POSITION SUMMARY:
The Marketing Manager will be responsible increasing market share in a new market segment with exciting and new methods to support their distributor base and target consumers with the goals of: partnering with high performing distributors to grow sales, developing marketing communications, promotional strategies, and provide value and service to B2B and B2C customer base.
SPECIFIC RESPONSIBILITIES:
Commercial Management
* Support sales organization with distributor marketing and sales event requests
* Marketing liaison for Distributors supporting but not limited to:
o Promotional Plan execution o Facilitate delivery of marketing materials and merchandising materials o Work with finance and customer service to facilitate buy-in programs
* Manage and coordinate International Lead Management System initiative
* Execute market specific research and compile data on relevant data sets to help shape sales strategies
(i.e. competitive info, demographics, trends)
* Pricing Strategy, P&L responsibility, AP management and ability to prioritize projects and initiatives that yield profitable revenue and gross margins.
Marketing Communications
* Develop, produce and fulfill Promotional and In-Store Marketing Materials
* Develop and maintain Standardized Dealer Marketing material resource kit
* Develop and advise International dealer base on market specific Media (Advertising, Events, etc.)
* Create, Own, and adapt existing Public Relations strategies
KNOWLEDGE, SKILLS AND ABILITIES:
* Prior Industry retail, marketing, sales, and /or business development/strategy experience preferred.
* Ability to manage multiple projects across diverse organizations and functional areas critical to success.
* High level analytical skills to manage and define project budgets and execution
* Fully self-directed with leadership skills - results driven. Can convert Objectives into actionable plans and timelines that are realistic and delivered.
* Working Knowledge of MS Office Suite required, working knowledge of SAP ERP systems a plus
* Excellent project management and organizational skills with attention to detail.
* Demonstrate excellent written and interpersonal communications skills.
QUALIFICATIONS:
* Bachelors Degree in business, communications, liberal arts, or other
* 5-7 years of experience in sales, marketing or business consulting/strategy
Work place conditions:
The employee frequently is required to stand and reach with hands and arms. The employee will frequently use a computer keyboard, mouse, telephone. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and viewing a computer screen.
The work environment characteristics described here are representative of those an employee encounters while performing the essential