There is nothing like slipping on the perfect pair of jeans for a casual lunch with the girls, for a night out at your favourite cocktail bar or even when you are simply dancing around to your radio. With that in mind, Cotton On’s new denim range, The Wanted, is the jeans you’ll want to wear no matter what the occasion.
For the range the brand collaborated with members of the creative industry. This includes New York based photographer Chuck Grant, Australian musician Tim Wheatley, slam poet Abe Nouk, artist Rose Ashton, dancer Jasmine Evans and Cotton On Foundation General Manager Tim Diamond – meet them all in the video below. Whether it be recording new tracks in the studio like Tim or capturing moments like Chuck, we all live our lives, make memories and share experiences in denim jeans.
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The Wanted campaign emphasis the fact that jeans have come to be a part of our existence and no longer serves as a mere fashion statement. ‘No matter where I’m playing or recording in the world,’ says Tim. ‘I’ll be in black jeans and I can safely say that everything I wear is based around them.’
The denim collection is available in a range of styles and fits, including the jegging, boyfriend jean, skinny mid-rise jean, skinny high-rise 7/8 jean, deluxe sporty jean and super-stretch skinny jean. They can be purchased online as well as in stores.
Cotton On Deluxe skinny jeans, R499
Gemma jeans, white, R499.
Cotton On Deluxe skinny jeans, R499.
Watch the campaign video below:
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