One World Likes
“I arise in the morning torn between a desire to improve the world and a desire to enjoy the world.” ~ E. B. White
What do Trinidad and Tobago, Namibia, Saint Lucia, Sierra Leone, the Solomon Islands, Uganda, Singapore, the Federated States of Micronesia, Nigeria, the Philippines, Papua New Guinea, Seychelles, Sudan, Vanuatu, Barbados, and Saint Vincent and the Grenadines have in common?
I’ll give you a few moments to ponder.
A month ago I wrote a guest blog post for Tad, “How I added 8,000 Facebook fans in 5 months,” outlining how I went from a static 623 fans at the beginning of February to 8,921 in July.
In that piece, I explained how I got clear about my page’s purpose and message, paid attention to what got positive response and adjusted, worked out a simple system for keeping the page active while spending very little time on it, and resisted selling, except for limited free offers. To this last part, as it seems counterintuitive, I added how Facebook generates 1/3 of my email list subscribers and fills my free teleseminars, from which I enroll new clients, particularly in my higher end offerings.
By the way, I could add to that list Zimbabwe, Tuvalu, Tanzania, Swaziland, South Sudan, Somaliland, South Africa, Samoa, Rwanda, Palau, Nauru, Malta, Kiribati, Kenya, India, and Saint Kitts and Nevis. Found the connection yet? Be patient – it took me a while too.
I also added to that piece that while I’m not a fan of Facebook advertising overall, I have found that a small, quirky ad, with an eye-catching image, in keeping with your point of view and strategic purpose and with a severely limited budget, just a few bucks a day, would generate around 40-60 new fans daily, combining click-throughs with new organic likes from shares.
One nice thing about Facebook advertising is the ability to carefully target ad audiences. So when my 50 new fans each day started to trickle down to barely 20 a day, I took a look at these targets, to see if maybe I could freshen things up a bit.
At first, nothing much. I had hit every related interest I could think of, and I didn’t want to expand my age demographics, as that would probably be counter-productive. But then I looked at countries.
Originally, I listed all the English speaking countries I could think of quickly. You know—the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, and New Zealand…that’s it, right? Well, Belize I guess, but it’s so small, what’s the point.
But I’ve been working a lot with intuition for the past few months, and something flashed into my head about Belize. Maybe not so fast. So I Googled “English speaking countries” on a hunch, and found…88 of them. 88! That’s 82 new audiences, all ready to experience Facebook.com/KwanYinHealing for the very first time!
So I added Mauritius, the Marshall Islands, Malawi, Liberia, Lesotho, Jamaica, Guyana, Grenada, Ghana, Gambia, Eritrea, Dominica, Cameroon, Botswana, the Bahamas, and Antigua and Barbuda – Facebook limits you to 25 countries at a time. But my likes spiked THAT DAY from 20 to 200. And just like that, I’m at 11,250 fans. Sure, it’s starting to slow…down to 150 a day now, though, still three times what I was seeing before, and with the same budget.
What does that mean, the same budget? Two things: (1) I’m getting a LOT of new organic likes from the sharing from the new traffic, and (2) my cost-per-click has dropped by more than 50%. Seems a lot of people don’t market to countries like Fiji—so my competition is apparently quite small. I haven’t been doing Google Ads for a while, but now I’m curious what affect targeting these markets would have on click rates there. Next time, I’ll try it.
What happens when my 150 daily likes finally slows again to 20? I’ll remove the markets already exposed and substitute new ones, and I’ll be able to do that at least three more times. This will give me a much larger market when promoting my next teleseminar—I already have clients in six countries (the US, Canada, the UK, Australia, Japan, and Saint Martens).
Don’t overlook non-sovereign places either, like Anguilla, American Samoa, Bermuda, the British Virgin Islands, the Cayman Islands, Christmas Island, Cocos (Keeling) Islands, Cook Islands, Falkland Islands, Gibraltar, Guam, Guernsey, Hong Kong, Isle of Man, Jersey, Montserrat, Niue, Norfolk Island, Northern Mariana Islands, Pitcairn Islands, Puerto Rico, Saint Helena–Ascension and Tristan da Cunha, Sint Maarten, San Andrés y Providencia–Colombia, Tokelau, Turks and Caicos Islands.
Kwan Yin Healing helps the spiritually-conscious who are struggling with life path or health and are ready to move forward and find peace. The Four Pillars of healing and transformation are Clarity (life is supposed to be abundant, and now, when we get out of our own way), Connection (we are part of a continuum from earth to the divine), Coherence (physical, emotional, mental, spiritual and awareness energies need to vibrate harmoniously), and Change (if you want something you don’t have, you’ll need to do things you’ve never done). I love the beautiful illustration this example gives – the instant results from connecting to what already exists in a coherent way with one simple change. We live on one globe, one people, one human energy—and we can easily forget that imaginary borders are only in our nationalist mindsets.
I’m already delighted to be helping people jump start their paths and thus accelerate how they help still more people through their work throughout the US and Canada, as well as a bit in the Caribbean, the UK, and Australia. If you’re ready to find what’s holding you back from living your dreams fully, visit kwanyinhealing.com, look around, and sign-on for the free starting package. I’m happy to start you along your path.
And if you happen to be from Spain, Malayasia, Germany, Israel, the US Virgin Islands, Switzerland, Honduras, Sri Lanka, Brunei, Aruba, the Dominican Republic, British Indian Ocean Territory, Ethiopia, Russia, East Timor, or any of the many other places where first-language English speakers live, or if you are one of the many people who speak English as a second or third or fourth or fifth language, I’ll be happy to make your acquaintance. It’s all one world, one people, on one road to peace, harmony, unity, health and happiness.
Love and Joy,
Tim Emerson
Kwan Yin Healing
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