No doubt you’ve been curious about the new Vine video platform, but you’re also a bit baffled on how to make use of it. I mean, six seconds of video isn’t a great deal of time to utilize in any message. Even so, as it turns out, the restrictions of this medium are also part of its strength. Using this time judiciously has led to some innovative uses and messaging!
How businesses are using Vine
Vine has witnessed businesses make some very innovative and striking videos since they’ve launched. Despite the time limitations, some businesses have embraced the platform and are crafting Vines that are getting significant notice and views. The real key to winning with Vine is to emphasize the quirky, fun and new aspects of the products or messages you want to feature. Nobody expects an epic film, but on the other hand, they do expect to be entertained! Some ways businesses are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are finding cool ways to employ Vine videos.
Here are some examples:
Lowes home improvement store has built some wildly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.
Bacardi is using short videos to share their favorite drink recipes featuring their rum.
One of their competitors, Malibu Rum, dove right in and made some cool refreshing Vines of their own!
Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.
General Electric is using Vine to showcase innovative videos that share science in cool ways.
Clothing retailer The Gap is using it to tout their products, via a sort of online video catalog.
Don’t limit your imagination!
Companies are using Vine videos in numerous ways, from product introductions to people and company messages. The great thing is that these videos take very little time and effort to produce. Go over to Vine and find out if this is something that your company can use. It won’t take long!
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