From September 2013, label.m, TONI&GUY’s Professional Haircare range, is joining forces with the British Fashion Council. It’s the first time ever that London Fashion Week (LFW) has lent its name to a product line as part of an official product endorsement deal. In this collaboration, the label.m Professional Haircare range will feature the official LFW logo on all its packaging.
The specially branded product will be sold in over 5,000 TONI&GUY salons across 41 countries, providing a new platform for connecting with international markets. The vast global reach that TONI&GUY and label.m can offer will give the UK’s biggest fashion showcase even greater exposure abroad.
A percentage of profits from the sale of each specially branded product will go back to the British Fashion Council in order to help ensure future support and growth for the British fashion industry, which is currently worth over £21 billion to the UK economy.
This collaboration cements a relationship that was established back in 2004, when TONI&GUY first became an Official London Fashion Week Sponsor.
‘Like’ British Fashion Council on Facebook and follow on Twitter @londonfashionwk and join the conversation #LFW and @toniandguyUK @labelmUK
