video-related businesses can use this service in their favor.
In response to competition with Windows Live Messenger, Tencent released Tencent Messenger, which is for business people. It also provides, in limited form, features that are only available to premium members in normal QQ.
QQ also provide online storage facility, which gives facility to businesses to use this service in their benefits. QQ social games feature opens doors of opportunities for online games and apps developers.
6. WeChat
Active Users: 806 Million
Last Month Visits: 24.49 Million
Global Rank: 4677
User Type: General, Instant Messaging Software Service
Unique Features: Text, Audio, Video and Group Messages
Like WhatsApp, WeChat is another world famous social networking instant messaging service having features like text, voice and video messages. WeChat also supports group chat.
With the large numbers of registered users, above 806 Million, WeChat is the China’s 2nd popular messaging service which required the internet to send and receive quick messages.
WeChat for Business:
WeChat, with large numbers of registered users, allows businesses to connect with more customers in no time. WeChat analytics for last month stated that 29.8% traffic came from China alone and 13.29% from the US, 8.35% from Malaysia, 7.97% from Hong Kong and 7.7% from Taiwan.
These stats opened the door of opportunities for businesses operating from these countries. As users type is general so all types of businesses can take advantage of it.
7. QZone
Active Users: 652 Million
Last Month Visits: 424.6 Million
Global Rank: 10
User Type: General
Unique Features: Blogs, Images, Videos, Customized Background
QZone is the most popular social media site in the world’s most populated country China. QZone was introduced in 2005 in China by Tencent Inc. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos.
Users can set their QZone background and select accessories based on their preferences so that every QZone is customized to the individual member's taste.
QZone for Business:
QZone has a verity of features for businesses to promote themselves. As QZone is mainly focused in China market so businesses which are operating in China market can take advantage from it. Business can build a profile on it, write blog posts about business, share photos and videos related to business product and services.
One unique feature QZone offers is customization of profiles. This is what the most beneficial for businesses. Anyone can change the background color as per own choice, even add background music too. Business can change color, style, and music as per its own positioning.
QZone also provides certified space. Certified space is a more advanced version of the ordinary QZone, which adds some features and modules. The most notable feature is "I like" function, which allows the user to follow up news from their favorite brands, agencies, media or celebrity. All updates of the certified space will display in the information center of fans. Certified Space users can launch various activities to maintain continuous and smooth interaction with their fans.
8. Tumblr
Active Users: 555 Million
Last Month Visits: 2.942 Billion
Global Rank: 46
User Type: General, Blogger
Unique Features: Blogs, Visual Content
Another popular social media site and micro-blogging platform, Tumblr is famous among 555 Million users. Tumblr was launched in 2007 and later on acquired by Yahoo in 2013. This service allows its users to post multimedia content in the short-form blog. As of September 1, 2016, Tumblr hosts over 313.2 million blogs. Users can follow and share other blogs.
Due to its fast-paced communication style, multiple mediums and heavy use of sometimes specific imagery, pop-culture references and slang, Tumbler is unsurprisingly most popular among young Millennials, with 5.3 million of the total number of 19 million U.S. American users of the platform being between 25 and 34 years old and only around 1.5 million being over 55.
Tumblr for Business:
Tumblr is the best source of introducing new products information and promotions. Businesses which need to share long-form information can take advantage of it. [post_ads]
Tumblr supports seven different types of posts, such as text posts, whether plain or accompanied by images, hyperlinks or videos, but also photo posts, quote posts, link post, chat posts, audio posts and video posts, whether uploaded from a device or imported from websites such as Vimeo or YouTube. These unique 7 type posts feature facilitate every type of businesses.
Tumblr follows feature gives the opportunity to businesses to boost their customers’ pool.
9. Instagram
Active Users: 500 Million
Last Month Visits: 5.177 Billion
Global Rank: 16
User Type: General, Graphic Designers, Photographers, Artist, food
Unique Features: Photo, Video sharing.
Instagram is an online photo-sharing, video-sharing, and social media site that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
Instagram is distinguished by its unique filters and photo-video editing options. Instagram was launched in October 2010 and late on acquired by Facebook in 2013.
Instagram for Business:
With 85 percent of top brands throwing their weight into Instagram, this social media site has cemented its spot as a pillar of social networking.
Think of a brick and mortar clothing store or even an online boutique, Landscaping companies, design firms, art galleries, or restaurants. These are all great candidates for using this picture driven social site.
Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter. Coca-Cola—who saw a seven-point lift in message association between Coca-Cola, happiness, and friendship
If you are, as a business, looking for a platform for advertising your products and services, go to Instagram. Instagram users are “two and a half times” more likely to click on ads than on other social media platforms.
What Instagram can do for your business? Read this article.
10. Google Plus/ Google+
Active Users: 375 Million
Last Month Visits: 1.644 Billion
Global Rank: 1 (Google)
User Type: General
Unique Features: Circles, Hashtag, Communities, Hangouts, business pages
An alternative to Facebook, from the house of search engine giant Google, Google+ is a popular social media site among businesses and individuals. Search engine leader, Google, launched Google+ on December 15, 2011, after failing Google Buzz, Google Friend Connect, and Orkut. Google+ has more or less similar features to Facebook.
Google continues to change the way to determine who’s website should be the number one in results and most recently they have started to include ‘social signals’. To get top position in search results on Google, Google+ is a useful tool.
The biggest difference, in my opinion, between Facebook and Google+, is that on Google Plus you connect with people that are interested in the same things as you who may or may not (most likely not) be your friends and family. Facebook, on the other hand, you ‘must’ be friends and/or family in order to connect with people.
Google+ for Business:
Google + has a lot of features for businesses. Google business page feature allows businesses to create their own page, which can be followed by their followers where they can check latest updates from businesses.
Like Twitter, Google+ also uses hashtag feature to prominent its content and updates.
‘Communities feature’ helps businesses to get informed with industry news where other users continuously share their updates.
Google+ has a feature of the circle, through the user can manage his contacts according to the situations. Circles include Following, Friend, Family, and Acquaintance.
Google search engine prefers Google+ updates on its search results so it is important for a business to manage Google + profile effectively and update it regularly.
As Google search results depends on keywords so keywords play an important element as Google+ acts as a search engine driver.
Hangout is another Google+ feature through which free video conferencing calls can be made with up to 10 people. Many apps can be used inside the hangout, allowing users to share documents, a scratchpad, or their screens with other users, as well as many built-in apps such as YouTube, Google Docs, and the new Capture. Third-party apps built using the Hangout API are also available.
11. Twitter
Active Users: 313 Million
Last Month Visits: 9.476 Billion
Global Rank: 8
User Type: General, Celebrities, Technology, Businesses, Internet
Unique Features: Hashtag, Updates, 140 Limit
Twitter, perhaps the simplest social media site available on the internet. Twitter has a unique feature, its ‘status’. Twitter limits its users to upload of 140 limit character. You might think that who can promote business in 140 characters, but seriously businesses are taking loads of benefits from it.
Consider this example, Starbucks, who regularly engage their 11.7 million followers through posting questions, special discounts, and product announcements.
Twitter was launched in July 2006. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012.
Twitter for Business:
Businesses can use Twitter to interact with prospective clients, answer questions, release the latest news and at the same time use the targeted ads with specific audiences.
Because of Twitter word 140 limit, don’t go for hard sale, just engage your followers, post helpful information, ask questions and get feedback.
On average, 500 million tweets published daily, it means your floated information can bury under millions of other, so schedule your tweets so frequently to make sure your information easily reach the target audience.
Twitters features include links, images, videos, polls, and GIFs are very helpful to share business information.
Twitter hashtag feature makes it prominent over other networks. Twitter displays top trending 10 hashtags on its left side of the screen. Trending hashtags show that more users is using them in their tweets. Business can take advantage of it and include those hashtags in its tweets to get user response. Twitter experts say that adding one or two hashtags increase the user engagement rate.
12. Baidu Tieba
Active Users: 300 Million
Last Month Visits: 1.290 Billion
Global Rank: 4 (Baidu)
User Type: General, Business, Celebrities
Unique Features: Keyword Search Based Social Network
Baidu Tieba is the largest Chinese communication platform provided by the Chinese search engine company, Baidu. It is offered internationally under the brand name Postbar. Baidu Tieba is a social forum network based on the keyword searches in the Baidu search engine.
This discussion forum works on the unique concept of allowing you to create a social network group for a specific topic, using the search, or even to join an existing online social group.
Baidu Tieba for Business:
Another big opportunity for businesses operating in China market to adopt this social media site. With above 300 million active users, Tieba is largest community site of its own type.
Tieba has also the support of Baidu which is world largest Chinese search engine. Tieba unique feature allows its users to create their own social network based on specific keyword.
Tip to note here that Tieba doesn’t accept generic keyword so you have to be specific. Business can create its own network based on specific keyword related to business or can join already build networks.
13. Skype
Active Users: 300 Million
Last Month Visits: 363.2 Million
Global Rank: 218
User Type: General, Business, Technology
Unique Features: Chat/Messaging App, Video Service
Skype, owned by Microsoft, is an application that provides video chat and voice call services. Users may exchange such digital documents as images, text, video, and any others, and may transmit both text and video messages.
Skype allows the creation of video conference calls. Skype is available for Microsoft Windows, Macintosh, or Linux, as well as Android, Blackberry, Apple and Windows smartphones and tablets.
Skype for Business:
Skype is well-known internet call service already used by various businesses. Skype’s over 300 million active user base clearly explained its popularity.
Multinational businesses can take advantage of its conference call feature. Skype offer Skype-to-Skype call free of cost. Skype also gives credits for calls on other networks.
14. Sina Weibo
Active Users: 282 Million
Last Month Visits: 1.060 Billion
Global Rank: 19
User Type: General, Business, Technology, Celebrities, Politicians
Unique Features: 140 Character limit, Hash-tagging, Verification
Sina Weibo, known as Wiebo.com is another Chinese famous microblogging social media site launched on 14 August. 2009 by Sina Corporation. Word Weibo represents “microblogging” in the Chinese language.
The popularity of Weibo social media site can be easily estimated through its active users, above 282 million and more than 100 million messages are uploaded daily. Sina Weibo has the unique mixture of features of Twitter and Facebook. Weibo management also working on its English version.
Sina Weibo for Businesses:
Sina Weibo is a great opportunity for businesses because of its popularity. Not only Chinese businesses and celebrates, another world is also using it. For example, Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi Toshiba and the German national football team.
Weibo great features like, uploading images, videos, and music are helpful for businesses to promote themselves. Like Twitter, Weibo has features of hash-tagging and mentioning someone. Weibo also offers verification process which gives authenticity to the businesses.
Weibo is great social media platform for businesses like sports, media houses, celebrities, politicians and technology related companies.
15. Viber
Active Users: 249 Million
Last Month Visits: 43 Million
Global Rank: 7767
User Type: General, Cross-Platform Instant Messaging
Unique Features: Text, music, video messaging, Voice Calling for IPhone.
Source: iGeeksBlog
Like WhatsApp, Viber is also a cross-platform instant messaging and voice over IP app developed by Viber Media in December 2010. Viber is available for Apple iOS, Android, Windows Phone, BlackBerry OS, Nokia Series 40, Symbian, Bada, Mac OS, and Microsoft Windows. Viber is available in more than 30 languages.
Viber for business:
Viber cross-platform messaging and voice over IP system helps businesses to connect with their customers and other stakeholders. Businesses can use Viber to make contact with customers individually. Businesses can allow its customers to send their queries and suggestion through Viber.
16. Line
Active Users: 216 Million
Last Month Visits: 333.4 Million
Global Rank: 654
User Type: General, Cross-Platform Instant Messaging
Unique Features: Text, Music, Audio-Video Messaging (Mobile, Tablet, PC)
Like Viber, Line is also a cross-platform messaging and voice over IP app available for electronic devices like mobile, tablets, laptops and PCs.
The line is launched by Naver Corporation in March 2011, in Japan. It is now Japan’s largest social networks. The line has features of sending and receiving text, image, and video-based messages.
Line for Business:
Line has a great opportunity for businesses in terms of active users. The line has more than 216 million active users, mostly belong to Japan. Businesses which are operating in Japan, Thailand, and Taiwan can take advantage of this social media platform.
17. Snapchat
Active Users: 200 Million
Last Month Visits: 114.9 Million
Global Rank: 2962
User Type: General, Photographers, Brand Networks, Live Events
Unique Features: Snaps, filters, Limited Time frame, My Story
This surprisingly addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time. Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University in September 2011.
The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays.
Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately.
The Snapchat basic idea is self- destructing snaps. Images (snaps) after seen by receiver delete itself and be removed from the company’s servers too.
Snapchat for Business:
This image messaging app can help businesses to market themselves a lot. With huge user base, above 200 million active users, Snapchat is fastest growing app among all social media sites.
Snapchat has a unique feature “My Story”. With this feature, anyone can create his story by adding picture chronological order and share with the public. This feature might be the best tool for your marketing strategy. Create your interesting business story and share it with more than 200 million active users.
Snapchat’s Business Geofilters is another great feature for businesses. Jay Hawkinson, senior VP of client success at SIM Partners, told SocialTimes that he feels these custom geofilters are a great idea for businesses. To know more about geofilters, read this article.
18. YY
Active Users: 122 Million
Last Month Visits: 13.11 Million
Global Rank: 4960
User Type: General, Sports, Fashion
Unique Features: Videos, Group Video Chat, and Virtual currency “Rosses”
YY is a major Chinese video-based social network with over 300 million users. It features a virtual currency which users can earn through activities such as karaoke or creating tutorial videos, then convert to real cash.
Video chat is a unique feature in YY, in which more than 100,000 members can watch a single person doing an activity. Such an activity can be anything from giving a tutorial video to singing karaoke, which helps the users earn virtual currency that they can later convert into cash.
YY for Business:
Although YY is for money makers but still there is a lot of businesses too. YY originally targeted gamers, before broadening to include video streaming and chat features for uses such as concerts, sport, and fashion.
19. LinkedIn
Active Users: 106 Million
Last Month Visits: 2.772 Billion
Global Rank: 14
User Type: General, Professionals, Recruiters,
Unique Features: Job Portal, Interest Groups, Industry News, Resume
Available in 24 languages, LinkedIn is most popular social media site for professionals. Launched in May 2003, California USA, LinkedIn is popular among 433 million users, in which 106 million are active users. On June 13, 2016, Microsoft announced it will acquire LinkedIn for $26.2 billion, a deal expected to be completed by the end of 2016.
More than just a job portal, Linked offers it, users, a blend of unique features. On LinkedIn, users can promote themselves and their businesses by making connections with other professionals, interacting in group discussions, posting job ads, applying to jobs, publishing articles to LinkedIn pulse and so much more.
LinkedIn for Business:
LinkedIn is one of the only mainstream social media sites that are actually geared towards business. LinkedIn is actually for businesses and for those who run businesses.
LinkedIn has unique features that help business not only in marketing field but in management and HR too.
Unlike Facebook, LinkedIn is not just for posting images, videos and for hanging out. It is for developing carrier. LinkedIn helps professionals to connect with industry leading professionals.
LinkedIn provides a space to individuals to upload their bio-data in full resume format, even with an option available to upload PDF and Docs format resume.
Industry related interest groups on LinkedIn help businesses to publish industry related news, business’s upcoming events, and blog posts.
LinkedIn is also a great place for searching, shortlisting and recruiting employees. According to industry statistics, LinkedIn has the highest utilization rate in successfully placing a candidate.
LinkedIn Company pages allow employees to connect with their employers and allow companies to showcase their products or services. You can still share company updates, expand your product and service assortment and get in front of a completely different audience.
LinkedIn shares that the most successful brands on the site do the following three things:
They continually update users on industry news.
They release new and engaging content tailored to specific audiences.
They add their voice to relevant conversations that their audiences care about.
20. Pinterest
Active Users: 100 Million
Last Month Visits: 2.476 Billion
Global Rank: 34
User Type: General, Female, Info-graphs, do-it-yourself crowd,
Unique Features: Photos, Pins, Boards, Buy Feature, Business Page
Do you love to pin your important graphs, photos, documents on board in your work area? Do you want this on your computer? Here you are, Pinterest is a vision board-styled social media site allowing its users to pin important images on board which can be publically shared as well as kept private.
Available in more than 21 languages, Pinterest was founded and launched in March. 2010. To make it different from other social media sites, Pinterest CEO Ben Silbermann summarized the company as a "catalog of ideas," rather than as a social network, that inspires users to "go out and do that thing.
Pinterest is a visual-based social media site which allow its users to upload (pin) pictures trough websites on specific topics. Users can create boards on different topics and then add pinned photos on them which can be seen and shared by others. Pinterest has an option of following others, through the user can see the pinned data of whom he followed.
More than just a visual social media site, Pinterest is making it place as a search engine for visuals. More than 40% of its users use it because of searching photos. As photos are freely available to users are more willing to get most relevant photos from Pinterest rather than search engines.
Pinterest for Business:
If you are having a business, mostly depends on visuals, Pinterest is best for you. Just think of having a clothing business and you need to promote your upcoming designs and you find Pinterest. Pinterest is best for the businesses which mostly depend on visuals like, photographers, designers, artists, restaurants, and info-graphics.
Tip: Pinterest is made for vertical images, don’t use horizontal images.
Pinterest is also a creative opportunity for those who are in the business of before-and-after. If you are making photos of things and processes in which before and after photos involve, Pinterest is a good place to promote yourself.
Pinterest is also growing to become a huge influence in social shopping, now featuring "Buy" buttons right on pins of products sold by some retailers.
Pinterest also allows businesses to create pages aimed at promoting their companies online.Such pages can serve as a "virtual storefront". In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook.
Pinterest 'Rich Pins' feature enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics, and information such as prices of products, ratings of movies or ingredients for recipes.
Pinterest is famous among female. Pinterest’s 56% global users are female, so the businesses who are targeting female can take advantage from it.
21. Vkontakte (VK)
Active Users: 100 Million
Last Month Visits: 7.950 Billion
Global Rank: 21
User Type: General, Professionals, Recruiters,
Unique Features: Videos, Photos, apps, Groups, Pages
Marketing itself as Europe's greatest social media site, VK is essentially the Russian version of Facebook and Myspace, with the same types of profiles, messaging, and games you would expect. Like Facebook, VK allows users to get into both personal and professional information about themselves, and also to follow or show support for organizations and businesses.
VK is available in more than 80+ languages and according to Similarweb, VK is the 4th most visited website in the world.
VK for Business:
Like Facebook, VK is a great opportunity for businesses to reach their final consumers. As VK users are the general public, B2C businesses can take advantage of it. [post_ads_2]
Mostly VK users belong to Russia and Europe so businesses who are dealing with those customers can use it. VK ads are also helpful for marketing and promoting businesses’ activities.
22. Reddit
Active Users: 169 Million
Last Month Visits: 3.690 Billion
Global Rank: 25
User Type: General, Professionals, Publisher, Educational sites
Unique Features: Text Posts, Links, Social News Aggregation, Sub-reddits,
Reddit is a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one. Sounds like the ideal place to promote a business. Reddit is made up of a bunch of “subreddits” in just about every category and topic you can imagine.
From the date of its launching, June 23, 2005, Reddit became popular in addict readers. Unlike other social media sites’ users, Reddit users are addicted, straightforward and passionate to show their opinions.
Reddit divides its content into different categories also called subreddits. Users can make their own subreddits too.
The user can publish his content/link in relevant subreddits. Other users may vote them up or down. Posts with more upvotes come into the top results of relevant subreddits.
On Reddit, Votes called post-karma and comments called comment-karma. Karma reflects your standing in the community based on comments you’ve made or links you’ve submitted.
Reddit for Business:
Redditors are passionate about its conten