The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some adventerous wallpaper company hasn’t used this is beyond me, however it does go to demonstrate the point that humor sells. Humor effectively disarms people, often by getting them to view your point in a way they hadn’t considered before, and initiates a connection where you might have had a hard time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It might be the cure for what ails your company as well! Let’s have a look at 4 ways to use humor in your small business marketing.
4 easy ways to use humor in your small business marketing!
Use pop culture to your benefit - Jon Stewart and the rest of the late night crowd made careers around this, so don’t be scared to use current events to spice up you offerings. It’s not necessary to be totally relevant to your product or service, (even so the ones that tie it in well are rock stars!) but merely to get your reader/watcher smiling and in a good frame of mind from the get go. Sharing events in a entertaining way can get your posts shared faster than Lindsay Lohan skipping rehab.
Make a funny video - Portraying your products or services in a humorous light will get people anticipating your videos wanting to know what you will do next. Making these doesn’t really need to be a major production either, quite a few shoot them on their smartphones, which is by far enough camera. Another great tactic here is to use animated videos with services like GoAnimate or Xtranormal user friendly apps to make your videos quickly.
Create a visual mashup - A good way to make the most of both humor and the wicked hot photo-sharing world is to make a humorous meme. These are almost required on Facebook, and can be a great ice breaker and are also able to be shared far and wide though Pinterest, Instagram, Tumblr and other sites.
Connect with humor in your content - Don’t be scared to be a bit unique or scandalous in your content. People relate to humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!
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